Amazon

How We Doubled Amazon Profits with PPC

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✉️ Get in touch if you want help maximizing your Amazon profits:
https://www.nomadz.com/contact

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📈Free Amazon PPC Audit (Limited to 5 Calls/Month):
https://www.nomadz.com/get-started

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FREE TOOLS:

🚨 Calculate how much money you’re WASTING on Amazon PPC:
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📈Maximize your market share and outpace the competition with our Search Query Performance Report:
https://resources.nomadz.com/search-query-performance

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📊See better results in your Amazon PPC campaigns with our Placement Optimization tool:
https://resources.nomadz.com/placement-optimization-tool

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🎁 Prime Day Amazon PPC Checklist:
https://resources.nomadz.com/prime-day-checklist

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💻 Scale Insights 30-day free trial:
https://portal.scaleinsights.com/Identity/Account/Trial/lucas

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💰 Data Dive discount:
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Follow Us On:

LinkedIn: https://www.linkedin.com/company/amznomadz

Instagram: https://www.instagram.com/nomadzppc/

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Sharel on LinkedIn: linkedin.com/in/sharelshamis

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In this video, Sharel will share a case study showing how we doubled profits for one of our Amazon clients 💰📈 You’ll learn why pushing high bids on a single keyword wasn’t working for us. We will show you how adjusting our strategy, including cutting spend and implementing broad campaigns, led to impressive results. Amazon is always evolving, and so should your strategies!

Chapters:

0:00 Intro
0:15 Explanation about the case study
0:27 Amazon is a dynamic place
1:15 Shift Strategies
2:44 The Best Result
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🌎 About Nomadz

Nomadz is a leading Amazon PPC agency, specializing in optimizing and maximizing sales and profitability for established Amazon sellers. We act as your dedicated in-house experts, employing proven methods to organize, optimize and scale Amazon PPC campaigns.

Our advanced Amazon PPC videos stem from years of diving through data and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community.

Videos include: case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.

We help scale large brands stuck at sales plateaus by building strong relationships with them and coming up with customized PPC and DSP plans.

Contact us at any time at nomadz.com/contact to learn how we can help your brand achieve its full potential on Amazon.

#amazonppc #amazonppctips

Liazon Marketing – Keyword research and PPC optimization

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Get 20% OFF HELIUM 10 for 6 months HERE with COUPON CODE [LIAZON6M20]
AT CHECKOUT or use this direct link: https://bit.ly/4bWtaJC

Keyword research and PPC (Pay-Per-Click) optimization are crucial components of a successful Amazon advertising strategy. Here’s how you can effectively conduct keyword research and optimize your PPC campaigns:

### Keyword Research:

1. **Utilize Keyword Tools**: Use keyword research tools such as Helium 10, Jungle Scout, or AMZScout to identify relevant keywords for your products. These tools provide data on search volume, competition level, and relevance, helping you prioritize the most valuable keywords.

2. **Analyze Competitor Listings**: Study the listings of your competitors to uncover the keywords they are targeting. Tools like Helium 10’s Cerebro allow you to perform reverse ASIN lookups to identify the keywords driving their traffic and sales.

3. **Long-Tail Keywords**: Target long-tail keywords, which are longer and more specific phrases that typically have lower competition but higher conversion rates. Long-tail keywords can help you reach niche audiences and attract highly motivated buyers.

4. **Use Amazon’s Search Bar**: Start typing relevant keywords related to your product in Amazon’s search bar and pay attention to the autocomplete suggestions. These suggestions can give you insights into popular search terms used by customers.

5. **Customer Reviews and Feedback**: Analyze customer reviews and feedback for your product and similar products to identify common language and keywords used by customers. Incorporate these keywords into your listings to improve relevance and visibility.

### PPC Optimization:

1. **Set Clear Goals**: Define clear goals for your PPC campaigns, whether it’s increasing sales, improving brand visibility, or maximizing profitability. Your PPC strategy should align with these goals.

2. **Keyword Segmentation**: Organize your keywords into tightly themed ad groups to improve relevancy and ad performance. Group related keywords together and create separate campaigns or ad groups for different product categories or target audiences.

3. **Use Match Types**: Utilize different match types (broad, phrase, exact, and negative) to control the visibility of your ads and target specific search queries more effectively. Experiment with match types to find the right balance between reach and precision.

4. **Optimize Bids**: Regularly monitor and adjust your keyword bids based on performance data to maximize ROI. Increase bids for high-performing keywords that drive sales and decrease bids for underperforming keywords to minimize wasted spend.

5. **Ad Copy Optimization**: Write compelling ad copy that highlights the unique selling points of your product and encourages clicks. Test different ad headlines, descriptions, and calls-to-action to improve ad performance and CTR (Click-Through Rate).

6. **Use Negative Keywords**: Identify and add negative keywords to your campaigns to exclude irrelevant search terms and prevent wasted spend on non-converting clicks. Regularly review search term reports to identify new negative keywords to add to your campaigns.

7. **Monitor and Adjust**: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Analyze key metrics such as CTR, conversion rate, ACOS (Advertising Cost of Sales), and ROAS (Return on Ad Spend) to identify areas for improvement and optimization.

By implementing these keyword research and PPC optimization strategies, you can improve the effectiveness of your Amazon advertising campaigns and drive more traffic and sales for your products.

Amazon PPC AMA Live with Kevin Sanderson and Paul Häberlein

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Automate your KPI reporting through custom API integrations: https://www.linkedin.com/in/paul-h%C3%A4berlein-212b2a196/

Join us for an exclusive AMA session with Kevin Sanderson and special guest Paul Häberlein, an Amazon Advertising Expert, as they reveal effective PPC strategies for your Amazon campaigns. Learn how to optimize your Amazon PPC, maximize your advertising ROI, and improve your Amazon ads with expert insights. Participate in a real-time Q&A and get actionable tips to enhance your Amazon PPC performance. See you there!

#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips

Amazon PPC Alternative für mehr Gewinn | Amazon FBA

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Meine Website und Angebote: https://ecommerce.de/
Mein Buch für Anfänger: https://ecommerce.de/buch/
Mein Instagram Account: https://www.instagram.com/nicklas_spelmeyer/

Du bist bereits erfahrener Amazon Seller? Dann hör dir den ecommerce.de Podcast an
https://www.ecommerce.de/podcast

Wir haben in der Vergangenheit bereits weit über 1.000 Unternehmen erfolgreich aufgebaut und Menschen in die finanzielle Unabhängigkeit geführt.
Buche dir jetzt ein kostenloses Erstgespräch in indem mein Team und ich mit dir gemeinsam klären, ob wir dir dabei helfen können dein eigenes Unternehmen aufzubauen oder zu vergrößern. (Das ist kein Verkaufsgespräch, es geht erstmal nur darum sich kennenzulernen.)

Ecommerce ist die Chance, ins Unternehmertum einzusteigen und mittelfristig finanziell unabhängig und frei zu werden.
Ernsthaft, wir haben bereits über 800 Menschen nachweislich dabei geholfen mit Amazon FBA mehr Geld zu verdienen als in Ihrem 9to5 Job.

ACHTUNG! Wir verkaufen keine reinen Videokurse oder 0815 Coachings, alle unsere Trainingsprogramme sind Ergebnisorientiert und beinhalten intensive Betreuung bis zum Erfolg.

Über Nicklas Spelmeyer:

Nicklas Spelmeyer ist Geschäftsführer von mittlerweile 5 Unternehmen mit über 75 Vollzeitmitarbeitern in Deutschland, aus den Bereichen Amazon FBA, Consulting, Marketing und Logistik, außerdem führt er die Geschäfte einer US-Amerikanischen Beteiligung(Tag8 Corp.) – 2023 erwirtschaften seine Unternehmen über 12.000.000€ Jahresumsatz.
Coachen tut er also nicht weil er es nötig hat, sondern aus Leidenschaft und Lust am Unternehmertum und anderen zu helfen.
Er kommt selbst aus keiner Unternehmerfamilie oder Reichem Umfeld, sondern hat 2017 Nebenberuflich bei seinem Vollzeit Job in der Produktion bei Daimler Benz gestartet.

Vor über 5 Jahren hat er selbst damit gestartet Produkte über Amazon zu Verkaufen und seit dem hunderten Menschen dabei geholfen, das selbe zu erreichen.
Gemeinsam mit seinem Team coacht er Menschen, die sich neben ihrem Hauptberuf etwas aufbauen wollen.

Mehr Infos zu Nicklas und seinen Unternehmen: https://www.ecommerce.de

🔒Hol dir Helium10: http://bit.ly/BesteFBAtool
➡️Gutscheincode: BYL10 / BYL6M20

Viel Erfolg!

Hier gehts zum Impressum:
https://ecommerce.de/impressum/
*Dieses Video, sowie die Videobeschreibung enthält Eigenwerbung.

PPC Entourage System Overview

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SUBSCRIBE HERE ▶️▶️ http://bit.ly/PPCEnt-YT

Try PPC Entourage for FREE:
http://bit.ly/PPCEnt-FREE

Join the Entourage Seller Community!
http://bit.ly/PPCEnt-Comm

Download the PPC Entourage Blueprint Series!
http://bit.ly/PPC-BPseries
A Step-By-Step strategy to set up Sponsored Ad campaigns the right way!

Hey guys, welcome! My name is Mike Zagare and I’m really excited that you’re taking this course – the PPC Entourage User Fundamentals Course – and it is my pleasure to share with you the strategies that we used to help scale our business. Now, we were able to scale our business in 2016, and I attribute a lot of our success to really knowing and understanding PPC, being aggressive with PPC, and also optimizing our PPC to make sure we weren’t spending too much money on ad spend.

So, you’re going to learn all of those strategies here. I’m going to show you step-by-step what we did. And this is going to be the fast track to your success when learning Amazon PPC. Just a little overview of what we’re going to cover, is we’re first going to go over the PPC metrics, basic PPC metrics, and how you can learn them fast and easily, and understand them, and use them to your advantage. We’re then going to go over the different strategies that we used to help scale our business. Very much broken down into very simple, easy to consume strategies. Five optimization strategies, and four campaign creation strategies.

We’re then going to go over how we optimized our campaigns in detail. So we break it down into about one hour per week of optimization. That if you’re spending this hour, we highly recommend doing it. But in the old days, it used to take us hours and hours and hours to do the very things that you could just do now in minutes, and at most an hour.

The final part of the Entourage Blueprint Series is going to be all about scaling your business, getting more eyeballs, getting more impressions, and all of that. And we’re going to share with you exactly how we do that, and all of the tools inside of Entourage to simply and quickly do that, and help scale your business. So, I look forward to working with you guys. And again, if you have any questions or comments, feel free to send them in. And cheers to your success.

Start your free trial of Entourage today: https://ppcentourage.com
Take the full course and earn your Credly badge and certificate: http://ppce.academy

#AmazonPPC #AmazonAdvertising #AmazonSponsoredAds

Understanding Amazon PPC Campaigns.

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Bradley Sutton, Helium 10’s Director of Customer Success and Training, is back and here to answer the question, “Can you run too many words in a single Amazon PPC campaign?”

Look for more questions (and answers) each week. Submit your questions, here: https://helium10.com/questions OR https://helium10.com/ask

If you’re not a Helium 10 member yet and you sell on Amazon, what’s holding you back?

Sign up here today to take advantage of our suite of tools: https://members.helium10.com/user/signin

See more great content from Helium 10 on our blog: https://www.helium10.com/blog/

Get more Helium 10 updates from our Facebook page: https://www.facebook.com/Helium10Software/

Amazon PPC AMA Live with Kevin Sanderson and Bernard Nader

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Light up your Amazon sales! Join Kevin Sanderson and Bernard Nader, the PPC wizard from PPC Maestro, for an AMA session you can’t afford to miss!

Bernard has been crushing it with custom PPC campaigns that skyrocket sales and visibility for Amazon brands. With an 85% client retention rate, he knows a thing or two about winning strategies and killer client service.

Drop in, grab some top-tier ad tactics, and ask all your questions—let’s boost those Amazon numbers together!

Don’t miss! Join us LIVE tomorrow, April 16, 12 PM et.

#AmazonPPC #AdSecrets #amazonpodcast

Timestamps:
00:00 – Introduction and Background Music
09:59 – Introduction to Live PPC Discussion
10:41 – Expert Introduction and PPC Summit Experience
11:26 – Ensuring Audience Can Hear the Broadcast
12:05 – Guest Background in PPC and Career Shift
13:25 – Meetup Experiences and Initial PPC Challenges
14:25 – Transition to Full-time PPC Services
15:00 – In-depth PPC Strategies and Client Management
16:04 – Importance of Early Question Submission in Live Sessions
17:07 – Strategies for Keyword Bidding and Optimization
18:08 – Advice on Setting PPC Campaign Budgets and Expectations
19:06 – Using Bulk Operations for PPC Management
20:22 – Effectiveness of Different Match Types in PPC
21:53 – Strategies for New Product Launches and PPC Implementation
22:23 – Handling International PPC Management and Access Issues
23:53 – External Traffic to Amazon Listings and Its Impact on PPC
25:04 – Integrating PPC with External Marketing Efforts
26:03 – Advanced PPC Techniques and Bidding Strategies
27:11 – Discussing the Role of PPC in Long-term E-commerce Strategy
28:04 – Leveraging PPC for Enhancing Product Visibility and Sales
28:51 – Navigating PPC for Competitive Products and Categories
29:35 – Audience Interaction and Q&A Session
45:50 – Specific Case Studies on PPC Challenges and Solutions
52:10 – Exploring New Trends and Tools in PPC
57:20 – Closing Remarks and Future PPC Insights

Walmart.com PPC Campaign & Listing Strategies | SSP 546

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Ever wonder what it takes to turn your Walmart product listings from lackluster to lucrative? Ryan King, the savvy CEO of BlueRyse, joins us on the airwaves to share his expert strategies for maximizing your presence on Walmart’s digital shelves. Together, we navigate the intricacies of PPC, the subtleties of listing optimization, and the crucial metrics that could make or break your profits. Ryan’s advice, drawn from the cutting-edge tools of Helium 10, affords a masterclass in finessing your financials and leveraging Walmart’s ever-growing online platform for unparalleled brand growth and diversification.

In the vast sea of selling at Walmart, standing out is an art form, and we’ve got the brushes and palette to help you paint a masterpiece with your product listings. Our journey reveals how to ensure your offerings are not just indexed, but also scoring high on Walmart’s listing quality score. We cover all bases from the precision of backend attributes to the finesse required in product type optimization. We also dissect the importance of competitive pricing and swift delivery, how to ace the A/B testing game, and even how Walmart’s fulfillment services can provide a much-needed boost in ranking.

As the curtain falls on this episode, we’ve left no stone unturned in the realm of Walmart PPC and the emerging tactics of brand conquesting. Imagine targeting competitor brand terms, a concept newly possible on Walmart, and the advantage it hands you in the grand chessboard of ecommerce. Wrapping up with a flourish, we dabble in the complexities of SEM strategies and the nuances of bidding wars, closing with a heartfelt word of thanks to Ryan for his insights. So, tune in and equip yourself with the secrets to selling success on one of the world’s most formidable marketplaces.

In episode 546 of the Serious Sellers Podcast, Carrie and Ryan discuss:

00:00 – Walmart Listing Optimization for Increased Sales
01:47 – Expert Insights on Walmart Brand Performance
04:54 – Leveraging Social Proof in E-Commerce
08:58 – Optimizing Search Terms on E-Commerce Platforms
12:48 – Maximizing eCommerce Channel Expansion
18:07 – PPC Strategies & Updates for Walmart
24:19 – Untapped Brand Defense Opportunities
29:42 – Expanding Opportunities in Walmart Marketplace
32:36 – Optimizing Walmart PPC Bidding Strategies
36:26 – Tips for Completing Applications Successfully
40:00 – Secret Strategies Ryan Uses

Amazon PPC AMA Live with Kevin Sanderson and Chris Rawlings

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Get ready for an unmissable PPC AMA session with Kevin Sanderson, My Amazon Guy’s VP of Marketing, with Chris Rawlings, an expert in growing Amazon brands through PPC!

They’re spilling the secrets that could take your PPC game from zero to hero.

Why you need to tune in:

✓ Learn advanced PPC strategies straight from the experts.
✓ Discover the advertising tactics that can catapult your brand’s growth.
✓ Engage in real-time Q&A to get tailored advice for your Amazon campaigns.

This isn’t just advice; it’s a masterclass in Amazon growth.

Mark your calendar, bring your questions, and prepare to transform your approach to Amazon advertising!

#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips #AmazonPodcast #AmazonPPCAMA

P.S. – It’s time to elevate your Amazon brand to the Million-Dollar Club with PPC mastery!

Timestamps:
00:00 – Introduction Music
10:01 – Beginning of Live Q&A: Enhancing Ad Campaigns
10:48 – Live Stream Sound Check and Viewer Interaction
13:26 – Introduction of Chris and PPC Strategies Discussion
14:32 – Announcement of the Profitable PPC Challenge
15:10 – Deep Dive into Viewer Questions on PPC
15:36 – Discussion about the Challenge’s Promotional Graphics
16:23 – Updates and Changes to the $47 Challenge
17:10 – Deep Dive into PPC Questions Begins
18:01 – Strategies for Handling Negative Reviews from Vine
21:12 – Exploring STP Campaigns in Expanded Match
24:26 – Strategies for Handling Variations and Vine Reviews
26:22 – Addressing Plateaus in Daily Sales and Strategies for Scaling
32:07 – Calculating Bids for Desired ACoS and Adjusting for Performance
36:57 – Discussing Keyword Performance in Auto vs. Exact Match Campaigns
38:00 – The Concept of Campaign Chaining for PPC Success
39:06 – Using Successful Keywords for Sponsored Brand Campaigns
40:24 – Strategies for Utilizing High-Performing Keywords Beyond PPC
41:40 – Decision Making on Reordering Products with High Reviews
43:16 – Evaluating and Improving Product Listings for Better Sales
45:44 – Importance of Click-Through Rate and Conversion Rate Optimization
49:22 – Is Amazon FBA Still Profitable in 2024?
53:05 – Strategy for Selecting Niches and Products with Design Variation for FBA Success
56:07 – Introduction to Final Questions on PPC Duration
56:14 – Understanding the Impact of PPC on Organic Traffic
57:27 – Launch Period and TACoS Strategy
59:22 – Targeting Keywords with Specific Search Volumes
1:01:49 – Tips for New Sellers on Listing Optimization and PPC Learning
1:04:30 – PPC Challenge Introduction and Benefits
1:05:48 – Overview of the PPC Challenge Structure and Goals
1:07:10 – Details on the Value and Format of the PPC Challenge
1:08:16 – Closing Remarks and Invitation to Join the PPC Challenge

Amazon PPC AMA Live with Kevin Sanderson and Andy Craig

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Gear up for an epic Amazon PPC AMA session with My Amazon Guy’s VP of Marketing, Kevin Sanderson, joined by the advertising wizard Andy Craig, Founder of AdHabit.

Prepare to have your strategy playbook rewritten with game-changing insights.

Here’s why this session is a game-changer:
↳ Capture groundbreaking tactics to supercharge your Amazon campaigns
↳ Learn from Kevin Sanderson’s expert playbook on driving success
↳ Interactive Q&A with Amazon marketing royalty – bring your toughest questions!

This podcast is where true Amazon legends are made.

Save the date, prep your questions, and get ready to join the elite!

Step into the arena where Amazon marketing champions are forged!

#AmazonPPC #AndyCraigInsights #AdHabit #AskMyAmazonGuy #AmazonPodcastAMA

Timestamps:
00:00 – Introduction to PPC Advertising on Amazon
10:29 – Introduction of Guest Expert Andy Craig from Ad Habit
11:27 – Importance of Being Proactive with Amazon Ads
12:01 – Interactive Session: Viewer Participation with Emojis
12:46 – Andy Craig Shares His Background in Amazon Advertising
17:13 – Turning Viewer Frowns Upside Down: Improving Ad Performance
18:12 – Q&A Session Begins: Tailoring PPC Campaigns for Success
19:00 – Addressing Budget Allocation for PPC Campaigns
20:27 – Optimizing Auto Campaigns: Splitting for Better Control
22:43 – Advertising Strategies for Repeat Purchase Products
24:53 – Budget Management and Prioritizing Campaigns Based on Performance
26:26 – Effective Budgeting for High and Low ACoS Campaigns
27:36 – Understanding ACOS and TACOS in Campaign Optimization
29:16 – Strategies for Handling High ACOS Campaigns
30:15 – Utilizing Negative Keywords and Dealing with Non-Converting Keywords
30:51 – Strategies for Setting Cost-Per-Acquisition Goals
32:49 – Tracking and Optimizing Amazon PPC Campaigns Effectively
35:46 – Managing Keywords for Optimal PPC Performance
37:45 – The Role of Category Targeting in Amazon PPC
38:43 – Keeping TACOS in Mind While Optimizing Campaigns
40:37 – Understanding the Stages of PPC: Launch, Grow, Maintain
43:55 – Key Metrics for Business Growth and Understanding Placement Modifiers
44:21 – Strategies for Bidding Competitively in Amazon PPC Auctions
47:16 – Category Targeting Strategies and Refinements
47:58 – Emphasis on Exact Match Product Targeting for New Sellers
48:25 – Key Metrics for Business Growth Beyond ACOS and ROAS
49:33 – Understanding Placement Modifiers for PPC Campaigns
50:47 – Strategies for Competitive Bidding in Amazon PPC
53:02 – Effectiveness of Expanded Product Targeting in Campaigns
54:06 – Resources for Learning Amazon PPC Strategies
55:06 – The Importance of Testing and Learning from PPC Campaigns
56:12 – Managing Expectations and Emotions in PPC Campaign Management
57:20 – Beware of Shiny Object Syndrome with New Amazon Features
57:57 – PPC Strategies for Launching Similar Products
59:05 – Budget Optimization and Allocation Among Different Sponsored Ad Types
1:00:01 – Setting and Understanding Budget Recommendations
1:01:08 – Importance of Bid Over Budget in Campaign Optimization
1:02:47 – Lack of Impressions for a Targeted Keyword and Possible Solutions
1:05:57 – Discussion on Negating Keywords in Auto Campaigns for Better Control