In this video, I show you exactly how to optimize your Amazon Pay-Per-Click (PPC) campaigns like a pro. Whether you’re a beginner or an experienced seller, this tutorial breaks down the key steps to boost visibility, improve ad performance, and maximize your ROI on Amazon.
After watching this video, you will be able to optimize your Amazon PPC campaigns in only 5 minutes.
Want me to take a look at your account and give you a FREE Amazon strategy? Click here: https://shorturl.at/amyO2
Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns. On this episode of the podcast, he comes on to discuss what he has learned.
He shares his “PPC diet” which is basically when to either bulk up or start cutting down on your spending.
From there, we discussed some of the metrics that he looks at when optimizing accounts. It gets a bit technical, so grab a pen and paper…
For full show notes, visit https://maximizingecommerce.com/146
Connect with Mina
Trivium https://triviumco.com/
Get a Campaign Audit from Mina’s Team https://triviumco.com/pages/srt/maximizingecom
Mina on Instagram https://www.instagram.com/theminaelias/
Get’s Mina’s spreadsheet by visiting – https://docs.google.com/spreadsheets/d/1TuSWvURHYaUp7LVbRz2Ydb4BtbvSZN7KQpxmKF8zRXQ/edit (Go to File – Make a Copy to save a copy for yourself)
Connect with Kevin
Facebook Group https://www.facebook.com/groups/maximizingecommerce
Instagram https://www.instagram.com/maximizingecommerce/
LinkedIn https://www.linkedin.com/in/kevin-sanderson-a868b959/
Subscribe to Maximizing Ecommerce on:
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Mina Elias will present a demo and presentation on Amazon PPC optimization strategy for 2021. Try #AccrueMe instant funding: https://bit.ly/3u4np6G.
Mina Elias will also cover how to use the PPC university course to increase ROI on your Amazon PPC, strategies to find and use the best Amazon PPC terms, excel bulk sheet optimization, and more. #AmazonPPCStrategy
Also covered in the interview with #MinaElias of MMA Nutrition:
00:00 Introduction of Mina Elias of MMA Nutrition.
1:30 What is Amazon PPC optimization?
3:04 Amazon PPC ACOS.
5:55 How to use AccrueMe with Amazon PPC and Growth.
7:19 We appreciate everyone listening.
7:46 Amazon PPC Optimization Excel Sheet.
9:35 Simple explanation of the Amazon PPC Spreadsheet.
13:50 What is Mina Elias doing for ads on his own products?
18:00 Is the PPC University for beginners?
20:00 Broad vs Phrase PPC Keywords?
21:20 How to contact Mina Elias.
About Mina Elias of MMA Nutrition – https://www.theppcuniversity.com/
Mina is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert, and founder of the PPC university. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve.
About AccrueMe – https://www.accrueme.com/
AccrueMe provides Amazon lending to help Amazon sellers grow quickly and increase profits. Our Amazon funding has no credit checks and no monthly payments. Our goal is to help Amazon Sellers earn more money. Growth is almost always the driving force behind added profits. If Growth and Additional Profits interest you, then keep reading.
We want to help you grow larger and more profitable, and in return, we want to share in a small percentage of the profits, but only temporarily – only for as long as you want to use our capital to grow. In exchange for doubling your capital, we temporarily receive a small “piece” of a much bigger pie. And you don’t even have to pay us every month. Pay us when it is best for you and your business.
AccrueMe was built on the premise that we only win when the Amazon seller wins.
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More Videos:
Everybody Needs a Rich Relative | Growth Capital for Amazon Sellers
Book a FREE consultation call with Mina:
https://www.Pixelfy.me/FreeConsultation
Here is my 90 minute full FREE training that covers PPC IN-DEPTH:
https://event.webinarjam.com/register/1/wy38vuo
About this video:
This is the MOST in-depth Amazon PPC training video you will find on YouTube in 2020. I really hope this takes your PPC to the next level.
In this beginner guide for Amazon PPC, I take you through campaign manager step by step showing you exactly what each and every piece of PPC looks like.
I also show you EXACTLY how I launched Hydrolyte Mango Pineapple with PPC ALONE, and generated 25 sales in the first day at 14% ACOS!!!
What I show you in this video is the SAME techniques I have used to generate over $1,536,984 in sales in MY OWN brand and my own Amazon account.
If this video was around when I first started selling on Amazon, I would have saved SO MUCH money and it would have saved me so much heart ache because I literally had to spend over a HUNDRED THOUSAND dollars to figure all of this out!
Stay till the end to see exactly how I SUCCESSFULLY launched Hydrolyte Mango Pineapple – ALL SECRETS REVEALED
In this video you will learn:
0:22 – Where sponsored products show up
1:18 – Overview of campaign manager
2:22 – Breaking down the different tabs in the campaign manager
2:31 – What are Portfolios and how to use them
3:35 – Breaking down the metrics that show up on campaign manager (Spend, Sales, Impressions, Orders, ACoS, CTR)
5:20 – Explaining ACoS, and how to calculate break-even ACoS
8:13 – How to display different metrics in campaign manager
9:33 – Different filters you can apply in campaign manager
11:19 – Explaining campaign nomenclature
12:49 – Creating a campaign
13:13 – Discussing campaign settings
14:05 – SECRET HACK #1
14:48 – Campaign bidding strategy
15:43 – Campaign bidding strategy
15:45 – SECRET HACK #2
17:37 – Discussing Ad Groups
17:52 – SECRET HACK #3
19:24 – Auto Campaigns SECRET HACK #4
20:56 – Negative keyword targeting
22:43 – Manual Targeting
24:07 – Different Match Types
24:49 – SECRET HACK #5
25:49 – The Bully Effect
26:03 – Product Targeting Campaigns
26:15 – Refined Category Targeting
27:43 – How to select a bid amount
28:05 – Drafts
28:22 – Bulk Sheets
30:18 – Advertising Settings
30:25 – FREE TRAVEL HACK
31:52 – Campaign Budgets
32:02 – THIS WILL KILL YOUR CAMPAIGNS
32:46 – Advertising Reports
35:28 – My EXACT product PPC launch strategy
38:31 – Final notes
Link to the Chase Ink Preferred Card:
https://creditcards.chase.com/business-credit-cards/ink/business-preferred
ACOS (Advertising Cost of Sale) Formula:
Product sells on Amazon: $20
Cost of Goods: $5
Amazon Fees: $5
Gross profit: $20 – $5 – $5 = $10
Margin = Breakeven ACOS = $10/$20 = 50%
Net profit Margin = Gross Profit Margin – ACOS
Example 30% ACOS
Net Profit Margin = 50% – 30% = 20%
Net Profit = 20% x $20 = $4
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My name is Mina, and I am in immigrant from Egypt who came to America alone in search of a better life. I studied Chemical Engineering and Chemistry at the Univeristy of New Haven, Connecticut, and got my Masters in Industrial Engineering too. I graduated top of my class, and worked my way up the corporate ladder, but quickly realized that a 9-5 was modern day slavery. I started a supplement company because I am passionate about supplements and I am an MMA Fighter, so I wanted to make better supplements. I dove deep into Amazon and became a PPC expert, and I’ve made multiple millions selling on Amazon. The highlight of my career was when I was finally able to buy my parents a car. My goal is to teach you guys about Amazon PPC, because if you can do PPC well, you are definitely going to dominate. Oh – and NEVER QUIT. If you never quit, you will never fail.
Please comment below with any questions!
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👉🏼 Resources I Use and Recommend:
Helium10 (Code “MATTL50” for 50% off first month or “MATTL” for 10% off every month) – https://goo.gl/egxHFU (Suite of Amazon tools)
JungleScout (10-30% off) – http://bit.ly/MattJS (Amazon product research)
OnlineJobs – https://goo.gl/hJLupe (Hire remote workers for $2-4 per hour)
FeedbackWhiz – https://goo.gl/sm1Lbj (Use code MATT50 for 50% off first month)
ClickFunnels – https://goo.gl/1B3vh4 (Free trial, best landing page/funnel builder)
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