Amazon ppc

Amazon PPC for Product Launch and Campaign Optimization | SSP #589

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In this TACoS Tuesday episode, our Amazon PPC expert guest will be talking about strategies for launching with paid ads, campaign optimization for profitability, and how to find the best keywords for your campaigns.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Are you still using the same Amazon PPC strategies you started with? Join us as Vincenzo Toscano from Ecomcy breaks down the evolution of Amazon PPC campaigns, sharing expert tips for launching and optimizing campaigns for maximum profitability. Vincenzo offers insights on how to adapt your strategies as your business grows and reveals common mistakes sellers make, like applying the same tactics across different stages of a product’s lifecycle. From keyword adjustments to bid optimization, you’ll get a comprehensive guide to staying competitive.

Explore the crucial role of keyword optimization during a product launch with Vincenzo’s actionable advice. Discover how focusing on exact-match keywords and leveraging tools like Helium 10’s Cerebro can amplify your product’s success. Learn about the importance of the honeymoon period, and why organic positioning should be prioritized to build a solid foundation for future campaigns. With Vincenzo’s guidance, you’ll be armed with the knowledge to set up effective campaigns right from the start.

Get to grips with the hierarchy of PPC campaign types and how to set ACoS goals tailored to your product’s lifecycle with Vincenzo’s expert insights. Dive into strategies for targeting specific ASINs, managing product variations, and maintaining higher bids for exact-match keywords to ensure visibility. Vincenzo also shares his approach to handling irrelevant search terms and optimizing campaign performance. To wrap up, learn how to connect with Vincenzo and his agency, Ecomcy, for further consultation and support, making this episode an invaluable resource for serious Amazon sellers.

In episode 589 of the Serious Sellers Podcast, Carrie and Vincenzo discuss:
00:00 – Strategies for Launching With Amazon PPC
02:52 – PPC Tips for Successful Launch
04:08 – Optimizing Amazon PPC Keywords for Success
10:47 – Keyword Research and Profitability Analysis
15:07 – PPC Strategy Hierarchy and ACoS Goals
19:23 – Optimizing ACoS for Amazon Sales
25:20 – Scaling Product With PPC Campaigns
26:48 – Optimizing ASIN Targeting for PPC
29:33 – Keyword Variation Strategy for Campaigns
30:49 – Connecting With Vincenzo and Ecomcy

✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Easy Amazon Ads PPC Campaign Strategy to Help Increase Sales (back to school)

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Today you will learn an EASY Amazon Ads PPC Campaign strategy to help increase sales during seasonal events like Back to School, Black Friday, and Cyber Monday. I will show you how to create a manual keyword targeting PPC campaign and how to leverage specific seasonal keywords from Amazon brand search analytics. ENJOY!

🎯 Learn More About Amazon Ads: https://advertising.amazon.com/solutions/products/sponsored-products?ref_=org_infl_Tik_na_us_trevin_vid_backtoschool__2024

📦 FREE $0 to $10k CASE STUDY: Find a winning product and avoid these 2 mistakes: https://fbachampion.com/?el=amzytf

#amazonads #amazonppc #amazonfba #backtoschool #ad

Liazon Marketing – Understanding PPC campaign types on Amazon

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Get 20% OFF HELIUM 10 for 6 months HERE with COUPON CODE [LIAZON6M20]
AT CHECKOUT or use this direct link: https://bit.ly/4bWtaJC

Understanding the different PPC (Pay-Per-Click) campaign types on Amazon is essential for creating effective advertising strategies to promote your products and drive sales. Here are the main PPC campaign types available on Amazon:

### 1. Sponsored Products:

– **Description**: Sponsored Products ads are keyword-targeted ads that appear within Amazon search results and on product detail pages. They allow sellers to promote individual products to shoppers actively searching for similar products.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your products.
– **Automatic Targeting**: Amazon automatically targets your ads to relevant customer searches based on your product information.

### 2. Sponsored Brands (Formerly Headline Search Ads):

– **Description**: Sponsored Brands ads are keyword-targeted ads that appear at the top of search results and showcase your brand logo, a custom headline, and multiple products from your brand. They are designed to increase brand visibility and drive consideration.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.

### 3. Sponsored Display:

– **Description**: Sponsored Display ads allow advertisers to target shoppers both on and off Amazon. These ads can appear on Amazon product detail pages, customer review pages, and off-Amazon websites and apps.

– **Targeting Options**:
– **Audience Targeting**: Target ads based on audience segments such as interests, shopping behavior, and past interactions with your products.
– **Product Targeting**: Target ads based on specific products, categories, or brands.

### 4. Sponsored Brands Video:

– **Description**: Sponsored Brands Video ads are video ads that appear in search results and showcase your brand and products. They allow advertisers to engage shoppers with immersive video content.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.

### Key Considerations for PPC Campaigns:

– **Budget and Bidding**: Set a daily budget and select a bidding strategy (automatic or manual) based on your advertising goals and budget constraints.

– **Keywords**: Conduct keyword research to identify relevant keywords for your products and incorporate them into your campaigns for better targeting.

– **Ad Creatives**: Create compelling ad creatives, including titles, images, and ad copy, to attract shoppers’ attention and drive clicks.

– **Monitoring and Optimization**: Regularly monitor your campaign performance and adjust your bids, keywords, and ad creatives based on performance data to improve ROI and achieve your advertising objectives.

Understanding the different PPC campaign types and how to leverage them effectively can help you reach your target audience, increase visibility, and drive sales on Amazon.

Amazon PPC AMA Live with Kevin Sanderson

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Join the Ecommerce Business Builder Summit 2024: https://maximizingecommerce.com/EBBS24-Steven-Pope

Stop flushing your money down the Amazon ads toilet 🚽

Join us LIVE this Tuesday at 12pm EST with Kevin Sanderson, where you’ll get hard-hitting tips and the answers you’ve been searching for to finally get your ads working the way they should.

If you’re struggling with ACOS, keyword targeting, or just making sense of Amazon’s endless options, you’ll find answers here.

Be there and ask anything!

#AmazonPPCAMA #MyAmazonGuyAMALive #AmazonPodcast

How To Set Up Your Amazon PPC Campaigns For Rapid Growth

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In todays training I’m going to show you how to set up your Amazon PPC Campaigns to maximize your results and scale your business fast.

I do this by following these six steps:

– Sponsored Products Selection
– Naming Your Campaign
– Daily Budget
– Keyword Selection
– Implementing Negative Keywords in Broad and Auto Campaigns
– Setting Initial CPC Bids

But before we get into campaign creation, its essential to remember these two principles when creating Amazon PPC Campaigns.

Amazon only cares about high high conversion rates and high sales velocity, so focus your efforts around these two things.

Use Single Keyword Ad Campaigns because they let you allocate your entire budget to one keyword or ASIN, offering unparalleled control and the ability to fine-tune your budget, top-of-search bid placement, and maximize effectiveness.

00:00 Introduction
00:59 How We Set Up Amazon PPC Campaigns
04:35 Broad Match Campaign
06:12 Exact Match Campaign
07:07 Product Targeting Campaign
08:24 Conclusion

#ecommerce #entrepreneur #amazonfbaforbeginners #amazonads #businessgrowth #money #amazonmarketing #amazonfba

How We Doubled Amazon Profits with PPC

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✉️ Get in touch if you want help maximizing your Amazon profits:
https://www.nomadz.com/contact

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📈Free Amazon PPC Audit (Limited to 5 Calls/Month):
https://www.nomadz.com/get-started

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🚨 Calculate how much money you’re WASTING on Amazon PPC:
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🎁 Prime Day Amazon PPC Checklist:
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Follow Us On:

LinkedIn: https://www.linkedin.com/company/amznomadz

Instagram: https://www.instagram.com/nomadzppc/

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Sharel on LinkedIn: linkedin.com/in/sharelshamis

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In this video, Sharel will share a case study showing how we doubled profits for one of our Amazon clients 💰📈 You’ll learn why pushing high bids on a single keyword wasn’t working for us. We will show you how adjusting our strategy, including cutting spend and implementing broad campaigns, led to impressive results. Amazon is always evolving, and so should your strategies!

Chapters:

0:00 Intro
0:15 Explanation about the case study
0:27 Amazon is a dynamic place
1:15 Shift Strategies
2:44 The Best Result
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🌎 About Nomadz

Nomadz is a leading Amazon PPC agency, specializing in optimizing and maximizing sales and profitability for established Amazon sellers. We act as your dedicated in-house experts, employing proven methods to organize, optimize and scale Amazon PPC campaigns.

Our advanced Amazon PPC videos stem from years of diving through data and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community.

Videos include: case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.

We help scale large brands stuck at sales plateaus by building strong relationships with them and coming up with customized PPC and DSP plans.

Contact us at any time at nomadz.com/contact to learn how we can help your brand achieve its full potential on Amazon.

#amazonppc #amazonppctips

Liazon Marketing – Keyword research and PPC optimization

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Get 20% OFF HELIUM 10 for 6 months HERE with COUPON CODE [LIAZON6M20]
AT CHECKOUT or use this direct link: https://bit.ly/4bWtaJC

Keyword research and PPC (Pay-Per-Click) optimization are crucial components of a successful Amazon advertising strategy. Here’s how you can effectively conduct keyword research and optimize your PPC campaigns:

### Keyword Research:

1. **Utilize Keyword Tools**: Use keyword research tools such as Helium 10, Jungle Scout, or AMZScout to identify relevant keywords for your products. These tools provide data on search volume, competition level, and relevance, helping you prioritize the most valuable keywords.

2. **Analyze Competitor Listings**: Study the listings of your competitors to uncover the keywords they are targeting. Tools like Helium 10’s Cerebro allow you to perform reverse ASIN lookups to identify the keywords driving their traffic and sales.

3. **Long-Tail Keywords**: Target long-tail keywords, which are longer and more specific phrases that typically have lower competition but higher conversion rates. Long-tail keywords can help you reach niche audiences and attract highly motivated buyers.

4. **Use Amazon’s Search Bar**: Start typing relevant keywords related to your product in Amazon’s search bar and pay attention to the autocomplete suggestions. These suggestions can give you insights into popular search terms used by customers.

5. **Customer Reviews and Feedback**: Analyze customer reviews and feedback for your product and similar products to identify common language and keywords used by customers. Incorporate these keywords into your listings to improve relevance and visibility.

### PPC Optimization:

1. **Set Clear Goals**: Define clear goals for your PPC campaigns, whether it’s increasing sales, improving brand visibility, or maximizing profitability. Your PPC strategy should align with these goals.

2. **Keyword Segmentation**: Organize your keywords into tightly themed ad groups to improve relevancy and ad performance. Group related keywords together and create separate campaigns or ad groups for different product categories or target audiences.

3. **Use Match Types**: Utilize different match types (broad, phrase, exact, and negative) to control the visibility of your ads and target specific search queries more effectively. Experiment with match types to find the right balance between reach and precision.

4. **Optimize Bids**: Regularly monitor and adjust your keyword bids based on performance data to maximize ROI. Increase bids for high-performing keywords that drive sales and decrease bids for underperforming keywords to minimize wasted spend.

5. **Ad Copy Optimization**: Write compelling ad copy that highlights the unique selling points of your product and encourages clicks. Test different ad headlines, descriptions, and calls-to-action to improve ad performance and CTR (Click-Through Rate).

6. **Use Negative Keywords**: Identify and add negative keywords to your campaigns to exclude irrelevant search terms and prevent wasted spend on non-converting clicks. Regularly review search term reports to identify new negative keywords to add to your campaigns.

7. **Monitor and Adjust**: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Analyze key metrics such as CTR, conversion rate, ACOS (Advertising Cost of Sales), and ROAS (Return on Ad Spend) to identify areas for improvement and optimization.

By implementing these keyword research and PPC optimization strategies, you can improve the effectiveness of your Amazon advertising campaigns and drive more traffic and sales for your products.

Common Causes For Zero Impressions on Amazon PPC

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Struggling to get impressions on your Amazon ads? You’re not alone! In this video, we dive deep into common reasons behind low ad impressions and provide actionable solutions to help you optimize your campaigns. Whether you’re setting your budgets too low, targeting irrelevant keywords, or facing high competition, we’ve got the tips you need to succeed.

Visit myamazonguy.com/ppc for more PPC optimization tips!

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Timestamps:
0:00 – Introduction: Why Amazon Advertising Can Be Challenging
0:09 – The Common Problem: Low Impressions
0:27 – Case Study: Analyzing a New Account
0:48 – Tip 1: Check Your Daily Budgets
1:30 – Tip 2: Understand Your Keyword Costs
2:20 – Tip 3: Importance of Search Volume
3:11 – Tip 4: How to Adjust Your Bids
4:55 – Tip 5: Focus on Relevancy and Indexing

Tips to keep your Amazon PPC & listings fully optimised – Eleonora Nicolosi EP – 237

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Tips to keep your Amazon PPC & listings fully optimised

Explore what we do here at Ecomcy by visiting https://www.ecomcy.com/

Welcome to the eCommerce Lab Podcast! Don’t miss our next episode with a special guest! Eleonora Nicolosi, Growth Manager and CEO of Competitive Spark, joins us to share her expert advice on how to keep your PPC campaigns and Amazon listings fully optimized.

Discover effective strategies to maximize your visibility and conversions on one of the most competitive platforms in the world of e-commerce.

If you are a seller on Amazon or simply want to improve your digital marketing skills, this video is for you. Join us and learn from the best!

Subscribe to a YouTube channel Our Ecomcy: https://www.youtube.com/@EcomcyTV

About Competitive Spark: https://www.competitivespark.com/

More videos: https://www.youtube.com/watch?v=Ab754Hjnl0U&t=12s

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Follow us 👇
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🌀 Vincenzo – LinkedIn:
https://www.linkedin.com/in/vinnzo-poscano/

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https://www.instagram.com/ecomcy/

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https://www.facebook.com/ecomcy/

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https://www.linkedin.com/company/ecomcy/mycompany/?viewMerer=true

Exclusive discounts for sponsors 👇
🌀 https://linktr.ee/ecomcy.business

#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

Liazon Marketing-Unlock the power of Amazon PPC with high-paying keywords: A step-by-step guide.

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Get 20% OFF HELIUM 10 for 6 months HERE with COUPON CODE [LIAZON6M20]
AT CHECKOUT or use this direct link: https://bit.ly/4bWtaJC

you can use Amazon Advertising tools and strategies to identify keywords with potentially higher bids. Here are some general tips:

Amazon Keyword Tool:

Utilize Amazon’s own advertising tools, such as the Amazon Advertising console, to explore and discover keywords. You can see suggested bid amounts for various keywords in your campaigns.
Competitor Analysis:

Keep an eye on your competitors. If you notice certain competitors consistently appearing in top positions for specific keywords, it could indicate higher bids on those keywords.
Manual Campaigns:

Set up manual campaigns and experiment with different bid amounts for keywords. Monitor the performance of these keywords to identify which ones are more competitive in terms of bidding.
Bid Adjustment:

Regularly adjust your bids based on the performance of keywords. If certain keywords are driving good results, consider increasing the bid to maintain or improve visibility.
Ad Position Reports:

Review ad position reports to understand where your ads are appearing on the search results page. Higher ad positions often require higher bids, so identifying keywords associated with top positions may give you an idea of competitive bidding.
Keyword Research Tools:

While Amazon’s tools are valuable, you can also use third-party keyword research tools to get insights into keyword popularity and bid estimates. Keep in mind that these estimates may not be precise but can provide a general idea.
Search Term Reports:

Regularly analyze search term reports to identify which keywords are driving clicks and conversions. This can help you allocate more budget to high-performing keywords.
Remember that the competitive landscape can change, and bidding strategies may vary based on factors such as seasonality and product demand. It’s essential to monitor and adjust your advertising campaigns regularly to stay competitive. Additionally, since my information is up to January 2022, Amazon’s advertising platform may have introduced new features or changes, so it’s a good idea to check the latest documentation or Amazon Advertising updates for the most current information.

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