In this video, Pat from AsteroidX Amazon PPC Management explains how new Amazon FBA products initially rely heavily on PPC advertising—up to 60-80% of total sales. Learn how over 9-18 months, as your SKU gains traction, you can shift to achieving 60-80% of total sales organically. Discover effective strategies to transition from paid ads to organic sales and maximize your Amazon FBA success.
ppc strategies
💡 Accountant PPC That Works – Here’s How To Effectively Run Google Ads For Any Accountancy 💼
Doing PPC for an accountancy works so predictably, once you have already done it right for your shop once!
I have done it to make millions 💰 a year for not one but several accountancies, and I’m sharing how we’ve done it to make MILLIONS for them in this video. 🚀📊
Visit our site: https://guaranteedppc.com/blog/
PPC Strategy Playlist :
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Amazon PPC for Product Launch and Campaign Optimization | SSP #589
In this TACoS Tuesday episode, our Amazon PPC expert guest will be talking about strategies for launching with paid ads, campaign optimization for profitability, and how to find the best keywords for your campaigns.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Are you still using the same Amazon PPC strategies you started with? Join us as Vincenzo Toscano from Ecomcy breaks down the evolution of Amazon PPC campaigns, sharing expert tips for launching and optimizing campaigns for maximum profitability. Vincenzo offers insights on how to adapt your strategies as your business grows and reveals common mistakes sellers make, like applying the same tactics across different stages of a product’s lifecycle. From keyword adjustments to bid optimization, you’ll get a comprehensive guide to staying competitive.
Explore the crucial role of keyword optimization during a product launch with Vincenzo’s actionable advice. Discover how focusing on exact-match keywords and leveraging tools like Helium 10’s Cerebro can amplify your product’s success. Learn about the importance of the honeymoon period, and why organic positioning should be prioritized to build a solid foundation for future campaigns. With Vincenzo’s guidance, you’ll be armed with the knowledge to set up effective campaigns right from the start.
Get to grips with the hierarchy of PPC campaign types and how to set ACoS goals tailored to your product’s lifecycle with Vincenzo’s expert insights. Dive into strategies for targeting specific ASINs, managing product variations, and maintaining higher bids for exact-match keywords to ensure visibility. Vincenzo also shares his approach to handling irrelevant search terms and optimizing campaign performance. To wrap up, learn how to connect with Vincenzo and his agency, Ecomcy, for further consultation and support, making this episode an invaluable resource for serious Amazon sellers.
In episode 589 of the Serious Sellers Podcast, Carrie and Vincenzo discuss:
00:00 – Strategies for Launching With Amazon PPC
02:52 – PPC Tips for Successful Launch
04:08 – Optimizing Amazon PPC Keywords for Success
10:47 – Keyword Research and Profitability Analysis
15:07 – PPC Strategy Hierarchy and ACoS Goals
19:23 – Optimizing ACoS for Amazon Sales
25:20 – Scaling Product With PPC Campaigns
26:48 – Optimizing ASIN Targeting for PPC
29:33 – Keyword Variation Strategy for Campaigns
30:49 – Connecting With Vincenzo and Ecomcy
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Amazon PPC AMA Live with Kevin Sanderson
Join the Ecommerce Business Builder Summit 2024: https://maximizingecommerce.com/EBBS24-Steven-Pope
Stop flushing your money down the Amazon ads toilet 🚽
Join us LIVE this Tuesday at 12pm EST with Kevin Sanderson, where you’ll get hard-hitting tips and the answers you’ve been searching for to finally get your ads working the way they should.
If you’re struggling with ACOS, keyword targeting, or just making sense of Amazon’s endless options, you’ll find answers here.
Be there and ask anything!
#AmazonPPCAMA #MyAmazonGuyAMALive #AmazonPodcast
ACOS Reduction PPC Strategy: Positions 3/4 Amazon Sponsored Products
00:00 What PPC rank should you be going for
00:44 Showcase how you can look at your organic rank or PPC rank
02:35 How to track Keywords
03:21 Typically, it’s slot 3 & 4
05:10 I’m already in the organic position 1-4, should I still be doing PPC
08:24 You can do a nice video Ad placement
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
Tweets by MyAmazonGuy
✅Get 50% off First Month with Helium 10
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✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
#amazonselling #amazonseller #amazonfba #myamazonguy
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
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The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend
Tired of paying for PPC ads and not getting the results that you want? You need a clear PPC strategy.———Get a Free Marketing Review ➡️
Have you ever wondered why Facebook and Google pay their people so much and how they can afford to do it?
A huge part of it is because hundreds of thousands of companies around the world with no clear pay per click (PPC) strategy are dumping literally billions of dollars into these ad platforms every year. They’re taking the “build it and they will come” approach, not knowing that PPC advertising isn’t just a matter of ad frequency and quantity but also quality.
They’re just spending more and more money hoping for better results. Sometimes that happens, sometimes it doesn’t.
Now, if the idea of dumping your ad budget into Google and Facebook with very little return and not much strategy hits a little too close to home, then this episode is for you.
In this video, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy.
These stages are:
🎯 Message
🎯 Market
🎯 Method
Be sure to watch until the very end of the video to get a FREE PPC treat from Exposure Ninja!
Check Out This EXCLUSIVE OFFER!
Here’s a special treat from ContentKing for our YouTube followers and podcast listeners! Go to www.ContentKingApp.com/ExposureNinja/ and get a FREE 28-day extended trial of ContentKing, the live SEO audit tool for digital marketers.
⏲ Timestamps
00:00 — Introduction
06:36 — Doing Prep Work
06:44 — Goal-setting
07:50 — Identifying Your Metrics
10:02 — 3 Stages of a PPC Strategy
12:39 — Stage 1: Message
17:49 — Stage 2: Market
21:28 — Stage 3: Method
27:20 — Wrap-up and Key Takeaways
🎥 Enjoyed This Video? You’ll Love These Too
➡️ What Is PPC? Part 1 – Understanding The Basics
➡️ What Is PPC? Part 2 – How Much You Should Be Making
➡️ What Is PPC? Part 3 – What a Good Google Ad Looks Like
➡️ What Is PPC? Part 4 – Anatomy of the Perfect PPC Landing Page
➡️ What Is PPC? Part 5 – Campaign Management and Optimisation
➡️ How Long Does PPC Take To Work? (and How To Optimise Your Campaign)
➡️ How To Reach 100 Sales a Day on Your Website
➡️ Unlocking Gymshark’s £150 Million Marketing Strategy Success Story
➡️ How These 3 Shopify Stores Are Making $10-100 Million
➡️ How The Hut Group Uses SEO to Turnover £1.1bn
➡️ 15 Fast Ways to Increase Your eCommerce Sales
➡️ 10 Simple Fixes Anyone Can Do To Improve Website Ranking
➡️ How To Reverse Engineer Your Competitor’s SEO
➡️ How To Write Compelling Website Copy That Converts
📺 How to Increase Your Ranking, Traffic, and Leads/Sales
➡️ How To Increase Your Ranking
➡️ How To Increase Your Traffic
➡️ How To Increase Your Leads and Sales
https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u
🔎 Request a Marketing Review
Struggling to get more traffic?
Struggling to increase your leads and sales?
We’re here to help.
Request a review of your website and we’ll send you a video outlining how we’ll increase your traffic, leads, and sales.
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👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #DigitalMarketing #PPC
Top 8 PPC Trends For 2019 – Pay-Per-Click Advertising and SEM Trends and Strategies
Check out our top 8 PPC Trends for 2019 and beyond. We cover the top Paid Search, Paid Advertising, Pay-Per-Click Advertising, and SEM Trends and Strategies that were popular in 2018 and will continue to grow in 2019. We aren’t making future predictions for PPC Advertising but rather showing some of the top strategies and tips that PPC Advertisers and PPC Agencies are using.
We put some URLs below for the top PPC Advertising Networks.
8 PPC Trends 2019:
1 – Shopping Ads and Product Ads
Shopping ads and product ads have been very popular and they grew tremendously in 2018. With the growth of Amazon Advertising, Google Product Ads aka Shopping Campaigns, Bing Product Ads, Facebook Collection Ads, and Pinterest Ads, there are more ways than ever to get your products in front of people. In addition, dynamic retargeting continues to be a popular strategy.
2 – PPC Advertising Automation and Testing
Testing will always be a vital part of PPC Advertising, but automated smart bidding strategies and campaigns that optimize for conversions will continue to grow so advertisers can maximize their budget and ROAS.
3 – Audience Targeting and Keyword Targeting
Audience targeting is a huge PPC Trend, but keyword targeting is not going anywhere and will continue to remain popular.
4 – Visual Search PPC Ads
Ad formats like Google Hotel Ads will grow into other industries for different business products and services.
5 – Cross-Channel Tracking & Attribution Modeling
Understanding the impact of your ads and attributing them properly is more important than ever. By using the Attribution Modeling report and tracking your campaigns across channels, you can grow your revenue from PPC Advertising.
6 – Local PPC Advertising Options
Local PPC Advertising campaigns and ads have become more popular
7 – Video Advertising For Branding and Conversions
8 – Different Campaigns for your Campaign Goals
Helpful URLs for Pay-Per-Click Advertising Networks and Trends:
Amazon Ads Homepage: https://advertising.amazon.com/
Google Ads Homepage: https://ads.google.com/home/
Facebook Ads Homepage: https://www.facebook.com/business/ads
Facebook Ads Bidding Strategies: https://www.facebook.com/business/help/1619591734742116
Bing Ads Homepage: https://bingads.microsoft.com/
Bing Ads Smart Bidding Strategies: https://help.bingads.microsoft.com/#apex/3/en/56786/1
LinkedIn Ads: https://business.linkedin.com/marketing-solutions/ads
Attribution Modeling: https://support.google.com/analytics/answer/1662518?hl=en
