AJ Simmons of Clean Biz Network shows how to email prospecs after going door to door
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If you’re running a clothing store, it’s crucial to prioritize profitability in order to remain competitive and avoid going out of business. In this video, I’ll be sharing a proven email marketing strategies that we use with our clients and group coaching members to drive sales and increase revenue. As always, drop your questions below.
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00:00 Introduction
00:10 – What are email automation and flows?
02:20 – How to segment emails for better results?
03:48 – How to grow your email list?
05:54 – What’s new in Klaviyo?
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I ended up interviewing Allan Ngo for my Ecommerce Newsletter & YouTube channel due to a cold email he sent me.
The cold email was so good that I had to invite him on to share some information about what he coined as the “Talking Things” email.
I’m so glad he reached out because he overdelivered in this episode.
The “Talking Things” email is super interesting and applicable to most verticals (ecommerce, Shopify stores, info products, SaaS, and so on).
Here’s the cold email he sent me:
“Hi Chase,
Recently discovered your podcast and got to listen to the episode “How Email & SMS Work Together With Chase Dimond & Bea Doheny”. This episode is a real gem!
Never thought of using SMS for marketing. Everything you and Bea shared are really interesting, especially the ones for fun and engagement like the Friday song list and mood scale.
I shared this episode to my company team and we’re planning to try some of the ideas via Facebook DM to see how it goes. Thanks for sharing this golden nugget on your podcast! It’s really helpful and unique.
This all led me to your Instagram and I must say..I’m a fan. Really like that your Instagram is full of bite-size and easy-to-do tips. I have to admit though..I may have watched more of Shay’s video than yours. She kinda reminds me of my daughter when she was still a baby.
With the golden nugget I’ve gotten from you, I would like to give back to you and your community. Recently, we’ve been exploring the possibility of collaborating with fellow email marketers and online businesses
Would you be interested in working together on a podcast episode? Perhaps I can share a few simple steps on how to write an engaging welcome sequence for new leads. These steps will help your audience easily combine promotion and nurture content in one email.
We can share the podcast to our email list of over 11k subscribers and our socials to help spread the word.
Are you open to exploring something like this?
Best,
Allan”
I hope you enjoy this episode!
You can check out Allan’s website here and grab the free subject lines guide he mentioned: https://digitalsolopreneur.com/chase
You can subscribe to my free weekly ecommerce email marketing newsletter here: https://chasedimond.com/chase-email-newsletter
Do you already have an email marketing strategy planned for 2023?
👍 Start on Klaviyo for free: https://bit.ly/3pPzRH0
In this video, I share top email marketing trends that will allow you to stand out and make the customers open your emails? What is the best email design? How to employ AI in your email marketing and personalize your emails?
Videos I mentioned:
SMS Marketing Tutorial for Beginners → https://youtu.be/n6ObB_7t4nM
Never use SMS Bump! This is why → https://youtu.be/HOXmqkTbDbY
Chapters:
00:00 Introduction
00:54 Minimalism
01:28 Advanced email personalization
02:49 Employ AI
03:45 Replace generic Call to action
04:27 Interactive emails
05:04 Short-form emails
05:58 Say goodbye to open rates
06:25 Focus on privacy
06:58 Add SMS marketing to the mix
🎬 More videos on email marketing:
• Why you should start email marketing in 2023 → https://youtu.be/eBaWG4LDuaQ
• Common email marketing problems. How to solve them? → https://youtu.be/-AtADjr8VQU
• Email marketing secrets 2023. What’s working now → https://youtu.be/m7uXVs1keqI
Look, I’ve been around the block a few times. I’ve been marketing for a while, and email campaigns have long been a helpful strategy for me. But this email strategy did NOT work – and here’s how you can avoid falling into the same trap.
00:00 Intro
00:39 The Email Marketing Strategy to Avoid
01:10 Example
01:56 Why You Should Avoid this Email Marketing Strategy
03:29 The Tool I Use
Email marketing is super effective. As they say, “The money is in the list.” I routinely send out emails with an average open rate of over 30%, which is amazing by industry standards. And, the average ROI for email campaign, well, it’s pretty spectacular. The average return is $36 for every dollar spent, and it can go way higher than that if you’re doing everything correctly. And if you’re doing things poorly, you’re not really going to see any ROI at all.
But that’s why you’re watching this video, because we’re going to make sure you’re doing things right. So what’s the biggest mistake? This is the one that I see almost every single time that just really crushes an email strategy. It’s not scrubbing your list. Okay. Think of it this way. You got an email list. Doesn’t matter if you have a hundred people on your email list or a million. You got a list. You send them emails. Some people naturally want to open your emails, some people don’t. Do you know what happens if you keep sending emails to the portion of your list that doesn’t want to open up the emails?
Well, let me give you a real-life example. So, when I first started email marketing, I ended up growing my list to a little bit more than 28,000 contacts. And this is with one of my earlier blogs. And the blog was also on marketing, it was called “QuickSprout.” When I was at 28,000 emails, my open rate went from 20 plus percent to down to 15%, and it started going all the way down to 10%. I was like, “Why? I’m continually getting new subscribers.”
See, Outlook and Gmail, and other email platforms, they have their own algorithms, and what they do is, let’s say if I’m sending an email to a thousand people. If a hundred of them don’t ever open up my email, but there’s 900 that sometimes do open up my emails, eventually those hundred people who aren’t opening up the emails, it actually taints the other 900.
Here’s what I mean. Even though they’re not connected, the way the algorithm works is, “Oh, you keep sending these “emails to these hundred people who don’t want them.” So your email’s more likely to be spam. So even though those other 900 people were engaging every once in a while, some of those emails that you sent to those 900 people will end up in their spam box or their promotions tab, even if they didn’t click the spam button or the promotion button. In other words, you need to make sure that you’re only sending emails to people who are engaging, or else the people who do want your emails, in a lot of cases, they won’t see your emails. And not only will your open rates go down, but, your overall clicks and opens will go down from the total number.
Because when you scrub your list, you’re deleting the records of the people who never engage. In theory, that causes your open rates to go up. But more importantly, it’s not just a percentage. You want the total number of opens and the total number of clicks, of people clicking on the email to go to your website, to increase even if your list size is smaller. So what you need to do is constantly scrub your list. Different email tools have different ways of doing this. I use ConvertKit. So in ConvertKit, for example, it’ll segment out, in a rolling 30 days, all the cold subscribers. “Cold” means people who haven’t engaged in the last 30 days. So what do I do with those people? I delete them.
Now, some people like putting them on a re-engagement campaign, where you only send out emails to those cold subscribers and try to get them to re-engage, maybe send them an irresistible offer.
You would want to do a re-engagement campaign to those cold people, send them something irresistible, and then for the ones that are still cold and don’t care, delete those. For the others that started to reengage, put them back into your main list. That’s how you ensure that you keep getting amazing opens, amazing clicks, and your emails get delivered to people’s inboxes. That’s how you succeed with email marketing.
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Email marketing is alive and well primarily because it’s one of the few channels you can use to build an authentic permission-based connection with your customers. Used correctly it can be both a relationship-building as well as a profit-building tool. However, email marketing can also be exceedingly complex to master in todays business environment, but it doesn’t have to be. Join me as we explore the ABC’s of getting started with email so you can leverage the power of one of the most effective marketing channels at our disposal today.
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
———————————
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Email Marketing For Beginners | Ecommerce Marketing | Best Email Marketing Platform
✅ Here you can Grab the Omnisend: https://bit.ly/omnisendOfficial
✨Thanks for watching our Email Marketing For Beginners Video!
Omnisend is one of the best ecommerce marketing automation tools on the market. It allows you to drive sales on autopilot, improve your targeting, and stay consistent with your brand messaging across multiple channels. It’s suitable for online stores of all sizes and serves a wide array of industries. With Omnisend on your side, you’ll stay relevant by sending personalized messages to the right person, at the right time, on the right channel.
Easy to Use: Omnisend is incredibly user-friendly. Signing up takes only a few minutes, and getting started is made simple with sophisticated onboarding. The interface design is very clean, straightforward, and intuitive so that even complete beginners can quickly understand how to use the software.
Furthermore, when it comes to automating workflows and creating email campaigns, Omnisend has done the hard work for you. All you need to do is customize a pre-built workflow or email template to your brand and send it away!
Competitive Pricing: Not only is the pricing of Omnisend plans customizable to the number of contacts you have, but it’s also extremely competitive compared to other marketing automation software. Users can reportedly save up to 50% by switching to Omnisend. And when they do, they have access to a more robust product that suits all their marketing needs.
Premium Automation Capabilities: With Omnisend, you’ll be able to harness the power of automation like never before. Choose a pre-built automation workflow or build your own set of customized automated messages with the no-code automation editor.
Adjust the automation sequence, add and remove additional channels, clone messages, include splits, and fully customize your automation within minutes using the drag and drop editor. The entire process is visual, so you can easily understand what your customer will see.
Product Picker: Scroll through any reviews of Omnisend’s capabilities, and you’ll be hard-pressed to find someone who doesn’t mention the Product Picker feature as a game-changer. Simply choose a product from your online store, automatically insert it into your newsletter, and send. The Product Picker brings up the product photo, title, price, and brand colors, all with a single button click. No coding required and no time lost adding product images and descriptions manually.
One Centralized Platform: If you find it hard to keep track of the number of channels your customers are using to contact you, you’ll love Omnisend’s centralized dashboard. It combines multiple channels such as social media, SMS messages, and online presence, all under one roof.
One-Click Integrations: Omnisend integrates with over 30 popular apps, so if there is any feature you can’t live without that Omnisend doesn’t offer, you can easily use an integration for it.
Easy Software Migration: Perhaps you want to make the switch to Omnisend but are understandably terrified by the migration process and the prospect of losing your data. Well, you don’t need to be. Omnisend makes migration a breeze with one-click ecommerce platform integrations, 24/7 support, and a complete data sync.
I hope you found value in our Email Marketing For Beginners Video!
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Do you already have an email marketing strategy planned for 2023?
👍 Start on Klaviyo for free: https://bit.ly/3pPzRH0
In this video, I share top email marketing trends that will allow you to stand out and make the customers open your emails? What is the best email design? How to employ AI in your email marketing and personalize your emails?
Chapters:
00:00 Introduction
00:54 Minimalism
01:28 Advanced email personalization
02:49 Employ AI
03:45 Replace generic Call to action
04:27 Interactive emails
05:04 Short-form emails
05:58 Say goodbye to open rates
06:25 Focus on privacy
06:58 Add SMS marketing to the mix
🎬 More videos on email marketing:
• Why you should start email marketing in 2023 → https://youtu.be/eBaWG4LDuaQ
• Common email marketing problems. How to solve them? → https://youtu.be/-AtADjr8VQU
• Email marketing secrets 2023. What’s working now → https://youtu.be/m7uXVs1keqI
💎 Request a free email marketing audit here: https://flowium.co/3ZBmRF6
It may be tempting to just start sending your campaigns. In this short video, sharing practical advice on where to start with email marketing, even if you’re a total beginner.
Wanna boost the success of your email marketing campaigns? There’s a secret tool that averages a 4× open rate and 10-times the click-through rate compared to regular-styled bulk emails. Here’s a hint… It’s something that’s sent to individuals who are expecting to receive your emails and have already shown an interest in your brand. Your secret tool is a welcome email.
To create an effective welcome email, follow these FOUR tips:
1️⃣ Thank and remind new subscribers
2️⃣ Let them know what to expect
3️⃣ Share some top resources
4️⃣ Encourage ‘em to add your email to their “address book”
These recommendations will help you build a strong relationship with your subscribers and drive greater engagement with your brand.
What do you think is the most important aspect of a welcome email? Please share your thoughts 💬 #shorts
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1. 𝗖𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗱𝗲 🔓
2. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗕𝗼𝘀𝘀 😎
3. 𝗜𝗻𝗯𝗼𝘅 𝗛𝗲𝗿𝗼 📥
