In uncertain economic times, it’s crucial for businesses to find ways to recession-proof themselves. In this video, Michał Leszczyński, our Head of Content Marketing & Partnerships, will be discussing 3 powerful strategies for using email marketing to future-proof your business, with real-life case studies to illustrate their effectiveness. We’ll also be sharing a bonus tip on using AI to take your email marketing to the next level 🚀
By the end of this video, you’ll have a clear understanding of how to use email marketing to recession-proof your business, with real-life case studies to inspire you.
So, whether you’re a small business owner or a marketer, join us in this video and learn how to use email marketing to ensure your business remains profitable, no matter what the economic climate looks like in 2023 and beyond!
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💙 About GetResponse
GetResponse is an all-in-one marketing platform with integrated features you need to run your online campaigns. Features email marketing, landing pages, marketing automation, webinars, paid ads, and prebuilt conversion funnels to help you grow your audience, engage with your customers, sell your knowledge, and boost online sales.
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Discover how to use ChatGPT for Email Marketing. You can use ChatGPT to come up with an Email Marketing series, email subject lines, email body copy, A/B test your emails, come up with email marketing templates, and even create cold outreach email templates. You can use prompts similar to the ones I used in the video or download AIPRM for ChatGPT and use some of the created prompts for Email Marketing.
Download The Prompts Used in the Video Here: https://drive.google.com/file/d/18JqfLGaFCDMgdboYIpQmuHH1CIujrlTO/view?usp=sharing
AIPRM For ChatGPT: https://chrome.google.com/webstore/detail/aiprm-for-chatgpt/ojnbohmppadfgpejeebfnmnknjdlckgj
ChatGPT For Email Marketing:
1. Email marketing series
2. Blog post ideas and corresponding subject lines
3. Email subject lines
4. Email body copy
5. A/B test emails
6. Welcome series
7. Cold outreach email template
8. Subject line and body copy
9. Email sequence
10. Write more compelling subject lines & body copy
Video Description:
Email marketing is one of the most effective ways to reach out to potential customers, engage with existing ones, and boost your business’s growth. With the rise of Artificial Intelligence (AI) and Natural Language Processing (NLP), it is now easier than ever to automate your email marketing campaigns and improve your conversion rates. In this guide, we will show you how to use ChatGPT, a state-of-the-art language model developed by OpenAI, for email marketing and achieve outstanding results.
Why Use ChatGPT for Email Marketing?
There are several reasons why ChatGPT is an excellent tool for email marketing. First, it can help you automate your email campaigns and save time and resources. Instead of manually crafting each email, you can use ChatGPT to generate personalized and compelling content based on your target audience’s preferences and behavior.
Second, ChatGPT can improve your email marketing’s effectiveness by providing you with insights into your audience’s needs and interests. By analyzing the language and tone of their responses to your emails, ChatGPT can help you tailor your messages to their preferences and increase engagement and conversions.
Third, ChatGPT can help you scale your email marketing efforts by generating large volumes of high-quality content in a short time. Whether you need to send out newsletters, promotional emails, or follow-up messages, ChatGPT can generate the right content for your audience and maximize your ROI.
How to Use ChatGPT for Email Marketing?
Using ChatGPT for email marketing is easy and straightforward. Here are the steps you need to follow:
Step 1: Define your email marketing goals and target audience
Before you start using ChatGPT, you need to have a clear understanding of your email marketing goals and target audience. What do you want to achieve with your email campaigns? Are you looking to increase sales, generate leads, build brand awareness, or promote a new product or service? Who is your target audience, and what are their demographics, interests, and pain points? By answering these questions, you can create a solid foundation for your email marketing strategy and ensure that your messages resonate with your audience.
Step 2: Choose a ChatGPT platform or tool
There are several ChatGPT platforms and tools available on the market, each with its features and pricing. Some of the most popular ones include OpenAI, Hugging Face, and GPT-3 Playground. You can choose the one that best suits your needs and budget.
Step 3: Train your ChatGPT model
Once you have selected your ChatGPT platform or tool, you need to train your model on your email marketing data. This can include your past email campaigns, customer feedback, social media comments, and other relevant data sources. By feeding this data into your ChatGPT model, you can train it to generate high-quality and relevant content that resonates with your audience.
Step 4: Generate email content with ChatGPT
After you have trained your ChatGPT model, you can start generating email content. To do this, you need to provide your model with a prompt or question related to your email marketing campaign. For example, you could ask your model to generate a subject line for your next newsletter, a product description for your new release, or a call-to-action for
Ready to get serious about your email marketing in 2023? Here’s where to start.
–
✅ FREE Email Campaign Checklist: Win Before You Send ✅
https://bit.ly/3AG3pNf
🚀 HIRE US TO MANAGE YOUR EMAILS 🚀
https://www.elevateandscale.com/
🔺 Kyle Stout Bio 🔺
Kyle Stout is the founder of Elevate & Scale, a leading email marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth.
Kyle started his career in digital marketing back in 2013 as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale in 2019 specializing in email marketing for ecommerce businesses.
AJ Simmons of Clean Biz Network shows how to email prospecs after going door to door
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If you’re running a clothing store, it’s crucial to prioritize profitability in order to remain competitive and avoid going out of business. In this video, I’ll be sharing a proven email marketing strategies that we use with our clients and group coaching members to drive sales and increase revenue. As always, drop your questions below.
==================================================
00:00 Introduction
00:10 – What are email automation and flows?
02:20 – How to segment emails for better results?
03:48 – How to grow your email list?
05:54 – What’s new in Klaviyo?
==================================================
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Do you already have an email marketing strategy planned for 2023?
👍 Start on Klaviyo for free: https://bit.ly/3pPzRH0
In this video, I share top email marketing trends that will allow you to stand out and make the customers open your emails? What is the best email design? How to employ AI in your email marketing and personalize your emails?
Videos I mentioned:
SMS Marketing Tutorial for Beginners → https://youtu.be/n6ObB_7t4nM
Never use SMS Bump! This is why → https://youtu.be/HOXmqkTbDbY
Chapters:
00:00 Introduction
00:54 Minimalism
01:28 Advanced email personalization
02:49 Employ AI
03:45 Replace generic Call to action
04:27 Interactive emails
05:04 Short-form emails
05:58 Say goodbye to open rates
06:25 Focus on privacy
06:58 Add SMS marketing to the mix
🎬 More videos on email marketing:
• Why you should start email marketing in 2023 → https://youtu.be/eBaWG4LDuaQ
• Common email marketing problems. How to solve them? → https://youtu.be/-AtADjr8VQU
• Email marketing secrets 2023. What’s working now → https://youtu.be/m7uXVs1keqI
Look, I’ve been around the block a few times. I’ve been marketing for a while, and email campaigns have long been a helpful strategy for me. But this email strategy did NOT work – and here’s how you can avoid falling into the same trap.
00:00 Intro
00:39 The Email Marketing Strategy to Avoid
01:10 Example
01:56 Why You Should Avoid this Email Marketing Strategy
03:29 The Tool I Use
Email marketing is super effective. As they say, “The money is in the list.” I routinely send out emails with an average open rate of over 30%, which is amazing by industry standards. And, the average ROI for email campaign, well, it’s pretty spectacular. The average return is $36 for every dollar spent, and it can go way higher than that if you’re doing everything correctly. And if you’re doing things poorly, you’re not really going to see any ROI at all.
But that’s why you’re watching this video, because we’re going to make sure you’re doing things right. So what’s the biggest mistake? This is the one that I see almost every single time that just really crushes an email strategy. It’s not scrubbing your list. Okay. Think of it this way. You got an email list. Doesn’t matter if you have a hundred people on your email list or a million. You got a list. You send them emails. Some people naturally want to open your emails, some people don’t. Do you know what happens if you keep sending emails to the portion of your list that doesn’t want to open up the emails?
Well, let me give you a real-life example. So, when I first started email marketing, I ended up growing my list to a little bit more than 28,000 contacts. And this is with one of my earlier blogs. And the blog was also on marketing, it was called “QuickSprout.” When I was at 28,000 emails, my open rate went from 20 plus percent to down to 15%, and it started going all the way down to 10%. I was like, “Why? I’m continually getting new subscribers.”
See, Outlook and Gmail, and other email platforms, they have their own algorithms, and what they do is, let’s say if I’m sending an email to a thousand people. If a hundred of them don’t ever open up my email, but there’s 900 that sometimes do open up my emails, eventually those hundred people who aren’t opening up the emails, it actually taints the other 900.
Here’s what I mean. Even though they’re not connected, the way the algorithm works is, “Oh, you keep sending these “emails to these hundred people who don’t want them.” So your email’s more likely to be spam. So even though those other 900 people were engaging every once in a while, some of those emails that you sent to those 900 people will end up in their spam box or their promotions tab, even if they didn’t click the spam button or the promotion button. In other words, you need to make sure that you’re only sending emails to people who are engaging, or else the people who do want your emails, in a lot of cases, they won’t see your emails. And not only will your open rates go down, but, your overall clicks and opens will go down from the total number.
Because when you scrub your list, you’re deleting the records of the people who never engage. In theory, that causes your open rates to go up. But more importantly, it’s not just a percentage. You want the total number of opens and the total number of clicks, of people clicking on the email to go to your website, to increase even if your list size is smaller. So what you need to do is constantly scrub your list. Different email tools have different ways of doing this. I use ConvertKit. So in ConvertKit, for example, it’ll segment out, in a rolling 30 days, all the cold subscribers. “Cold” means people who haven’t engaged in the last 30 days. So what do I do with those people? I delete them.
Now, some people like putting them on a re-engagement campaign, where you only send out emails to those cold subscribers and try to get them to re-engage, maybe send them an irresistible offer.
You would want to do a re-engagement campaign to those cold people, send them something irresistible, and then for the ones that are still cold and don’t care, delete those. For the others that started to reengage, put them back into your main list. That’s how you ensure that you keep getting amazing opens, amazing clicks, and your emails get delivered to people’s inboxes. That’s how you succeed with email marketing.
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Looking to add email marketing as a service for your SMMA? This video should provide some insight as to how you can start offering email marketing from scratch!
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Are you looking for ways to grow your email list and boost your sales? Look no further! In today’s video, I’m sharing 3 simple yet effective email marketing strategies that can help you achieve both.
From building your list with lead magnets and opt-ins, to creating an effective welcome sequence to turn those leads into paying customers or clients, we’ll cover it all. Plus, I’ll share some tips on how to measure your success and avoid common mistakes. Don’t miss out on this valuable information that can help take your business to the next level using email marketing.
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WATCH NEXT:
✓ YouTube Marketing in 2023: https://youtu.be/4Wd6uUAuNvU
✓ Instagram Strategy for 2023: What You Need to Know: https://youtu.be/pYhJLXYSAyA
✓ Content Marketing Strategy for 2023 | Time To Simplify Your Content Plan!: https://youtu.be/ystp1D3WdJE
✓ HOW TO BUILD AN EMAIL LIST FROM YOUTUBE |USE YOUTUBE TO GROW YOUR EMAIL SUBSCRIBERS AROUND THE CLOCK: https://youtu.be/Da3Xd7cx3Tk
//You Might Also Like:
📍 My FREE YouTube Handbook to success here: https://www.trenalittle.com/roadmap
📆 My FREE Training on How to Hit Consistent Monthly Revenue: https://trenalittle.net/10k-on-replay-application-page/?_ga=2.184921130.2002753483.1672665202-829352551.1640023260
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👉 Book a 1 hour strategy session with Trena: https://www.trenalittle.com/strategy-call
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//Tools and Services I use
○ Keyword research tool for YouTube (TubeBuddy) – https://www.tubebuddy.com/trena
(get 20% off using the code: trenasbuddy
○ Email provider (ConvertKit) – http://mbsy.co/convertkit/26085467
○ Canva (thumbnail and graphics creation) – https://www.canva.com/join/xxl-dtm-gcf
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Do you already have an email marketing strategy planned for 2023?
👍 Start on Klaviyo for free: https://bit.ly/3pPzRH0
In this video, I share top email marketing trends that will allow you to stand out and make the customers open your emails? What is the best email design? How to employ AI in your email marketing and personalize your emails?
Chapters:
00:00 Introduction
00:54 Minimalism
01:28 Advanced email personalization
02:49 Employ AI
03:45 Replace generic Call to action
04:27 Interactive emails
05:04 Short-form emails
05:58 Say goodbye to open rates
06:25 Focus on privacy
06:58 Add SMS marketing to the mix
🎬 More videos on email marketing:
• Why you should start email marketing in 2023 → https://youtu.be/eBaWG4LDuaQ
• Common email marketing problems. How to solve them? → https://youtu.be/-AtADjr8VQU
• Email marketing secrets 2023. What’s working now → https://youtu.be/m7uXVs1keqI
