After 20 years of unfettered growth, a realisation is dawning about the true cost of social media.
And it’s the younger generations facing the brunt of the deadly consequences.
As Australia grapples with how to regulate social media, in the US, thousands of parents are taking up the fight to hold these hugely profitable tech giants accountable…through the courts.
In the last Four Corners episode of 2024, reporter Louise Milligan speaks to whistleblowers, one of the lawyers running the case, and a family devastated by the loss of their 18-year-old daughter.
As Meta introduces new protections for young people, insiders and families who’ve witnessed the most tragic consequences tell Four Corners enough is enough.
CHAPTERS
00:00: The social experiment
02:27: Online anger spilling onto the streets
04:20: Social Media riot
06:35: Disinformation campaign
09:09: Extremist influencers
13:20: Forced to flee
16:00: Tik Tok
17:35: US election and disinformation
21:22: Elon Musk
26:45: The battle against big tech
30:25: Annalee Schott
34:20: The algorithm
37:04: Mark Zuckerberg
42:58: The warnings
This episode was originally broadcast as ‘Disconnected’ on 4 November 2024 on ABC TV and ABC iview.
Four Corners is Australia’s premier investigations documentary series.
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Find out more at the Four Corners website: https://www.abc.net.au/news/programs/…
Note: In most cases, our captions are auto-generated.
Capitalizing on the success of its video sharing platform, TikTok Shop is quickly taking up market share in the social shopping arena. In just one year the app surpassed Facebook, Instagram, and Pinterest in adding new buyers to the platform. TikTok also hosts 7 million U.S. businesses, who use the app as both a marketing tool and place to sell product. Now, another impending deadline to sell in the U.S. could upend the lives of businesses and creators who have come to depend on the app.
Chapters:
0:00-2:05 Introduction
2:05-6:44 A winning algorithm
6:44-9:50 The creator economy
9:50-13:38 An uncertain future
Produced by: Devan Burris
Edited By: Lisa Setyon
Additional Camera: Tej Productions
Animation: Jason Reginato
Supervising Producer: Shawn Baldwin, Jeniece Pettitt
Additional Footage: Getty Images, TikTok
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How TikTok Shop Became The Fastest Growing Social Media Shopping Platform
In this special mid-week podcast, brought to you by Escape Fitness, we delve into the strategies that amplify a gym’s digital presence and drive real business results with today’s guest, Dennis Yu, one of the world’s foremost authorities on leveraging digital marketing for success.
Here, Dennis shares his decades of expertise, delivering actionable insights on how gyms can build stronger community connections by collecting, curating, and sharing hyper-localized digital content. Whether you’re a gym owner or operator, this conversation is packed with invaluable advice to attract more members and deepen engagement with local populations.
Dennis Yu is the Chief Technology Officer at BlitzMetrics and co-author of the best-selling book The Definitive Guide to TikTok Ads. A seasoned international speaker, Dennis has presented in over 20 countries and worked with iconic brands like Nike, Red Bull, and the Golden State Warriors. His insights have been featured in CNN, The Wall Street Journal, The Washington Post, NPR, and The Los Angeles Times. He also holds a Bachelor’s degree in Finance from Southern Methodist University and a degree in Economics from the London School of Economics.
In this Episode, we discuss:
• The ‘hidden’ data-value that led to the multi-billion dollar sale of Visio to Walmart.
• The ‘dollar a day’ marketing strategy.
• Google and YouTube as social media networks.
• Reviews and recommendations – do they deliver value?
• Hacks to encourage member reviews.
• Setting up Google Pages for success.
• Localization and personalization – the key to online visibility.
• Successfully organizing content across multiple social media platforms.
• Engagement and content strategy.
• Traditional marketing vs. digital marketing – which works best?
• The power of micro podcasts.
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
0:00 Intro
0:29 The ‘hidden’ data-value that led to the multi-billion dollar sale of Visio to Walmart
1:12 Using hardware as the gateway to data collection
2:21 Explaining the ‘dollar a day’ marketing strategy
7:10 Google and YouTube as social media networks
8:15 How influential are posted reviews and recommendations?
10:55 Hacks that encourage members to post reviews
13:06 Setting up Google Pages for success
18:06 Signals Google loves – localization and personalization
19:09 Organizing online information for optimal effect
25:17 How to organize content across multiple social media platforms
27:27 Engagement and content strategy
33:29 Traditional marketing vs digital marketing – which works best?
34:49 The power of micro podcasts
Patrick, Tom, and Rob discuss the implications of laws against teenagers in social media as Australia bans social media for citizens under-16s, sparking debate on privacy vs. child safety.
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A Federal Trade Commission study found social media platforms like Meta, YouTube and TikTok engage in “vast surveillance” of consumers and profit from the data by selling it to advertisers. New York Times reporter joins CBS News to discuss the findings.
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The CEOs of TikTok, Discord, Snap, Meta and X, formerly known as Twitter to testify before a Senate Judiciary Committee hearing on online child sexual exploitation
Senate Judiciary hearing on Online Child Sexual Exploitation –
WITNESSES:
Mark Zuckerberg
Founder and Chief Executive Officer
Meta
Linda Yaccarino
Chief Executive Officer
X Corp.
Shou Chew
Chief Executive Officer
TikTok Inc.
Evan Spiegel
Co-founder and Chief Executive Officer
Snap Inc.
Jason Citron
Chief Executive Officer
Discord Inc.
LIVE at 10am ET on C-SPAN3 https://www.c-span.org/video/?532641-1/social-media-company-ceos-testify-online-child-sexual-exploitation
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Scrolling through social media can be addictive in similar ways to cocaine or alcohol. And it’s contributing to a growing mental health crisis among youths. Subscribe to The Washington Post on YouTube: https://wapo.st/2QOdcqK
