Join me as I delve into the world of Amazon PPC Live, guiding you through the effective application of the 80/20 rule.
In this video, you’ll discover the secrets to mastering Sponsored Products, Brands, and Display Ads, and how focusing on key strategies can elevate your Amazon sales and profitability.
Whether you’re a seasoned seller or new to Amazon, these insights are crucial for your PPC success. Don’t miss out on these game-changing tips!
In this video, I will share three actionable steps to elevate your Amazon PPC campaigns to new heights in 2024.
Join me as I guide you through effective strategies and techniques that will help you optimize your Amazon PPC ads for improved visibility, increased sales, and higher ROI. Discover the key factors to consider, advanced tactics to implement, and best practices to take your Amazon PPC to the next level.
Don’t miss out on this valuable insight that can supercharge your Amazon advertising and drive significant business growth.
My Resources ๐
Get your FREE Amazon account audit by my team: https://hubs.ly/Q02l5vG70
Amazon Growth Toolbox: https://resources.triviumco.com/growth-toolbox
Get my Amazon PPC course: https://www.theppcuniversity.com/
Get access to our Slack consulting group: https://triviumco.com/trivium-tribe/
Discounts ๐ค
Helium 10 Discount: ๏ปฟhttps://rb.gy/2gf0nd
๏ปฟ
๏ปฟ๐ Like, subscribe, and hit the bell for more expert tips on dominating Amazon FBA in 2024!
Any questions? Leave a comment below! I read & replied to all of them.
In this episode, we talk about a variety of different things related to Amazon PPC like how to do keyword research, setting up your campaigns, recommendations for launching, and what kind of key metrics to look out for.
Listen to the Serious Sellers Podcast on your favorite platform:
โ๏ธ Activate your FREE account and get to know Helium 10โs suite of e-commerce solutions: https://h10.me/signup
Ever felt like youโre just one PPC secret away from skyrocketing your Amazon or Walmart sales? Madalina from eComcy joins us on this monthโs TACoS Tuesday program to lift the veil on advanced advertising tactics that could very well be your game-changer. From initiating precise exact-match campaigns to harnessing the untapped potential of broad match types, we cover the A-Z of creating a strategy that not only speaks to your productโs strengths but also steals the spotlight from your competitors. Using Helium 10 tools like Cerebro and Magnet, Madalina walks us through the art of strategic competitive analysis, ensuring your keyword lists are as refined as they are effective.
Bid management can often feel like walking a tightrope, but with insights from our guest expert and the aid of Adtomic, we transform this balancing act into a calculated dance of numbers and intuition. Discover how the blend of automated suggestions and manual adjustments can refine your campaigns to an unparalleled level of precision. Madalina doesnโt stop thereโshe dissects the significance of match types, niche-specific benchmarks, and the pivotal role they play in the fluctuating realm of click-through and conversion rates.
Wrapping up, we look into the crystal ball of keyword volumes and campaign management, offering a blueprint for structuring your campaigns so that they work smarter, not harder. Whether youโre dealing with keywords that command their own stage or those that perform better in an ensemble, Madalinaโs methodical approach to campaign structure ensures youโll stay in control while maximizing efficiency. As an added bonus, we touch on the experiences of Walmart sellers, inviting a broader discussion on the adaptability of these strategies across platforms. Tune in for a wealth of knowledge thatโs sure to give your Amazon PPC efforts that extra edge.
In episode 535 of the Serious Sellers Podcast, Shivali and Madalina discuss:
00:00 โ PPC Strategies and Campaign Optimization
02:21 โ eComcyโs Approach to PPC Campaigns
08:21 โ Strategies for Launching PPC Campaigns
12:29 โ Relative Rank Filters and Adjusting Strategy
13:32 โ Improve Amazon Rank and PPC Campaigns
20:38 โ Advertising Strategies for Amazon Sellers
23:11 โ Advertise With General Category Terms
26:31 โ Considering State-Specific Strategies for Sales
31:29 โ Using Free Retail Space and Placements
๐ Join me live as we continue to work through our 2024 Amazon PPC Masterclass!
If you’re an Amazon seller eager to amplify your product’s visibility and sales, this strategy-focused video is a must-watch.
In this BONUS chapter of my Amazon PPC Mastery series, I delve into the art of dominating search terms through effective ASIN targeting.
I’m going to teach you how to create a halo effect around your products by meticulously targeting the right ASINs and refining your bidding strategy.
๐Some big things we’re going to cover:
The 80/20 Rule in Amazon PPC: Discover how to focus on the 20% of keywords driving 80% of your sales.
Researching and Targeting ASINs: Learn how to identify and compile a list of crucial ASINs to target, including top organic, revenue, and sponsored products ASINs.
Strategic Bidding Techniques: Find out how to start with a low CPC, manage bids for competitor ASINs, and employ defensive product targeting ads effectively.
Ad Group Naming Strategy: Understand the importance of clear and strategic ad group naming for easy campaign tracking.
I’m coving all of this and more.
But most importantly…
I make it easy to understand, follow and implement.
๐Video Chapters:
00:00 – Introduction
00:34 – First Step: Single Keyword Exact Match Ad Campaign
00:39 – Second Step: Expansion: Dominating Search Terms
00:53 – Step-by-step Guide in Dominating Search Terms with ASIN Targeting
03:46 – Conclusion: Action Items
My Way-Too-Easy Amazon PPC Strategy – Amazon PPC Masterclass: 3 of 4
Thanks for joining me again!
We had a ton of great comments come through on video 2, and Iโm looking forward to giving you even more value today.
In the first video I discussed rethinking your ACoS strategy to help scale your brand.
https://profitable-pineapples-ppc-farm.circle.so/c/start-here/rethinking-this-part-of-your-amazon-ppc-strategy
And in yesterdayโs video I showed you a little โsecretโ to saving thousands of dollars with Amazon PPC.
https://profitable-pineapples-ppc-farm.circle.so/c/start-here/save-thousands-with-amazon-ppc-doing-this
Iโm Dr. Travis Zigler, CEO of Profitable Pineapple Ads, and I am a huge fan of Settlers of Catan.
Let me know down below if you have ever played it.
My favorite game in Settlers of Catan is Cities and Knights with Seafarer Expansion. Whatโs yours? I like to know who Iโm talking to, so put it down in the comments below todayโs video.
In todayโs video Iโm going to be showing you my way-too-easy Amazon PPC strategy to scale your brand.
In tomorrowโs LIVE MASTERCLASS, Iโm going to be showing you 4 more strategies LIVE including the ONE THING that has made the biggest difference for me in my business.
Register for our live masterclass on Wednesday, January 4th at 1 pm EST here.
https://us02web.zoom.us/meeting/register/tZAqdu6vpz4qHdQATPYl66hTrClbttD5oSd1
To Summarize:
1. Join our new FREE Community OFF Facebook
https://profitable-pineapples-ppc-farm.circle.so/join?invitation_token=963e128a7bebb7f0e109ce43026bbde386819129-7baff97c-4fe1-45a8-a272-627d33c7d857
2. Watch the FIRST Masterclass
https://profitable-pineapples-ppc-farm.circle.so/c/start-here/rethinking-this-part-of-your-amazon-ppc-strategy
3. Watch the SECOND Masterclass
https://profitable-pineapples-ppc-farm.circle.so/c/start-here/save-thousands-with-amazon-ppc-doing-this
4. And THIRD video (this one) in our four part Amazon PPC Masterclass.
5. Register for the LIVE masterclass thatโs going on TOMORROW.
https://us02web.zoom.us/meeting/register/tZAqdu6vpz4qHdQATPYl66hTrClbttD5oSd1
In this video, I show you exactly how to optimize your Amazon Pay-Per-Click (PPC) campaigns like a pro. Whether you’re a beginner or an experienced seller, this tutorial breaks down the key steps to boost visibility, improve ad performance, and maximize your ROI on Amazon.
After watching this video, you will be able to optimize your Amazon PPC campaigns in only 5 minutes.
Want me to take a look at your account and give you a FREE Amazon strategy? Click here: https://shorturl.at/amyO2
I’m diving deep into the world of Amazon PPC to share with you five critical strategies that have been game-changers in my Amazon journey.
Whether you’re just starting out or looking to elevate your Amazon PPC game, these insights are tailored for your success.
๐ฅ Here’s What You’ll Learn:
1. Never Running Out of Stock: I’ll share how maintaining a robust inventory is crucial for maintaining sales velocity and organic rank on Amazon.
2. The 80/20 Rule: Discover how focusing on the top 20% of your products can lead to 80% of your revenue.
3. Sales for Organic Rank Growth: Learn the true objective of Amazon PPC and how it’s not just about immediate sales, but boosting your organic rank.
4. Continuity or Subscription Models: Find out why shifting to a continuity model can ensure long-term success and financial stability.
5. Beyond Product Selection: I’ll explain why focusing on problem-solving, rather than just product selection, is essential for sustainable business growth on Amazon.
๐ก Each of these strategies comes from my personal experience and has been instrumental in my success. I’ll be breaking down these concepts and giving you actionable tips to implement them in your Amazon business.
๐ Bonus Material: Real-life examples from my Amazon journey.
Actionable steps to apply these strategies effectively.
๐ Don’t miss this opportunity to transform your Amazon PPC approach and skyrocket your sales. Watch now and take the first step towards Amazon PPC mastery!
๐ Be sure to check out Profitable Pineapple Express for even more insights and tools: https://profitablepineappleexpress.com/
Serious Sellers Podcast #424 โ Amazon PPC Campaign Setup, Optimization, Analysis & More With Destaney Wishon
Join us for this exciting episode as we sit down with Amazon PPC expert Destaney Wishon, who answers all your burning questions about Amazon and Walmart PPC.
In this episode, Weโre back with another TACoS Tuesday episode where Helium 10โs Shivali Patel talks with Amazon PPC expert, Destaney Wishon of BetterAMS, to share her top recommendations and answers for common Amazon and Walmart PPC questions. Like campaign setups, using PPC or external traffic to get reviews, and the best ways to increase the organic rank for your product. We also learn the best ways how to monitor your conversion rates, CTRs, and CPCs for maximum efficiency. Learn whether you should run PPC for multiple products with the same category and search terms and gain valuable insights. Explore the perks of running branded campaigns and get tips for optimizing your existing Amazon PPC campaigns. Discover how vCPM can help you and learn how to understand order numbers in vCPM. Get answers to burning questions like how to reduce ACoS, if defensive product ads are profitable, and what the best ad placements are for new listings. Donโt miss out on this very information-packed episode!
โ๏ธ Sign up here today to take advantage of Helium 10’s suite of tools for free: https://h10.me/signup
๐๏ธ Get started with Freedom Ticket and get more in-depth training on how to sell on Amazon: https://h10.me/ft
๐ป Check out our blog: https://h10.me/blog
๐ง Listen to the Serious Sellers Podcast: https://h10.me/ssp
๐ Join our Facebook Groups and stay connected with our community!
Ready to take your Amazon campaigns to the next level?
Mark your calendars for an exclusive AMA session with Matthew Davis, where you’ll uncover the ultimate secrets to level up your Amazon campaigns.
Why should you be there?
โณ Gain top-notch strategies to turbocharge your Amazon campaigns
โณ Elevate your advertising game with expert insights
โณ Real-time Q&A with industry leaders for valuable insights
Don’t miss out on this golden opportunity! Save the date and join us for a truly insightful session!
See you at the crossroads of Amazon’s success!
#AmazonPPC #AmazonAds #amazonsellertips
Timestamps:
00:00 – Introduction
09:58 – Episode Start and Welcoming Viewers
10:28 – Discussing PPC Optimization and Testing Strategies
13:13 – Importance of Video Content in PPC and Organic Ranking Improvement
14:54 – Addressing High Bid Impact on Organic Sales
16:56 – Budget Allocation and Funding Inventory Questions
17:48 – Evaluating Ad Performance Based on Time of Day
20:13 – Exploring Display Ads and Impression Share
22:47 – Advice on First Delivery to FBA with Batteries
24:02 – Strategies for Using Sponsored Display Ads
26:14 – Starting Bids for Automatic and Manual Campaigns
29:21 – Negating Search Terms in Campaigns
31:17 – PPC Launch Strategy to Leverage the Honeymoon Period
33:04 – Campaign Structure for Variations in Color Schemes
46:15 – Examining Break-Even ACOS and Amazon Fees
49:35 – Understanding Macros in PPC and Bulk Updates
52:07 – Choosing Reports for Weekly PPC Optimization
55:18 – Differentiating Between Auto and Manual Campaigns
58:10 – Significance of Negative Keywords in Campaigns
1:01:15 – Strategies for Successful PPC Launch
1:03:02 – Campaign Structures for Color Variations of a Product
1:04:24 – Using Brand Analytics for PPC Strategy
1:06:05 – Dealing with Low Conversion and High Clicks in PPC
1:10:42 – Leveraging PPC Data for SEO and Vice Versa
1:12:50 – Understanding PPC Placement Data and Its Impact
1:14:15 – PPC for Products with Low Search Volume
1:15:17 – PPC Strategy for Hard-Selling Products
1:16:54 – Adjusting Bids for Effective PPC Management
1:18:21 – Analyzing Effective PPC Placement and Utilizing Amazon as a “Digital Shelf”
1:20:04 – Dealing with Singular vs. Plural Keywords in Auto Campaigns and Testing Negative Keywords
1:21:27 – Setting Up PPC Ads for Products Already Ranking on Page One
1:23:17 – Addressing the Issue of Rising TACoS in PPC Campaigns and Using Brand Analytics for Insights
1:24:06 – Integrating Brand Analytics with PPC Strategies and the Importance of Organic and Sponsored Search Synergy
1:24:47 – Understanding Category Campaigns and Targeting Other Brands
1:26:35 – Strategies for Advertising Products with Low Search Volume and High Clicks but Low Sales
1:29:17 – Evaluating PPC Strategies for Previously Best-Selling Products with Non-Optimized Images and Lower Prices
1:31:52 – Discussing the Effectiveness of Auto Campaigns Compared to Manual Campaigns
1:33:01 – Adjusting Bids in PPC Campaigns: Best Practices and Recommendations
1:34:20 – Whether to Exclude Keywords Targeted in Manual Campaigns from Auto Campaigns
1:35:10 – Closing Remarks and Additional Resources for Amazon PPC and Selling Strategies
