00:00 5 Amazon PPC Secrets
00:10 Broad Match Modifier
03:22 Create an auto-campaign for every SKU in the catalog, put a $1 budget and a ¢5 bid
04:30 How do you calculate expected ACOS w/ some basic math
05:57 Custom Headline Images inside your Sponsored Brand Headline Ads
07:42 Get every single metric on your account during the account lifetime
09:22 MAG PPC Master Class
🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
00:00 Intro
00:04 Large accounts optimization after initial setup for PPC campaign
01:39 Check your settings first
03:30 You can customize your columns
03:21 Am I out of budget anywhere?
04:30 Organize Ad Spend
11:16 Potential heroes to pull out
15:12 Which is the big loser
16:56 How do I manage 5,000 product groups
17:32 Broad match keyword target
23:14 Top-of-Search column
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
Ensure there is no cannibalization:
Broad Match keywords should not be all grouped together that have the same overall terms.
Exact, Broad, Phrase should be separated
Avoid putting hundreds of keywords into a campaign. Utilize ones that make sense.
Consider negating branded keywords or defensive ASINs (or well-converting exact match terms gleaned from auto campaigns) – within the auto campaign to avoid competition and cannibalization
00:00 Some things to look out for when doing Ad checks
00:36 First thing you don’t want to see when optimizing
00:53 Cannibalization in Ads
01:11 Don’t mix exact phrases and broad match together
01:16 Don’t have tons of broad match campaign
01:57 Real-time example
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
👍👍Sign up for the full PPC q4 2021 summit here: https://maximizingecommerce.com/PPCMS-Q4-Steven-Pope (Replays available too)
00:00 Intro
00:26 Q4 2021 is going to be hectic
00:55 Number 1: Going to stock out
01:40 You need to have a healthy budget
02:06 What some experts think
02:33 Restock limits are also adding complication
03:05 Number 2: Having “0” sales
05:54 When looking for an opportunity to lower Adspend
06:31 Number 3: Advertised for 90days and no margin
07:47 Do you turn off your ads?
08:24 Profit at cost of growth or growth at the cost of profit
09:37 Number 4: When PPC bids are too high
10:48 Number 5: Out of season
11:28 Number 6: Diminishing returns
13:56 Number 7: When you have better results and opportunities outside Amazon
14:58 Number 8: Better campaigns inside the seller central
16:42 Why ads don’t display, tip 1: Banned products from ads
17:53 If your keywords are not relevant
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
Discover the Amazon PPC strategy to use for amazon product targeting campaigns. Learn Amazon PPC step by step using insider Amazon PPC tips and tricks to skyrocket ROAS from your Amazon product targeting ads.
In this video, we walk you through Amazon PPC step by step, and teach you how to set up profitable amazon product targeting campaigns through a variety of different ad groups.
This is the ultimate amazon product targeting tutorial for sellers to advertise on competitors’ products in different ways that you may not have thought of or seen before, including amazon ASIN targeting!
We show you exactly how to set up & optimize your Amazon PPC strategy to setup profitable Amazon product targeting campaign ad groups: general, brand-targeted, suggested products & top competitors (Amazon ASIN targeting).
Each of the four (4) different ways to create Amazon product targeting ads are unique, and we walk you through the ins and outs of Amazon PPC step by step.to ensure you maximize your ROAS!
In this Amazon PPC tutorial, learn how to setup Amazon product targeting campaign and segment your amazon product targeting ad groups.
⏱ Timeline
0:09 Why Run Amazon Product Targeting Campaigns
0:31 Naming Convention For Amazon Product Targeting Campaigns
1:06 Setting The Daily Budget For Amazon Product Targeting Ads
1:52 Amazon Product Targeting Campaign Bidding Strategy
3:32 How To Create The First Amazon Product Targeting Ad Group
5:17 Selecting Categories For The Amazon Product Targeting Ad Group
5:46 Amazon Product Targeting By Brand
6:03 Refining Categories For Amazon Product Targeting Ads
8:20 How To Calculate Bid For Amazon Product Targeting Campaign
10:50 Naming Convention For Amazon Product Targeting Ad Group
11:54 How To Setup The Second Amazon Product Targeting Campaign Ad Group
13:29 Naming Convention For The Second Amazon Product Targeting Ad Group
14:44 Selecting Individual Products For Amazon Product Targeting Campaigns
15:36 How To Setup The Third Amazon Product Targeting Campaign Ad Group
17:55 How To Setup The Fourth Amazon Product Targeting Campaign Ad Group
19:20 Amazon Asin Targeting
21:15 Reviewing Your Amazon Product Targeting Campaign
22:09 Comment Your Amazon PPC Strategy Below
23:08 Download The Ultimate Amazon Playbook
If you need more help with your Amazon Advertising Strategy or need Amazon PPC Management Services, simply click here 👇
https://sunkenst.one/amazon-ppc-management
🎥 Subscribe To Sunken Stone’s YouTube Channel For Amazon Advertising Tips & Tricks 👇 https://sunkenst.one/subscribe
ABOUT SUNKEN STONE
🎯What makes Sunken Stone unique & effective in helping Amazon sellers to achieve a breakthrough on Amazon and scale their eCommerce businesses?
🔥 Turnkey Amazon Management Services
🔥 Exclusive Amazon Access
🔥 Performance-Based Amazon Marketing Agency
🔥 Flexible Pricing Options
🔥 90+ Team Members Committed To Your Amazon Success
🔥 Interactive Weekly Calls To Recap & Review Performance
🔥 LOTS MORE!
If you want to work with a team of advanced Amazon sellers who have scaled our clients into multi-million dollar Amazon Sellers, then book a call now:
👉 https://sunkenst.one/book-amazon-strategy-call 👈
Curious to see how your brand stacks up against your competitors? Take the Amazon Success Quiz now:
👉 https://sunkenst.one/success-quiz 👈
00:00 – Keyword Isolation Introduction
0:16 – Question in Comment (High performing but costly)
0:53 – Answer WalkThrough Search Terms
2:27 – Campaign Structure // Acos Targets
3:32 – Broad Match Keyword
4:00 – Phrase Overall Output
4:20 – Negatively Target Phrase & Create New Campaign
4:55 – Keyword Targeting // Phrase Match Campaign
5:35 – Isolate A Keyword for a Campaign
5:53 – Thank You for Watching!!! Visit us at MyAmazonGuy.com!
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
✅Get 50% off First Month with Helium 10
https://cc.helium10.com/?crsh_reqid=2355317&aid=427&pg=1
✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
Sumner Hobart walks us through how to get started with PPC for Amazon and tells us how we can level up our PPC campaigns to perform better and drive more traffic.
