Internet Marketers
Our retention team runs all new clients through an extensive audit to understand what’s working and where opportunities exist to improve their ecommerce email marketing and SMS strategy.
We’ll cover every step to guide you through your own program for new opportunities. Download the audit for yourself here: https://commonthreadco.com/blogs/coachs-corner/email-marketing-for-ecommerce-guide?utm_source=youtube&utm_medium=ctcsocial
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Social media has become such a pervasive part of our lives, we’re often not even aware of the ways it pushes us to spend more money.
Two Cents was created by Katie Graham, Andrew Matthews, Philip Olson CFP® and Julia Lorenz-Olson and is brought to you by PBS Digital Studios. We love dropping some knowledge on all things personal finance and helping you make better money decisions.
sources:
https://www.aarp.org/money/budgeting-saving/info-2014/spending-money-on-social-media.html
https://www.aarp.org/money/budgeting-saving/info-12-2013/saving-money-with-social-media.html
https://www.researchgate.net/publication/256035785_Are_Close_Friends_the_Enemy_Online_Social_Networks_Self-Esteem_and_Self-Control
https://www8.gsb.columbia.edu/newsroom/newsn/2243/social-networks-may-inflate-selfesteem-reduce-selfcontrol
https://www.newsy.com/stories/social-media-is-influencing-millennial-spending-habits/
https://www.cnbc.com/2018/03/15/social-media-may-make-you-overspend-and-its-not-just-because-of-ads.html
https://theconversation.com/sharing-your-shopping-on-social-media-can-damage-your-health-and-your-wallet-100591
https://www.collinscu.org/whats-new/blog-press/how-social-media-is-affecting-your-spending#:~:text=Social%20media%20has%20a%20powerful,if%20you%20are%20not%20careful.
https://www.financialaffairs.com.au/news-source/four-ways-social-media-affects-our-spending
https://www.entrepreneur.com/article/307747
https://www.adweek.com/digital/fullscreens-research-finds-gen-z-enjoys-branded-content-more-than-Millennials/
https://www.mentalfloss.com/article/63855/why-saturday-morning-cartoons-announced-theyd-be-back-after-these-messages
https://www.cosmopolitan.com/uk/reports/a23577731/influencer-rules-instagram-asa/#:~:text=What%20influencers%20have%20to%20say,can%20be%20in%20hashtag%20form.
https://prosandcontent.knotch.com/posts/native-advertising-vs-branded-content#:~:text=The%20overarching%20difference%20between%20native,on%20storytelling%20and%20brand%20building.
https://www.npr.org/2019/11/05/776488326/ftc-issues-rules-for-disclosure-of-ads-by-social-media-influencers
Two Cents is hosted by Philip Olson, CFP® and Julia Lorenz-Olson, AFC®
Directors: Katie Graham & Andrew Matthews
Written by: Andrew Matthews
Executive Producer: Amanda Fox
Produced by: Katie Graham
Edited & Animated by: Dano Johnson
Images by: Shutterstock
Music by: APM
Here i am explaining about pay per click advertising and marketing. How you can start marketing with a very low budget and grow your business like a pro. Watch the video to know more.
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We tweet, we like, and we share— but what are the consequences of our growing dependence on social media? As digital platforms increasingly become a lifeline to stay connected, Silicon Valley insiders reveal how social media is reprogramming civilization by exposing what’s hiding on the other side of your screen.
https://Netflix.com/thesocialdilemma
ABOUT THE SOCIAL DILEMMA
The world has long recognized the positive applications of social media, from its role in empowering protesters to speak out against oppression during the Arab Spring uprisings almost a decade ago, to serving an instrumental role in fighting for equity and justice today. And in 2020, during an astonishing global pandemic, social media has become our lifeline to stay in touch with loved ones, as well as proving to be an asset for mobilizing civil rights protests. However, the system that connects us also invisibly controls us. The collective lack of understanding about how these platforms actually operate has led to hidden and often harmful consequences to society—consequences that are becoming more and more evident over time, and consequences that, the subjects in The Social Dilemma suggest, are an existential threat to humanity.
The Social Dilemma is a powerful exploration of the disproportionate impact that a relatively small number of engineers in Silicon Valley have over the way we think, act, and live our lives. The film deftly tackles an underlying cause of our viral conspiracy theories, teenage mental health issues, rampant misinformation and political polarization, and makes these issues visceral, understandable, and urgent. Through a unique combination of documentary investigation and entertaining narrative drama, award-winning filmmakers Jeff Orlowski (Chasing Ice, Chasing Coral) and Larissa Rhodes (Chasing Coral) have once again exposed the invisible in a manner that is both enlightening and harrowing as they disrupt the disrupters by unveiling the hidden machinations behind everyone’s favorite social media and search platforms.
The film features compelling interviews with high-profile tech whistleblowers and innovation leaders including Tristan Harris of the Center for Humane Technology; the co-inventor of the Facebook “Like” button, Justin Rosenstein; Tim Kendall, former President of Pinterest and former Director of Monetization at Facebook; Cathy O’Neil, author of Weapons of Math Destruction; Rashida Richardson, Director of Policy at the AI Now Institute, and many others. Demonstrating how social media affects consumers on a personal level, these fascinating insider insights are seamlessly woven into a captivating narrative, including Vincent Kartheiser (Mad Men), that illuminates the very real consequences these seemingly innocent technologies can have on our everyday lives.
SUBSCRIBE: http://bit.ly/29qBUt7
About Netflix:
Netflix is the world’s leading streaming entertainment service with 193 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
The Social Dilemma | Official Trailer | Netflix
https://youtube.com/Netflix
Our LinkedIn Ads tutorial is perfect for beginners and we go over every different type of LinkedIn PPC Advertising option. LinkedIn ads can be a great option depending on your business and you have several different options. Our LinkedIn Advertising tutorial was created in 2017 and should be relevant into 2018.
Best Practices: Our 2 major best practices are to track your campaigns into Google Analytics and create multiple ads for every campaign. It is vital to test and optimize your campaigns so you can drive conversions and drive sales.
LinkedIn Advertising Article on Surfside PPC: https://surfsideppc.com/linkedin-advertising-tutorial-create-linkedin-ads/
First, we go over LinkedIn Sponsored Content Ads, which are a native advertising ad format that go in the LinkedIn Newsfeed. You can show your ad across devices and reach plenty of audiences. You can choose from custom audiences, retargeting, member groups, job titles, company, company titles, gender, location, interests, and more. There are plenty of ways to narrow your audience.
One of the best things about LinkedIn Sponsored Content Ads is that you can drive leads right through your feed. There are LinkedIn Lead Gen Forms that can convert people on mobile easily. You can drive leads for your business, for your event, or for your conference.
Attract new followers and start building your LinkedIn profile audience by running Pay-Per-Click Advertising. Your ad can go on desktop, tablet, and mobile devices, and you can easily set your budget as well as cost-per-click constraints.
Second, we go over Text Ads, which are LinkedIn Ads that run on the right hand side of Desktop devices. You will usually see about three ads listed together with a small icon, a headline, and a short description. You can advertise your product or service by utilizing these right hand column ads on LinkedIn. You have the same targeting options as sponsored content but these ads only run on desktop devices.
Third, we go over LinkedIn Sponsored InMail Ads, which are ads that allow you to send personalized messages to prospects using LinkedIn Messenger. You can send these on mobile, tablet, or desktop devices and the design is completely responsive. LinkedIn recommends using Sponsored InMail Ads to boost registrations to webinars, events, and conferences. In addition, you can drive conversions for your products or services for your business. Lastly, you can promote downloads of content like eBooks, white papers, videos, infographics, images, and more.
Learn More Here: https://business.linkedin.com/marketing-solutions/ads
Learn how to create your strategy and budget accordingly.
Watch the full course for free: https://bit.ly/3gyzJpa
0:11 Platforms like Google AdWords and Facebook have made it so that anyone can use them
0:53 PPC strategy
1:37 Establish milestones along the way
1:48 You need a strategy
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You might find it useful:
Conduct your bird’s-eye research of any website with the help of the Domain Overview report:
➠ https://bit.ly/3gyJeEy
Learn how to use SEMrush PPC tools in our free course:
➠ https://bit.ly/3ce2h3F
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Launching a campaign is easy. However, just because you do it, doesn’t mean it works. You need strategy. Platforms such as Google Ads and Facebook have made it so that anyone can use them. An Ads account can be created in a few clicks and launched by following their step by step process. This process, incidentally, includes entering your billing details. Before you know it you’re paying for clicks to your website.
Facebook makes it even easier by prompting you to turn your Facebook posts into ads. Great example of what a very important part of the strategy – the call to action: “Boost this Post”.
By following these steps, you will successfully launch a campaign, but your campaign may or may not be successful. You will spend money on clicks, but most likely you will not earn more from those clicks than they cost you.
What you need is an effective PPC strategy.
You need a strategy behind the way you use the tools, messages, and images, the PPC platform provides. All of this serves to have your ads seen by qualified internet users, users that have, or could have intent to buy. You need a well planned strategy behind both the ads themselves, and the steps the users take on your website in order to convert.
The bottom line is that you need to have a strategy on how you reach a portion of those billion users on the internet and lead them on a journey from point “a” to point “b”, from the click to the sale.
Most users embarking on this journey, by clicking, on your ads will not finish it. You need to establish milestones along the way to help optimize your traffic as well as to optimize the path you take users on to becoming your paying customers. For that, you need a strategy behind how you track and measure the progress of users along the journey.
Before we dive into actual PPC advertising, showing your ads and getting users to begin their journey, you need to plan the route they take to its end, to the sale. Think of it like really good Google Maps instructions. If not, they could get lost along the way and go from being a potential sale to one of those billion internet users out there that will never buy your product or service.
#PPC #PPCcourse #PPCstrategy #PayPerClick #SEMrush #SEMrushAcademy
Sell more with advanced email marketing tactics.
Visit our website at www.amplomedia.com to contact us and find out more about what we can do for YOUR message! We specialize in using motion graphics and animation for your marketing and communication needs.
You’re spending money on Facebook ads, Bing Ads Google AdWords. How do you know if you’re generating ROI on your PPC ads? Subscribe here to learn more of my secret PPC tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel
Find me on Facebook: https://www.facebook.com/neilkpatel/
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Hey everyone, I’m Neil Patel, and today I’m going to share with you on how you should measure the ROI of your paid advertising campaigns.
Sure, Facebook and Google they try to tell you the ROI that you’re getting, but you know what? They are wrong.
The numbers you’re getting from your Facebook and AdWords usually accounts always show more conversions than you’re getting. Just check out your products, your e-commerce store, your lead generation. Whatever you’re trying to get, your leads, I bet you AdWords, Facebook and even Google Analytics show you more conversions than what you’re getting.
You need to be looking in your database.
Now, in general, the numbers are off not just for you, not just for me, but for almost everyone. S
O, what do companies do? Well, they double check their metrics.
They know that if their Facebook metrics say that there are two conversions, they know, let’s say, if the rule of thumb is by half, because that’s what your database is showing, then when Facebook is showing you had 1,000 sales today, then you really only got 500 and that’s okay.
You just need to know how to optimize your spend based on your true conversions.
You have to check your database for the real sales and lead numbers. It’s that simple. There’s no quick, easy solution being like oh if you use this software, it fixes it, or if you do this, it fixes it.
Everyone says hey, try out this solution, or this company but the real true way that I’ve noticed is I look at my database and my bank account. When I can see numbers coming in, that’s how I know I’ve generated sales. I don’t care to see what a number in a software solution shows me that’s off. I want to see the real dollars.
Discover how to use the Google AdWords Keyword Planner to do Pay-Per-Click (PPC) Advertising Keyword Research. The Keyword Planner is an amazing free keyword research tool because you can learn about ad group suggestions, keyword volume, advertising competition, and suggested bids. All you need to do is enter 1 keyword into the Google AdWords Keyword Planner and you can find thousands of keywords.
Google Keyword Planner Surfside PPC Article: https://surfsideppc.com/google-keyword-planner/
It is difficult to set-up your Google AdWords search network campaigns without doing keyword research. One of the most important parts to setting up an optimal AdWords PPC advertising campaign is to find the correct keywords for your campaign. By using the suggested bids and tracking your PPC advertising campaigns into Google Analytics, you can drive conversions and sales.
You can also use this keyword research for Bing Ads campaigns as well. Once you build your campaign and complete it in Google AdWords, you can export it and import it directly into Microsoft Bing Ads. Since Bing and Google are so similar, the most popular keywords tend to be the same. The only difference is Bing has less volume and generally has less competition as well, which leads to slightly lower costs.
Keyword research is also vital for search engine optimization purposes. SEO is a great way to drive organic website traffic and continue to drive sales to your website over time. If you don’t know the most important keywords within your niche, you won’t rank for them on search engines. In addition, you won’t know what to bid on for PPC Advertising.
In conclusion, the keywords research video can help you find all sorts of keywords for services like Pinterest ads, Google AdWords, Bing Ads, YouTube Ads, Twitter Ads, and more advertising services. If you can find the top 20-30 keywords that drive optimal website traffic, you will be able to make money online. Whether you own a small business website, a large corporate website, or you do affiliate marketing, this video will be helpful for you. In 2017, the keyword research tips and strategies above are all you need.
What is the value of a keyword? Is a keyword profitable? These are questions you may have but you will have to collect data in Google Analytics in order to answer them properly.
Aren’t you ready to get started with your PPC advertising? Let us know. Follow the link below to start getting more leads.
*Transcript*
Hi, I’m Tyler your PPC Specialist here at NMG.
Over the past year, we’ve seen a 33% increase in revenue for each of our clients within the first month of running their Google ads, also known as PPC advertising.
Now I want to help you achieve the same results.
You may know that SEO is a great way to organically rank higher on search engines, but we all know that it can take time…In fact, it can take anywhere from 3 months to a year!
SEO is important, but if you want to see immediate results, then pay-per-click advertising is what you’re going to need.
If you’re not spending money on Google yet, or you’re just not quite seeing the results you want, then you’re missing out on a huge marketing advantage.
Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact.
PPC advertising often has a higher conversion rate that drives immediate results to your business. In fact, PPC stands for “Pay-per-click,” which means, you’re only paying for your ad whenever someone actually clicks on your ad.
Here at Now Media, we dedicate our efforts to analyzing and monitoring your Google account so we can ensure your PPC strategy is delivering you the right traffic and high-quality leads that will help your business grow.
Here’s what you can expect when we work on your PPC campaign. My team and I will: Properly Manage Your Account, Closely Monitor Your Budget, Only Reach Your Target Audience, Create Customized Landing Pages That Are Proven to Convert, Ensure You’re at the top of Your Competition, and most importantly, Offer Trustworthy & Consistent Client Services
Want to get started with Google ads or have questions about PPC? Get in touch me and my team or check out the link below to learn more.
