Internet Marketers
The last Cashflow digital of 2021
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In this episode we have Corey Rose on to talk about some tips and tricks for PPC.
Tired of paying for PPC ads and not getting the results that you want? You need a clear PPC strategy.———Get a Free Marketing Review ➡️
Have you ever wondered why Facebook and Google pay their people so much and how they can afford to do it?
A huge part of it is because hundreds of thousands of companies around the world with no clear pay per click (PPC) strategy are dumping literally billions of dollars into these ad platforms every year. They’re taking the “build it and they will come” approach, not knowing that PPC advertising isn’t just a matter of ad frequency and quantity but also quality.
They’re just spending more and more money hoping for better results. Sometimes that happens, sometimes it doesn’t.
Now, if the idea of dumping your ad budget into Google and Facebook with very little return and not much strategy hits a little too close to home, then this episode is for you.
In this video, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy.
These stages are:
🎯 Message
🎯 Market
🎯 Method
Be sure to watch until the very end of the video to get a FREE PPC treat from Exposure Ninja!
Check Out This EXCLUSIVE OFFER!
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⏲ Timestamps
00:00 — Introduction
06:36 — Doing Prep Work
06:44 — Goal-setting
07:50 — Identifying Your Metrics
10:02 — 3 Stages of a PPC Strategy
12:39 — Stage 1: Message
17:49 — Stage 2: Market
21:28 — Stage 3: Method
27:20 — Wrap-up and Key Takeaways
🎥 Enjoyed This Video? You’ll Love These Too
➡️ What Is PPC? Part 1 – Understanding The Basics
➡️ What Is PPC? Part 2 – How Much You Should Be Making
➡️ What Is PPC? Part 3 – What a Good Google Ad Looks Like
➡️ What Is PPC? Part 4 – Anatomy of the Perfect PPC Landing Page
➡️ What Is PPC? Part 5 – Campaign Management and Optimisation
➡️ How Long Does PPC Take To Work? (and How To Optimise Your Campaign)
➡️ How To Reach 100 Sales a Day on Your Website
➡️ Unlocking Gymshark’s £150 Million Marketing Strategy Success Story
➡️ How These 3 Shopify Stores Are Making $10-100 Million
➡️ How The Hut Group Uses SEO to Turnover £1.1bn
➡️ 15 Fast Ways to Increase Your eCommerce Sales
➡️ 10 Simple Fixes Anyone Can Do To Improve Website Ranking
➡️ How To Reverse Engineer Your Competitor’s SEO
➡️ How To Write Compelling Website Copy That Converts
📺 How to Increase Your Ranking, Traffic, and Leads/Sales
➡️ How To Increase Your Ranking
➡️ How To Increase Your Traffic
➡️ How To Increase Your Leads and Sales
https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u
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👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #DigitalMarketing #PPC
As 2020 comes to a close, what should Digital Marketing freshers and professionals know now to be able to handle job interviews and advance their careers? What should you be able to answer when pitching yourself and your skills?
Join Simplilearn on Thursday, November 5, 2020, at 9 PM IST (7:30 AM PDT) for a talk with Brad Geddes, PPC Chair, Simplilearn, and Co-Founder, AdAlysis. Brad will give you insights into:
1. Why you need your own philosophy of PPC
2. Know match types, ad types, ad testing, bidding tools
3. Understand campaigns and campaign strategies
4. Analytics, reporting, and data flow
5. Getting certified in Digital Marketing skills
The live webinar will include a Q&A with Brad. (If you register and can’t make the live webinar, we will send you a link to the recording after the event.)
🔥Explore Our Free Courses: https://www.simplilearn.com/skillup-free-online-courses?utm_campaign=20ThingsAboutPPCWebinar&utm_medium=Description&utm_source=youtube
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#PPCMarketing #PPCMarketingCourse #PPCMarketingStrategy #DigitalMarketingForBeginners #PPCMarketingTips #DigitalMarketingCourse #Simplilearn
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at: https://bit.ly/2W2SU1S
For more updates on courses and tips follow us on:
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Get the Simplilearn app: https://simpli.app.link/OlbFAhqMqgb
✅Get your Ecommerce Business Builders Summit pass for $7, watch replays and dozens of other videos like this one at https://maximizingecommerce.com/EBBS-Steven-Pope ✅
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
Tweets by MyAmazonGuy
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✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
#amazonselling #amazonseller #amazonfba #myamazonguy
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00:00 Intro
00:48 3 Campaign Types
01:38 Sponsored Products Campaign
02:58 How much TACOS to spend
03:43 Automatic vs Manual Targetting
03:58 Start new campaigns/products in fixed bids
06:24 Creating Ad group
07:17 Advertising is done at the SKU level, not on ASIN level
07:51 Sponsored Products Automatic Targetting
10:40 Negative keyword targeting
12:00 Do you need product reviews before spending on ads?
12:55 Actual Automatic Campaign
18:05 Sponsored Products Manual Keyword Targeting
20:54 Sponsored Products Manual Product Targeting
23:47 Sponsored Brands Campaign
24:22 Video format is the fastest growing advertising methodology on Amazon
26:02 How to setup video format ad
28:25 Sponsored Brands Store Spotlight
30:20 Sponsored Brands Product Collection
32:14 Sponsored Display Campaign
34:26 Audience Views remarketing
Google Ads Specialist: In this video I run through what a Google Ads specialist / paid search analyst ACTUALLY does to keep your Google Ads campaigns running smoothly and producing leads/sales.
More about our Google Ads Agency services and courses:
https://linktr.ee/clicksgeek
► Why listen to us and who are we anyway?
My name is Rob Andolina and I’m from right outside of Philadelphia (Super Bowl XXXIX Champs!!) Aside from running these Google Ads video tutorials that you guys love so much on YouTube :P, I am co-owner of Clicks Geek, a Certified Google Premier Partner Google Ads agency. We at Clicks Geek strive to create the highest quality Google Ads training videos out there. Our aim is to demystify the Google Ads platform and supply our audience AND our clients with the knowledge, sales skills and marketing materials to win deals and grow local businesses in the process.
👍Did you enjoy this video? Don’t forget to SUBSCRIBE and click the like button! 🚨
#PPC #AdWords #GoogleAds #GoogleAdsSpecialist #PaidSearchSpecialist
► (FREE 3 Part Video Training Series)
In this 3 part video series we’ll dive deep into the (step-by-step) optimization tactics that we use to CRUSH our competition in any niche that we walk into. Watch over my shoulder as I walk you through LIVE [lead generation] Google Ads campaigns converting at OVER 32%+
– WATCH HERE: https://clicksgeek.com/optimization-combat-tactics-guide
► Our Agency: Clicks Geek
Our in-house (USA Based) search team is certified in both Google Ads And Bing Ads. We also have all employees taking continuing education courses so our team is always up to date on the latest search strategies & tactics. Plus, we are a Google Premier Partner Agency. Your campaigns are in good hands! There’s a reason we are one of the top PPC providers. Our clients campaigns convert at 20%-35%+ in most cases. While the industry average is anywhere from 5%-12% (our competitors). Simply put, we’ll send you or your clients business more leads.
‣ Visit Clicks Geek: https://clicksgeek.com/
► Our Course: Google Ads Training Academy
Google Ads Training Academy is a simple, user-friendly online course taught with detailed over-the-shoulder video trainings showing you how to build SUCCESSFUL Google Ads campaigns from scratch. We’ll teach you a simple, proven (templated) set-up that you can use to build your Google Ads campaigns to collect more leads & phone calls out of each new campaign you build. No matter what niche you are building campaigns in, this will show you how.
‣ Visit Google Ads Training Academy: https://clicksgeek.com/google-ads-course
► Our Course: Landing Page Academy
Landing Page Academy is a simple, user-friendly online course taught with detailed over-the-shoulder video trainings showing you how to build high converting landing pages from scratch. You will learn all the fundamentals needed to build and A/B test your pages to higher conversion rates. We’ll teach you a simple, proven (templated) set-up that you can use to build your landing pages to collect more leads & phone calls. No matter what niche you are building landing pages in, this will show you how to build them to CONVERT. Learn to build pages that convert between 30% – 70%.
‣ Visit Landing Page Academy: https://clicksgeek.com/landing-page-academy
What is PPC or Pay-Per-Click marketing? How does it work? How do you lower your CPC or cost-per-click? And how did we use PPC advertising to drive over 13k in revenue with 4k in ad spend for this small business in a short amount of time?
Subscribe: https://bit.ly/36gszTL
I’ll be answering those three questions above and more in this video.
Oh, and be sure to watch until the end of the video where I reveal a SECRET tool we use to spy on our competitors’ PPC campaigns in less than 30 seconds, see all of their ads and keywords, and outperform them!
Video Outline
Intro (00:00)
What Is PPC? (0:51)
How Does Pay-Per-Click Advertising Work? (1:39)
Why Should You Use PPC? (2:37)
Basic Structure Of A Google Search Campaign (5:51)
Our SECRET TOOL: (9:02)
// LYFE Marketing
➡ Check out our blog: https://bit.ly/37HdNFh
➡ Royce’ Chocolate Case Study: https://www.lyfemarketing.com/portfolio-posts/royce-ppc-case-study/
➡ Learn more about our ppc management services: https://www.lyfemarketing.com/digital-marketing-services/ppc-management-services/
➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us
Pay Per Click advertising (or PPC ads) is one of the most effective way to generate sales or leads for your business! With PPC your ads will show on Google, Microsoft (Bing) and pretty much every search platform out there!
The track-ability with PPC ads is incredibly impressive. At Logical Position we use something we call a SKAG build (that’s Single Keyword Ad Group). This allows us to get incredibly granular with our accounts and allows us to see exactly what is and isn’t working well within your account. This gives us control when bidding.
We utilize the data we gain from Google Analytics to not only examine the traffic to your ads but the traffic across all channels. We utilize the three keyword match types: exact, phrase, and broad, depending on the needs of the client. Our coverage with exact match and phrase match and then our ability to sculpt traffic with negative keywords allows us to capture the most qualified users.
We also leverage remarketing in our campaigns. We’ll get users who’ve visited your website to come back to the site by keeping you top of mind.
We’re committed to transparency and half all of our pricing listed clearly on our website. We also have a Client Reporting Dashboard that lets you see all the important insights of how your accounts are performing. We’re about getting you the most bang for your back and not just increasing your ad spend.
Logical Position is also a Google Premiere Partner and a Microsoft Global Partner of the Year. We utilize the valuable information, beta programs, and our contacts at this groups to the benefit of our clients. This is incredibly important as the digital marketing landscape continues to change.
Grow your business with the data driven approach of PPC today!
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads? (00:44)
2) What are the various formats in Google Ads? (11:47)
3) Where is Google showing your ads? (20:05)
4) How can you create a Google ad? (33:12)
5) Important metrics to track (43:41)
6) Optimizing your advertisements (53:05)
#GoogleAds #GoogleAdWords #GoogleAdwordsTutorial2019 #GoogleAdsTutorial #DigitalMarketing #DigitalMarketingCourse #DigitalMarketingCourse #SimplilearnDMCA #SimplilearnDigitalMarketing #Simplilearn
Subscribe to our channel for more Digital Marketing Tutorials: https://www.youtube.com/user/Simplilearn?sub_confirmation=1
Watch more videos on Digital Marketing: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI
📚 For a more detailed understanding on Social Media Marketing, do visit: https://www.simplilearn.com/introduction-to-google-ads-article?&utm_medium=Description&utm_source=youtube
You will find in-depth content on Social Media Marketing. Browse further to discover similar resources on related topics, made available to you as a learning path. Enjoy top-quality learning for FREE.
To access the slides, click here: https://www.slideshare.net/Simplilearn/google-ads-google-ads-tutorial-2019-google-adwords-tutorial-2019-ppc-advertising-simplilearn/Simplilearn/google-ads-google-ads-tutorial-2019-google-adwords-tutorial-2019-ppc-advertising-simplilearn
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email, and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at: https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_campaign=Google-Ads-YkDXgJLpLVI&utm_medium=Tutorials&utm_source=youtube
For more updates on courses and tips follow us on:
– Facebook: https://www.facebook.com/Simplilearn
– Twitter: https://twitter.com/simplilearn
– LinkedIn: https://www.linkedin.com/company/simplilearn
– Website: https://www.simplilearn.com
Get the Android app: http://bit.ly/1WlVo4u
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Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
How To Launch Your New Amazon FBA Product PPC Campaign With Less Than $20 Per Day.
✔️ – 1:00 – In this Amazon PPC Tutorial we will look at an Amazon Seller’s Advertising Pay-Per-Click account to highly how I was able to create a successful product launch with just $20 per day. We were still able to keep their Amazon Ad spend and still make sales keeping their ACoS (Advertised Cost of Sales) around 30%.
✔️ – 1:30 – Let’s quickly run through an Advanced Amazon PPC setup where 3 easy ppc campaigns were created to optimize an Amazon FBA Seller’s product launch. This client focus his Amazon business brand and his products on the food industry.
✔️ – 2:23 – Here are the 3 types of Amazon PPC Campaigns to set up for a new Amazon Product launch, and how much to set your Amazon PPC Budget to for each in order to gain the most value from your Amazon budget. Click here to see 3 types are used to test different Amazon PPC Bidding Tricks we’ve learned to try over the years are.
✔️ – 3:29 – Amazon PPC Product Example: Let’s go over a real life example and I’ll show you how to your Amazon PPC Campaign for your new product using a single Amazon Keyword using the Amazon PPC Keyword Phrase Match.
✔️ – 6:00 – See how we can use the same Amazon Product Keywords in multiple Amazon PPC Campaigns, but change the Amazon Auto-Bidding type (Auto TOS) and get different sometimes even greater results. Learn how my client received the Amazon Choice badge for these PPC Keywords.
✔️ – 8:29 – Avoid doing this to your PPC Amazon Campaigns. Learn a common mistake Amazon FBA online E-commerce sellers do when adding or removing Amazon Negative Keywords from the Amazon Ad Campaigns.
✔️ – 9:48 – We’re going to cover the 3rd Amazon PPC Campaign Trick we use that focus on optimizing the Amazon Up/Down Bidding feature in this part of this step-by-step guide Amazon PPC advanced tutorial.
✔️ – 10:44 – This part will show how we properly allocate our Amazon PPC Budget across all 3 Optimized PPC Amazon Campaigns and change the ad spend for each based on the results we receive. Not every Pay-per-click will have the same success so it’s import to review your Amazon Keyword, Amazon Phrase Match, and Amazon Bidding strategies.
✔️ – 11:27 – Using your Amazon Competitors to your advantage and learn to target them in niche categories to optimize your Sponsored Ad position. Go after high volume Amazon competitors rather bidding on 100s of Amazon ASINS. Look at Using Amazon Sponsored Display Advertising.
✔️ – 13:27 – Watch this for the main point of this Advanced Amazon PPC Step-by-Step Tutorial. How to use the Amazon Keywords you found and add them to the Exact Match Amazon Advertising Campaign.
✔️ – 15:00 – Learn how much you should be spending on your Amazon Keyword Bids. Get your Amazon Ad spend benchmark budget using this Amazon pay-per-click technique.
✔️ – 17:17 – Reverse engineer a real life example to see how other Amazon businesses launch their Amazon Advertising Campaigns. See mistakes they make when launching Amazon Sponsored Ads using their best Amazon keywords.
✔️ – 19:56 – Quick Recap on what is covered in this Amazon advanced tutorial.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
📚 Similar Amazon PPC Campaign Videos 📚
Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg
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Before you run a PPC lead generation campaign, you need to make sure you set yourself up for success.
In this video, I break down the thing you need to do to make Google Ads lead gen easier and beat your competitors.
The problem with PPC lead gen is that because your sales take place offline you can’t be sure what keywords lead specifically to revenue. (or can you…)
Let’s take a look at Google Ads lead generation and how to create profitable campaigns with hot leads!
I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
