In this special mid-week podcast, brought to you by Escape Fitness, we delve into the strategies that amplify a gym’s digital presence and drive real business results with today’s guest, Dennis Yu, one of the world’s foremost authorities on leveraging digital marketing for success.
Here, Dennis shares his decades of expertise, delivering actionable insights on how gyms can build stronger community connections by collecting, curating, and sharing hyper-localized digital content. Whether you’re a gym owner or operator, this conversation is packed with invaluable advice to attract more members and deepen engagement with local populations.
Dennis Yu is the Chief Technology Officer at BlitzMetrics and co-author of the best-selling book The Definitive Guide to TikTok Ads. A seasoned international speaker, Dennis has presented in over 20 countries and worked with iconic brands like Nike, Red Bull, and the Golden State Warriors. His insights have been featured in CNN, The Wall Street Journal, The Washington Post, NPR, and The Los Angeles Times. He also holds a Bachelor’s degree in Finance from Southern Methodist University and a degree in Economics from the London School of Economics.
In this Episode, we discuss:
• The ‘hidden’ data-value that led to the multi-billion dollar sale of Visio to Walmart.
• The ‘dollar a day’ marketing strategy.
• Google and YouTube as social media networks.
• Reviews and recommendations – do they deliver value?
• Hacks to encourage member reviews.
• Setting up Google Pages for success.
• Localization and personalization – the key to online visibility.
• Successfully organizing content across multiple social media platforms.
• Engagement and content strategy.
• Traditional marketing vs. digital marketing – which works best?
• The power of micro podcasts.
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0:00 Intro
0:29 The ‘hidden’ data-value that led to the multi-billion dollar sale of Visio to Walmart
1:12 Using hardware as the gateway to data collection
2:21 Explaining the ‘dollar a day’ marketing strategy
7:10 Google and YouTube as social media networks
8:15 How influential are posted reviews and recommendations?
10:55 Hacks that encourage members to post reviews
13:06 Setting up Google Pages for success
18:06 Signals Google loves – localization and personalization
19:09 Organizing online information for optimal effect
25:17 How to organize content across multiple social media platforms
27:27 Engagement and content strategy
33:29 Traditional marketing vs digital marketing – which works best?
34:49 The power of micro podcasts
Patrick, Tom, and Rob discuss the implications of laws against teenagers in social media as Australia bans social media for citizens under-16s, sparking debate on privacy vs. child safety.
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ABOUT US:
Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida.
Are you trusting an SEO or web development company with your site’s success? In this video, we show how to quickly spot common SEO mistakes that could be hurting your rankings. From missing title tags to poorly optimized H1 tags, learn how to identify signs that your SEO team might not know what they’re doing. We’ll also discuss how to analyze what the top 3 competitors in your market are doing to stay ahead in competitive SEO landscapes.
Schedule a consultation call with Eddy Hill: https://prosperousim.as.me/eddy
Get actionable insights in under 5 seconds and take control of your website’s SEO. Don’t miss out!
For expert Digital Marketing services (including SEO, SMM, PPC, SEM, and Content Writing), as well as top-notch Web Development services, visit our website: https://prosperouscpa.com/
Prosperous Contractor is a subsidiary of Prosperous I.M. Inc. which was founded in June 2011. We understand that you don’t have time to set up and manage complex or even simple marketing campaigns, let alone keep up with the latest trends. That’s why we offer complete turnkey marketing for plumbing, HVAC, roofing, electricians and all other home service contractors.
Prosperous Contractor
180 E. Burgess Rd. Suite D
Pensacola, FL
(850) 903-5115
https://prosperouscontractor.com/
0:00 Intro
0:53 5 Steps To Setting Up Amazon PPC
3:31 How To Start Your First Amazon Campaign
5:06 Targeting Groups
6:43 Campaign Bidding Strategy
8:21 Creating Another Ad Group
9:52 Advanced Strategy
10:50 Magnet Keyword Research Tool
13:33 Keyword Targeting
16:28 Product Targeting Ads
19:04 Negative Keywords
Tools I recommend:
Sign up using one of the links below and I will give you a free 1 on 1 consultation
Shopify: https://www.effectiveecommerce.com/shopify
Onlinejobs.ph:https://www.effectiveecommerce.com/onlinejobs
Siteground: https://www.effectiveecommerce.com/siteground
Helium 10: https://www.effectiveecommerce.com/helium10
Jungle Scout: https://www.effectiveecommerce.com/junglescout
Web Hosting With Hostinger: https://effectiveecommerce.com/hostinger
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!
Welcome to Episode 1 of Lunch Break – a weekly live Q&A. Each week I’ll propose a few topics for discussion, but feel free to bring any questions you have about screen printing and business and I’ll do my best to provide an answer.
This week we’ll be discussing water based printing and the fears and misconceptions that go along with it. We’ll also talk about my new business course and whether it might or might not be a good idea for you and we’ll touch on email marketing and the value that you’re missing out on if you’re not actively building an email list for your business.
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Learn how to grow a profitable business: https://ssp.ink/course
Buy me a coffee or shop my store: https://ssp.ink/coffee
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Get my pre-registration template https://ssp.ink/reg-template?utm_source=yt
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Join The Print Crew https://ssp.ink/print-crew?utm_source=yt
Subscribe to the podcast https://ssp.ink/podcast
Instagram https://ssp.ink/instagram
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Companies & Products I trust and use in my screen printing business
⃗⃗ All my cabinets & tables are from Sam’s Club – https://ssp.ink/seville-classics
Best screen printing supplies and equipment – https://ssp.ink/ryonet
Best cleanup wipes to have in the shop – https://ssp.ink/wipes
Best film printer under $250 – https://ssp.ink/ip8720
Design and art graphics – https://ssp.ink/retrosupply
Quietest air compressor – https://ssp.ink/air
Best screen frames for home print shops – https://ssp.ink/ecoframes
Best bookkeeping and invoicing software (FREE) – https://ssp.ink/zohobooks
Best laser engravers – https://ssp.ink/xtool
Legal terms for your website – https://ssp.ink/termly
Best website hosting – https://ssp.ink/dreamhost
I only use Green Galaxy water based ink – https://ssp.ink/greengalaxy
I manage my life and business with Notion – https://ssp.ink/notion
I use Airtable for my pricing calculator – https://ssp.ink/airtable
I print on a Riley Hopkins 300 – https://ssp.ink/riley300
I host my podcast with Transistor – https://ssp.ink/transistor
I get all of my domain names from Namecheap – https://ssp.ink/namecheap
NOTE: Many of the links above are affiliate links. This means that I may earn a commission when you click on or make purchases via affiliate links.
Email marketing can feel like a tough strategy…but it doesn’t have to be. Tuen into this video to learn the top email marketing hacks you should implement in 2023 that include growing your email list, what to write to your email list, and how to ensure people are actually opening the emails you write!
Need a tool to help you with email marketing? Try ConvertKit for free! https://convertkit.com/?lmref=Lf2KqA
Need additional help on your business strategy? Check out this video right here: https://youtu.be/543MPfPdttI
PPC Reveal is a competition intelligence platform that helps agencies and teams analyze their competitor’s Google Ads. Learn more at https://social.appsumo.com/ppc-reveal-yt-2023.
Study your competitor’s Google Ads with intelligence tools to optimize your PPC strategy
In the world of pay-per-click advertising, spying on your competitors isn’t as exciting as it sounds. (“Mr. Bond, your mission is to Google these keywords every hour on the hour.”)
Without the right tools, figuring out what Google Ads your competitors are running is just an endless game of Google searches and screenshots.
But what if you had a platform that let you ethically spy on all your competitors and see exactly what ads they’re running right now?
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