What Is PPC? Part 2 – How Much You Should Be Making

In this second part of our “What Is PPC?” video series we cover how you can check how much you should be making from your PPC (Pay-per-Click) ads campaign, whether that’s Google Ads or another advertising network.

00:29 What You Need To Know
01:40 The Formula To Use for Measuring ROI
05:17 What Are The Levers You Have To Play With?

See the rest of the series:
Part 1 – https://www.youtube.com/watch?v=57fvwj5zUTU
Part 2 – https://www.youtube.com/watch?v=FH2NFRt7oyQ
Part 3 – https://www.youtube.com/watch?v=VxpuwWrg1ns
Part 4 – https://www.youtube.com/watch?v=jCt7cIYFytg
Part 5 – https://www.youtube.com/watch?v=4Jd5OUhz-v8

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#ExposureNinja #PayPerClick #PPC

How PPC evolved in recent times (in Hindi)| Umar Tazkeer

Hello All, In this video, I am talking about –
– How PPC involved in recent times
Note: This channel is for “EVERYONE” who wants to learn “Complete Digital Marketing”

Top Playlists [Free Courses] are:
– Google Ads
– Facebook Ads
– GA4
– Digital Marketing Basics/Fundaments
– SEO
– Digital Marketing Career/ Strategies/ Freelancing
– Google Search Console
– Automations
– & Many More

[Your suggestions of new Topics are most welcome in the comments section 😊]

For Digital Marketing Services/Training/Consultation: Whatsapp @ +91 9455076758

Social Media Accounts :
► Facebook: https://www.facebook.com/iumartazkeer
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My 5 Favorite PPC Strategies

Looking to maximize performance with your next PPC campaign? I rely on these 5 strategies all the time – and I bet they’d help you a ton moving forward.

0:00 Intro
0:15 Launch Retargeting Campaigns
1:15 Leverage a Cross-Channel Approach
1:50 Design Mobile Friendly Landing Pages
2:57 Use Neil’s Google Ads Creator

RESOURCES & LINKS:
____________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/
AnswerThePublic: https://answerthepublic.com/
Google Ads Grader: https://adsgrader.com/
____________________________________________

So what can you do to maximize your return on your pay-per-click campaign? Well, I want you to try out these five strategies and watch your ROI skyrocket.

Strategy number one, launch remarketing or retargeting campaigns. When you use remarketing to target a familiar visitor, they’re 70% more likely to purchase your product instead of a competitor. You’re probably wondering, what is this remarketing or retargeting that you’re talking about? Think of it this way. You go, you look to buy something. You browse Amazon or any e-commerce site. Have you noticed, when you look at something you may added that to your cart, but if you don’t buy and you keep browsing around the web you start seeing ads for that product. It’s crazy, right? Are they mind readers? No, what they’re doing is using something called remarketing. What that does is, the website is telling Google or Facebook, “Hey, this person viewed this product, they didn’t buy it, so can you please show them ads for it Because they’re interested in it and maybe the ad will convince them to come back and buy again.” Super effective strategy, one of your highest converting campaigns. You got to leverage remarketing and it works for both B2C and B2B companies.

Strategy two, leverage a cross-channel approach. Google Ads is great, but you might need to use a different platform to balance out your approach. There’s Facebook, there’s Instagram, there’s TikTok, there’s Snapchat, there’s Reddit, there’s Pinterest. The list goes on and on. But here’s what’s important with this strategy. It’s not about actually using, just let’s say, Google and Facebook and Instagram and TikTok. It’s actually taking your learnings from one platform and applying it to the other. When you do that, what you’ll find is they’ll all become more efficient and you’ll start generating a much higher ROI.

Strategy three, design mobile-friendly landing pages. Look, more than 50% of the clicks happen on mobile devices. I don’t care if you’re in B2C or B2B, mobile is super popular. You got to optimize your landing pages for mobile, and they need to be different than desktop landing pages. If you put all that content you would do on a desktop device for a mobile landing page, probably not going to convert as well. Whether you use images or videos or quick animated gifs to get your message across, you need to have your mobile landing pages be super friendly when it comes to a visual aspect. They also need to be responsive so it works on any type of mobile devices. Some people have five-inch screens, some people have seven-inch screens, and some people have 10-inch screens. It needs to adapt to their device size.

Strategy four, use my Google Ads Creator. Look, go to neilpatel.com, click on the tools navigation link and I want you to go onto the Google Ads Creator. Or if you don’t see the menu, go to neilpatel.com/blog and you’ll see it at the top or on the homepage of neilpatel.com, it’s in the footer. The Google Ads Creator will tell you everything that’s wrong with your Google Ads and how to fix them.

Strategy number five, choose your campaign type wisely. Look, there’s search ads, there’s display ads there’s social ads, and there’s Google Shopping ads and the list goes on and on. Heck, you can even do ads within stories in Instagram. There’s so many ad types, you need to test them all, and you need to be mindful. So for example, if I was doing an ad on Snapchat, I would actually take the copy I would normally present on a landing page, put it in Snapchat so when people can actually see it, and then, if they want to end up visiting my site to learn or buy more, they can visit my site. But that way I’m keeping on Snap and pitching them there which means more people are going to see my message and I found that increases my conversion rates. In other words, you need to be mindful of the channels that you’re using so you can adapt your advertising and your marketing to those channels.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

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#SEO #NeilPatel #DigitalMarketing

The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend

Tired of paying for PPC ads and not getting the results that you want? You need a clear PPC strategy.———Get a Free Marketing Review ➡️

Free Website, SEO, and Marketing Review

Have you ever wondered why Facebook and Google pay their people so much and how they can afford to do it?

A huge part of it is because hundreds of thousands of companies around the world with no clear pay per click (PPC) strategy are dumping literally billions of dollars into these ad platforms every year. They’re taking the “build it and they will come” approach, not knowing that PPC advertising isn’t just a matter of ad frequency and quantity but also quality.

They’re just spending more and more money hoping for better results. Sometimes that happens, sometimes it doesn’t.

Now, if the idea of dumping your ad budget into Google and Facebook with very little return and not much strategy hits a little too close to home, then this episode is for you.

In this video, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy.

These stages are:

🎯 Message
🎯 Market
🎯 Method

Be sure to watch until the very end of the video to get a FREE PPC treat from Exposure Ninja!

Check Out This EXCLUSIVE OFFER!

Here’s a special treat from ContentKing for our YouTube followers and podcast listeners! Go to www.ContentKingApp.com/ExposureNinja/ and get a FREE 28-day extended trial of ContentKing, the live SEO audit tool for digital marketers.

⏲ Timestamps
00:00 — Introduction
06:36 — Doing Prep Work
06:44 — Goal-setting
07:50 — Identifying Your Metrics
10:02 — 3 Stages of a PPC Strategy
12:39 — Stage 1: Message
17:49 — Stage 2: Market
21:28 — Stage 3: Method
27:20 — Wrap-up and Key Takeaways

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➡️ What Is PPC? Part 1 – Understanding The Basics

➡️ What Is PPC? Part 2 – How Much You Should Be Making

➡️ What Is PPC? Part 3 – What a Good Google Ad Looks Like

➡️ What Is PPC? Part 4 – Anatomy of the Perfect PPC Landing Page

➡️ What Is PPC? Part 5 – Campaign Management and Optimisation

➡️ How Long Does PPC Take To Work? (and How To Optimise Your Campaign)

➡️ How To Reach 100 Sales a Day on Your Website

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➡️ 10 Simple Fixes Anyone Can Do To Improve Website Ranking

➡️ How To Reverse Engineer Your Competitor’s SEO

➡️ How To Write Compelling Website Copy That Converts

📺 How to Increase Your Ranking, Traffic, and Leads/Sales

➡️ How To Increase Your Ranking

➡️ How To Increase Your Traffic

➡️ How To Increase Your Leads and Sales
https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u

🔎 Request a Marketing Review

Struggling to get more traffic?

Struggling to increase your leads and sales?

We’re here to help.

Request a review of your website and we’ll send you a video outlining how we’ll increase your traffic, leads, and sales.

Free Website, SEO, and Marketing Review

🔥 Try Semrush for FREE (Exclusive to Exposure Ninja)

https://thankyouninjas.com/

🔥 Try SE Ranking for FREE

http://bestninjatool.com

🎤 Listen To Our Podcast

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📧 Get in Touch

Have a question for our team?
Have a subject you’d like covered?

Email us at office@exposureninja.com

👋 Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

#ExposureNinja #DigitalMarketing #PPC

3 Steps To Successful PPC Advertising Campaigns

Check out our 3 Steps to creating successful PPC Advertising campaigns. This is a beginners Pay-Per-Click Advertising video, where we cover a high-level overview of the PPC Strategy you should take when you want to get the most of your campaigns.

The 3 steps for creating successful PPC Advertising campaigns:
1 – Tracking
2 – Testing
3 – Optimizing

Successful PPC Advertising Campaigns Surfside PPC Article: https://surfsideppc.com/3-steps-to-successful-ppc-advertising-campaigns/

Now, there are a lot of shorter steps in-between, but these are the three things you need to keep in mind before you get started with any campaign. You want to start by installing a conversion tracking pixel on your website. From there, you want to make sure you are measuring conversions that are happening on your website. You can track each conversion back to a specific campaign to see how everything is performing.

Once you are tracking conversions, you need to test everything. Most importantly, you need to test different targeting methods to see what works best for your business. Do Facebook Ads audiences perform best for your business? Do Google Ads keywords work best for your business? Do Pinterest Ads audiences work best for your business? No one will know the answer to these questions until you start testing. In addition, you want to test advertisements, landing pages, targeting, keywords, PPC Advertising channels, and every possible thing you can test to see what is working for your business.

Last but not least, you need to optimize. When you start getting more data, you need to optimize towards the ads, targeting, and landing pages that are performing the best for your business. Optimization is key to PPC Advertising, especially if you want to have a positive return on ad spend.

What Is PPC? Part 1 – Understanding The Basics

In this first part of our “What Is PPC?” video series we cover what PPC is (Pay-per-Click), what the benefits are, and what the components of a successful PPC campaign look like.

0:33 What Is PPC?
0:59 What Are The Benefits of PPC?
3:15 What Are The Components of a Successful PPC Campaign?

See the rest of the series:
Part 1 – https://www.youtube.com/watch?v=57fvwj5zUTU
Part 2 – https://www.youtube.com/watch?v=FH2NFRt7oyQ
Part 3 – https://www.youtube.com/watch?v=VxpuwWrg1ns
Part 4 – https://www.youtube.com/watch?v=jCt7cIYFytg
Part 5 – https://www.youtube.com/watch?v=4Jd5OUhz-v8

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👋 ABOUT US 👋

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.

#ExposureNinja #DigitalMarketing #SEO

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