Social Media Strategies every Gym Owner needs now | The Playbook| Dennis Yu.

In this special mid-week podcast, brought to you by Escape Fitness, we delve into the strategies that amplify a gym’s digital presence and drive real business results with today’s guest, Dennis Yu, one of the world’s foremost authorities on leveraging digital marketing for success.

Here, Dennis shares his decades of expertise, delivering actionable insights on how gyms can build stronger community connections by collecting, curating, and sharing hyper-localized digital content. Whether you’re a gym owner or operator, this conversation is packed with invaluable advice to attract more members and deepen engagement with local populations.

Dennis Yu is the Chief Technology Officer at BlitzMetrics and co-author of the best-selling book The Definitive Guide to TikTok Ads. A seasoned international speaker, Dennis has presented in over 20 countries and worked with iconic brands like Nike, Red Bull, and the Golden State Warriors. His insights have been featured in CNN, The Wall Street Journal, The Washington Post, NPR, and The Los Angeles Times. He also holds a Bachelor’s degree in Finance from Southern Methodist University and a degree in Economics from the London School of Economics.

In this Episode, we discuss:
• The ‘hidden’ data-value that led to the multi-billion dollar sale of Visio to Walmart.
• The ‘dollar a day’ marketing strategy.
• Google and YouTube as social media networks.
• Reviews and recommendations – do they deliver value?
• Hacks to encourage member reviews.
• Setting up Google Pages for success.
• Localization and personalization – the key to online visibility.
• Successfully organizing content across multiple social media platforms.
• Engagement and content strategy.
• Traditional marketing vs. digital marketing – which works best?
• The power of micro podcasts.

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0:00 Intro
0:29 The ‘hidden’ data-value that led to the multi-billion dollar sale of Visio to Walmart
1:12 Using hardware as the gateway to data collection
2:21 Explaining the ‘dollar a day’ marketing strategy
7:10 Google and YouTube as social media networks
8:15 How influential are posted reviews and recommendations?
10:55 Hacks that encourage members to post reviews
13:06 Setting up Google Pages for success
18:06 Signals Google loves – localization and personalization
19:09 Organizing online information for optimal effect
25:17 How to organize content across multiple social media platforms
27:27 Engagement and content strategy
33:29 Traditional marketing vs digital marketing – which works best?
34:49 The power of micro podcasts

“Social Media BANNED!” – Heated Debate Over Australia’s CONTROVERSIAL Social Media Ban For Kids

Patrick, Tom, and Rob discuss the implications of laws against teenagers in social media as Australia bans social media for citizens under-16s, sparking debate on privacy vs. child safety.

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Social media collects, sells more personal data than most realize, study finds

A Federal Trade Commission study found social media platforms like Meta, YouTube and TikTok engage in “vast surveillance” of consumers and profit from the data by selling it to advertisers. New York Times reporter joins CBS News to discuss the findings.

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Debating The Harms Of Social Media With Dr. Jonathan Haidt

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Social Media Company CEOs Testify on Online Child Sexual Exploitation

Senate Judiciary hearing on Online Child Sexual Exploitation –

WITNESSES:

Mark Zuckerberg
Founder and Chief Executive Officer
Meta

Linda Yaccarino
Chief Executive Officer
X Corp.

Shou Chew
Chief Executive Officer
TikTok Inc.

Evan Spiegel
Co-founder and Chief Executive Officer
Snap Inc.

Jason Citron
Chief Executive Officer
Discord Inc.

LIVE at 10am ET on C-SPAN3 https://www.c-span.org/video/?532641-1/social-media-company-ceos-testify-online-child-sexual-exploitation

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WATCH LIVE: CEOs of Meta, TikTok, X and other social media companies testify in Senate hearing

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Why scrolling on social media is addictive

Scrolling through social media can be addictive in similar ways to cocaine or alcohol. And it’s contributing to a growing mental health crisis among youths. Subscribe to The Washington Post on YouTube: https://wapo.st/2QOdcqK

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The Dark Side of Social Media

Social media has allowed us to connect with each other no matter who we are or where we are located. But all good things come at cost. How does social media influence our mental health? Does it actually allow us to connect better with each other or is it a poor alternative for real human relationships? Which is the worst one: TikTok, Facebook, Snapchat or Instagram? Are any of these social media platforms good for you?

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Robby Soave: Stanford Virality Project EXPOSED: TRUE Covid Info CENSORED on Social Media

“Robby Soave elaborates on a new information as part of the Twitter Files, which unveil additional censor campaign to restrict Covid-19-related content. #covid #freespeech #taibbi. According to the CDC, all COVID-19 vaccines currently available in the United States are effective at preventing COVID-19. Getting sick with COVID-19 can offer some protection from future illness, sometimes called “natural immunity,” but the level of protection people get from having COVID-19 may vary depending on how mild or severe their illness was, the time since their infection, and their age.

Getting a COVID-19 vaccination is also a safer way to build protection than getting sick with COVID-19. COVID-19 vaccination helps protect you by creating an antibody response without you having to experience sickness. Getting vaccinated yourself may also protect people around you, particularly people at increased risk for severe illness from COVID-19. Getting sick with COVID-19 can cause severe illness or death, and we can’t reliably predict who will have mild or severe illness. If you get sick, you can spread COVID-19 to others. You can also continue to have long-term health issues after COVID-19 infection.

While COVID-19 vaccines are effective, studies have shown some declines in vaccine effectiveness against infections over time, especially when the Delta variant was circulating widely.

The mRNA vaccines do not contain any live virus. Instead, they work by teaching our cells to make a harmless piece of a “spike protein,” which is found on the surface of the virus that causes COVID-19. After making the protein piece, cells display it on their surface. Our immune system then recognizes that it does not belong there and responds to get rid of it. When an immune response begins, antibodies are produced, creating the same response that happens in a natural infection.

In contrast to mRNA vaccines, many other vaccines use a piece of, or weakened version of, the germ that the vaccine protects against. This is how the measles and flu vaccines work. When a weakened or small part of the virus is introduced to your body, you make antibodies to help protect against future infection.

Everyone ages 18 and older should get a booster shot either 6 months after their initial Pfizer or Moderna series, or 2 months after their initial Johnson & Johnson’s Janssen vaccine. People ages 16–17 may get a booster dose of Pfizer at least 6 months after their initial series of vaccines.

The CDC says A person is fully vaccinated two weeks after receiving all recommended doses in the primary series of their COVID-19 vaccination. A person is up to date with their COVID-19 vaccination if they have received all recommended doses in the primary series and one booster when eligible.

Getting a second booster is not necessary to be considered up to date at this time. A study by The Cleveland Clinic found that both previous infection and vaccination provide substantial protection against COVID-19. Vaccination of previously infected individuals does not provide additional protection against COVID-19 for several months, but after that provides significant protection at least against symptomatic COVID-19. “