Search engine marketing includes two key types: paid listings (PPC) and organic results (SEO). On Google or Bing, the first results you see are usually ads marked with “Ad” or “Sponsored.” Businesses pay per each click.
Scrolling further, you’ll find organic listings unpaid placements based on relevance, authority, and optimisation. These clicks are free and earned through strong SEO.
The same setup applies in the map section, where some results are paid and others appear organically based on location and search relevance.
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Pay-per-click (PPC) advertising isn’t just a digital marketing buzzword—it’s a high-stakes strategy that can drive serious ROI when managed correctly. With nearly 90% of customer journeys starting with a Google search, ignoring PPC could mean leaving money on the table. In this short, we break down how platforms like Google—where 97% of Alphabet’s revenue comes from ads—prove that PPC is essential, competitive, and often misunderstood.
If you’re new to PPC, get ready for a steep learning curve and fierce competition—even from national brands. Here’s what you need to know before you start.
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Find out what PPC advertising is and discover how it can help your business. In this video, Maggie explains why PPC can be the most effective digital marketing strategy and an ideal starting point for your business. She covers the benefits of using platforms such as Google AdWords and Bing as well as discussing the flexibility of Pay-Per-Click advertising. Maggie is a fully-certified PPC specialist who has been working and studying within digital marketing for 10 years. She established Brighton based PPC consultancy, Vixen Digital, who are a certified Google partner.
Do you know what is Pay Per Click? Do you want to learn how does PPC work? In this video you will learn everything you need to know about PPC. 📕To learn even more, check out this article 👉 https://bit.ly/3KohVup
PPC or pay per click is a digital advertising model where an advertiser pays a specific amount each time a user clicks on one of their ads and visits their website.
But how exactly does it work? What are its advantages? Keep watching this video to find out, as long as seeing some Pay Per Click examples.
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00:00 – Introduction
00:35 – What is Pay Per Click?
01:00 – Other payment models (PPM and PPA)
01:31 – 7 advantages of using PPC
03:23 – Examples where PPC is used
03:34 – PPC Ads in Search Engines
04:16 – PPC Ads on Social Networks
04:44 – PPC Display Ads
05:10 – Farewell
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Inbound Explained by Cyberclick is a YouTube series dedicated to all things Inbound Marketing. From tutorials to quick tips and tricks, if it’s about Inbound, we’re explaining it. We’ll help you become an Inbound Marketing expert.
Cyberclick is a digital marketing and advertising agency specialized in online campaigns. We use results-oriented strategies to develop successful Inbound Marketing, Email Marketing, Social Ads, Native Advertising and Performance Marketing campaigns.
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Pay Per Click Advertising can be difficult to figure out at first, so check out this video explaining PPPC for beginners. I’ll answer some popular questions such as:
-What Is Pay-Per-Click Advertising?
Pay-Per-Click Advertising (PPC) is a form of advertising where the advertiser pays for each click to their website or app. Google Ads is the most well known PPC Advertising Network, where advertisers bid on keywords for clicks to their websites. Advertisers only pay when their advertisement is clicked.
-How Does Pay-Per-Click Advertising Work?
Advertisers generally set a bid for clicks to their website based on the keywords and/or audiences they are targeting. Pay-Per-Click Advertisers enter an auction against other advertisers for each click. The advertisements that show are based on a bid and an Ads quality score or relevant score.
-How Can You Get Started With PPC Ads?
You can start by using popular PPC Advertising Networks such as Google Ads, Bing Ads, Facebook Ads, and more. You will need a website or an app to promote. Then, you can sign-up with one of the top networks, enter your payment information, and create your first campaign.
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Before I knew anything about digital marketing, I worked full time as an elementary school teacher. I was extremely burnt out and unhappy until I stumbled across this career. Currently, I am working as a digital marketing manager while also teaching students in my beginner digital marketing course. This field has changed my life and I made this channel to help guide those who are seeking a career and hope to be successful in doing so.
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PPC Campaigns. Yep, we get it. Our most asked question. Pay Per Click campaigns can be quite confusing, even for the best of us. So Maria and Ervin are here to share all their tips and tricks to creating the perfect PPC campaign!
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Looking to maximize performance with your next PPC campaign? I rely on these 5 strategies all the time – and I bet they’d help you a ton moving forward.
0:00 Intro
0:15 Launch Retargeting Campaigns
1:15 Leverage a Cross-Channel Approach
1:50 Design Mobile Friendly Landing Pages
2:57 Use Neil’s Google Ads Creator
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So what can you do to maximize your return on your pay-per-click campaign? Well, I want you to try out these five strategies and watch your ROI skyrocket.
Strategy number one, launch remarketing or retargeting campaigns. When you use remarketing to target a familiar visitor, they’re 70% more likely to purchase your product instead of a competitor. You’re probably wondering, what is this remarketing or retargeting that you’re talking about? Think of it this way. You go, you look to buy something. You browse Amazon or any e-commerce site. Have you noticed, when you look at something you may added that to your cart, but if you don’t buy and you keep browsing around the web you start seeing ads for that product. It’s crazy, right? Are they mind readers? No, what they’re doing is using something called remarketing. What that does is, the website is telling Google or Facebook, “Hey, this person viewed this product, they didn’t buy it, so can you please show them ads for it Because they’re interested in it and maybe the ad will convince them to come back and buy again.” Super effective strategy, one of your highest converting campaigns. You got to leverage remarketing and it works for both B2C and B2B companies.
Strategy two, leverage a cross-channel approach. Google Ads is great, but you might need to use a different platform to balance out your approach. There’s Facebook, there’s Instagram, there’s TikTok, there’s Snapchat, there’s Reddit, there’s Pinterest. The list goes on and on. But here’s what’s important with this strategy. It’s not about actually using, just let’s say, Google and Facebook and Instagram and TikTok. It’s actually taking your learnings from one platform and applying it to the other. When you do that, what you’ll find is they’ll all become more efficient and you’ll start generating a much higher ROI.
Strategy three, design mobile-friendly landing pages. Look, more than 50% of the clicks happen on mobile devices. I don’t care if you’re in B2C or B2B, mobile is super popular. You got to optimize your landing pages for mobile, and they need to be different than desktop landing pages. If you put all that content you would do on a desktop device for a mobile landing page, probably not going to convert as well. Whether you use images or videos or quick animated gifs to get your message across, you need to have your mobile landing pages be super friendly when it comes to a visual aspect. They also need to be responsive so it works on any type of mobile devices. Some people have five-inch screens, some people have seven-inch screens, and some people have 10-inch screens. It needs to adapt to their device size.
Strategy four, use my Google Ads Creator. Look, go to neilpatel.com, click on the tools navigation link and I want you to go onto the Google Ads Creator. Or if you don’t see the menu, go to neilpatel.com/blog and you’ll see it at the top or on the homepage of neilpatel.com, it’s in the footer. The Google Ads Creator will tell you everything that’s wrong with your Google Ads and how to fix them.
Strategy number five, choose your campaign type wisely. Look, there’s search ads, there’s display ads there’s social ads, and there’s Google Shopping ads and the list goes on and on. Heck, you can even do ads within stories in Instagram. There’s so many ad types, you need to test them all, and you need to be mindful. So for example, if I was doing an ad on Snapchat, I would actually take the copy I would normally present on a landing page, put it in Snapchat so when people can actually see it, and then, if they want to end up visiting my site to learn or buy more, they can visit my site. But that way I’m keeping on Snap and pitching them there which means more people are going to see my message and I found that increases my conversion rates. In other words, you need to be mindful of the channels that you’re using so you can adapt your advertising and your marketing to those channels.
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