Amazon PPC Masterclass: My Amazon PPC Strategy for 2023 – How to Create and Optimize Amazon PPC Ads

Amazon PPC can be a super overwhelming topic. So much info., and different types of campaigns, what to set for your budgets and bids, what keywords to target, Etc. Plus, there’s so many different PPC strategies out there! Where do you even start?! (Here). This video will be a COMPLETE Amazon PPC tutorial and ultimate guide. I’ll walk you through everything you need to know about PPC: From what PPC even is, the different types of PPC campaigns, what campaigns to set up for a new product launch, and how to go in after 1-2 weeks and analyze the numbers & data and optimize your ppc campaigns.

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💭 OF THE DAY: “The most valuable thing you can make is a mistake- you can’t learn anything from being perfect.”
– Adam Osborne

Video Chapters:
0:00 Start
0:30 Intro
1:50 Overview of Amazon PPC
2:15 PPC Ads Placements (where your product will show up)
3:00 Top of First Page vs. Product Pages
4:00 PPC Campaigns for a New Product Launch
5:20 When Do I Start Running PPC? (Day 1 vs. Get Reviews First)
6:15 Budgets
8:00 How to Set up Automatic Campaigns
8:50 Targeting Groups
9:15 What Bids do I set?
9:40 “Negative Keywords” or ASINS
10:00 What Bidding Strategy
11:23 USE PLACEMENTS!! (Especially for Launch)
12:50 Campaign Name, Dates, and Daily Budget
13:19 Automatic ‘Close’ Match, ‘Loose’ Match, ‘Subs’, and ‘Comps’
14:00 Difference Between Keyword Searches vs. Product Pages
17:00 Keyword – How to Get Your Main Keywords
18:15 Manual Keyword Targeting Campaigns
18:25 Manual Broad & Phrase Campaigns
19:00 (10) Keywords Max per Campaign, (Separated by Search Volumes)
19:50 Entering Broad and Phrase Keywords into Campaign
20:30 Bidding Strategy, Bids, Daily Budget, and Dates
23:00 Recap of All PPC Campaigns for Launch
23:30 Manual Product Targeting (ASINS)
24:55 Manual Category Targeting
25:22 How to Optimize an Auto Campaign
27:00 Analyzing Search Terms, Keywords, and ASINS
27:30 Negative Targeting (Cut off search terms wasting money)
28:00 Search terms, Keywords and ASINS that brought Sales in Auto
28:40 Optimizing a Manual Campaign
29:00 *Impressions, Clicks, CTR, Spend, Sales, and ROAS & ACOS
30:07 Wrapping up

3 Reasons Why Your PPC Campaigns are Failing on Amazon FBA

I explain how Amazon’s PPC algorithm works and how to understand the PPC reports. I’ll show you how to analyze the PPC report data so that you can make educated guesses on how to improve your PPC results from impressions, click through rate and conversions for your Amazon FBA private label products.

Secret Hack to Get Massive Reviews Using Insert Cards

How to Create an Optimized Listing

How to Get Reviews

Best PPC Strategy in 2019

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📚 MY AMAZON KNOWLEDGE BASE
FREE Amazon Beginner Mastery Facebook Group: https://go.crescentkao.com/abmfacebookgroup
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DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!

#AmazonFBA #PPC #Optimize

How to Optimize Your Amazon PPC Campaigns and Make Them Profitable in 2018

In this video, I’ll explain what the Amazon PPC system is and describe how the algorithm works. I’ll show you how to diagnose and analyze your Amazon pay per click (PPC) campaigns so that they become profitable. I’ll show you the proper methods and techniques to research keywords and create automatic and manual PPC campaigns.

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👨🏻‍🎓LEARN FROM ME | 1-ON-1 HELP
My #1 Amazon FBA Course: https://go.crescentkao.com/fbacourse
Book a Consult with Me: https://go.crescentkao.com/consulting
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🔧 TOOLS I USE TO GROW MY BUSINESSES
Jungle Scout: https://go.crescentkao.com/junglescout (30% OFF Promo)
AMZScout Pro: https://go.crescentkao.com/amzscout ($20 OFF Promo)
Viral Launch: https://go.crescentkao.com/virallaunch (40% OFF Promo)
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📚 MY AMAZON KNOWLEDGE BASE
FREE Amazon Beginner Mastery Facebook Group: https://go.crescentkao.com/abmfacebookgroup
FREE Amazon Beginner Mastery Forums: https://go.crescentkao.com/forums
FREE How to Get Started Selling on Amazon e-Book: https://go.crescentkao.com/free-getting-started-guide
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👕 EAT. SLEEP. AMAZON. REPEAT. T-SHIRT
Buy here: https://go.crescentkao.com/merch

DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!

#AmazonFBA #PPC #Optimization

SEO Agency Philadelphia
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