Social Media Strategies every Gym Owner needs now | The Playbook| Dennis Yu.

In this special mid-week podcast, brought to you by Escape Fitness, we delve into the strategies that amplify a gym’s digital presence and drive real business results with today’s guest, Dennis Yu, one of the world’s foremost authorities on leveraging digital marketing for success.

Here, Dennis shares his decades of expertise, delivering actionable insights on how gyms can build stronger community connections by collecting, curating, and sharing hyper-localized digital content. Whether you’re a gym owner or operator, this conversation is packed with invaluable advice to attract more members and deepen engagement with local populations.

Dennis Yu is the Chief Technology Officer at BlitzMetrics and co-author of the best-selling book The Definitive Guide to TikTok Ads. A seasoned international speaker, Dennis has presented in over 20 countries and worked with iconic brands like Nike, Red Bull, and the Golden State Warriors. His insights have been featured in CNN, The Wall Street Journal, The Washington Post, NPR, and The Los Angeles Times. He also holds a Bachelor’s degree in Finance from Southern Methodist University and a degree in Economics from the London School of Economics.

In this Episode, we discuss:
• The ‘hidden’ data-value that led to the multi-billion dollar sale of Visio to Walmart.
• The ‘dollar a day’ marketing strategy.
• Google and YouTube as social media networks.
• Reviews and recommendations – do they deliver value?
• Hacks to encourage member reviews.
• Setting up Google Pages for success.
• Localization and personalization – the key to online visibility.
• Successfully organizing content across multiple social media platforms.
• Engagement and content strategy.
• Traditional marketing vs. digital marketing – which works best?
• The power of micro podcasts.

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0:00 Intro
0:29 The ‘hidden’ data-value that led to the multi-billion dollar sale of Visio to Walmart
1:12 Using hardware as the gateway to data collection
2:21 Explaining the ‘dollar a day’ marketing strategy
7:10 Google and YouTube as social media networks
8:15 How influential are posted reviews and recommendations?
10:55 Hacks that encourage members to post reviews
13:06 Setting up Google Pages for success
18:06 Signals Google loves – localization and personalization
19:09 Organizing online information for optimal effect
25:17 How to organize content across multiple social media platforms
27:27 Engagement and content strategy
33:29 Traditional marketing vs digital marketing – which works best?
34:49 The power of micro podcasts

DELETE Social Media

STOP comparing yourself to social media!

So this is just a reminder to stop comparing yourself to social media. I took this video 3 years ago on December 8th 2020, when I had been working out for just 1 year and 8 months. And you might be thinking to yourself, wait this dude looks like this after not even 2 years of training. There’s no way. Well, what if I told you in that video, posing with perfect lighting, and a full upper body pump, I was only 157 pounds. At roughly 5 foot 9, that’s not really that heavy, especially considering the fact I am now 205 pounds, and look like this. But wait, that’s still posing under really good lighting, in perfect conditions, so take that away and I actually look like this. You see, I don’t have any crazy veins, I don’t have massive bulging shoulders, I don’t have a tiny waist, my butt probably is a little bit too big, and my posture isn’t the best, yes of course I still look pretty good, and I would hope so after nearly 5 years of consistent dieting and training, but if I were to just simply compare this physique to my physique 3 years ago, it just wouldn’t make any sense, right. Why would I compare what I look like walking around everyday in normal lighting, with a bit more fat than usual, to someone who’s on the peak of their cut, standing under god’s divine radiance itself, after a 2 hour arm session with enough blood in their upper body to fill a swimming pool. In reality, in December 2020, I actually looked like this, where if I were to put a long sleeve shirt on, it wouldn’t even look like I lifted. Moral of the story, don’t compare yourself to people you see online, because not even they look like that. And thankfully, life is more than just having a good physique and going to the gym, at the end of the day it does not matter how big you are, or how lean you are, or how wide your shoulders are, so don’t stress about it, because the only one who really notices is you.

Follow me on social media:
INSTAGRAM: https://www.instagram.com/maxeuceda7/
TWITTER: https://twitter.com/maxeuceda7
TIKTOK: https://www.tiktok.com/@maxeuceda7?lang=en

About Me: I’m a college student with a passion for fitness hoping to make it my career. I started training in early 2019 and have devoted a big portion of my life to it ever since. Now, with the help of this amazing community I’ve been blessed to be a part of, I will try my best to give back the information I’ve learned for those hoping to embark on a journey of their own.

Make sure to leave a like if you enjoyed, comment what you want to see next, and subscribe for more! #Gym

Social Media: Rechte auf dem Vormarsch | WALULIS

Extremismus – die Chiliflocken im Gewürzschrank der Ideologien. Vor allem Rechtsextreme sind mal wieder auf Feldzug. Ihr neues Ziel: Das Internet. Darum geben sie jetzt auch Beautytipps!

Sie zeigen außerdem, wie wichtig ein starker Reisepass ist, und nehmen uns mit auf Weltreise. Eine Führungsfigur der österreichischen Identitären Bewegung hat zum Beispiel einen Travelblog!

Da erfahrt ihr, wie furchtbar Brunei wirklich ist. Und warum man sich vor Selfie-Indern hüten soll. Und sie rappen, zur Not auf geklaute Beats, zum Beispiel von Katja Krasavice.

Sie sind überall! Und das ist Strategie, wie sie selber zugeben. Keine andere Bewegung hat zuletzt so viele Follower gesammelt. Warum die Rechten im Internet so erfolgreich sind, und wie sich Facebook und Co. dagegen wehren – jetzt!

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