keywords

Amazon PPC for Product Launch and Campaign Optimization | SSP #589

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In this TACoS Tuesday episode, our Amazon PPC expert guest will be talking about strategies for launching with paid ads, campaign optimization for profitability, and how to find the best keywords for your campaigns.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Are you still using the same Amazon PPC strategies you started with? Join us as Vincenzo Toscano from Ecomcy breaks down the evolution of Amazon PPC campaigns, sharing expert tips for launching and optimizing campaigns for maximum profitability. Vincenzo offers insights on how to adapt your strategies as your business grows and reveals common mistakes sellers make, like applying the same tactics across different stages of a product’s lifecycle. From keyword adjustments to bid optimization, you’ll get a comprehensive guide to staying competitive.

Explore the crucial role of keyword optimization during a product launch with Vincenzo’s actionable advice. Discover how focusing on exact-match keywords and leveraging tools like Helium 10’s Cerebro can amplify your product’s success. Learn about the importance of the honeymoon period, and why organic positioning should be prioritized to build a solid foundation for future campaigns. With Vincenzo’s guidance, you’ll be armed with the knowledge to set up effective campaigns right from the start.

Get to grips with the hierarchy of PPC campaign types and how to set ACoS goals tailored to your product’s lifecycle with Vincenzo’s expert insights. Dive into strategies for targeting specific ASINs, managing product variations, and maintaining higher bids for exact-match keywords to ensure visibility. Vincenzo also shares his approach to handling irrelevant search terms and optimizing campaign performance. To wrap up, learn how to connect with Vincenzo and his agency, Ecomcy, for further consultation and support, making this episode an invaluable resource for serious Amazon sellers.

In episode 589 of the Serious Sellers Podcast, Carrie and Vincenzo discuss:
00:00 – Strategies for Launching With Amazon PPC
02:52 – PPC Tips for Successful Launch
04:08 – Optimizing Amazon PPC Keywords for Success
10:47 – Keyword Research and Profitability Analysis
15:07 – PPC Strategy Hierarchy and ACoS Goals
19:23 – Optimizing ACoS for Amazon Sales
25:20 – Scaling Product With PPC Campaigns
26:48 – Optimizing ASIN Targeting for PPC
29:33 – Keyword Variation Strategy for Campaigns
30:49 – Connecting With Vincenzo and Ecomcy

✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

SEO Hack: Avoid Keyword Stuffing 🚀 #seo #contenttips #seostrategy #contentcreation #videomarketing

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Welcome to our latest SEO hack video. In this episode, we tackle the common mistake of keyword stuffing in captions and descriptions. Discover why overloading your content with keywords can hurt your SEO efforts and learn effective strategies to write engaging and optimized captions and descriptions that drive traffic and enhance viewer engagement.

Content SEO strategy Tip #1: DONT DO keyword STUFFING! Instead, focus on creating high-quality, relevant content that resonates with your audience. We’ll share actionable tips that can help you succeed in your content creation journey while keeping your SEO game strong.

Whether you’re a content creator, marketer, or business owner, this video is packed with valuable insights to help you improve your SEO strategy without compromising on quality. Don’t miss out on these essential tips for success!

Make sure to like, comment, and subscribe for more SEO tips and tricks to elevate your content game.

#seo #keyword #contentcreation #videomarketing #seostrategy

Understanding Amazon PPC Campaigns.

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Bradley Sutton, Helium 10’s Director of Customer Success and Training, is back and here to answer the question, “Can you run too many words in a single Amazon PPC campaign?”

Look for more questions (and answers) each week. Submit your questions, here: https://helium10.com/questions OR https://helium10.com/ask

If you’re not a Helium 10 member yet and you sell on Amazon, what’s holding you back?

Sign up here today to take advantage of our suite of tools: https://members.helium10.com/user/signin

See more great content from Helium 10 on our blog: https://www.helium10.com/blog/

Get more Helium 10 updates from our Facebook page: https://www.facebook.com/Helium10Software/

Amazon PPC Strategy Discussion | SSP #535

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In this episode, we talk about a variety of different things related to Amazon PPC like how to do keyword research, setting up your campaigns, recommendations for launching, and what kind of key metrics to look out for.

Listen to the Serious Sellers Podcast on your favorite platform:

► https://podcasts.apple.com/us/podcast/id1453455876

► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Ever felt like you’re just one PPC secret away from skyrocketing your Amazon or Walmart sales? Madalina from eComcy joins us on this month’s TACoS Tuesday program to lift the veil on advanced advertising tactics that could very well be your game-changer. From initiating precise exact-match campaigns to harnessing the untapped potential of broad match types, we cover the A-Z of creating a strategy that not only speaks to your product’s strengths but also steals the spotlight from your competitors. Using Helium 10 tools like Cerebro and Magnet, Madalina walks us through the art of strategic competitive analysis, ensuring your keyword lists are as refined as they are effective.

Bid management can often feel like walking a tightrope, but with insights from our guest expert and the aid of Adtomic, we transform this balancing act into a calculated dance of numbers and intuition. Discover how the blend of automated suggestions and manual adjustments can refine your campaigns to an unparalleled level of precision. Madalina doesn’t stop there—she dissects the significance of match types, niche-specific benchmarks, and the pivotal role they play in the fluctuating realm of click-through and conversion rates.

Wrapping up, we look into the crystal ball of keyword volumes and campaign management, offering a blueprint for structuring your campaigns so that they work smarter, not harder. Whether you’re dealing with keywords that command their own stage or those that perform better in an ensemble, Madalina’s methodical approach to campaign structure ensures you’ll stay in control while maximizing efficiency. As an added bonus, we touch on the experiences of Walmart sellers, inviting a broader discussion on the adaptability of these strategies across platforms. Tune in for a wealth of knowledge that’s sure to give your Amazon PPC efforts that extra edge.

In episode 535 of the Serious Sellers Podcast, Shivali and Madalina discuss:

00:00 – PPC Strategies and Campaign Optimization
02:21 – eComcy’s Approach to PPC Campaigns
08:21 – Strategies for Launching PPC Campaigns
12:29 – Relative Rank Filters and Adjusting Strategy
13:32 – Improve Amazon Rank and PPC Campaigns
20:38 – Advertising Strategies for Amazon Sellers
23:11 – Advertise With General Category Terms
26:31 – Considering State-Specific Strategies for Sales
31:29 – Using Free Retail Space and Placements

5 Effective Strategies to Scale Amazon PPC | This is My #1 Amazon Ads Strategy

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🚀 In our latest chapter I’m going to be teaching you how to scale your Amazon PPC campaigns and boost your PPC performance effectively!

The secret to this successfully working is to mine and utilize your search term report monthly to stay on top of the best performing keywords.

📊 In this chapter I’m going to teach you to:

Focus on TACoS, Not ACoS: Understand why shifting from Advertising Cost of Sale to Total Advertising Cost of Sale is vital for scaling.

Account-Wide ACoS Perspective: Learn to evaluate the overall account ACoS rather than just individual campaigns for a broader view of profitability.

Budget and Bid Management: Discover how to increase your budget and bids strategically for high-performing keywords.

Expand Your Keyword List: See how adding relevant keywords can open up new avenues for sales and audience reach.

Focusing on Sponsored Products: Realize why concentrating on Sponsored Products can lead to the majority of your sales and a more efficient PPC strategy.

🔍 Mining the Search Term Report: Get a step-by-step guide on how to access, analyze, and utilize the search term report from Seller Central for targeted campaign creation and optimization.

📈 Your Action Items:

Conduct Monthly Reviews of Your Search Term Report

Implement Strategic Bid and Budget Adjustments

Expand and Refine Your Keyword Strategy

💡 By the end of this video, you’ll be equipped with the knowledge to implement these five strategies and scale your Amazon PPC campaigns to new heights.

#AmazonPPC #EcommerceGrowth #PPCStrategies #AmazonSelling #OnlineAdvertising #KeywordOptimization #SalesBoost #EcommerceTips #ProfitMaximization

👉 Don’t forget to LIKE, SHARE, and SUBSCRIBE for more advanced Amazon PPC strategies and tips!

eBay Advertising: How to Optimize eBay Standard and Advanced PPC Campaign for Best Result in 2023

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Whenever you are working on any marketplace like Amazon,eBay, or Walmart, if you optimize your PPC campaign perfectly it will help you grow more traffic and sales. So if you have any eBay PPC campaigns and if you can optimize those campaigns perfectly by following some strategies, your sales will gradually increase over time. To optimize eBay campaigns, you have to follow some steps, as there are two types of campaigns, mainly standard and advanced, so we have to optimize for both parts to get the best results from those campaigns.

For Optimizing the “Standard Campaign”, you have to follow some of the steps mentioned below.

✅ Adjust ad rate based on item performance.
✅ Push more on high-selling products.
✅ Add more variations in your listings
✅ Give a discount for a limited time for slow-moving items

For Optimizing “Advanced Campaign” , you have to follow some of the steps mentioned below

✅ Adjust bids based on keywords performance.
✅ Push on keywords with a high conversion rate.
✅ Select long date range data to find out accurate data.
✅ Add more keywords with different match types.
✅ Pause the keywords that are spending without sales.
✅ Use keywords to find out which keywords are getting most of the sales

This is how you can easily optimize your campaign.

If you require any additional assistance, please leave a comment in the comment section, and we will get back to you with the proper solution.

You can also share this video if you think this will be helpful for others.

Don’t forget to like, share, and comment on this video. To get more videos, subscribe to our channel eComClips & click on the bell icon for notifications. Looking forward to seeing you in the next video.

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Don’t forget to subscribe, and press the bell icon. Thanks for watching!!

Beginners Guide to SEO, Search Engine Optimization Guide, Digital Marketing Course in Urdu 2021

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Beginners Guide to SEO, Search Engine Optimization Guide, Digital Marketing Course in Urdu 2021, Freelancing Tips and Tricks in Pakistan.
As you guys know that I already started Digital Marketing Methodology Series. This video is the 4th part of that series. In this video, we will discuss about SEO. What is search engine optimization and how you can do it, what are the types of search engine optimization.

You can earn a lot of money through seo. There are lot of clients are available related to seo on Freelancing Platforms.

Digital Marketing Methodology:

What is Digital Marketing:

Types of Digital Marketing Jobs:

Digital Marketing Tools:

► Business Email: ➜ Letsuncover@yahoo.com
► Website: ➜ https://letsuncover.net/
► Instagram:➜ https://www.instagram.com/theletsuncover/
► Twitter:➜ https://twitter.com/Lets_Uncover
► Facebook:➜ https://www.facebook.com/letsUncover
► Facebook Group:➜ https://www.facebook.com/groups/letsuncover

Basically, in SEO we have to rank our website higher in the search engine like (Google, Bing, Yahoo, etc). After ranking our website will get huge number of traffic directly search.

Keyword is also the most important part is SEO. Basically, when you search anything on google, you write a keyword. That’s why google understands your query and show you related articles or websites.

There are two types of keywords.
1- Short Tail Keywords:
2- Long Tail Keywords:

We have also discussed On-page seo and Off-Page seo. I also discussed everything related to Backlinks in this video.

Types of Backlinks:
1- Guest Posting
2- Comment Backlinks
3- Web 2.0 Backlinks

If you like this video then don’t forget to Subscribe Lets Uncover. Also, share this video with your friends.

#SEO #DigitalMarketing #Freelancing #SearchEngineOptimization

The Biggest SEO Mistake I’ve Made

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The biggest SEO mistake I’ve ever made. What does a national park, a war, and a casino all have in common? Well, I’ll give you a hint. It involved my biggest SEO mistake.

RESOURCES & LINKS:
____________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Leave a comment below, letting me know what you think my biggest SEO mistake is. I gave you that hint right? Now before I break down my SEO mistake, I want to first tell you that you need to think long term.

See, I was shortsighted when I first got started into the role of entrepreneurship and marketing. When I was in my early twenties, and even before that, when I was 16, 17, 18, because I started SEO when I was around 16 years old. And to give you context, now I’m 37. I want to make money fast. So fast, I look for shortcuts.

And there was this one site called Battlefield Bypass which was expired domain with a lot of authoritative links. These links were naturally generated and not purchased because it was a national park site. And it was part of the award that happened on that land. So I bought it, converted it into online casino site. Within months, I was ranking the top three positions on Google for the term “online casino”.

That keyword is worth hundreds and thousands of dollars a month in affiliate revenue. Not thousands, hundreds of thousands to give you perspective. That’s millions of dollars a year. That’s a lot of money, especially when you’re under 20 years old. But within months, Google whacked me! All of a sudden that site lost all of its rankings. In essence, I was trying to cheat the system by getting traffic and rankings by cheating instead of providing value.

See, the sites that rank in the top in the long run are the ones that users love the most. No one that cheats their way to the top lasts forever. Just think of it this way. You don’t really care if a site at the top has a lot of back links or better on page code. You only care if that site solves your problem and ideally in a quick and affordable fashion.

Now I learned a lot from this mistake, and I made tones of others as well. But I had the shortcut mentality when I was young and I was growing up. And if I could go back in time I would stop taking shortcuts. And I would be much further in my career even as an entrepreneur. That’s my big SEO mistake.

If you’re struggling with SEO, and you don’t want to make all the mistakes that I’ve made, and you want to get your rankings by providing value to users and using ethical, clean tactics check out my ad agency, NP digital. If you have any questions, leave a comment below. I’m here to help. If you enjoy the video, like it, share it, tell other people about it.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#NeilPatel #SEO #Growth #DigitalMarketing

WIN Amazon PPC! MAG Crash Course to Organize and Optimize so you can Dominate Amazon Pay Per Click

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00:00 Intro
00:04 Large accounts optimization after initial setup for PPC campaign
01:39 Check your settings first
03:30 You can customize your columns
03:21 Am I out of budget anywhere?
04:30 Organize Ad Spend
11:16 Potential heroes to pull out
15:12 Which is the big loser
16:56 How do I manage 5,000 product groups
17:32 Broad match keyword target
23:14 Top-of-Search column

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

When to Lower PPC Advertising Spend on Amazon FBA – PPC Mastery Summit Q4 2021

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👍👍Sign up for the full PPC q4 2021 summit here: https://maximizingecommerce.com/PPCMS-Q4-Steven-Pope (Replays available too)

00:00 Intro
00:26 Q4 2021 is going to be hectic
00:55 Number 1: Going to stock out
01:40 You need to have a healthy budget
02:06 What some experts think
02:33 Restock limits are also adding complication
03:05 Number 2: Having “0” sales
05:54 When looking for an opportunity to lower Adspend
06:31 Number 3: Advertised for 90days and no margin
07:47 Do you turn off your ads?
08:24 Profit at cost of growth or growth at the cost of profit
09:37 Number 4: When PPC bids are too high
10:48 Number 5: Out of season
11:28 Number 6: Diminishing returns
13:56 Number 7: When you have better results and opportunities outside Amazon
14:58 Number 8: Better campaigns inside the seller central
16:42 Why ads don’t display, tip 1: Banned products from ads
17:53 If your keywords are not relevant

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0