How to Think About B2B Email Marketing Strategy

How should you think about B2B email marketing strategy? And are your campaigns supporting meaningful business goals?

The Content Marketing Institute found that 87% of marketers rate B2B email marketing as one of their top three organic distribution channels. According to the latest research from HubSpot, 78% of marketing professionals have seen increased email engagement during the past 12 months. And Litmus, surveying a similar group, found roughly 80% of marketers would give up social media before email marketing.

In this video, you’ll learn from my 20+ years of experience in B2B email marketing. Plus, you’ll discover how to think about B2B email marketing in a way that helps you more effectively engage with and delight your most important prospects and customers.

Contents

0:00 How to Think About B2B Email Marketing
1:20 B2B Email Marketing Best Practices That Set You Up for Success
4:30 The 6 Ways B2B Email Marketing Grows Your Business
10:54 Why Email Personalization Fails…and What You Can Do About That
16:20 The Email Segmentation That Every B2B Tech Startup Needs
22:34 3 B2B Email Marketing Stats That Shape Priorities
28:37 The Little-Known Email Marketing Call to Action (CTA) Boost You Need
30:28 6 B2B Email Marketing Best Practices That Close Sales Faster
39:05 Email Personalization for IaaS, SaaS, and Fintech Marketing
44:58 HubSpot Email Marketing Must-Have’s That Accelerate Sales Cycles and Onboarding
51:05 Why Your Email Open Rates Suck
54:15 3 Ways to Reduce Churn with Email Marketing
58:55 The 5 Email Automation Strategies Every B2B SaaS Startup Needs
1:03:21 4 Email Marketing Strategies for IaaS, SaaS, and Fintech
1:08:31 My Favorite Email Marketing Automation (That Your Sales Team Will Love!)
1:14:27 Cold Emailing Tips for B2B SaaS Sales Teams
1:16:33 Can You Send Cold Emails to Get Qualified Leads?
1:22:16 How to Write Cold Emails for B2B Technology
1:25:32 Follow Up Email After No Response
1:29:17 How Should You Think About B2B Email Marketing?
1:29:27 Subscribe to This Channel

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In this interview, my special guest reveals the best tips to make money online with email marketing. Ron provides tips and tricks to increase open rates, should you remove subscribers, and more. Watch this video if you’re struggling to know what emails to send. during this email marketing tutorial we talk about everything to help you make more money online

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This video by simplilearn on Email And Content Marketing Full Course is based on the fundamentals of Email and Content Marketing in 2022. The Email Marketing and Content Marketing Courses are curated according to the current IT standards and in collaboration with industry experts with real-time experience, ensuring the learners are exposed to the critical skills, techniques, tips, and tricks to help them mold into experts in content marketing specialists and Email marketing specialists. This email marketing and content marketing full course syllabus should be good enough for the aspirants to secure a job in the current IT industry.

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Advanced Email Marketing Certification Training:
This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email, develop expertise in creating effective advertisements and brand awareness, and build customer trust and loyalty. This Advanced Email Marketing Course covers advanced marketing strategies and guides in creating effective advertisements to promote a product or service, request business, solicit sales/donations, and build loyalty, trust, and brand awareness.

More on Simplilearn’s Email Marketing Course:

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Email marketing made me $1,137,000 in 12 months.. here’s how..

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In this video, I cover my ultimate guide to email marketing and how to grow your email list in 2022 for beginners. Email marketing is a great tactic, but it has to be used in tandem with other marketing channels like blogging, YouTube, and social media. I grew my email marketing list to over 80,000 people with the tactics in this video.

Make sure to check out other videos on my channel on blogging, SEO, affiliate marketing, passive income, and how I make over $300,000 a month.

How BIG BRANDS do email marketing? Newsletter examples to learn from

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Email Marketing 2021: How I Write Daily Emails [Writing Wednesday #1]

In episode of the “Writing Wednesday” series, I share my process for planning and writing a daily email.

Email is the main driver of sales in my business and much of that is thanks to this daily email.

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Email Marketing For Affiliate Marketer In Hindi ( FREE ) | WITH ZERO INVESTMENT [ 2021]

If you are beginners or wondering how to setup or do email marketing then this video is for you ! In this video I am gonna reveal my secret way to do highly profitable Email Marketing For Affiliate Marketing.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness.
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This is a full tutorial to show you everything you need to know about starting your email marketing with GetResponse.

Get Response is a popular email marketing platform with some powerful features. In this course, you will start off by learning about Getresponse and all it’s various features, including:

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– Creating landing page & survey

and more!

00:00 Intro
00:05 Course Overview
01:08 Pricing And Account Opening
03:30 Account Settings
05:11 Creating Lists
11:06 Creating Sign Up Forms
15:35 Importing and Adding Contacts
17:43 Managing Lists
20:13 Suppression Lists
20:59 Creating Broadcast Newsletters
25:12 Creating Autoresponder Follow Ups
28:51 Creating Landing Pages
33:18 Create and Deploy Surveys
38:08 Pre-Loading Messages
40:14 Analytics
42:03 GetResponse Integrations
43:09 Webinars
45:14 Conclusion
46:21 Advanced Course Overview
47:35 Templates for Automation
49:19 Workflow Automation From Scratch
50:46 Starting the Automation Process: Basic Triggers
53:08 Starting the Automation Process: Tag Based Triggers
54:17 Starting the Automation Process: E-Commerce Triggers
55:47 Customizing Conditions-or-Triggers
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58:20 Tagging Based Actions
59:36 Customizing Actions
1:01:19 Customizing Filters
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1:04:38 Setting An Action
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1:08:52 Setting a Tag Based Campaign Trigger
1:09:59 Setting Tag Based Campaign Actions
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Do & Don’ts of Email Marketing | Free Email Marketing Course

In this video you will learn what are things that you should do in order to be successful in email marketing and what things you should avoid in email marketing.

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