Hello everyone, today’s discussion is all about AMAZON FBA PPC optimization and for better understanding I have broken it down to 3 stages/phases in a step by step manner. I have tried my best to explain it in a very simple way as much as possible.
I also personally implement the same strategy to scale my amazon products PPC.
Definitely the video will be very helpful to all amazon sellers whether beginners or expert.
Do let me know if the strategies helped your amazon business grow or improved your PPC conversion.
JazakALLAH.
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Amazon Pay Per Click costs can KILL a NEW product! In this step by step tutorial, I will show you where to look to find out HOW MUCH Amazon Sponsored Ads will COST PER CLICK for your new Amazon FBA product BEFORE you place a bulk order!
Over the past few years, Amazon pay per click advertising has become essential for almost all new private label products. Without Amazon PPC, it is nearly impossible to launch a product on Amazon.
With the right Amazon FBA PPC strategy you will give yourself the best chance of making money selling on Amazon. Knowing what these costs are in advance will help you to develop a Pay Per Click strategy to ensure your new private label product is profitable.
Both Amazon FBA beginners and experienced Amazon sellers usually only find out the actual PPC costs when they actually start selling a product, with this new method you will be able to find out how much Amazon PPC costs without having to launch the product first.
If you are starting an Amazon FBA business in 2023, I would recommend looking up potential PPC costs for any new products before investing heavily in it.
Do you run Amazon pay per click ads? Do you have any tips about Amazon PPC for beginners?? Let us know in the comments below! !
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In this video, Steven Pope explains his top Amazon marketing hack for 2023: the four-pillar strategy. He focuses on SEO and PPC for traffic, Catalog and Design for conversion rates, and how combining all four elements together is the key to increasing sales and market share on Amazon. He provides detailed tips for optimizing each pillar for maximum success.
00:00 [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023
01:25 Running auto campaigns using the most basic strategies
02:28 The problem with negating words from auto campaign and converting them to an exact match keyword campaign
02:57 ACOS will be higher
03:14 Exact match campaign has become very expensive
04:32 PPC Tip: Manage broad match campaign by negating bad keywords every week
06:42 SEO TIP: The amount of characters of SEO juice is so important
09:22 By adding Spanish characters, you can index as fast as 48 hours
09:44 For every photo included in A Plus Content and Brand Story, a hundred characters of alt text should be provided
10:47 Catalog TIP: Answer customer questions by uploading a video and do it on every single product
14:57 Design TIP: Include the specific product’s main keyword on the main image
27:20 SEO and PPC Masterclass
27:53 Grab a copy of Amazon Selling Tips Book
28:16 Get full service management from My Amazon Guy
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Many things can cause a gift brand to fail on Amazon, and in this video, I talk about 4 reasons that sit at the top of our list.
1. Catalog too large
2. Getting too comfortable
3. Not building a brand
4. Not going fast enough
This year, one of our brands experienced a drop in sales, and I am sharing with you why and how this happened.
In maintaining a successful gift brand, the goal is to grow your brand around that one product that earned your place in the market.
Sustaining a healthy gift brand involves embracing failure. What worked once will likely not work the second time, and that’s okay.
Failure is an opportunity to learn which strategies don’t work and which work for your brand.
Learn the strategy to stay competitive and maintain your ranking by hitting different price points.
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Content:
✔️ – 0:35 – 4 Reasons Why Gift Brands Fail
✔️ – 2:30 – How One Of Our Brands Dropped Off In Sales This Year
✔️ – 3:20 – The Advantage Of Hitting Different Price Points
Reach out to us for a free PPC audit: info@nomadz.com
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
Don’t use Amazon PPC to sell your new products. You could potentially spend thousands of dollars trying to get your campaigns to work, only to end up disappointed.
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Selling on Amazon FBA is a brilliant way to make money online listen in to learn, what to sell on Amazon, what products to sell on Amazon, how to get started selling on Amazon FBA and inside tips and tricks to Amazon FBA success in Australia,
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Hosted by me Neil Asher, I’ve been selling online since 2006 and I travel the world with my family meeting new people and experiencing new cultures living the online dream!
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Are you ready to increase your Amazon sales volume during Q4? Massive discounts and rebates are the lazy seller’s route to maxing out sales through Q4 and will leave you with a big ego number on your Amazon seller app with absolutely no money left to bring home at the end of the day. Q4 is not just about maximizing sales. It’s about maximizing PROFIT.
During this session, Chris Rawlings walks us through everything you need to know to prepare for a Q4 that yields not only maximum sales but maximum profit. Chris shares advanced strategies for how to optimize all elements of your Amazon business from PPC to holiday listing optimizations to ensure that at the end of the day you’ve maximized your potential income from your Q4 selling season this year.
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🎬 Other related videos:
▶️ How to Cut Your TACoS in Half – Rare Amazon PPC Hacks: https://youtu.be/rsikqPNtyKc
▶️Amazon Product Lifecycle – Optimized PPC Campaign Strategy for 2022: https://youtu.be/uYduCdVTL40
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🤝JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
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🔶 Topics covered in the video:
➤ 00:00 Amazon FBA listing optimization for the holiday season
➤ 00:28 Chris Rawlings
➤ 02:34 Why we don’t talk about inventory management in this video?
➤ 03:23 What can be expected from Q4?
➤ 05:13 Q4 can kill your product!
➤ 06:05 Your listing and Q4
➤ 07:42 Review velocity: negative & positive
➤ 10:19 Text & Images on your listing
➤ 11:19 Last year’s search terms
➤ 15:51 Seasonal keywords
➤ 17:19 Holiday background image on the brand story
➤ 18:25 Holiday-centered posts
➤ 23:33 Holiday/gift storefront section
➤ 25:45 Ninja Hacks for Amazon Sellers
➤ 43:03 Holiday CTR optimization checklist
➤ 1:01:07 Q&A session with Chris
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🔶 About CHRIS RAWLINGS
Chris Rawlings, CEO of Sophie Society the leader in ROI-driven PPC management for Amazon brands, trusted by industry leaders such as Private Label Masters, ASM, Titan Network, and thousands of 6, 7, 8, and 9-figure brands. Chris is a 7 figure seller himself and has overseen over 2,000 product launches on Amazon. He is known as the godfather of Amazon Product Launches.
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👉 Learn the secrets of powerful PPC strategies elite sellers use in 2022. Join the Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
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🔶 About AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
Amazon sponsored ads are one of the biggest challenges for any Amazon seller. In this Amazon PPC tutorial for 2022 but also regarding Amazon PPC 2022, we explain Amazon PPC for beginners, why you want to run PPC on Amazon FBA, a minimal Amazon PPC strategy for 2022, and your aims when it comes to Amazon PPC management. First, you’ll need your keywords, then you’ll set up your Amazon Sponsored Ads using an Amazon PPC automatic campaign and an Amazon PPC manual campaign. In our Amazon PPC tutorial 2022, we cover various Amazon PPC tricks which will help you with setting up the Amazon PPC campaign 2022. It’s not just about running an Amazon advertisement for your listing, it’s also about Amazon PPC optimization and reducing your ACOS through Amazon PPC strategy 2022, so we cover Amazon PPC optimization in part 2.
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