Learn more about Constant Contact’s online marketing platform: https://www.constantcontact.com/?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_YT_ConstantContact_description
Start a free email marketing trial: https://www.constantcontact.com/free-email-marketing-trial?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_FB_ConstantContact_aboutus
Create a website and online store with Constant Contact’s Website Builder: https://www.constantcontact.com/website?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_FB_ConstantContact_aboutus
Sign up for our Hints & Tips newsletter: https://blogs.constantcontact.com/newsletter-signup/?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_YT_ConstantContact_description
Get the latest email marketing and small business advice on our blog: https://blogs.constantcontact.com/?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_YT_ConstantContact_description
Subscribe to our channel and connect with us on social:
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-Pinterest: https://www.pinterest.com/constantcontact/
Taking your email marketing efforts to the next level comes down to using the best practices and tools that work for your audience.
In this free webinar, learn where to best spend your time and resources to improve your results. You’ll learn how to:
– Understand your audience & what they respond to
– Test your efforts to find out what works & what doesn’t
– Set up key features & strategies to drive results
About our guest: Bryan Caplan is all about helping you build a bigger, better business. A national speaker for Grow with Google and Constant Contact, award-winning CEO of Bryan Caplan Marketing and host of the Bigger Better Biz channel on YouTube, Bryan works with entrepreneurs around the world, teaching and coaching on digital marketing topics to help small businesses grow and succeed.
___
– Go to Google Trends: g.co/trends
– Get Bryan’s email guide: https://build.bryancaplan.com/lets-go55605940
– Get insights from litmus in our webinar: Get More Opens with Great Subject Lines: https://youtu.be/H6UrMgJ3-xI
– Learn how to use the tools in Constant Contact with our free webinars: https://constantcontact.com/freewebinar
– Sign up for a free Constant Contact Trial: https://conta.cc/3Q35Ga6
– Join Bryan’s free marketing community: bryancaplan.com/join
—
Learn more about Constant Contact’s online marketing platform: https://www.constantcontact.com/?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_YT_ConstantContact_description
Start a free email marketing trial: https://www.constantcontact.com/free-email-marketing-trial?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_FB_ConstantContact_aboutus
Create a website and online store with Constant Contact’s Website Builder: https://www.constantcontact.com/website?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_FB_ConstantContact_aboutus
Sign up for our Hints & Tips newsletter: https://blogs.constantcontact.com/newsletter-signup/?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_YT_ConstantContact_description
Get the latest email marketing and small business advice on our blog: https://blogs.constantcontact.com/?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_YT_ConstantContact_description
Subscribe to our channel and connect with us on social:
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-Pinterest: https://www.pinterest.com/constantcontact/
SEO vs PPC for Local Business Marketing | What Is The Difference and Which Is Better?
In this video we talk about Seo vs Google ads for local businesses, which is better and why. If you are wondering if you should be doing search engine optimization or google ads ppc for your business then this video will help you identify which is better suited for your business!
Wanna run this campaign for your Business? Apply today: https://clicksgeek.com/apply-today
More about us, our free training, and our courses: https://linktr.ee/clicksgeek
⏱️TIMESTAMPS⏱️
0:00 – Intro
0:25 Difference between SEO and PPC
1:30 Pros and Cons of SEO and PPC
3:00 How long does each take for results?
5:00 Which is better suited for you?
10:00 Outro
———- RELATED VIDEOS ———-
1. Google Ads Expert: How We Build and Manage High Performing Campaigns
Welcome. My name is Tony Guo. I run several startups in Humble Texas which is near Houston Texas. I’m an entrepreneur and CEO of RunRex, a web consulting firm. I graduated NYU with honors and a BS in Biology. I passed the Patent Bar Exam when I was 21. Worked at a large IP law firm. And graduated William and Mary Law School. I’m barred in the State of New York. I love digital marketing.
I own :
https://guttulus.com – Marketing Agency.
https://runrex.com – Marketing Agency.
You can find me on linkedin. https://www.linkedin.com/in/tyguo/
Are you interested in working for a small marketing agency in Houston Texas? Please send a resume to tony@runrex.com. We will get back to you! We own several companies in many different industries.
We are the black sheep of marketing. We are profitable, cash flow positive. During the coronavirus we turned down $700,000 of PPP loans because we didn’t need it. We did not furlough an employee, lay off an employee, reduce the salary of an employee, or fire an employee during the coronavirus. This is a real opportunity to grow and expand your world view.
We are looking for outsiders, the crazy ones, and people who simply don’t fit the normal conventions of the 9 to 5. We work 80 hours a week… don’t worry there’s 1.5X overtime. If you want to make $100,000 a year, you can. Work more hours. We are adding to our team. If you are not crazy about the work you do, you won’t be a good fit.
While we are not Steve Jobs, we live by his creed :
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
I look forward to sharing my experiences with you!
Guttulus is one of the most popular marketing agencies in Humble, Texas with a large following. It is an PPC agency with a difference – it not only optimizes your websites but also teaches you important aspects of online marketing. Guttulus concentrates on pay-per-click advertising but also offers other SEO services such as web analytics and content creation. It also offers free digital marketing lessons.
RunRex is a full service digital marketing agency with a team of experts readily available to help increase traffic and drive sales for your web-based operation. Consulting with local SMBs in development and traffic generation for their websites. Leveraging SEM, SEO, LSO, Social and Video tactics. Current clients include Software, Legal, Oil & Gas and Travel.
At BigGale, it’s our passion to provide our clients with as many options as possible. We offer a wide variety of professional media packages, as well as customization options for your website. Trust a team that can give you their all. Our services range from photography to videography or a combination of both. Take a look at our gallery to see which services would work best for you.
PPChire is more than just an SEO agency. It offers all the SEO services needed to improve your site’s rank with major search engines. However, it also goes a step further to ensure that your site is certified with all major Google platforms: Google AdWords, Google Analytics, Google Video (YouTube), Google Mobile, and Google Shopping. PPChire also offers clients SEO exams to test and increase their SEO skills – it does this in partnership with Guttulus. When it comes to internet marketing, going for the best is paramount since the gap between first and second best often has significant ramifications result-wise. In Houston, there are many internet marketing agencies, but PPChire stands out as the best for a variety of reasons.
Welcome. My name is Tony Guo. I run several startups in Humble Texas which is near Houston Texas. I’m an entrepreneur and CEO of RunRex, a web consulting firm. I graduated NYU with honors and a BS in Biology. I passed the Patent Bar Exam when I was 21. Worked at a large IP law firm. And graduated William and Mary Law School. I’m barred in the State of New York. I love digital marketing.
I own :
https://guttulus.com – Marketing Agency.
https://runrex.com – Marketing Agency.
You can find me on linkedin. https://www.linkedin.com/in/tyguo/
Are you interested in working for a small marketing agency in Houston Texas? Please send a resume to tony@runrex.com. We will get back to you! We own several companies in many different industries.
We are the black sheep of marketing. We are profitable, cash flow positive. During the coronavirus we turned down $700,000 of PPP loans because we didn’t need it. We did not furlough an employee, lay off an employee, reduce the salary of an employee, or fire an employee during the coronavirus. This is a real opportunity to grow and expand your world view.
We are looking for outsiders, the crazy ones, and people who simply don’t fit the normal conventions of the 9 to 5. We work 80 hours a week… don’t worry there’s 1.5X overtime. If you want to make $100,000 a year, you can. Work more hours. We are adding to our team. If you are not crazy about the work you do, you won’t be a good fit.
While we are not Steve Jobs, we live by his creed :
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
I look forward to sharing my experiences with you!
Guttulus is one of the most popular marketing agencies in Humble, Texas with a large following. It is an PPC agency with a difference – it not only optimizes your websites but also teaches you important aspects of online marketing. Guttulus concentrates on pay-per-click advertising but also offers other SEO services such as web analytics and content creation. It also offers free digital marketing lessons.
RunRex is a full service digital marketing agency with a team of experts readily available to help increase traffic and drive sales for your web-based operation. Consulting with local SMBs in development and traffic generation for their websites. Leveraging SEM, SEO, LSO, Social and Video tactics. Current clients include Software, Legal, Oil & Gas and Travel.
At BigGale, it’s our passion to provide our clients with as many options as possible. We offer a wide variety of professional media packages, as well as customization options for your website. Trust a team that can give you their all. Our services range from photography to videography or a combination of both. Take a look at our gallery to see which services would work best for you.
PPChire is more than just an SEO agency. It offers all the SEO services needed to improve your site’s rank with major search engines. However, it also goes a step further to ensure that your site is certified with all major Google platforms: Google AdWords, Google Analytics, Google Video (YouTube), Google Mobile, and Google Shopping. PPChire also offers clients SEO exams to test and increase their SEO skills – it does this in partnership with Guttulus. When it comes to internet marketing, going for the best is paramount since the gap between first and second best often has significant ramifications result-wise. In Houston, there are many internet marketing agencies, but PPChire stands out as the best for a variety of reasons.
What is PPC or Pay-Per-Click marketing? How does it work? How do you lower your CPC or cost-per-click? And how did we use PPC advertising to drive over 13k in revenue with 4k in ad spend for this small business in a short amount of time?
Subscribe: https://bit.ly/36gszTL
I’ll be answering those three questions above and more in this video.
Oh, and be sure to watch until the end of the video where I reveal a SECRET tool we use to spy on our competitors’ PPC campaigns in less than 30 seconds, see all of their ads and keywords, and outperform them!
Video Outline
Intro (00:00)
What Is PPC? (0:51)
How Does Pay-Per-Click Advertising Work? (1:39)
Why Should You Use PPC? (2:37)
Basic Structure Of A Google Search Campaign (5:51)
Our SECRET TOOL: (9:02)
// LYFE Marketing
➡ Check out our blog: https://bit.ly/37HdNFh
➡ Royce’ Chocolate Case Study: https://www.lyfemarketing.com/portfolio-posts/royce-ppc-case-study/
➡ Learn more about our ppc management services: https://www.lyfemarketing.com/digital-marketing-services/ppc-management-services/
➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us
You want people to open your marketing emails and you positively want them to click your call to action inside. Email marketing is one of the most effective content marketing tools available for your small business, and we’re going to help you get the most out of your email efforts with these 10 easy email marketing tips.
Keap is on a mission to simplify growth for millions of small businesses. For 18 years, we have been helping small businesses get organized so they can deliver great service and close more business. Today, the pioneer of CRM and marketing automation software for small business serves more than 200,000 users globally with its Keap and Infusionsoft by Keap products.
Try a free trial of Keap today https://freetrial.keap.com/signup?ls=social&beta=true&utm_source=youtube&utm_medium=video&utm_campaign=freetrial&utm_term=210326&utm_content=social
Check out a demo of Keap https://keap.com/product-demo?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=demo&utm_term=210326&utm_content=social
INBOX lets you easily create and send personalized marketing emails and newsletters for all your brands.
On this webinar, we sit down with the team from INBOX to show you how you can create eye-catching emails and newsletters with a drag-and-drop editor, then automate your campaigns. Manage emails from multiple brands, while complying with GDPR and CASL regulations. It’s a great alternative to Mailchimp.
This tool is available for a limited time at https://social.appsumo.com/inbox-2021
As a small business marketer, we know you’re busy. You don’t have time to send email campaigns that don’t get results. It’s not enough to just send an email and hope they open it.
In this Constant Contact webinar, you’ll learn:
– What kind of results to expect when sending an email campaign
– Nine quick tips to improve your email marketing results
– How to use the tools in your account to get better results through a live demo
“Excellent innovations to meet our growing needs and keep our readers’ open rates increasing within highly maintained industry parameters set by Constant Contact Teams.” – Webinar Attendee
—
Learn more about Constant Contact’s online marketing platform: https://www.constantcontact.com/?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_YT_ConstantContact_description
Start a free email marketing trial: https://www.constantcontact.com/free-email-marketing-trial?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_FB_ConstantContact_aboutus
Use Constant Contact’s free website builder: https://www.constantcontact.com/website/free-website-builder?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_FB_ConstantContact_aboutus
Sign up for our Hints & Tips newsletter: https://blogs.constantcontact.com/newsletter-signup/?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_YT_ConstantContact_description
Get the latest email marketing and small business advice on our blog: https://blogs.constantcontact.com/?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_YT_ConstantContact_description
Subscribe to our channel and connect with us on social:
-Instagram: https://www.instagram.com/constantcontact/
-Twitter: https://twitter.com/constantcontact
-Facebook: https://facebook.com/constantcontact
-LinkedIn: https://www.linkedin.com/company/constant-contact/
-Pinterest: https://www.pinterest.com/constantcontact/
Learn how to plan an effective email marketing strategy: http://bit.ly/2kbnB2V
Before you can begin collecting email subscribers or importing them into your list, you should first take some time to think about your email marketing strategy – which starts with identifying your expectations and goals.
As you think about what you hope to achieve through email marketing, it will be helpful to ask yourself:
How do you want your emails to help your business?
Do you want to increase sales for your product?
Do you want to build relationships with subscribers?
Who is the ideal subscriber for your email list?
How will it fit with your overall marketing strategy?
While these goals may change or evolve over time, it’s important to consider the purpose of your emails and set goals that are both measurable and attainable.
For those just starting out with email marketing, you might want to focus your goal on growing subscribers.
In this case, your goal might look like the following: I plan to collect 500 email subscribers over the next 12 months by leveraging online and offline opportunities to attract sign ups.
By including a numeric value, a due date and a general idea of how you plan on meeting that number, you’ll have a clear target to work towards. It can even provide guidance for executing tactics that’ll help you achieve your end goal.
As you plan your tactics, also consider the target audience you hope to reach. For example, a fitness trainer with a focus on health and wellness might target people who are just getting started with exercising and changing their diet.
Understanding your ideal customers will help you determine the best ways to connect and communicate with them.
Take Action! Take 15 minutes to answer the questions above and identify goals for your email marketing strategy. To help you craft a more thorough plan, download the free bonus resources, which includes an email marketing goal setting template!
Start your free 30-day trial today: https://bit.ly/2Lkvmzu
