Are you looking for SEO WordPress plugins that are essential to set up? In this video, you’ll get to know the top SEO WordPress plugins as well as the ones that you never thought would be needed.
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Do you want to get massive traffic on Google without link building? In this video, you’ll learn the 3-part SEO strategy to pop the vertical traffic boner for your website.
SEO can be tricky to master. And over the years, it’s evolved and transformed. This means that over time, people say things that are not always true. In this video, SEO expert John Lincoln will debunk 6 SEO myths and give you some helpful tips along the way.
Debunking 6 SEO Myths (SEO Strategies You SHOULD Be Using)
1. Press releases don’t help your rankings
2. You can refresh a webpage too many times
3. A 10,000-word article ranks better than a 3,000-word article
4. Google reads content under JavaScript
5. You can build a website that ranks well in lightweight frameworks
6. Paid traffic does not help your SEO
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The easiest SEO strategy I’ve ever used. People assume that SEO is all work and no play. And yeah, there is a ton of work that goes into it. Anything that requires you to follow through on a long-term strategy is going to require some serious ongoing effort. But that doesn’t mean that you can’t find ways to make your SEO easier.
In fact, I have one SEO strategy that’s super simple. I rely on it all the time and it knocks out a ton of the dirty work for me. Now, I may have been doing SEO for a super long time, but I even run into walls sometimes, and I need help getting unstuck. And for me, I have a lot of responsibilities. So I really need to find ways to delegate, simplify and streamline my approach. So can you guess what my easy SEO hack is?
I leverage AI. Pretty straightforward, right? I need help for my SEO, from finding keywords to content ideas to meta text, I’m always looking for new approaches that can make my life easier and more simple. AI is rapidly becoming one of the most adopted new technologies that businesses of all sizes can leverage.
SEO-centric AI is truly necessary because it connects the dots for everything that I need to bring my SEO strategy together. So that way it all flows and it’s cohesive. It helps me analyze a relationship between my website, the content and ranking, and it helps me pivot quickly so I can continue to outrank my competition.
It also helps me identify opportunities including cutting edge topics in my industry that need addressing and that my audience wants to explore. Also, helps me optimize for conversions, including insights for how each page can accomplish a specific goal, such as a conversion to a sale, or sign up or subscribe, or redirect them to somewhere else, or refreshing outdated stake content to get the boost I need.
In fact, according to Outranking, 30% of AI adopters cited a 6 to 10% increase in revenue after implementing the new technology. Now, that’s major growth. The machine learning tool that uses AI, it’s called GPT-3 and you’ve heard about it. It’s been available now, publicly through Open AI. And it’s great, and you should check it out. So far in 2022, it’s sweeping the SEO marketplace and tons of major software engineers are taking note.
Tools like Search Atlas, CopySmith, Jasper, Copy.ai and many more are using it to fit in their applications and make content marketing easier, which makes it easier for you to create SEO content at scale. Now, in it’s most basic level, it’s a text generator, right? You should check out GPT-3.
But because it can create content with relatively few inputs, it’s also extremely helpful to SEO users that need a ton of content fast. Tools that incorporate GPT-3 into their software can now do things like generate topics for you, titles, meta tags, even create a whole article, or just do blog outlines and then let you pick what content you want to create for each and every single paragraph. And if you don’t like one, you can click don’t like, and then it spits up a new variation.
I like relying on AI for title and topic generation, meta tag generation, and even the occasional outline if I really want to get going. The best part, it’s all automated and it saves you so much time. And what I found that if you’re new to blogging, it can save you roughly half the time or it can save you your whole time. If you really want to write articles that are super creative and best for users, you’re going to have to modify that article, or you know, write a lot of it from scratch. And that’s what I like doing to streamline my SEO.
Answer the Public allows you to tap directly into your audience and go for those terms that aren’t that competitive that a lot of people are searching for today. Answer the Public listens and taps into the auto-complete data before cranking out super useful phrases and questions that your audience is searching for every single day. It’s one of the easiest ways to identify what your audience wants. And then you can use some of those AI tools to help you create content around those topics.
So if you want to create better content using these AI tools, check out Answer the Public to get you new insights. And if you just want my team to do all this for you, check out NP Digital.
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An SEO tip that just works, especially if you’re a beginner. People say SEO’s hard and complicated, but it doesn’t have to be. Even if you are a beginner, you can get tons of traffic to your website through simple strategies. And today I want to start you off with one.
First off, have you ever heard of the site Quora? It’s a simple question-and-answer site and it’s super popular. So popular, it’s one of the top hundred websites in the world, according to Similarweb. So how do you get that traffic that Quora gets? Well, it’s simple. They just answer questions that people are curious on. These questions are long tail keywords. In other words, they contain many keywords. Best of all, they aren’t competitive. It’s easy to rank for questions because no one is targeting them.
So how do you find these question based keywords in your industry? Well, have you heard of a tool called AnswerThePublic? It’s a tool that shows you all the popular questions that people are asking. Head over to AnswerThePublic, type in the keyword related to your space and hit Search. You’ll then get a list of all the questions that are popular within your space.
Now, if you want to see their search volume, you can type in any of those questions into Ubersugggest and it’ll tell you how many people search for them on a monthly basis. But before you go and write content on all those keywords, there are a few things that you need to know.
First, make each question a unique page, assuming you have enough content to write about. And when I mean enough content, I’m talking about hundreds of words, ideally 300 plus, if you can do even more than that, like 400, 500 a 1,0000, even better. But don’t just add fluff.
Second, you need to have an amazing answer. For example, I wouldn’t create a page answering the question of what’s two plus two, because everyone knows it’s four. And if not, they can just Google it. And it’s one word or one letter or one number more.
So which is just four, right? There’s not much content to create on that. But if I had a sports website, I may answer the question of what is it like to be Olympian? And my answer would be very detailed. From what it’s like to train, how long it takes to be Olympian. What kind of diets do you have to be on? What is it like to win or even lose? And how do you earn money as Olympian? Right? I don’t see Olympians getting shoe contracts like Michael Jordan. I would even break down how hard it is to be one. And the amount of people that try and like the percentage that you’ll actually have to be Olympian. So that way it gives people a perspective on how hard it is.
Third, you want to continually update your answers as things change. Just think of Wikipedia. It is the ninth most popular site in the world. Why? Because they keep their content updated. For reference, most topics there are more pieces of content than searchers.
For example, there are 165 searches a month for their term dog food in the United States, yet there are 2.6 billion results. You think all those searchers are going to go through 2.6 billion results? No, Google doesn’t even show them all because they know people don’t really go past the first page. Maybe the second page, rarely the third page, which means search engines have their pickings when it comes to determine what sites to rank. So make it easy for a search engine. Keep your content up to date because they’d rather show updated pieces of content versus ones that are years and outdated.
Fourth, promote your content. You don’t have to spend add money to do this. It’s as simple as sharing it on the social web or linking that newly created answer from some other webpage on your website that’s related to it.
Fifth, you have to do this with a lot of questions. Now I know this is not what you want to hear but this is how you’re going to do well. There isn’t a specific number of questions that you need to create content around and you can’t really do it with five or even 10 questions because that won’t get you much traffic in the long run. But if you do this with a thousand questions or even a hundred, you’ll notice nice traffic gains, and the more, the better, assuming you can create amazing answers to those questions.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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How I grew my SEO traffic by 300% through translations and patience. Can you guess how much of my traffic comes from the United States? Well, it’s a whopping 14.53%. Whopping, you’re like, “That’s not that much.”
There are countless examples of successful companies that have come out of regions outside of the United States. So intentionally, we don’t focus all of our traffic on one region because at my ad agency, NP Digital, we want to help companies grow no matter what region they’re in, and by generating traffic from multiple countries, it has allowed us to grow super fast.
So fast that we’re the sixth fastest growing ad agency in the world according to “Ad Week.” So how do we grow our traffic so fast through SEO? Well, let me break it down as well as how you can do it too.
First off use hreflang. See, hreflang is a way in your code to tell search engines that certain pages of your website are for specific languages and country. That way search engines know what pages to show up for specific users. Without that you may have people going to the wrong section of your site.
Second, I want you to pick regions that you want to expand to fast. We base our expansions based on Google ad spend in different countries, and the countries with the most ad spend is typically the regions we want to be because we’re a marketing agency. If people are spending money on Google and Facebook it usually means they have money to spend at NP Digital. You also may look at things like population or GDP.
Once you have the regions that you want to target, you then want to go to Google translate and type in some of your most popular keywords that you want to target in your primary language. You will then want to head to Ubersuggest and type in these newly translated keywords within Ubersuggest. But don’t forget to select the correct language and country in Ubersuggest before you click that search button. You’ll then get a laundry list of keywords that you can potentially target like this.
Third, you want to start creating content around these keywords, and don’t worry if you don’t speak the language that you’re trying to translate your content into, all you have to do is to go to sites like Upwork where you can hire writers that speak your language as well as many other languages that you’re going after. And when they write content, it’s really important that you provide them with a keyword list. Don’t force them to use all of them because if it doesn’t sound natural, the content’s not going to do well. It just needs to be naturally integrated.
Fourth, post the content on your site. And again, don’t forget to put the hreflang code within your head file. That way search engine browsers know what page is for what people. And once the content is up, it’s not enough. You have to promote it. So take the same person that you hired on Upwork and have them do outreach for links within that country.
So you would take a few of your competitors within those regions. If you aren’t sure who they are, just search for the translated versions of those keywords on Google and it’ll show you sites in those regions. If you put those URLs into the backlink report in Ubersuggest, it’ll show you all the people who link to them. And then from there, you’ll want to send emails explaining to them why your content’s better, why it adds more value, why they should link to it.
And last but not least, I want you to promote the content via pay ads. Run a bit of Facebook ads, LinkedIn ads, or even Google ads. A hundred dollars goes a long way and it’ll bring you more awareness within those regions. You combine all of that and now your traffic will grow drastically within those regions.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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Five underrated SEO lessons. I’ve been doing SEO for a very long time. I started when I was 15, I’m 37, that’s 22 years to be exact. And I know there are a lot of stats and data out there about SEO and what works and what doesn’t, but in today’s video, I’m not going to bore you with all that. Instead, I want to share my personal experiences, and I want to tell you what I’ve learned over the years and what you can take from it to do better. Most of these lessons aren’t common and you probably haven’t heard of them before.
Lesson number one, updating content frequently is better than building more links. I know you need links to rank. So if you have no links, go out there and build some.
We found that if you build less links but you update your content more frequently, you do way better when it comes to a SEO perspective. And when I mean updating, I’m not talking about word or two or image or here and there, I’m talking about adjusting that page to be the best for your users and whatever that takes, better than your competition in other words. So spend more time updating the building links especially if you’re a established website. If you’re a new website, there won’t be much content on your website, you probably don’t have many links, focus on building more links.
Lesson number two, shortcuts just aren’t worth it. See, the sites that rank at the top in the long run are the ones that provide the most value, not the ones that cheat their way up to the top. Now I’ve learned a lot from this mistake and others but I had a shortcut mentality when I was young, and if I had to go back in time, I would stop taking shortcuts and I would’ve done what’s best for users, which would’ve been what’s best for my career.
Lesson three, it’s easier for brands to rank. One of the things that’s taught me is brand queries go a long way in Google’s eyes and in their algo. The more people searching for your brand, and assuming a high percentage of them click on your result, it tells Google that you have a good, strong brand. And, if your brand is more popular than your competition, it tells Google that people prefer you over the competition. And as your brand queries keep going up, what you’ll find is, your rankings also go up.
Once I learned that, I focused more on building a brand. It takes well over five years to build a brand, so you need to be patient, but it helps a lot with SEO.
Lesson four, the quickest way to grow your SEO traffic is by going global. A Google employee once told me that the majority of searches on Google aren’t in English. That’s obvious, right? And it was to me at the time, I’m like, “Yeah, the majority of the world doesn’t speak English, what’s new with this.” But what she told me next wasn’t as obvious. She’s like, “Yes, Neil, they don’t speak English, the majority of searches aren’t in English, but Google doesn’t have enough webpages and all these other languages for most topics.” Once that clicked, I was like, “Oh wait, I need to transcribe my content into multiple languages.” So I started doing that and I didn’t say translating, I said transcribe.
The reason why is you have to adapt it for the local languages. Now, the United States only makes up 25% or less of my traffic due to international expansion. You should go global if you want more SEO traffic.
Lesson five, don’t purely rely on SEO. I used to believe that SEO was the best marketing channel. And because of that, I focused purely on SEO at the beginning. Funny enough, I still prefer SEO over other channels but I don’t think it is the best marketing channel, I don’t think any marketing channel is the best.
I now take a different viewpoint. All marketing channels are great as long as you can make them work for you and drive you traffic, brand awareness, leads, and even sales. So I don’t not focus on SEO, but I also don’t purely focus on SEO. I focus on all marketing channels as well as new ones that come up as long as I can make them work. And if any of them get crushed by platforms making an algorithm update, I don’t have to worry because my traffic sources are diversified.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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Top five favorite SEO hacks. To win, you have to think outside the box. If you just do what everyone else is doing, you won’t win, that is especially true with SEO. Here are my five favorite SEO hacks that are out of the box.
Hack one, buy websites. Have you noticed there blogs about everything? Well, as simple strategy for you to get immediate results is to look for a blog in your space. This shouldn’t be hard, as there’s over a billion blogs. Look for one that has good rankings and traffic, you can find out their traffic stats using tools like Ubersuggest. What you’ll want is a blog that ranks really well within your space, has great content, but doesn’t monetize through ads or selling products or services. And then what you want to do is merge that content over to your website, do 301 redirects, put them to the appropriate URLs when you’re doing the 301 redirects, and what you’ll find is you’ll start getting instant rankings and traffic.
Hack number two, ranking number one on YouTube with SEO. So YouTube’s algorithm is the opposite of how Google SEO works. If a video does really, really well in the first 24 hours, when it’s released on YouTube, it’s probably going to do well in the long run. So how do you get your videos to do well in the first 24 hours? Not through ads, because that takes too long to get up and running. Usually, by sending out an email blast. So when I release a video, I send out an email blast and even a push notification blast, within the first hour the video goes live, I let everyone know about it, I get tons of views, tons of engagements, and my YouTube views go through the roof, and my rankings shoot up.
Hack three, release tools. Have you heard of calculator.net? The site doesn’t look amazing, but it has 6.2 million backlinks. Let me say that again, 6.2 million backlinks. “How?” You may ask, it’s because they have calculators on everything. People love linking to calculators. If you release free tools that people want and they love, you will build links naturally, you won’t even have to send out an email. It works that well. If you can’t create these tools, you can just go to sites CodeCanyon, pop, buy the tools, pop the bubble on your website, and boom, you’re off to the races.
Hack number four, respond to blog comments. This one is simple, and you probably are like, “Wait, this isn’t really a hack, Neil.” But let me explain why it’s so valuable and it is a hack. Wikipedia is the seventh most popular site on the web, according to to Similarweb. You know how Wikipedia does so well on Google? They update their content on a regular basis.
Another way to also keep your content updated, and I wouldn’t recommend that you not do the first, so you should still try to update your content at least once or twice a year, is you can also use blog comments. And when you use blog comments, what you’ll find is that when people leave comments, and you respond to them, and you leave really thorough comments, people come back and keep leaving more comments.
This produces more content and in essence, you’re updating those pages and making more and more valuable for Google, which helps with your rankings. And when you’re leaving comments, don’t just leave a thank you, make sure it’s thoughtful, it’s relevant, and it helps people out.
Hack five, use fewer key words, or at least for App Store SEO. So SEO doesn’t just exist on Google, Apple App Store is extremely popular. No matter where you are, if you turn around and you see someone, chances are, someone has an iPhone, which means they also are on the App Store. But if you want to rank in the App Store, you shouldn’t shove tons of keywords in your title, even description.
Most people don’t know this, but the fewer keywords that use in your title or description in the App Store, the easier it is to rank for those terms. Just make sure that the keyword you pick or the keywords you pick are super popular.
It makes it way easier to rank and get higher rankings, versus going after too many keywords in the App Store, which makes it harder to rank.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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Do you want to know why it takes so long for people to see results from their SEO? Well, there are two main reasons. The first is, it just takes time for things to kick in and algorithms to adjust. You can’t really control that, that’s just Google, right? You can’t really speed that up, time is time, they’re going to do their thing when they do their thing.
But there’s another reason why it takes people a long time to get results, and this one is more in your control. It’s that it takes time to implement those SEO changes. And most companies move really slow to make changes on their site and the longer it takes you to implement the changes, the longer it’ll take for you to see results. So today I want to break down seven tips that are easy to implement.
Tip number one, everyone has SEO errors. It’s natural because as you adjust your existing pages, or even add new ones, it can always create more errors. So I want you to head to neilpatel.com/ubersuggest. Type in your URL. In the left hand navigation, click on “dashboard” and then click on “add your first project.” Follow the steps, step-by-step.
What you’ll find is Ubersuggest will monitor your site, look at the keywords you want to rank for, look at all the SEO errors you have on your website, but here’s the thing that Ubersuggest does that I love. What it does is, it breaks the errors down from top to bottom, what will have the biggest impact and what’s the easiest to implement? So you want to fix the easy ones first, because they’re at the top and they’ll also have a bigger impact on your rankings. And that way you’ll get better results in a shorter period of time.
Tip number two, speaking of Ubersuggest, it’s also a tool that I added to my own website, neilpatel.com, and I want you to do something similar. It’s so popular that’s generated over 24,000 backlinks. That’s a lot! That’s a lot of extra links that I’m adding to neilpatel.com and it was so effective, I also bought AnswerThePublic and I’m going to integrate that into our portfolio over the up and coming months. Links are popular currency. The more people that link to you, the generally the higher you will rank.
Tip number three, use Google Search Console. It’s a free tool from Google. Log into it and add your website if you already haven’t done so. In Search Console, I want you to look at your traffic.
Tip number four, delete irrelevant pages that no one cares for anymore. See, over time, some of the content on your site will just get old and irrelevant. I’m not talking about outdated. I just mean straight up irrelevant.
Easiest solution, delete those pages and 301 Redirect them to the most relevant pages that are on your website. This will help you keep your site clean and strong from an SEO standpoint.
Tip number five, write on exploding topics. One of the best ways to get traffic, is to write on topics that are just about to get super popular, but aren’t that competitive yet. There’s a tool called exploding topics. It shows you what you should consider going after. And I want you to start writing content on that.
Tip number six, now, this is an easy one, but it costs money. Have you noticed there are a lot of blogs out there? There’s pretty much blogs on everything. Look for one that’s ranking great in your space and has traffic.
You want to take that blog, hit up the site owner, you can usually find their email on the contact page or through tools like hunter.io, and ask them if they want to sell it. Most people will ignore you, some will say yes. If you find some at reasonable prices, buy them, merge it into your website, including their content, and make sure you do the 301 Redirect to the appropriate URL, and once you do that, it’s simple.
Tip number seven, merge content on similar pages. For example, I may have two blog posts on the topic of SEO for beginners. Now this confuses search engines, as they don’t know which one to rank. So what do you do? You merge the pages together. Then you take the URL with less traffic and forward it using a 301 Redirect to the more popular page. This helps solves confusion for the search engines. And in the end, you’ll get more search traffic over time.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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