how does amazon ppc work

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About this video:

This is the MOST in-depth Amazon PPC training video you will find on YouTube in 2020. I really hope this takes your PPC to the next level.

In this beginner guide for Amazon PPC, I take you through campaign manager step by step showing you exactly what each and every piece of PPC looks like.

I also show you EXACTLY how I launched Hydrolyte Mango Pineapple with PPC ALONE, and generated 25 sales in the first day at 14% ACOS!!!

What I show you in this video is the SAME techniques I have used to generate over $1,536,984 in sales in MY OWN brand and my own Amazon account.

If this video was around when I first started selling on Amazon, I would have saved SO MUCH money and it would have saved me so much heart ache because I literally had to spend over a HUNDRED THOUSAND dollars to figure all of this out!

Stay till the end to see exactly how I SUCCESSFULLY launched Hydrolyte Mango Pineapple – ALL SECRETS REVEALED

In this video you will learn:

0:22 – Where sponsored products show up
1:18 – Overview of campaign manager
2:22 – Breaking down the different tabs in the campaign manager
2:31 – What are Portfolios and how to use them
3:35 – Breaking down the metrics that show up on campaign manager (Spend, Sales, Impressions, Orders, ACoS, CTR)
5:20 – Explaining ACoS, and how to calculate break-even ACoS
8:13 – How to display different metrics in campaign manager
9:33 – Different filters you can apply in campaign manager
11:19 – Explaining campaign nomenclature
12:49 – Creating a campaign
13:13 – Discussing campaign settings
14:05 – SECRET HACK #1
14:48 – Campaign bidding strategy
15:43 – Campaign bidding strategy
15:45 – SECRET HACK #2
17:37 – Discussing Ad Groups
17:52 – SECRET HACK #3
19:24 – Auto Campaigns SECRET HACK #4
20:56 – Negative keyword targeting
22:43 – Manual Targeting
24:07 – Different Match Types
24:49 – SECRET HACK #5
25:49 – The Bully Effect
26:03 – Product Targeting Campaigns
26:15 – Refined Category Targeting
27:43 – How to select a bid amount
28:05 – Drafts
28:22 – Bulk Sheets
30:18 – Advertising Settings
30:25 – FREE TRAVEL HACK
31:52 – Campaign Budgets
32:02 – THIS WILL KILL YOUR CAMPAIGNS
32:46 – Advertising Reports
35:28 – My EXACT product PPC launch strategy
38:31 – Final notes

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ACOS (Advertising Cost of Sale) Formula:
Product sells on Amazon: $20
Cost of Goods: $5
Amazon Fees: $5
Gross profit: $20 – $5 – $5 = $10
Margin = Breakeven ACOS = $10/$20 = 50%
Net profit Margin = Gross Profit Margin – ACOS
Example 30% ACOS
Net Profit Margin = 50% – 30% = 20%
Net Profit = 20% x $20 = $4

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About Mina “The Egyptian Prescription” Elias

My name is Mina, and I am in immigrant from Egypt who came to America alone in search of a better life. I studied Chemical Engineering and Chemistry at the Univeristy of New Haven, Connecticut, and got my Masters in Industrial Engineering too. I graduated top of my class, and worked my way up the corporate ladder, but quickly realized that a 9-5 was modern day slavery. I started a supplement company because I am passionate about supplements and I am an MMA Fighter, so I wanted to make better supplements. I dove deep into Amazon and became a PPC expert, and I’ve made multiple millions selling on Amazon. The highlight of my career was when I was finally able to buy my parents a car. My goal is to teach you guys about Amazon PPC, because if you can do PPC well, you are definitely going to dominate. Oh – and NEVER QUIT. If you never quit, you will never fail.

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