PPC – Page 181 – Ever Green

2 For 1 TACoS Tuesday: PPC & Listing Optimization

February 7, 2021 by Admin

Get 2 for the price of 1 with Vince Montero and Karyn Thomas talking PPC and Listing Optimization LIVE. Learn how the two worlds work together so your business can reach its maximum potential and get your questions answered by these Helium 10 experts.

6 Most Common Questions about PPC Advertising: answered! // Hawk Talks Ep.3

February 6, 2021 by Admin

Have questions about PPC Advertising? [Expand for Free tutorials and resources]
In this episode of Hawk Talks, Dan Pratt and Todd Saunders sit down and tackle 6 of the most common PPC questions they get from clients almost every day. So sit back and relax while they address everything from getting starting in Adwords to quick and easy ways to improve your campaign performance. Did we miss a question? Be sure to let us know in the comments!

Blog Post: 8 Most Common PPC Questions Answered by 50 Industry Experts
https://blog.tryadhawk.com/hawk-talks/8-common-ppc-questions-answered-50-industry-experts/
Time Stamps

What is the hardest thing about starting on Google Adwords?
0:26 – 1:20

How much should I spend on AdWords?
1:20 – 2:59

How do you measure success on Google AdWords?
2:59 – 4:55

When Should I Advertise on Google vs. Facebook?
4:55 – 6:41

Should I bid on my brand name?
6:41 – 9:29

What can I do in 5 minutes to improve my ad performance on Google Adwords?
9:29 – 11:03

Further resources for this episode:
Search Campaign Match Types: https://blog.tryadhawk.com/google-adwords/game-set-match-types-the-lowdown-on-adwords-keyword-matching-options/
Google Conversion Tracking: https://blog.tryadhawk.com/google-adwords/adwords-conversion-tracking/
Setting Up Your First Search Campaign: https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-a-basic-search-campaign/
Facebook Advertising: https://blog.tryadhawk.com/marketing-tips/boost-facebook-ads/
How to Find Your Search Terms Report: https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-access-your-adwords-search-terms-report/
Bid Adjustments: https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-an-ad-schedule-bid-adjustment/
How To Add Negative Keywords: https://blog.tryadhawk.com/google-adwords/negative-keywords-adwords/

AdHawk is the easiest way to manage your digital advertising (Google AdWords, Facebook Ads, Bing Ads, Instagram Ads, etc).
Subscribe for more! https://youtube.com/c/AdHawk

For latest digital marketing news and tips:
Blog: https://blog.tryadhawk.com/
Email: info@tryadhawk.com
Facebook: https://www.facebook.com/tryadhawk/
Twitter: https://twitter.com/adhawk
Jobs: https://angel.co/adhawk
Instagram: https://www.instagram.com/adhawk/

AdHawk is the easiest way to manage your digital advertising across all platforms (Google AdWords, Facebook Ads, Twitter Ads, Bing Ads Instagram Ads). AdHawk aggregates your data and puts it into one dashboard that updates in real-time. It then gives you optimization tips that you can accept or reject with one click.

On this channel, you will find how-to videos and easy to follow walkthroughs on how to set up your digital advertising campaigns. Always feel free to reach out to us as info@tryadhawk.com We love hearing about your digital advertising stories and ways we can help!

Advanced Amazon PPC Questions Answered – PPC Congress in Amsterdam

February 6, 2021 by Admin

This advanced Amazon PPC panel discussion was a part of the PPC Congress 2019 which took place on October 3-4, 2019 in Amsterdam. https://ppccongress.com/

Brian R. Johnson, Danny McMillan, Liran Hirschkorn and Stefano Starkel answer advanced Amazon PPC questions brought by the audience.

List of topics covered in the video:

01:36 Best ways to manage keywords
03:17 Amazon quality score
10:30 Advice for European sellers on how to handle five separate marketplaces in terms of PPC management
14:49 Importance of having a native listing translator
17:45 Different product images for different marketplaces
21:56 How do you go for launching a product for PPC on the market that you have never been before?
23:08 Transitioning keyword migration versus keyword testing and keyword match testing
26:56 The disconnect between data on different reporting platform – API
31:36 Are advertising clicks counted as sessions or not inside of business reports?
33:07 Does position percentage include PPC and organic?
_______________________
About the speakers:

DANNY McMILLAN, Host of Seller Sessions Live
Danny is the host of Seller Sessions, the largest podcast for advanced Amazon sellers. A world-renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. Working alongside respected algorithm expert Dr. Ellis Whitehead, DATAbrill manages PPC and advertising automation for 6, 7 & 8 figure Amazon brands.
http://www.sellersessions.com/
@Seller Sessions

BRIAN R. JOHNSON, Founder of Canopy Management
Brian is a driving force in the eCommerce world. Not only has he achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising. Over the course of his career, Brian has founded: the Amazon PPC Troubleshooting community, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy training course, and Canopy Management advertising agency for million-dollar brands.
https://www.canopy.management/

LIRAN HIRSCHKORN, Partner at Amazing Freedom
Over the last 5 years, he has successfully built two 7 figure brands on Amazon by creating products that add more value to the customer, understanding keywords, search optimization, and sponsored ads within Amazon’s A9 algorithm, and managing PPC for #1 best selling products on Amazon. Liran also consults brands and is a partner in the Amazing Freedom podcast and Facebook community – with over 13,000 Amazon sellers.
https://www.amazingfreedom.com/

STEFANO STARKEL, Co-Founder and CEO @ Zon.Tools
Online Entrepreneur leveraging Google Adwords PPC since 2011 and Amazon Seller across multiple markets since 2014, he’s the strategist and ideator behind Zon Tools engines. He has participated and presented at several high-profile Amazon “PPC” Focused masterminds and events. Stefano developed what became the company’s proprietary algorithm to leverage PPC keywords data exclusively for his own Amazon business, which started in 2014 and by 2018 had grown into a 10-figure enterprise.
https://www.zon.tools/
_______________________
The event was moderated by ALEX CHERNENKO, Company Formation Agent, Owner of Chern & Co Ltd.
Alex helps to start new and growing existing businesses easy, accessible and affordable. He manages own Amazon Private Label account understanding the pains and requirements of e-commerce sellers. His company Chern & Co provides business registration, tax advice and accounting services to European and non-European residents who require an Irish based company.

Your 2021 PPC Audit Guide | 8 PPC Audit Steps for Beginners

February 5, 2021 by Admin

Looking to audit your pay-per-click (PPC) ads? Don’t start your PPC audit until you watch this video!

PPC expert Adam goes over 8 steps you should follow when auditing all of your PPC campaigns, including ads running on Google Ads (formerly Google AdWords), Amazon, and any social media platform.

When you say you want to conduct a PPC audit, this means you need to audit all of your PPC ads. Make sure you know which platforms you use for digital advertising so you don’t miss a thing.

What is a PPC audit, you ask?

Basically, when you audit your PPC campaigns, you analyze the performance of all of your ads. The most important thing you need to track is if you’re seeing a positive return on ad spend. If you’re spending more on ads than you’re making in revenue from the ads, it’s time to reevaluate your campaigns (or partner with an agency like WebFX that will do it for you).

During your PPC audit, you’ll also evaluate how people are interacting with your ads. Maybe you’re not targeting the right audience or your ad copy isn’t resonating with the people you’re trying to reach.

This will all be determined in a thorough PPC audit.

The 8 steps to a PPC audit (with timestamps) are:
1. Determine a period of time to audit // 00:01:02
2. Export your PPC campaign data // 00:01:31
3. Record bid and budget information // 00:01:50
4. Review your quality score // 00:02:21
5. Dive into your ad click-through rate and conversion rate // 00:02:59
6. Analyze your ad targeting // 00:03:32
7. Analyze the content of your ads // 00:04:28
8. Use your PPC audit findings to make changes // 00:05:08
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Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/contact.htm

How To Ace The PPC Interview | Inside KlientBoost Episode 017

February 4, 2021 by Admin

Ever wonder what employers talk about after you leave a job interview? This time on Inside KlientBoost, you’ll get a behind-the-scenes look at our interview and hiring process — and how to ace it.

Wanna see how we grow companies, super fast? 🚀

Grab a free proposal (https://klientboost.com/#getProposal) and we can show you in less than 30 minutes.

We’ll give you a custom action plan that’s focused around your goals.

—————————————

We’re a pay-per-click (PPC) agency with a super strong focus on conversion rate optimization (CRO).

Companies like yours get our help with search, social, display, video, and shopping campaigns to ultimately get more leads, conversions, downloads, sales, and to improve their ROI.

We’ve grown to over 50 people in just three years and have no intention of slowing down.

You should see the ideas we have for you: https://klientboost.com/#getProposal

Proven B2B Pay Per Click Advertising Campaign Tips – Big Impact!

February 4, 2021 by Admin

Pay Per Click Advertising is one of the best ways to drive sales online. In this video, learn how to run a B2B pay per click advertising campaign that converts.

Quick Pay Per Click Advertising Links

Pay-Per-Click Management That Gets You Results

How Does Pay-Per-Click Work? (2021 Guide to PPC)

If you want to win in pay per click advertising for B2B, you really need to think about the full customer journey. In addition, with B2B pay per click advertising the is often a longer buying cycle. You have to nurture B2B leads much more than B2C. In some cases, pay per click advertising can take months or even years for B2B campaigns. In this video, John Lincoln provides some tips for pay per click advertising in the business 2 business space. When it comes to pay per click advertising, these terms can fall into different stages in the buying cycle. In addition, audiences you can run pay per click advertising to also have clear stages.

In this video, John Lincoln mostly discusses pay per click advertising from the keyword perspective, but this concept also applies to audiences. If you would like to learn more about pay per click advertising and audiences you can watch another video on this here. https://youtu.be/OfMzBaLP0eQ

Watch the video to learn more about pay per click advertising for B2B.