small business

What Is PPC & How Does It Work?

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What is PPC or Pay-Per-Click marketing? How does it work? How do you lower your CPC or cost-per-click? And how did we use PPC advertising to drive over 13k in revenue with 4k in ad spend for this small business in a short amount of time?

Subscribe: https://bit.ly/36gszTL​

I’ll be answering those three questions above and more in this video.

Oh, and be sure to watch until the end of the video where I reveal a SECRET tool we use to spy on our competitors’ PPC campaigns in less than 30 seconds, see all of their ads and keywords, and outperform them!

Video Outline

Intro (00:00)
What Is PPC? (0:51)
How Does Pay-Per-Click Advertising Work? (1:39)
Why Should You Use PPC? (2:37)
Basic Structure Of A Google Search Campaign (5:51)
Our SECRET TOOL: (9:02)

// LYFE Marketing

➡ Check out our blog: https://bit.ly/37HdNFh

➡ Royce’ Chocolate Case Study: https://www.lyfemarketing.com/portfolio-posts/royce-ppc-case-study/

➡ Learn more about our ppc management services: https://www.lyfemarketing.com/digital-marketing-services/ppc-management-services/

➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us

10 Best Email Marketing Tips in 2021

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You want people to open your marketing emails and you positively want them to click your call to action inside. Email marketing is one of the most effective content marketing tools available for your small business, and we’re going to help you get the most out of your email efforts with these 10 easy email marketing tips.

Keap is on a mission to simplify growth for millions of small businesses. For 18 years, we have been helping small businesses get organized so they can deliver great service and close more business. Today, the pioneer of CRM and marketing automation software for small business serves more than 200,000 users globally with its Keap and Infusionsoft by Keap products.

Try a free trial of Keap today https://freetrial.keap.com/signup?ls=social&beta=true&utm_source=youtube&utm_medium=video&utm_campaign=freetrial&utm_term=210326&utm_content=social

Check out a demo of Keap https://keap.com/product-demo?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=demo&utm_term=210326&utm_content=social

Linkedin: https://www.linkedin.com/company/keap-growing
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Create and automate tailored email marketing campaigns for multiple brands in one place with INBOX

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INBOX lets you easily create and send personalized marketing emails and newsletters for all your brands.

On this webinar, we sit down with the team from INBOX to show you how you can create eye-catching emails and newsletters with a drag-and-drop editor, then automate your campaigns. Manage emails from multiple brands, while complying with GDPR and CASL regulations. It’s a great alternative to Mailchimp.

This tool is available for a limited time at https://social.appsumo.com/inbox-2021

Quick Simple Tips to Improve Your Email Marketing Results | Constant Contact

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As a small business marketer, we know you’re busy. You don’t have time to send email campaigns that don’t get results. It’s not enough to just send an email and hope they open it.

In this Constant Contact webinar, you’ll learn:

– What kind of results to expect when sending an email campaign
– Nine quick tips to improve your email marketing results
– How to use the tools in your account to get better results through a live demo

“Excellent innovations to meet our growing needs and keep our readers’ open rates increasing within highly maintained industry parameters set by Constant Contact Teams.” – Webinar Attendee

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Learn more about Constant Contact’s online marketing platform: https://www.constantcontact.com/?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_YT_ConstantContact_description

Start a free email marketing trial: https://www.constantcontact.com/free-email-marketing-trial?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_FB_ConstantContact_aboutus

Use Constant Contact’s free website builder: https://www.constantcontact.com/website/free-website-builder?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_FB_ConstantContact_aboutus

Sign up for our Hints & Tips newsletter: https://blogs.constantcontact.com/newsletter-signup/?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_YT_ConstantContact_description

Get the latest email marketing and small business advice on our blog: https://blogs.constantcontact.com/?utm_source=youtube&utm_medium=social&utm_campaign=youtube_description&cc=SM_YT_ConstantContact_description

Subscribe to our channel and connect with us on social:
-Instagram: https://www.instagram.com/constantcontact/
-Twitter: https://twitter.com/constantcontact
-Facebook: https://facebook.com/constantcontact
-LinkedIn: https://www.linkedin.com/company/constant-contact/
-Pinterest: https://www.pinterest.com/constantcontact/

How to Plan an Email Marketing Strategy

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Learn how to plan an effective email marketing strategy: http://bit.ly/2kbnB2V

Before you can begin collecting email subscribers or importing them into your list, you should first take some time to think about your email marketing strategy – which starts with identifying your expectations and goals.

As you think about what you hope to achieve through email marketing, it will be helpful to ask yourself:

How do you want your emails to help your business?

Do you want to increase sales for your product?

Do you want to build relationships with subscribers?

Who is the ideal subscriber for your email list?

How will it fit with your overall marketing strategy?

While these goals may change or evolve over time, it’s important to consider the purpose of your emails and set goals that are both measurable and attainable.

For those just starting out with email marketing, you might want to focus your goal on growing subscribers.

In this case, your goal might look like the following: I plan to collect 500 email subscribers over the next 12 months by leveraging online and offline opportunities to attract sign ups.

By including a numeric value, a due date and a general idea of how you plan on meeting that number, you’ll have a clear target to work towards. It can even provide guidance for executing tactics that’ll help you achieve your end goal.

As you plan your tactics, also consider the target audience you hope to reach. For example, a fitness trainer with a focus on health and wellness might target people who are just getting started with exercising and changing their diet.

Understanding your ideal customers will help you determine the best ways to connect and communicate with them.

Take Action! Take 15 minutes to answer the questions above and identify goals for your email marketing strategy. To help you craft a more thorough plan, download the free bonus resources, which includes an email marketing goal setting template!

Start your free 30-day trial today: https://bit.ly/2Lkvmzu

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Get the Ultimate Guide to Email Marketing: http://bit.ly/2kbnB2V

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What is PPC? Pay Per Click Advertising / Marketing Explained by Bluehost

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https://www.bluehost.com/blog/videos/video-what-is-ppc-6889/ — PPC, which stands for pay-per-click advertising, is one of the best ways to attract visitors to your website. In this video we’ll explain PPC, CPC, and CPM and will help you determine if PPC is right for your business.

PPC is a method of online marketing that allows you to put ads in strategic places all over the internet. The best part: you only pay a fee when your ad is clicked. Instead of attracting visitors organically, you’re essentially buying visits to your site. The fee for PPC, which is typically called the cost per click (CPC), ranges widely. In the United States the average is between $1 and $2. That means some clicks are as cheap as a few pennies while others total more than $50.

So how do you know if PPC is right for your small business? Here are a few reasons we think it’s helpful:

1. PPC is extremely targeted, allowing you to show your ads to who you want, when you want. That means you can target potential customers based on where they’re located, what device they’re using, or even their gender.

2. PPC makes it possible to retarget visitors. Retargeting means advertising to people who have visited your site but didn’t make a purchase. Consider this: only two people out of every 100 visitors to a site will convert to customers. Retargeting means you don’t have to let that 98 percent of your traffic go to waste.

3. PPC is affordable; you only pay when your ad is actually clicked. Even if getting that one click costs $15 but the product you’re selling costs $400, you’re still get a great return on investment.

4. PPC is trackable. It’s easy to see which ads are performing well and which ones aren’t getting clicks.

5. PPC works fast. Building up good SEO takes time, but putting up a PPC ad can lead to immediate results, getting your site at the top of the search results page.

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