4 Amazon PPC Tactics to Help You Scale Quickly

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In this video, you will find out what are the 4 key mindsets that will help you to scale your Amazon ads in 2021. Ritu Java from PPC Ninja explains how the traditional sales funnel differs from the Amazon sales funnel, why do you need to understand this difference, and which funnel sellers are missing out on. Also, Ritu shares some great tips on PPC budget planning at the end of the video.

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🎬 Other related videos:

▢️ Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
▢️ Amazon PPC Dayparting – How Does It Work?: https://youtu.be/R0ib0ab_aIM

πŸ‘‰ More interviews with Amazon experts: https://orangeklik.com/
🀝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
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πŸ”Ά Questions answered in the video:

➀ 00:00 How to scale your Amazon PPC
➀ 00:49 About Ritu Java
➀ 01:26 Amazon PPC tactics to help you scale quickly
➀ 02:57 PPC mindset
➀ 04:36 Traditional sales funnel vs Amazon sales funnel
➀ 07:40 4 key steps to scale PPC
➀ 11:02 Maximize exposure
➀ 15:50 Remove barriers
➀ 20:37 Interconnect funnels
➀ 25:19 Example of different funnels
➀ 27:24 Cross-sell, upsell, downsell
➀ 30:37 Summary
➀ 31:44 Which part of the Amazon sales funnel is not used enough by sellers?
➀ 34:28 Tips for planning PPC budget
➀ 38:07 About PPC Ninja
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πŸ”Ά About RITU JAVA

Ritu Java is the CEO and Co-Founder of PPC Ninja serving Amazon agencies, sellers and brands through PPC Automation Tools and Services. She has over 10 years of experience in E-Commerce and Marketing. Ritu is passionate about Amazon advertising and helps businesses scale and grow on Amazon using creative data-driven strategies with a diversified ad portfolio ranging from Sponsored Ads to DSP. She has run several mastermind programs to help intermediate sellers take their application of PPC to the next level.

πŸ‘‰ Get 20% off the 1st month of PPC Ninja here: https://www.ppcninja.com/demo-mondays
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πŸ”Ά About AUGUSTAS KLIGYS

Known in the business simply as the β€œAmazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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πŸ”Ά About LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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πŸ”Ά About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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#AmazonFBA #AmazonPPC

Amazon PPC Launch Masterlass, Launch & Rank on Amazon with PPC Step by Step Strategy 2021 Tutorial

In this in-depth PPC Launch Masterclass, I deep dive into how I launch products with Buying intent in mind, My reasoning behind each campaign, and why and how I do what I do.

As someone who not only sells on Amazon but also has coached over 700 sellers on a one on one level, I have seen hundreds if not thousands of search term reports, the knowledge I have gained from not living in the bubble of my own products has helped me continuously tweak my PPC structures and in this video, I share what I have learned about choosing the right keywords and placing in them in the right campaigns.

Always remember: Amazon wants you to show the RIGHT product to the RIGHT buyer and the RIGHT time!

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Chapters for this Video:
00:00 VIDEO INTRODUCTION & EXPLANATION
06:00 PRESENTATION INTRODUCTION FDGZ
07:08 AM I A PPC EXPERT? WHY SHOULD YOU LISTEN TO ME?
10:32 THE STRATEGY THAT ALWAYS WORKS
10:58 WHY USE PPC ON AMAZON?
14:20 THE RIGHT PRODUCTS CONVERT
15:35 PHYSICAL SHELVES vs DIGITAL SHELVES
21:36 BEFORE YOU START PPC
23:30 KEYWORDS WITH PURPOSE
23:40 MY 3 TIER KEYWORD STRATEGY
31:16 PURPOSE BEHIND CAMPAIGNS
37:14 PPC LAUNCH STRUCTURE (NO VARIATIONS)
52:01 PPC LAUNCH WITH VARIATIONS
1:03:45 PPC LAUNCH – BRAND REGISTRY
1:11:23 NEGATIVE TARGETING
1:12:31 IMPORTANT NOTES
1:14:15 EFFICIENCY IS IMPORTANT
————————————————————————————
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Amazon PPC Tutorial 2021 | Advanced Amazon PPC Strategies & Benchmarking | PPC Amazon 2021

This video covers advanced Amazon PPC strategies with the help of a PPC benchmarker from sellics. This Amazon PPC Tutorial 2021 covers Amazon PPC for beginners 2021 all the way through to the advanced seller. This Amazon PPC 2021 tutorial shows you how to evaluate your PPC performance against your competitors, evaluate Amazon PPC advanced metrics and employ Amazon FBA PPC optimization strategies to boost your Amazon PPC marketing. We cover amazon ppc step by step, from your Amazon PPC launch strategy to Amazon PPC management through the growth stage, and finally Amazon PPC optimization 2021. This Amazon FBA PPC Guide and amazon ppc tutorial for beginners looks at important Amazon pay per click advertising metrics like click through rate and Amazon ACoS amongst others so you can form an Amazon PPC strategy to improve your PPC performance. This PPC Amazon tutorial will answer how to fix PPC on Amazon or how to optimize PPC on Amazon through more than one Amazon FBA PPC strategy and multiple Amazon PPC tricks.

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Watch PART 1: https://youtu.be/zPrXCUFOZoU

Watch PART 2: https://youtu.be/PwbFgWiUJrs

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00:00 – Intro
00:20 – PPC Questions
00:53 – Using a Benchmarker
02:01 – Inside the benchmarker
02:53 – STEP 1: Signup
03:41 – STEP 2: The Basics
04:15 – Sponsored Products Vs Brands
05:08 – STEP 3: Sponsored Products Performance
07:15 – Performance by individual product
09:01 – STEP 4: ACoS performance
09:08 – ACoS explained
11:44 – Advanced ACoS strategies
16:37 – Profit on Ad Sales
17:56 – Optimizing PPC performance
18:08 – STEP 5: CPC Performance
20:06 – Reduce CPC
21:33 – STEP 6: CTR Performance
22:48 – Improve CTR
25:13 – STEP 7: CVR Performance
27:11 – Improve CVR
30:17 – STEP 8: Take Action
31:09 – Steps to Optimize
33:42 – What next?

DISCLAIMER: Content on the Dan Rodgers YouTube Channel and extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making investment, financial or business decisions, taking into account your own personal circumstances. Dan Rodgers is not a financial advisor. Always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.

Amazon PPC Step by Step Strategy for Beginners in 2020 – FBA Sponsored Ads Tutorial – Part 1

Amazon sponsored ads are one of the biggest challenges for any Amazon seller. In this Amazon PPC tutorial for 2020, we explain Amazon PPC for beginners, why you want to run PPC on Amazon FBA, a minimal Amazon PPC strategy for 2020, and your aims when it comes to Amazon PPC management. First, you’ll need your keywords, then you’ll set up your Amazon Sponsored Ads using an Amazon PPC automatic campaign and an Amazon PPC manual campaign. In this guide, we cover various Amazon PPC tricks which will help you with setting up Amazon PPC campaigns. It’s not just about running an Amazon advertisement for your listing, it’s also about Amazon PPC optimization and reducing your ACOS, so we cover Amazon PPC optimization in part 2.

Check out PART 2: https://youtu.be/PwbFgWiUJrs

πŸŽ₯ Subscribe To My Channel: https://bit.ly/2Bp6amp

Timestamps

00:00 – Intro
00:34 – What is PPC?
03:08 – How do I get my ads to the top?
04:35 – What is the goal with PPC?
06:46 – Which keywords should I use?
12:15 – How do I prepare for EXACT match?
15:27 – How do I prepare for BROAD match?
17:53 – How do I set up an EXACT match campaign?
21:52 – How do I set up a BROAD match campaign?
23:54 – How do I set up an AUTOMATIC campaign?
25:47 – What do I do from here?

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