The Importance of PPC in an AI Search World

SGE: The Future of Google Search ➡️ https://www.youtube.com/watch?v=mKQz5BlhTo8

Request a FREE Review of your Website: https://exposureninja.com/ryt/review/

Listen to our High-Performance Digital Marketing Podcast: https://exposureninja.com/podcast/

Try Semrush for FREE: https://thankyouninjas.com

Get our FREE eBook: https://exposureninja.com/youtube/

====================

With more AI being used in search results, we expect that PPC will become an even more important tool in the marketer’s toolbox.

But how can you compete when everyone can make ads using AI?

We’re here to explain how you can create the best online ads, with or without AI.

🔗 Mentioned Links / Resources
AdClarity ➡️ exposure.ninja/wtf
How To Find Your Target Audience in 6 Questions ➡️ https://www.youtube.com/watch?v=t0meZUDSJv4

====================

Watch our podcast: https://www.youtube.com/@ExposureNinjaPODCAST?sub_confirmation=1

Join our live streams: https://www.youtube.com/@ExposureNinjaLIVE?sub_confirmation=1?sub_confirmation=1

Read our blog posts: https://exposureninja.com/blog/

====================

Follow Exposure Ninja
https://linkedin.com/company/exposureninja
https://instagram.com/exposureninja
https://facebook.com/ExposureNinja

https://tiktok.com/@exposureninja
https://telegram.me/exposureninja

Who We Are
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

====================

Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen

====================

#ExposureNinja #SEO

Unlock Google PPC with an Expert: Motivated Seller Leads

Click here for the case study video!

Click Here: https://www.motivatedppcsecrets.com

Learn more about our complete system to help wholesalers and real estate investors generate high quality motivated seller leads on a day to day basis using Google PPC.

🎯 Starting a PPC Agency: Insights from a Former Solutions 8 Employee

In this interview with Collin Schmelebeck, founder of Schmelebeck PPC, Kasim dives into how Collin built his PPC agency and shares key insights for those looking to start their own agency.

As a former Client Manager at Solutions 8, Collin knows the ins and outs of the industry and shares what he wished he knew before starting his own agency. Whether you’re looking to start your own PPC agency or are simply interested in the world of PPC, this interview provides valuable insights and expertise from one of the industry’s own. Tune in now to learn more!

Watch the full interview with Collin here: https://youtu.be/SOnETPodkMA

More about Collin:
Collin on Twitter: https://twitter.com/SchmelebeckPPC
Collin on YouTube: / schmelebeckppc

Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.
Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you’ll get exclusive access to additional perks such as Live Q&A member chat.

💣 The Ultimate Guide to Google Ads for 2023: https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

Want to learn more about Google Ads Performance Max? Here’s the link to all our PMax guide videos:

💰 Have an ad budget that’s less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information. 🚀

💯The Ultimate Guide to Google Ads for Lead Generation:

Google Ads for Lead Generation: The Ultimate Guide


🛒 Everything you need to know about Google Ads for eCommerce:

Google Ads for eCommerce: The Ultimate Guide


🧲 The only guide you’ll ever need for Google Ads for YouTube:

Google Ads for YouTube: The Ultimate Guide

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
————————————————–
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
————————————————–
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/?sub_confirmation=1
————————————————–
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
————————————————–
Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
————————————————–
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:
Website: https://bit.ly/sol8-home
Twitter: https://twitter.com/solutions_8
Facebook: https://www.facebook.com/solutions8llc
LinkedIn: https://www.linkedin.com/organization-guest/company/solutions-8?
#googleads #googleadsagency #googleadshelp #ppcagency

Pay Per Click Campaign for Real Estate Investors. #PPC #Leads #Google

A quick review of a Real Estate Investor Clients Google Pay Per Click Campaign. Let us know if you need to set up a campaign and website for your business.

Get Started https://nicemarket.ecwid.com/Website-and-PPC-Set-Up-For-Real-Estate-Agents-Investors-Wholesalers-&-Mortgage-Loan-Officers-p90169081

Lead Generation Website and Pay Per Click Set Up for Real Estate Agents, Investors and Mortgage Professionals.

Package Includes The Following

Your Own Website to advertise on Google, Facebook, Instagram, Twitter and More.
Mobile and Tablet Optimized for all devices
Custom Domain
Lead Capture Form
Wix Customer Relationship Management
Google Pay Per Click Campaign Set Up For Market Area, Ad Copy, Keywords, etc and 45 Days PPC Management. We do it for you, all you have to do is determine your budget for Pay Per Click Spend.

Capture leads with our websites built for Digital Advertising, this includes Google, Facebook, Instagram, MSN, Twitter and more.

Lead Contact Information will feed directly into your own Wix Website Customer Relationship Management System. Easily manage your leads throughout the process.

Each Page Is Custom For Your Business. Please Allow Up To 72 Hours For Receipt Of Website Design For Your Approval.

Does Solutions 8 still use Standard Shopping? 🤔 #ppc #googleads #ppcchat #marketing #business

Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.
Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/join

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

Want to learn more about Google Ads Performance Max? Here’s the link to all our PMax guide videos:

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 – Client Managers, Google Ads Specialists, and Strategists:

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-generation-guide/
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecommerce
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
————————————————–
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
————————————————–
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/?sub_confirmation=1
————————————————–
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/
————————————————–
Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
————————————————–
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:
Website: https://bit.ly/sol8-home
Twitter: https://twitter.com/solutions_8
Facebook: https://www.facebook.com/solutions8llc
LinkedIn: https://www.linkedin.com/organization-guest/company/solutions-8?
#googleads

❎ You Need to STOP Doing SEO Now! Here’s Why…

The biggest algorithm change in Google is here and if you think SEO will save your business, you should think again. Kasim talks about why you need to stop doing SEO now, the dangers of relying too much on SEO, and the major changes in advertising brought about by the rise of AI marketing tools like ChatGPT.

So watch this video now if you want to stay ahead of the competition!

0:00 Intro
0:37 Why you need to stop doing SEO now
5:44 Google is deprioritizing AI content
10:20 Google is now being threatened with this change
15:16 Work with the best Google Ads agency on the planet

Related videos:
Are We Moving Towards a Keyword-less Future? https://youtu.be/HYgoyE3_p3E
💣 Bing With ChatGPT Is Changing the Way We Search: https://youtu.be/gw4Qa7eptEM

Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.
Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you’ll get exclusive access to additional perks such as Live Q&A member chat.
Don’t miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now!

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

Want to learn more about Google Ads Performance Max? Here’s the link to all our PMax guide videos:

💰 Have an ad budget that’s less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information. 🚀

🔎 Job Opportunities at Solutions 8 – Client Managers, Google Ads Specialists, and Strategists:

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

Google Ads for Lead Generation: The Ultimate Guide


🛒 Everything you need to know about Google Ads for eCommerce:

Google Ads for eCommerce: The Ultimate Guide


🧲 The only guide you’ll ever need for Google Ads for YouTube:

Google Ads for YouTube: The Ultimate Guide

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
————————————————–
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
————————————————–
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/?sub_confirmation=1
————————————————–
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
————————————————–
Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
————————————————–
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

⬇️️ You can find us here ⬇️️:
Website: https://bit.ly/sol8-home
Twitter: https://twitter.com/solutions_8
Facebook: https://www.facebook.com/solutions8llc
LinkedIn: https://www.linkedin.com/organization-guest/company/solutions-8?
#googleads #googleadsagency #googleadshelp

How to Setup Google Ads Campaign 2022 | Google Adwords Ads PPC Tutorial 2022 [Step by Step] English

How to Setup Google Ads Campaign in 2022. Start your Online Marketing PPC Digital Campaign with Google Adwords Today!

Hire Me/Schedule a Consultation Session with me ✅ https://www.upwork.com/freelancers/aarsheikh

Google Adwords PPC 2022 is undoubtedly one of the famous online marketing platform to advertise and promote your services online in the field of Digital Marketing.

PPC is a method of Pay per click where an advertiser pays whenever a click on his/her ad has been occurred and you are charged according to Google’s famous algorithm technique which is known as Google’s Quality Score. Google quality score depends upon several factors such as landing page, ad copy, keywords, campaign optimisation and other tweakings.

This is a full fledge Google adwords tutorial video on How to Setup Google Ads Campaign 2022 PPC. You can target both search, display, search networks, Youtube ads, Gmail Ads and other ads through Google Ads Adwords.

Google Ads Tutorial which is easy to understand and includes step by step details on how to set up your first Google Ads Campaign Online.

You can also setup campaign on google ads by doing smart campaign which i do not recommend because it doesnt have much audience targeting or deep targeting options.

A kind of Google Ads for beginners video.

Table of Content
0:00 Introduction to Google & Google Ads
1:35 Google Ads Dashboard
2:22 How to Start a New Campaign on Google Ads
2:34 Six Options to Setup a Google Ads Campaign
7:05 Leads Based Campaign on Google ads
8:15 Sales Based Google Ads PPC Campaign
8:27 Website Traffic Campaign on PPC Google Ads
8:31 Products & Brands Consideration Campaign on Google Ads
8:43 Brand Awareness & Reach Based How to Setup Google Ads Campaign
8:49 Apps Promotion through Google Ads
9:18 Local Stores Visit & Promotion Campaign Type on Google Adwords
9:33 Creating a Campaign without Goal on Google Adwords
10:02 Step by Step Tutorial on Creating a Google Ads Sales Type PPC Campaign
10:30 Importance of Tracking in Marketing with a Client Case Study
13:49 Budget and Bidding Settings
16:48 Campaign Settings
17:28 How to Set Location Targeting and Advance Pin Point Targeting on Google Ads
21:15 Language Settings For Google Ads Campaign
21:37 Audience Segment [Display Network Only]
22:26 Dynamic Search Ads
22:50 Ad Scheduling
23:10 Selecting Keywords for the first Time
24:40 Creating your first Ads on Google Ads Campaign
27:11 Google Ads Campaign Extensions
27:56 Final Review of Google Ads Campaign

________________________________________________________________________________________________
FAQ

Is Google Ads account free?

Signing up for an account is free. You’ll only pay when your customers take action, like when they click your ad to visit your website or call your business. To set you up for success, we’ll provide reports and insights so you can track your ad’s performance and costs.

How much does it cost to put up an ad on Google?

The average cost per click in Google Ads is between $1 and $2 on the Search Network. The average cost per click on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click.

How do I advertise on Google without a website?

Yes its possible. you can even advertise Youtube video, Facebook Page, Any social media channel or you can create a local page with Business Profile and advertise with Smart campaigns in Google Ads.

Is it hard to set up Google Ads?

It’s not difficult to get started with Google Ads, but it can be overwhelming. However maintaining and optimising campaigns can be difficult, which is why I’m providing consultation & help.

Are Google Ads good for eCommerce?

Google Shopping ads (also known as Google Product Listing Ads, or PLAs) are probably the best fit if you’re a B2C selling products online. All you need to participate here is a product feed, Google Merchant Center, and an eCommerce website. As you can see, Google Shopping ads show up at the very top of search results.

________________________________________________________________________________________________

#googleadscampaign
#howtosetupgoogleadscampaign
#googleadscampaign2022
#setupgoogleadwordsppccampaign
#googleadstutorial
#googleads2022

Google Ads tutorial, Ads tutorial, Google adwords tutorial. Google Adwords Campaign.

I am making an ads campaign in for Beginners, so after seen this video you can easily create a Google ads Campaign.

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

#Googleads #Googleadwords #Googleadshindi #Googleadscampaign #Googleadstutorial #Adwords #Adstutorial

@Google @Google Ads

PPC Tutorial | PPC Online Training | Google AdWords Tutorial | Intellipaat

This tutorial on Pay Per Click explains in depth about Google AdWords and how to position Ad, rank Ad higher and ways to auction on Google. This tutorial also explains the concepts like quality score, cpc calculation and how to search keywords.

If you’ve enjoyed this video, Like us and Subscribe to our channel for more similar informative videos and free tutorials.
Got any questions about PPC? Ask us in the comment section below.

Are you looking for something more? Enroll in our PPC training course and become a certified PPC Expert (https://goo.gl/E5rWVP). It is a 07 hrs instructor led training provided by Intellipaat which is completely aligned with industry standards and certification bodies

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Intellipaat Edge
1. 24×7 Life time Access & Support
2. Flexible Class Schedule
3. Job Assistance
4. Mentors with +14 yrs industry experience
5. Industry Oriented Courseware
6. Life time free Course Upgrade
——————————
Why take this course?
In today’s digitally-driven economy it is important for each and every organization to have a digital presence. Google AdWords is the biggest ad platform on the internet in order to reach out to your target audience. Most of the organizations are already on the Google AdWords platform and a lot of organizations will get on this bandwagon soon. All this creates huge opportunities for professionals who are having the right training in PPC and have earned the Google AdWords certification. This training will prepare to take the top jobs in the search engine marketing domain.
——————————
What you will learn in this course?
This course will be covering following topics:
1.Introduction to search Engine Marketing
2.The various aspects of the Google AdWords program
3.Choosing the right keywords for advertising campaign
4.Various keyword match types and its significance
5.Familiarizing with the PPC auction model
6.Setting up the ad campaign and the right pricing
7.Structuring the campaign based on various conversion factors
8.Analyzing the performance with the right metrics
9.Creating dynamic ads and split test campaigns
10.Google Display network and video ad campaigns

——————————
For more information:
Please write us to sales@intellipaat.com or call us at: +91-7847955955

Website: https://goo.gl/E5rWVP

Facebook: https://www.facebook.com/intellipaatonline

LinkedIn: https://www.linkedin.com/in/intellipaat/

Twitter: https://www.twitter.com/intellipaat

Google Adwords – PPC | Module 11 | Digital Marketing Course In Hindi

Google Ads | Google Adwords complete series.

Learn Google ads now.

AUTO-Pilot Sales – https://roydigital.in/autopilot-sales/

Hostinger Web Hosting: https://www.hostg.xyz/SH3Xa (Coupon Code: ROYDIGITAL) this is my affiliate link. If you’ll buy Hostinger from this link I’ll get a commission 🙂

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I use GMASS for mail merge and email automation. It is a free chrome extension you can click here to install https://bit.ly/34qZPFn (this is my affiliate link and the day you’ll be it’s paid member I’ll get an affiliate commission 🙂

Free Digital Marketing Course Playlist:

1. Introduction to Digital Marketing | Module 1

2. Content Creation | Module 2

3. Graphic Designing | Module 3

4. Video Creation | Module 4

5. Website Planning | Module 5

6. Website Creation | Module 6

7. Website Creation | Module 6.1

8. Professional Blogging | Module 7

9. Professional Blogging | Module 7.1

10. SEO | Module 8

11. SEO | Module 8.1

12. SEO | Module 8.2

13. SEO | Module 8.3

14. SEO | Module 8.4

15. SMO | Module 9

16. SMO | Module 9.1

17. SMO | Module 9.2

18. SMO | Module 9.3

19. SMO | Module 9.4
https://youtu.be/z_3RNJJCm-Y

20. Email Marketing | Module 10

21. Email Marketing | Module 10.1

22. Email Marketing | Module 10.2

23. PPC | Module 11

24. PPC | Module 11.1

25. PPC | Module 11.2

26. PPC | Module 11.3

27. PPC | Module 11.4

28. Facebook Ads | Module 12

29. Lead Generation | Module 13

30. CRO Conversation Rate Optimization | Module 13.1

31. Affiliate Marketing | Module 14

32. Affiliate Marketing | Module 14.1

33. Youtube Optimization | Module 15

34. Youtube Optimization | Module 15.1

35. Google Adsense | Module 16

36. Google Adsense | Module 16.1

37. Google Analytics | Module 17

38. Google Analytics | Module 17.1

39. E-Commerce Website Creation | Module 18

40. E-commerce Product Feeding | Module 18.1

41. E-Commerce Marketing | Module 18.3

42. 9 Tips to grow on Instagram | Module 19

Hey guys,

I am Hrishikesh Roy a Digital Marketing Speaker and Trainer from the last many years. During all these past 10 years I’ve learned a lot from self-learning.

Now I decided to start passing this knowledge to all the coming aspirants in Digital Marketing.

So, if you want to learn Digital Marketing from one place do subscribe to this channel.

ROY DIGITAL – Provides the Best in Class Digital Marketing Course

F-16, 1st Floor, Preet Vihar, Delhi 110092. Preet Vihar Metro Gate number 4.

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Mail Us at roy@roydigital.in

Learn Digital Marketing drip by drip with me Hrishikesh Roy.

Subscribe to this channel for videos on Digital Marketing and learn all the basic and advance of SEO, Social Media, Ecommerce, Affiliate Marketing, Email Marketing, Google Analytics, Mobile Marketing, Sales Funnel, Lead Generation and much more.

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PPC Advertising: An Overview for Beginners

Pay-Per-Click Advertising aka PPC Advertising is one of the best ways to reach your target audience and promote your business. You can promote current discounts, new products, services, and more. And, you can drive additional sales and leads by putting some of your advertising budget towards paid advertising.

PPC Advertising YouTube Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y5E9k6B3NFjlWryR4lOxpBc

PPC Advertising article on Surfside PPC: https://surfsideppc.com/ppc-advertising/

What is Pay-Per-Click Advertising (PPC)?

Any paid advertising campaign where the advertiser pays for each click on their ads. Advertisers pay per click for ads that lead to website visits, app visits, phone calls, and more.

Why Use Pay-Per-Click Advertising (PPC)?

– Businesses can easily promote current offers, discounts, products, and services.

– Advertisers can easily track total clicks, cost per click, and return on ad spend (ROAS).

– Ads are targeted, which helps drive conversions like leads and sales.

PPC vs. SEM vs. SEO:

– PPC is any form of paid advertising where Advertisers pay for each click on their ads.

– SEM is when Advertisers pay for their website to appear on the search results pages.

– SEO is when Marketers optimize their website and their content to appear on the search results pages.

Simplified PPC Process for an Advertiser:

1. Choose your PPC channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set-up landing page/s for PPC traffic
4. Set-up conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize

Top PPC Advertising Networks:

– Google Ads
– Microsoft Advertising
– Facebook Ads
– LinkedIn Ads
– Instagram Ads
– Pinterest Ads
– Twitter Ads
– Amazon Advertising
– Quora Ads
– AdRoll