In lesson 1.4 of our SEO basics course, you’ll learn how to determine ranking difficulty of a keyword.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
How to Measure Keyword Difficulty and Rank on Google ► https://www.youtube.com/watch?v=jSOq3ysvBk8
Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY
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When it comes to ranking in Google, you need to understand who you’ll be up against before you target a keyword. Otherwise, you could be entering a battle you won’t be able to win.
From an SEO perspective, competitors are pages and websites that rank at the top of Google for your target keywords. So that means your competitors can be different for every single keyword you target.
So there are 3 main things you’ll want to consider before you decide to pick a fight. And those are:
► Search intent
► Metrics of the top ranking pages and websites
► Topical authority of the top ranking websites
You’ll learn about all three individual points in the video, plus we’ll create a list of self-check questions that’ll help you make informed decisions in your keyword targeting.
#rankingdifficulty #keywordresearch #seo
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In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
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Additional SEO Resources
[Playlist] SEO Course by Ahrefs ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
What is SEO? How Search Engines Like Google Work ► https://www.youtube.com/watch?v=R-XxAk8-OXY&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ
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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.
The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.
So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.
SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.
If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.
So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.
Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?
Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.
You’ll find out what they are in the video.
To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation and its ranking algorithm in the video.
Timestamps:
1:37 What is SEO
3:40 How Google works
4:36 Google’s ranking factors
#seobasics #seo #whatisseo
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This video debunks some of the most common SEO myths and suggests what you should do instead.
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Additional SEO Resources
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ
Republishing Content: How to Update Blog Posts For More Organic Traffic ► https://www.youtube.com/watch?v=9HWna4hK47c
Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m
Link Building with Google Ads: Results from $1,245 in PPC Ads [Ep. 3] ► https://www.youtube.com/watch?v=Uz2bGhdnJN0
SEO Checklist: How to Get More Organic Traffic (Step-by-Step) ► https://www.youtube.com/watch?v=taU9P98zfjk
On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo
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Most myths are harmless. But the same can’t be said for most SEO myths. So, we need to bust these common myths and get you focused on tactics and strategies that’ll move the needle.
The first myth we need to debunk is that SEO is dead.
Journalists like to say that many things are dead. These kinds of headlines often lead to opinion editorials that end up being nothing more than clickbait.
SEO is alive and well. How do we know that?
You’ll find out in the video.
The second myth is that Google only ranks “fresh” content.
Does Google rank fresh content? Of course. But Google also ranks content that hasn’t been updated in years.
The thing is: freshness is a query-dependant ranking factor. That means fresh content matters for some search queries, but not so much for others.
Learn how to tell when a query relies on freshness in the video.
The third myth is that duplicate content will get you penalized.
Duplicate content is exact or near-duplicate content that appears on the web in more than one place. But there is no such thing as a duplicate content penalty.
The thing is: Google and its representatives have said on numerous occasions that Google doesn’t have a duplicate content penalty.
But that doesn’t mean duplicate content is good for your site.
Why? Find out in the video (plus, how to find and fix this issue.)
The fourth myth is that SEO is a “set it and forget it” job.
While SEO can lead to free, passive, and consistent traffic that doesn’t fade over time, it doesn’t mean that you can simply rank your pages and call it a day.
SEO is like going to the gym. It’s ok to miss a workout here and there, but you have to go consistently in order to get and maintain those results.
If you choose to ignore all efforts after you’re ranking high, you’ll likely lose backlinks while your competitors are building them. Your content will get stale for queries that rely on a freshness factor.
The fifth myth is that social shares help you rank higher in Google.
It’s reasonable to believe that the more your content gets shared on sites like Facebook, Twitter, and Pinterest, the higher those pages will rank. But Google’s John Mueller has said that social signals don’t directly impact rankings.
Learn why this myth persists in the video.
The sixth myth is that Pay Per Click Advertising won’t help you rank higher in search.
Paying for ads doesn’t directly influence rankings. Google won’t rank you higher in organic search just because you’re paying them.
But PPC can indirectly help your pages get more backlinks because of increased exposure, just like social shares.
How? Watch the video to find out.
And the final myth we’re busting is that SEO is always about ranking #1.
We all want top Google rankings. But there’s a point where boosting your position for a single keyword may not be worth the required time and effort.
Why? You’ll find out in the video.
Now, these aren’t the only SEO myths that are out there. There are more to cover. But when you understand why these myths are not to be believed, you’ll be better off with your SEO strategies.
Timestamps
0:26 #1 SEO is dead
1:36 #2 Google only ranks “fresh” content
3:06 #3 Duplicate content gets you penalized
4:43 #4 SEO is the “set it and forget it” job
5:26 #5 Social shares help you rank higher
6:32 #6 PPC Ads won’t help you rank higher
7:12 #7 SEO is about ranking #1 in Google
#seomyths #seo #searchengineoptimization
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New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.
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First, what is SEO and how does it work?
SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.
As a business owner, blogger, or website owner, your job is two-fold:
First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”
Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.
In this video, Sam Oh teaches the a 101 into the world of search engine optimization.
There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).
The techniques that are taught in this SEO training include:
1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.
Often times, the query that you think will be the most popular is often far from the truth.
Using tools like Ahrefs Keywords Explorer (https://ahrefs.com/keywords-explorer), you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.
You’ll also learn what not to do (ie. keyword stuffing).
Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.
There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.
2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.
In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.
It will help Google understand what your content is about and help your customers find you.
Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.
3. Off-page SEO
Off-page SEO is often referred to as link building.
Link building is the process of getting other websites to link to your web pages.
Basically, links act as “votes” or other people vouching for your website.
Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.
In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.
Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.
I highly recommend watching our video series on competitor backlink analysis and link building here:
We also have another playlist on more “advanced” link building.
There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.
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