If you are looking for multiple strategies to use in your amazon PPC campaign to get more sales and lower your ACOS then you need to learn Amazon PPC Product Targeting and Amazon PPC Category Targeting
Because these are very useful low cost Amazon PPC Strategies which can display your listing ads to the whole category and your competitors products and bring you more sales.
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Discover the Amazon PPC strategy to use for amazon product targeting campaigns. Learn Amazon PPC step by step using insider Amazon PPC tips and tricks to skyrocket ROAS from your Amazon product targeting ads.
In this video, we walk you through Amazon PPC step by step, and teach you how to set up profitable amazon product targeting campaigns through a variety of different ad groups.
This is the ultimate amazon product targeting tutorial for sellers to advertise on competitors’ products in different ways that you may not have thought of or seen before, including amazon ASIN targeting!
We show you exactly how to set up & optimize your Amazon PPC strategy to setup profitable Amazon product targeting campaign ad groups: general, brand-targeted, suggested products & top competitors (Amazon ASIN targeting).
Each of the four (4) different ways to create Amazon product targeting ads are unique, and we walk you through the ins and outs of Amazon PPC step by step.to ensure you maximize your ROAS!
In this Amazon PPC tutorial, learn how to setup Amazon product targeting campaign and segment your amazon product targeting ad groups.
⏱ Timeline
0:09 Why Run Amazon Product Targeting Campaigns
0:31 Naming Convention For Amazon Product Targeting Campaigns
1:06 Setting The Daily Budget For Amazon Product Targeting Ads
1:52 Amazon Product Targeting Campaign Bidding Strategy
3:32 How To Create The First Amazon Product Targeting Ad Group
5:17 Selecting Categories For The Amazon Product Targeting Ad Group
5:46 Amazon Product Targeting By Brand
6:03 Refining Categories For Amazon Product Targeting Ads
8:20 How To Calculate Bid For Amazon Product Targeting Campaign
10:50 Naming Convention For Amazon Product Targeting Ad Group
11:54 How To Setup The Second Amazon Product Targeting Campaign Ad Group
13:29 Naming Convention For The Second Amazon Product Targeting Ad Group
14:44 Selecting Individual Products For Amazon Product Targeting Campaigns
15:36 How To Setup The Third Amazon Product Targeting Campaign Ad Group
17:55 How To Setup The Fourth Amazon Product Targeting Campaign Ad Group
19:20 Amazon Asin Targeting
21:15 Reviewing Your Amazon Product Targeting Campaign
22:09 Comment Your Amazon PPC Strategy Below
23:08 Download The Ultimate Amazon Playbook
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I’ll show you the newest PPC Product Targeting strategy that Amazon just launched for Beta testing. I’ll show you tips and tricks to take advantage of this new strategy and walk you through how to set up a new pay per click campaign in Seller Central.
Amazon Advertising with Product Targeting
https://advertising.amazon.com/help#GMNC9UUDUU3T93U7
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Tutorial explaining how to setup an Amazon product targeting PPC campaign and lower your ACOS!
I recently used a product targeting strategy to re-launch one of my private label FBA products that was selling on Amazon.
Initially I tried to re-launch it using a keyword campaign, however, the ACOS was a little high so I decided to experiment with product targeting Ads.
I had previously only used product targeting PPC when launching new products (with zero reviews) and on both occasions ended up with an ACOS that was much higher than the keyword targeted PPC campaigns that were active at the same time.
However, having now tried product targeting again on a well reviewed product the results were a lot better and the ACOS was actually lower than the keyword campaign.
These are some of my top tips for a successful product targeted PPC campaign:
1) Target similar products – look for products that are at a similar price point and offer similar features but that are inferior to your product in some way.
2) Be honest with yourself about whether your product is better
3) Avoid products with wildly different price points – if your product sells for £20, don’t target products that are selling for £5 as the customer is shopping at the wrong price point.
4) Find products with equal or lower review scores – if you product has a 4.5 star average, only target products that have a 4.5 or lower review score.
5) Target products of similar size and dimension – it increases the chances of them seeing your product as a suitable alternative.
Do you use product targeting pay per click campaigns? Let me know in the comments below!
Amazon advertising landscape is changing constantly. Now, Amazon has become the third-largest Digital Ad platform in the U.S. And, every day more businesses are signing up to sell on Amazon. As a seller, it’s important to understand Amazon advertising and stay updated with the current trends. In this video, we give you 3 best strategies to organically rank higher or improve your visibility for a selective segment of audience with Amazon PPC.
A quick peek into the video –
1. Set up Manual Campaign
2. Select Keyword Targeting
3. Choose Fixed Bids as the Dynamic Bidding Strategy
4. Choose Bid Placement
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