how to optimize your amazon ppc advertising campaigns

How To Optimize An Amazon PPC Campaign

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Here’s how to optimize your Amazon PPC campaign to effectively reduce your Advertising Cost of Sales (ACoS) and increase your Return On Ad Spend (ROAS). In this video, I review 2 main ways in which you can do this along with 1 trick that I’ve learned.

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⏲ TIMESTAMPS ⏲
0:00 Reviewing My PPC Campaigns’ Performance
0:35 Look For Abnormalities In Your ACoS
2:18 Keyword vs. Product Targeting Campaigns
3:03 Product Targeting Is MORE Efficient
4:36 Remove These Targets ASAP
6:19 Only Target Exact Match Types
7:50 One Trick To Decrease Your ACoS
11:01 How You Can Create The Best Ad Campaign
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📢 IMPORTANT INFORMATION 📢

The content of this channel, including all opinions, ideas, and information shared on this channel, is for informational purposes only. The information contained in this channel does not constitute financial, investment, or professional advice and should not be relied upon as such. Before making any investment decisions, you should always consult a professional financial advisor. The host of this channel assumes no responsibility or liability for any actions taken as a result of the information shared on this channel. All investments carry risk and past performance is not indicative of future results. Viewers are fully responsible for their own investment decisions.

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How To Optimize Your Amazon PPC Advertising Campaigns Using Helium 10 Ads Tool

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In this Helium 10 advertising tutorial, you will find out how to optimize your Amazon PPC campaigns using search term reports and Helium 10 Ads tool.
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🎬 Other related videos:

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▶️ Helium 10 Keyword Research Tutorial and Ad Manager Explained: https://youtu.be/jnj5GSX88Aw

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🔶 Questions answered in the video:

➤ 00:00 Optimizing Amazon PPC using Helium 10 Ads tool
➤ 00:58 How does Helium 10 help Amazon sellers
➤ 01:51 Seller Central vs Helium 10 Ads for Amazon PPC optimization
➤ 02:08 Download Amazon PPC report
➤ 02:57 Analyzing PPC report – find out what search terms your customers use
➤ 5:20 Helium 10 Ads analytics – filter PPC data by ACoS, spend, etc.
➤ 08:50 Managing negative keywords
➤ 12:20 What ASINS are showing up on your page as a search term
➤ 13:30 Making negative ASINS in auto campaigns
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🔶 About VINCE MONTERO, Product Manager at Helium 10

Vince Montero is the Product Manager for Helium 10’s PPC tool, ADS. During his 14 year career in digital marketing, he built his expertise around the latest ad-tech in both America and the UK spanning everything from Affiliate Marketing to Mobile Marketing at an app development firm.

As a consultant since 2016, he focused on helping individual Amazon sellers advertise effectively on Amazon and now brings that experience to Helium 10 with the goal of designing the ultimate PPC tool.
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🔶 About AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

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How to Optimize Amazon PPC Advertising Campaigns 2020 (Tutorial)

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This video is Part 2 of 2019’s Amazon PPC Advertising Campaigns tutorial: https://youtu.be/N8M2t0rkZiU

Watch this video if you want to learn how to optimize your automatic Amazon PPC advertising campaigns, step by step. All Amazon sellers need to get into this habit everyday. A lot of times we may be spending so much money on PPC but not actually converting. There are a lot of moving parts and components when it comes to Amazon PPC advertising campaigns. Make sure you understand your campaigns by selecting profitable keywords!

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How to Optimize Amazon PPC Advertising Campaigns 2019 (Tutorial)

by

Watch this video if you want to learn how to optimize your Amazon PPC advertising campaigns, step by step. All Amazon sellers need to get into this habit everyday. A lot of times we may be spending so much money on PPC but not actually converting. There are a lot of moving parts and components when it comes to Amazon PPC advertising campaigns. Make sure you understand your campaigns and selecting profitable keywords!

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