На котором мы в деталях расскажем о работе PPC специалиста и покажем процесс настройки рекламных кампаний.
PPC специалист – востребованная и интересная профессия. Хороший РРСшник – на вес золота, ведь он:
✅ привлекает клиентов в бизнес, путем настройки рекламных кампаний в Google, Facebook, Instagram, YouTube.
✅ Оптимизирует рекламные кампании, чтобы
Спрос Большой, а хороших специалистов – мало. Прелесть профессии состоит в том, что вы можете работать на дому, удаленно или в офисе.
Если вы прокачаете свой навык привлечения клиентов с помощью платного трафика, то сможете открыть свой бизнес и начать привлекать клиентов самостоятельно.
PPC специалист, он же PPC manager расшифровывается как Pay Per Click специалист. То есть, специалист по оплате за клик, менеджер по оплате за клик.
Модель “Оплата за клик” применяется в различных видах платного продвижения в интернете. Будь-то контекстная реклама или реклама в социальных сетях в них применима оплата за клик, то есть, за переход по рекламному объявлению на ваш сайт.
В некоторых случаях, возможна оплата за показы (баннерная реклама, реклама на YouTube и различные виды рекламы в социальных сетях)
Что должен знать специалист по контекстной рекламе?
Хороший PPC специалист (специалист по контекстной рекламе) должен знать и уметь:
✅ определять ключевые запросы, по которым стоит продвигаться в контекстной рекламе (собирать семантическое ядро рекламных кампаний)
✅ собирать минус-слова
✅ понимать логику построения аккаунта и рекламных кампаний,
✅ знать, как группировать ключевые слова в группы объявлений
✅ писать продающие тексты объявлений
✅ уметь настраивать стратегии назначения ставок,
✅ уметь повышать качество объявлений, чтобы снизить затраты на рекламу
✅ уметь пользоваться аналитикой
✅ настраивать ремаркетинг
✅ знать, как рассчитывать рекламный бюджет и ROI (возврат инвестиций в рекламу)
✅ составлять отчетность
✅ понимать, что такое конверсионность сайта и как ее оптимизировать, чтобы не сливать рекламный бюджет в пустую.
Более детально рассмотрим на мастер-классе. Регистрируйтесь! Участие бесплатное
We’re here with the last episode of PPC Town Hall of the year! Following up with one of the most discussed things in PPC, this week’s expert panel will share their tips and best practices about doing PPC around data restrictions and control issues.
• Michelle Morgan, Clix Marketing
• Joe Martinez, Clix Marketing
• Patrick Gilbert, AdVenture Media Group
Agenda:
• Discussing omni-channel strategies
• Targeting in a post-cookie world
• Automation for audiences, bidding & omnichannel budget allocation
• Tracking and updating campaigns to leverage machine learning
• Discussing Patrick’s new book – Join or Die: Digital Advertising in the Age of Automation
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DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows me to continue to make videos like this. Thank you for your support!
Join The PPC Accelerator™ for over 80+ video lessons + 2 free courses (Google Tag Manager and Excel Spreadsheets for PPC reporting) + Unlimited access to ask me anything, anytime! 👇
You’ve definitely seen the ads for some of these tools before, but you might be asking yourself a couple of questions
1 – What is click fraud and do I need click fraud prevention?
2 – If I need protection, which tool is right for me?
I answered the question of click fraud in a previous video, so if you haven’t watched that, I have linked it here
But for those of you that have, which click fraud prevention service is the best for your business ClickCease, ClickGUARD or PPC Protect.
In this video I am going to review ClickCease, ClickGUARD and PPC Protect and tell you which one I think is right for your business.
The rating criteria for this video are
UX/UI of dashboard
Pricing
Availability of Data and Optimization
I’ve also timestamped this video so you can see the separate reviews of each product in the description below along with my summary at the end.
I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
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In this video, I’ll go over simple Amazon PPC strategies that will help you optimize your Amazon advertising campaigns on a low budget. If you’re a beginner selling on Amazon FBA this is a great starting resource for you to make more sales.
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If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
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The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
This Amazon PPC Tutorial is a tribute to Nabeel Sabir. Who is assisting people day & night so that they can get success in their Amazon FBA Private Label business. 🙏 Jazaka Állah our Amazon PPC Hero ❤️
✅ 02:36 Mindset Required for Amazon PPC
✅ 04:21 What does it mean by Retail Ready Listing?
✅ 05:41 Amazon Advertising Spots on Amazon.com
✅ 14:33 Amazon PPC Ads on Mobile Devices
✅ 15:40 Amazon Advertising Interface Details
✅ 15:50 Types of Amazon Sponsored Campaigns
✅ 17:14 Portfolio Explained
✅ 17:41 Keyword & Product Targeting
✅ 19:00 Bidding Strategies
✅ 21:38 Automatic Amazon PPC Campaigns
✅ 22:35 Top of Search Placement Bid Adjustment
✅ 22:50 Keyword & Product based Targeting Groups (Close/Loose Matches and Substitutes & Complements)
✅ 22:50 Close, Loose, Substitutes & Complements Targeting/Matches
✅ 25:34 Manual Campaigns – Keyword & Product Targeting Campaigns
✅ 27:45 Demonstration of Automatic & Manual Campaigns
✅ 35:35 Amazon Sponsored Brand Campaigns
✅ 38:08 Demonstration of Product Collection, Store Spotlight & Video
✅ 43:56 Amazon Sponsored Display
✅ 45:30 Demonstration of Amazon Sponsored Display
✅ 46:36 Bulk Operations
✅ 47:15 Budget at Account & Campaign Levels
✅ 48:00 Amazon PPC Reporting
✅ 56:43 Demo of Search Terms, Placement and other Reporting
Google Slides: https://docs.google.com/presentation/d/1blAs0oW18CLaW66hcwldT-Q2aSH1RTX34fChmkZhYKQ/edit?usp=sharing
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Google wants you to use broad match keywords 🤨
I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
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ABOUT THIS VIDEO:
There’s a lot of complexity and confusion surrounding Amazon PPC.
Most sellers focus mostly on what campaigns to launch…
But the area I notice them missing out on is campaign optimization.
In other words, what to do once a campaign is up and running?
Most sellers do an occasional check-in to optimize performance.
But the environment is never static and optimal PPC performance depends on frequent and consistent optimization…
And it’s one thing to manage all this work for a handful of products — it’s another thing entirely to manage it for 10+ SKU’s.
The complexity and amount of data points will make your head spin… and without the right kind of system it’s actually impossible to manage properly.
In this video I break campaign optimization down into the simplest possible terms, to get you totally clear on the key things that matter.
This is the first step. And you can manage these key things quite easily if you’re just starting out with a couple of SKU’s.
But if you’re an established seller with a larger business, I also discuss the complexity factor that comes with scale…
…and what it takes to do campaign management properly at scale, so you can get fantastic results across all SKU’s — even with 10,000+ data points to manage.
This information is literally saving many of my client’s $1,000´s in wasted ad spend each month (which software and agencies weren’t able to remove) — and it can do the same for you too.
HERE’S WHAT WE COVER:
– How to analyze your products and set targets to ensure campaigns are optimized for the greater good on Amazon (meaning total profit from paid + organic sales)
– What to do when a keyword / ASIN is not generating any sales?
– What to do when a keyword / ASIN is generating sales at a high ACoS?
– Why turning campaign optimization into a consistent weekly workflow is more important than anything else
– Why you must have the right type of system to optimize PPC at scale and how to acquire it
Check out the video and let me know what you think in the comments below?
Here’s the link to the full blog post which includes an mp3 and a transcript: https://intoprofits.com/channel/ppc-optimization
Wishing you success!
Daniel Audunsson & the team at IntoProfits.com.
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IN THIS VIDEO WE DISCUSS:
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