I explain how Amazon’s PPC algorithm works and how to understand the PPC reports. I’ll show you how to analyze the PPC report data so that you can make educated guesses on how to improve your PPC results from impressions, click through rate and conversions for your Amazon FBA private label products.
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Brax Live Cast episode 02, Samer Brax talks with Destaney Wishon about PPC advertising & about how she co-founded Better AMS & learned to how to manage clients doing over $49M in revenue selling on Amazon. She shares the most important parts of conducting Amazon PPC, launching & optimizing campaign & how to scale your business. Enjoy!
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★Time Stamps★
10:07 – First Foundational Campaign for Starting Amazon PPC
23:38 – How to Manage Your PPC Budgets Strategically
30:57 – What is Considered Enough PPC Data
32:05 – $49,000,000.00 Ad revenue & How to get profitable ACOS
50:50 – You Should Never Negative Relevant Keywords
55:15 – Why You Should Target Frequently Bought Together Products
1:18:00 – Biggest Mistakes Amazon Sellers Make with Amazon PPC
1:29:44 – How to Scale Your Business with Intelligent PPC
1:31:50 – Destaney Shares Her Biggest Clients She Works With
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My 7 Favorite Free SEO Tools to Get Page #1 Rankings on Google | SEO takes too much time to do it manually, and if you unautomate a big chunk of your SEO work, you don’t need to break the bank to do it. Over the last sixteen years of being a SEO, I figured out the right tools to use to help you rank number one on Google. Today, I’m going to share my seven favorite free SEO tools that’ll help you get on page one of Google.
Now, before I dive into the tools, I’m going to break down them into three main categories. They’re going to be keyword research, then I’m going to go into link building, and then technical SEO.
So the tools will fit into one of those three categories. So let’s first start with keyword research.
The first tool I have for you is FAQ Fox. Most people think only as keywords instead of thinking of problem.
When someone’s looking for a new phone, chances are they’re not satisfied with their old phone. When someone’s looking up a math equation, chances are they don’t know the solution, hence, they’re looking it up.
FAQ Fox finds you questions that people want to be answered based on specific site that you want information from.
The second tool that I have for you is Ubersuggest Keyword Ideas. Ubersuggest has recently expanded its database from being a simple keyword tool where it has just basic terms, seed terms like marketing, to now over 1.2 million suggestions per keyword.
My favorite feature within the Keyword Ideas Report is the Comparisons Report, and the reason being is it’ll give you all the keywords that are comparison-based.
Typically, when someone’s searching for comparison-based keywords such as “Mailchimp versus ConvertKit,” they’ve already determined that they’re going to make a purchase.
The question is, what solution are they going to make?
Now, with Ubersuggest, it also shows you the search volume, the paid difficulty, the organic difficulty, and it even shows you all the other sites that are ranking, as well as how many backlinks they have, as well as social shares.
The second category of tools I have for you are related to link building. One of my favorite tools out there is a MozBar.
So the more authority that these sites have, and the more relevant they are, and when they link to you, it’s going to do way better than, let’s say, if Joe the Plumber linked to you.
See, with the MozBar, whenever you visit any website, it’ll tell you their domain authority and their page authority. It’s great to know which sites you should be focusing on when it comes to your link building versus which sites you need to ignore because it’s just not worth the time and effort.
The next tool I have for you is Backlinks by Ubersuggest. It’s another great tool!
All you have to do is go to Ubersuggest, type in a URL, click on the Backlinks button in the left navigation. When you do that, you’ll see the Backlinks Report. It’ll tell you the domain score of the site. It’ll tell you the authority of all the URLs linking to that site. It’ll even tell you the anchor text, the link growth over time, how many new links are getting over each and every single day, and how many links are losing each and every single day.
You’ll even see anchor text. You’ll even see things like how many no follow links a website has versus do follow, when these links first came to that site, when they link out. You’ll see when the link is also lost, the exact date.
Now, what I mainly use the Ubersuggest Backlinks Report for is typing in my competitor URLs, seeing what pages on their site are popular, what’s getting the most links, and I typically start from there.
The third category of tools I have for you are related to technical SEO. So let’s start with the Panguin Tool.
The next tool I have for you is Structured Data Markup Helper.
Look, if you want to maximize your voice traffics, over 50% of the searches now are voice-based, this will help. If you want things like rich snippets,if you want those star ratings, you need Structure Markup.
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Email Marketing Kya Hai? Email Marketing ke Kithne Tarike hai? Jaaniye aur seekhiye is video lesson mai. Learn the basics of Email Marketing in this video lesson. Do’t forget to subscribe to my YouTube channel: http://youtube.com/soravjain
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One day, Beck received a message from her friend about someone she should add on social media. Beck didn’t know the person, but her friend told her that if she connected with him, he would give her free money online. Beck decided to go for it – the idea of free money got her really excited.
When she added the man, he started messaging her and offering her money right away. He promised to treat her right, but then he started asking her weird questions. He asked her for her shoe size, height, age – lots of personal details about Beck. Beck responded, but she gave him fake information. Then, the man asked Beck for inappropriate pictures she wasn’t comfortable with.
When she denied his request, he responded by saying that he would still give her the money if she sent his profile to 5 of her friends that were girls – they HAD to be girls. The promise of free money was too hard for her to pass up, so she sent his information to some friends. Some of her friends thought it was sketchy and didn’t add him, but some of them did.
When it was time for Beck to get the money he promised her, he asked her for her address. Then, at that moment, Beck made a big mistake – she sent him her REAL address. Beck’s friends freaked out and started telling him that her address was fake, which made him extremely angry. He started sending Beck scary, threatening messages. At that point, Beck realized she made a huge mistake.
Beck decided to show her school officer the messages and screen shots, and Beck’s school decided to call the police. Beck was even more upset when the police told her that the man she was talking to was likely a criminal, and the whole situation was really scary for her. She regretted giving out any personal information, and the entire experience taught her what it means to stay safe online.
When she looks back now, she can say to herself, “A stranger offered me money on social media – and it taught me an important lesson.”
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