amazon advertising

Top strategies to scale your Amazon ppc campaigns – Sebastian Eduard – EP 276

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Top strategies to scale your Amazon ppc campaigns

Explore what we do here at Ecomcy by visiting https://www.ecomcy.com/

Welcome to the eCommerce Lab Podcast! In this episode, we’re joined by Sebastian Eduard, Co-founder and CEO of Insiders, to share his expertise on the top strategies to scale your Amazon PPC campaigns.

Learn how to optimize your ad campaigns, identify growth opportunities, and apply advanced tactics to increase product visibility and maximize ROI.

If you’re looking to take your Amazon sales to the next level, this video will give you the key tools to do so. Don’t miss this opportunity to learn from a true expert in the PPC industry! 🚀

Subscribe to a YouTube channel Our Ecomcy: https://www.youtube.com/@EcomcyTV

About Insiders: https://www.insiders.agency/

More video: https://www.youtube.com/watch?v=SWyEkWMFJy8

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#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

PPC mistakes costing you sales? Proven strategies to improve ACoS? Real examples to up your ad game?

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Kevin Sanderson will be live tomorrow at 12 PM EST to share exactly how to:

– Spot and fix common PPC mistakes.
– Cut ad waste and boost conversions.
– Use real-life strategies to stay ahead.

What’s your biggest PPC question? Join the discussion and get it answered!

Shift from Amazon PPC to Organic Sales with Pat from AsteroidX Amazon FBA Tips

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In this video, Pat from AsteroidX Amazon PPC Management explains how new Amazon FBA products initially rely heavily on PPC advertising—up to 60-80% of total sales. Learn how over 9-18 months, as your SKU gains traction, you can shift to achieving 60-80% of total sales organically. Discover effective strategies to transition from paid ads to organic sales and maximize your Amazon FBA success.

Unlocking Amazon’s PPC Potential

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Schedule a free 1-1 strategy session with me to see how I can help you grow your Amazon business:
https://calendly.com/sellermetrics/discovery-call-web-yto?utm_source=YouTube&utm_content=shorts

Stop Wasting Time on PPC: How Automation Transformed My Amazon Business #amazonfba #business #sales

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🔴 Get our Free 8-Week Amazon PPC Masterclass (better than any paid Amazon Ads course): http://profitablepineapple.com/

Managing over a million dollars in Amazon PPC monthly, I learned that automation is the key to scaling without burning out. By automating routine tasks like bid adjustments, keyword management, and budget tracking, I’ve freed up my time to focus on larger strategic goals and growing the business. If you want to know how automation can transform your Amazon PPC strategy, check out my free Amazon PPC masterclass in my profile.

How PPC Automation Took My Supplement Business to $500K/Month #onlinebusiness #amazonfba #sales

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🔴 Get our Free 8-Week Amazon PPC Masterclass (better than any paid Amazon Ads course): http://profitablepineapple.com/

Automating our PPC campaigns was a game changer that took our supplement business to $500,000 per month. By eliminating the manual tasks like bid management and budget adjustments, we freed up time and increased profitability. Automation allowed us to reinvest profits into marketing and scale efficiently, ultimately leading to a multi-million dollar exit. Want to streamline your PPC efforts and scale your business like we did? Check out my free Amazon PPC Masterclass in my profile for more strategies. Share this video if you found it helpful!

How to Troubleshoot Amazon PPC Ads by Breaking Down Funnel Steps

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In this video, Pat from AsteroidX Amazon PPC Management Software shares a simple method to troubleshoot your Amazon PPC ads. Learn how to break down the performance into key funnel steps such as cost per click (CPC), conversion rates, and more. By understanding each component, you can identify where your ads may be underperforming and make data-driven adjustments to improve your results.

Whether you’re dealing with high CPC, low conversions, or other ad performance issues, this breakdown approach can help you optimize your Amazon PPC campaigns for better success. For more tips and expert advice, subscribe to our channel and boost your Amazon business today!

Stop Losing Money on Amazon PPC – Real Solutions For Fixing Unprofitable Campaigns

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👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge

Is your Amazon PPC losing you more money every day you run it? In this session with Chris Rawlings, you will learn how to troubleshoot Amazon PPC that isn’t working and fix it. Chris will walk you through real accounts that had problems with profitability, and show exactly what he did to fix it.

If you’ve ever felt that your ACoS is too high, or that you are paying too much for your Amazon PPC, this session could completely change your business trajectory.
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🎬 Other related videos:

▶️ What to do when Amazon PPC performance drops: https://youtu.be/p1ZOXxYRhTU
▶️ Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql

👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:

➤ 00:00 Amazon PPC optimization
➤ 00:43 About Chris Rawlings
➤ 01:58 Fixing unprofitable Amazon PPC
➤ 04:19 Case study #1 – Kitchenware Moneypit
➤ 06:36 Problems and solutions
➤ 18:35 Case study #2 – Kids Utility Brand Standstill
➤ 25:24 Problems and solutions
➤ 35:36 Case study #3 – Supplements Brand Stagnation
➤ 37:59 Problems and solutions
➤ 41:41 Case study #4 – Language Learning Product Limbo
➤ 42:55 Problems and solutions
➤ 47:37 Case study #5 – Haircare Product Hiatus
➤ 49:05 Problems and solutions
➤ 51:05 Profitable PPC Challenge
➤ 55:16 Adjusting placements for defensive/offensive product targeting campaigns
➤ 57:45 How to come up with buyer intent categories?
➤ 59:32 How to effectively decrease ad spend on product pages placement?
➤ 1:00:43 Maximum recommended keywords for a PPC campaign
➤ 1:02:28 How to determine the optimal CPC for each bidding strategy?
➤ 1:06:05 Can you use Amazon direct link in Facebook ads?
➤ 1:07:19 Sponsored Display vs Sponsored Brand – best practices
➤ 1:09:38 Key points to consider when optimizing PPC campaigns
➤ 1:12:10 Spending on a keyword with high ad conversion but low SQP brand conversion rate
➤ 1:15:16 Does Sponsored Brand help with ranking?
➤ 1:17:25 Targeting older age demographic for a fashion type item
➤ 1:18:41 Managing bigger accounts with many SKUs
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🔶 About CHRIS RAWLINGS

Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.

With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.

👉 Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.

👉 Learn more about what we do: https://orangeklik.com/

#AmazonFBA #AmazonPPC #ChrisRawlings

Easy Amazon Ads PPC Campaign Strategy to Help Increase Sales (back to school)

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Today you will learn an EASY Amazon Ads PPC Campaign strategy to help increase sales during seasonal events like Back to School, Black Friday, and Cyber Monday. I will show you how to create a manual keyword targeting PPC campaign and how to leverage specific seasonal keywords from Amazon brand search analytics. ENJOY!

🎯 Learn More About Amazon Ads: https://advertising.amazon.com/solutions/products/sponsored-products?ref_=org_infl_Tik_na_us_trevin_vid_backtoschool__2024

📦 FREE $0 to $10k CASE STUDY: Find a winning product and avoid these 2 mistakes: https://fbachampion.com/?el=amzytf

#amazonads #amazonppc #amazonfba #backtoschool #ad

Liazon Marketing – Understanding PPC campaign types on Amazon

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Understanding the different PPC (Pay-Per-Click) campaign types on Amazon is essential for creating effective advertising strategies to promote your products and drive sales. Here are the main PPC campaign types available on Amazon:

### 1. Sponsored Products:

– **Description**: Sponsored Products ads are keyword-targeted ads that appear within Amazon search results and on product detail pages. They allow sellers to promote individual products to shoppers actively searching for similar products.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your products.
– **Automatic Targeting**: Amazon automatically targets your ads to relevant customer searches based on your product information.

### 2. Sponsored Brands (Formerly Headline Search Ads):

– **Description**: Sponsored Brands ads are keyword-targeted ads that appear at the top of search results and showcase your brand logo, a custom headline, and multiple products from your brand. They are designed to increase brand visibility and drive consideration.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.

### 3. Sponsored Display:

– **Description**: Sponsored Display ads allow advertisers to target shoppers both on and off Amazon. These ads can appear on Amazon product detail pages, customer review pages, and off-Amazon websites and apps.

– **Targeting Options**:
– **Audience Targeting**: Target ads based on audience segments such as interests, shopping behavior, and past interactions with your products.
– **Product Targeting**: Target ads based on specific products, categories, or brands.

### 4. Sponsored Brands Video:

– **Description**: Sponsored Brands Video ads are video ads that appear in search results and showcase your brand and products. They allow advertisers to engage shoppers with immersive video content.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.

### Key Considerations for PPC Campaigns:

– **Budget and Bidding**: Set a daily budget and select a bidding strategy (automatic or manual) based on your advertising goals and budget constraints.

– **Keywords**: Conduct keyword research to identify relevant keywords for your products and incorporate them into your campaigns for better targeting.

– **Ad Creatives**: Create compelling ad creatives, including titles, images, and ad copy, to attract shoppers’ attention and drive clicks.

– **Monitoring and Optimization**: Regularly monitor your campaign performance and adjust your bids, keywords, and ad creatives based on performance data to improve ROI and achieve your advertising objectives.

Understanding the different PPC campaign types and how to leverage them effectively can help you reach your target audience, increase visibility, and drive sales on Amazon.