Ready to take your Amazon campaigns to the next level?
Mark your calendars for an exclusive AMA session with Matthew Davis, where you’ll uncover the ultimate secrets to level up your Amazon campaigns.
Why should you be there?
โณ Gain top-notch strategies to turbocharge your Amazon campaigns
โณ Elevate your advertising game with expert insights
โณ Real-time Q&A with industry leaders for valuable insights
Don’t miss out on this golden opportunity! Save the date and join us for a truly insightful session!
See you at the crossroads of Amazon’s success!
#AmazonPPC #AmazonAds #amazonsellertips
Timestamps:
00:00 – Introduction
09:58 – Episode Start and Welcoming Viewers
10:28 – Discussing PPC Optimization and Testing Strategies
13:13 – Importance of Video Content in PPC and Organic Ranking Improvement
14:54 – Addressing High Bid Impact on Organic Sales
16:56 – Budget Allocation and Funding Inventory Questions
17:48 – Evaluating Ad Performance Based on Time of Day
20:13 – Exploring Display Ads and Impression Share
22:47 – Advice on First Delivery to FBA with Batteries
24:02 – Strategies for Using Sponsored Display Ads
26:14 – Starting Bids for Automatic and Manual Campaigns
29:21 – Negating Search Terms in Campaigns
31:17 – PPC Launch Strategy to Leverage the Honeymoon Period
33:04 – Campaign Structure for Variations in Color Schemes
46:15 – Examining Break-Even ACOS and Amazon Fees
49:35 – Understanding Macros in PPC and Bulk Updates
52:07 – Choosing Reports for Weekly PPC Optimization
55:18 – Differentiating Between Auto and Manual Campaigns
58:10 – Significance of Negative Keywords in Campaigns
1:01:15 – Strategies for Successful PPC Launch
1:03:02 – Campaign Structures for Color Variations of a Product
1:04:24 – Using Brand Analytics for PPC Strategy
1:06:05 – Dealing with Low Conversion and High Clicks in PPC
1:10:42 – Leveraging PPC Data for SEO and Vice Versa
1:12:50 – Understanding PPC Placement Data and Its Impact
1:14:15 – PPC for Products with Low Search Volume
1:15:17 – PPC Strategy for Hard-Selling Products
1:16:54 – Adjusting Bids for Effective PPC Management
1:18:21 – Analyzing Effective PPC Placement and Utilizing Amazon as a “Digital Shelf”
1:20:04 – Dealing with Singular vs. Plural Keywords in Auto Campaigns and Testing Negative Keywords
1:21:27 – Setting Up PPC Ads for Products Already Ranking on Page One
1:23:17 – Addressing the Issue of Rising TACoS in PPC Campaigns and Using Brand Analytics for Insights
1:24:06 – Integrating Brand Analytics with PPC Strategies and the Importance of Organic and Sponsored Search Synergy
1:24:47 – Understanding Category Campaigns and Targeting Other Brands
1:26:35 – Strategies for Advertising Products with Low Search Volume and High Clicks but Low Sales
1:29:17 – Evaluating PPC Strategies for Previously Best-Selling Products with Non-Optimized Images and Lower Prices
1:31:52 – Discussing the Effectiveness of Auto Campaigns Compared to Manual Campaigns
1:33:01 – Adjusting Bids in PPC Campaigns: Best Practices and Recommendations
1:34:20 – Whether to Exclude Keywords Targeted in Manual Campaigns from Auto Campaigns
1:35:10 – Closing Remarks and Additional Resources for Amazon PPC and Selling Strategies
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Timestamps:
0:00 – Introduction
0:14 – Explaining high exact match bids on Amazon PPC
0:31 – Picking a random product example
0:43 – Comparing broad match vs exact match bids
1:14 – Broad match bids are lower than exact match
1:41 – Overbidding on exact match keywords
1:57 – Opportunity to use more broad match bids
2:20 – Need to add negative keywords to broad/auto campaigns
2:39 – Most use exact match only for simplicity
3:19 – Example of using broad match for a seasonal product
4:30 – Speaker’s experience level with Amazon PPC
4:50 – Lifetime ad spend example
5:16 – Why speaker is sharing this information
5:53 – Mother’s Day campaign example with broad match
6:38 – Managing broad match with negative keywords over time
7:40 – Strategic use of broad match for rankings
8:10 – Recent ad spend data comparing broad & exact match
8:58 – 15% lower ACoS with broad match
9:30 – Process for choosing negative keywords
10:07 – Negating exact match keywords in broad campaigns
11:06 – Halloween campaign example with negatives
11:30 – Broad match statistical summary
12:14 – Calculating hypothetical savings from lower ACoS
12:56 – Process for maintaining/adding new negative keywords
13:49 – Value of optimizing with negative keywords
14:26 – Best practices for structuring campaigns
15:53 – Summary & impact of using more broad match
16:04 – Other PPC techniques to lower ACoS
Learn How To Sell on Amazon (2023 UPDATE): https://youtu.be/DJQS4k7tbhg
If youโre new to Amazon, youโll need help navigating your way around Seller Central so that you donโt make any major mistakes. Thatโs why we created this 6-step tutorial series walking you through how to get started selling on Amazon in 2023.
In this video, weโll show you how to create PPC Sponsored Products advertising campaigns in your Amazon Seller Central account, and how to avoid the common mistakes most beginners make. Remember to subscribe to the channel and bookmark this video so you can always come back and jump right into the section you need with the timestamps below:
0:00 How to Create Advertising Campaigns in Seller Central
0:43 How to Create Sponsored Product PPC Campaigns
1:40 Automatic vs Manual Amazon Campaigns
2:47 Explaining Amazon Dynamic Campaign Bidding Strategies
4:44 Setting Default Bids on Automatic Campaigns
5:50 Explaining Negative Keyword Targeting
6:20 How to Create Manual Sponsored Product Campaigns
7:21 Exact vs Phrase vs Broad Match Keywords
9:06 How to Adjust Keyword Bids in Bulk
9:54 NEXT STEP: How to Create Coupons, Deals, and Promotions!
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Get a 10% discount on the full Amazon Advertising Academy using code ‘YT10’: https://course.incrementumdigital.com/
Incrementum Digital’s Amazon Advertising Academy Course is finally out! To celebrate the release we have shared the first module of the full course for free. Mansour Norouzi and Liran Hirschkorn will be teaching you everything you need to know about Amazon advertising. Whether you want to launch PPC ads for your own Amazon store, or learn to work as a PPC manager at an agency, this video is perfect for you. The information here is from our Amazon Advertising Academy course that costs $2,000 dollars, and weโll be giving you this portion today for free! This video is designed to be a complete tutorial, walking you through the Amazon advertising dashboard and showing you everything you need to know. Weโll also do a step by step keyword research that you havenโt seen anywhere else, without using any paid tools, as well as an A-Z on how to create ppc campaigns with all ad types. Most tutorials out there are old, so this video today is fully up to date and will provide you with everything you need to build a strong PPC foundation.Enjoy!
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Incrementum Digital is the growth engine to your brand on Amazon. We drive better business outcomes for your Amazon brand with a proven approach to digital marketing, PPC management, creative services, and customer experience, powered by technology and the smartest marketing minds around the globe.
Partnering with our team is like growing an entire e-commerce business overnight. Focus on important areas of your organization by having a certified team of over 100 dedicated Amazon experts leveraging the best strategies, latest data, and technologies to surge your business to new heights.
๐ Brace Yourself for the Ultimate Amazon Ask Me Anything (AMA) Livestream Extravaganza, starring the dynamic duo of Marissa Linzey and Elizabeth Greene!
๐ฅ Ignite Your Amazon Campaigns and Catapult Your Advertising Prowess to New Heights! Look No Further! Prepare to Immerse Yourself in an Electrifying AMA Experience, featuring the Brilliant Mind, Elizabeth Greene, the Powerhouse behind junglr.
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Welcome to our tutorial on creating winning Amazon PPC campaigns! In this video, we’ll be discussing the best practices for optimizing your Amazon PPC campaigns and exploring real-life case studies to help you understand how to implement these practices in your own campaigns.
Whether you’re new to Amazon PPC advertising or looking to improve your existing campaigns, this tutorial is packed with valuable insights and actionable tips. We’ll cover everything from setting up your Amazon PPC campaign and using automatic and manual targeting, to optimizing your ad spend and analyzing your campaign performance.
Some of the specific topics we’ll be exploring include Amazon PPC tutorials, how to optimize your Amazon PPC campaigns, Amazon FBA, Amazon advertising, Amazon PPC campaign setup, and more. We’ll also be using a range of exact match keywords to ensure that our video is easily discoverable by those searching for Amazon PPC campaign information, including Amazon PPC, PPC Amazon, Amazon PPC campaign optimization, Amazon ads, and Amazon PPC automatic campaign.
So if you’re ready to take your Amazon PPC campaigns to the next level, be sure to watch this video and don’t forget to subscribe to our channel for more great content!
Boost Your Amazon Sales Today
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๐ Here are links to Previous Videos ๐
โ๏ธ Mistakes I made as an Amazon FBA Seller
โ๏ธ Why Have My Sales Dropped on Amazon in 2023?
โ๏ธ How To Create A+ Content On Amazon In 2023: Step by Step Guide
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Are you new to Amazon FBA or private label and finding Amazon advertising overwhelming? Don’t worry, we’ve got you covered! This Complete Beginners Guide to Amazon PPC is here to simplify everything for you and save you from having to figure everything out!
In this comprehensive video, we’ll walk you through the fundamentals of Amazon PPC advertising in a clear and easy-to-understand way. From understanding what Amazon Ads and sponsored ads are to how they appear on Amazon’s search page, we’ll cover it all.
Discover the benefits of using Amazon PPC for your business and understand why it’s essential for your success. We’ll provide valuable insights and tips to help you understand how to increase your brand visibility and skyrocket your sales on the world’s largest online marketplace.
Whether you’re just starting out or have some experience, this video is packed with practical information that will give you the confidence to navigate Amazon advertising effectively.
……………………………………………………………………………………………..
Video Timestamps
00:00 – Intro
1:26 – What is Amazon?
2:31 – The definition of Advertising
2:50 – What is Amazon PPC?
3:28 – What do Amazon Ads Look like?
6:17 – What is the Ultimate goal of running ads on Amazon?
6:27 – Why should we use Amazon Sponsored Ads?
8:31 – What’s the downside of not advertising your products on Amazon
10:48 – Can anyone run ads on Amazon?
11:30 – The Different advertising types you can create
12:47 – Where do Amazon ads appear?
13:54 – Outro
……………………………………………………………………………………………..
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Who is Adam Zulqarneyn?
Meet Adam Zulqarneyn, a remarkable individual who embarked on his Amazon journey at the age of 17 after making the bold decision to drop out of college. Starting with Amazon Wholesale and armed with an investment of ยฃ1,000, Adam experienced rapid growth, reaching an impressive monthly revenue of $200k.
With over 7 years of invaluable experience on Amazon, Adam has achieved remarkable milestones, having sold over $10 million worth of private label products on the platform.
His expertise extends beyond his own business ventures as he has exclusively managed numerous global brands on Amazon, investing millions of dollars in advertising campaigns and accumulating thousands of hours of hands-on experience.
Driven by a genuine passion to assist struggling Amazon sellers in scaling their businesses and reducing advertising costs, Adam founded ScaleItWithAds.com. With his proven strategies and expertise, he aims to empower sellers and help them achieve their goals.
Please comment below with any questions!
If you found value in the video, give it a like!
If you want to watch more videos with value like this, subscribe!
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#amazon #amazonppc #amazonadvertising #amazonads #amazonppctips #amazonseller #amazonfba #amazonfbatips #ppc #ppcadvertising #ecommerce #adamzulqarneyn
Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz
Part 2 of this video: https://youtu.be/jPD0gRQpm_4
In This weekโs tutorial, Lucas shows you how to rank #1 in a category with only 5 campaigns. This is your Amazon PPC expertsโ phase 1 approach to accumulating healthy growth with a product. The right five Campaigns can be enough to rank and test keywords based on research. Having more campaignโs than you need can hurt you in many different ways. You have to think small when you launch, then expand overtime.
Your Amazon PPC Expert shows you how to jump start your campaign management. Make sure you do your research behind launching these campaigns. Here are the campaigns you can start with. Name- SP-EX, SP-PH, SP-PAT, SBV-EX, and SBV-PH. Make sure you name them correctly because you always want to be organized with your PPC. Also, it makes your life easier moving through your research.
Researching your competitors can be a major component to launching because you have to give the customers what they are not getting from the other sellers on Amazon. Fill a void that the customers want. And one of the keys to moving past your competitor is a video ad that shows the customers exactly why your product is better than the competitors. Also, during this phase 1 process, your focus should be on conversion rate and nothing else. Conversion rate is the statistic that will show you how well you are ranking.
In conclusion, your Amazon PPC expert shows you step-by-step to dominate phase 1 launch of a product. Five campaigns can get you where you need to be if all the research is done correctly. You can see the data behind why Lucas simplifies a launch strategy.
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Content:
โ๏ธ – 0:16 โ Launching a Product with just 5 Campaigns
โ๏ธ – 0:52 โ Exact Match Campaign
โ๏ธ – 1:16 โ Phrase Match Campaign
โ๏ธ – 1:33 โ ASIN Targeting Campaign
โ๏ธ – 3:33 โ Video Campaigns
โ๏ธ – 6:01 โ Look at Orders and Clicks
๐ Reach out to us for a free PPC audit: info@nomadz.com
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About Nomadz:
Iโm Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. Iโm a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
