The complete beginner’s guide to Amazon PPC advertising. How to setup campaigns and optimize advertising campaigns and real life examples of successful ads.
My name is Michael Soltis and I own 2 private label brands (one launched in 2017, one in 2023). I’m a BJJ purple belt. I make these videos to educate, inspire, and promote my coaching business, Ecom Project Zero.
โบ Ecom Project Zero full course: https://www.ecomprojectzero.com/course
โบ [DISCOUNT] Here is the link to the Amazon seller software I highly recommend recommend, Jungle Scout: https://get.junglescout.com/MichaelSoltis
โบ My Instagram https://www.instagram.com/michael.soltiss
๐๐จ๐ฐ ๐ญ๐จ ๐๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐ ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ ๐๐ง๐ ๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ ๐๐๐๐
Most of the students face difficulties while structuring their PPC campaigns and even when they do, they are still unaware of how to control ACOS and optimize their campaigns. In this Video I will explain how you should structure your PPC campaigns and optimize later on
๐โ๐๐ ๐๐ ๐กโ๐ ๐ก๐๐๐กโ ๐๐๐๐ก ๐๐ ๐กโ๐ ๐ก๐๐๐๐๐ ๐๐ก๐ก๐๐ ๐ ๐๐๐๐๐ , ๐โ๐ ๐๐ข๐๐๐๐ ๐ ๐๐ ๐ก๐ ๐๐๐๐๐๐ ๐๐๐โ ๐๐๐ ๐๐ฃ๐๐๐ฆ ๐๐๐๐ ๐๐ ๐๐ ๐๐ข๐ ๐ธ๐๐๐๐๐๐๐ ๐ถ๐๐๐๐ข๐๐๐ก๐ฆ.
#amazonppc #ppc #tutorial #stepbystep
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In my previous video I went over how I spent $250,000 on Amazon FBA PPC and the top 5 things I learned from spending all that money. And in that video I mentioned if anyone was interested in my Amazon PPC strategy when it comes to launching products so here it is!
In this video I go over the two main strategies I use to launch any new product on Amazon FBA. Those two strategies include:
1. Automatic Campaigns
2. Manual Campaigns
I know, it seems very simple and boring but I promise you that within those two campaigns, I use strategies not taught by other Amazon FBA you-tubers. That is because I use 4 separate Automatic Campaigns and 4-12 different Manual Campaigns when I first launch.
So in this video I am going to teach you my exact strategies and how I optimize those campaigns once they have been running for 1-2 weeks.
This video is complete masterclass on Amazon PPC. We will help you go from beginner to expert with Amazon PPC in 2022. Here is a list of what you will learn!!
– What is Amazon PPC?
– How to I set up Amazon PPC?
– What is the difference between PPC Broad, Phrase and Exact Match Campaigns?
– How do I set up an Automatic Amazon PPC Campaign
– How do I set up negative match PPC campaigns
– How do I set up a Manual Keyword Amazon PPC Campaign
– How do I set up a Manual Product Targeting Amazon PPC Campaign
– How do I find the best keywords for my PPC Campaigns
– How do I find the best products to target in my PPC campaigns
Join my weekly live calls by enrolling into My A to Z Amazon FBA Course + Mentorship Program: https://amzchampions.com
โ๏ธ GET 50% OFF HELIUM 10 for the First Month HERE with Promo Code [ AMZCHAMPIONS50 ] – http://bit.ly/helium10_coupon
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โ๏ธ GET 50% OFF HELIUM 10 for the First Month HERE with Promo Code [ AMZCHAMPIONS50 ] – http://bit.ly/helium10_coupon
โ๏ธ[FREE] Step by Step Selling on Amazon Guide HERE: https://www.freefbaguide.com/
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๐Get Hands Free Accounting Done for you: Use my link for 1 FREE Month and 30% off the next 3 months: https://bit.ly/bookkeeping_discount
โ๏ธHow to Use and Leveraging Amazon: https://amzchampions.com
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๐ FOLLOW ME ON INSTAGRAM: https://www.instagram.com/trevinpeterson
โSubscribe if you’re interested in what I’m talking about! Leave a comment, I answer! What do you want me to talk more about? Hit me up.
Here are some of the most profitable PPC campaigns to set up during Q4 to get way more sales. These are 3 of the easiest campaigns you can literally set up right now.
Hope it helps! If you want to see more PPC content and easy campaigns let me know by leaving a like and comment!
๐ Get 20% off the 1st month of PPC Ninja here: https://www.ppcninja.com/demo-mondays
In this video, you will find out what are the 4 key mindsets that will help you to scale your Amazon ads in 2021. Ritu Java from PPC Ninja explains how the traditional sales funnel differs from the Amazon sales funnel, why do you need to understand this difference, and which funnel sellers are missing out on. Also, Ritu shares some great tips on PPC budget planning at the end of the video.
โค Find discount coupon codes for Amazon software tools: https://orangeklik.com/amazon-tools-discount-coupon-codes/
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๐ฌ Other related videos:
โถ๏ธ Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
โถ๏ธ Amazon PPC Dayparting – How Does It Work?: https://youtu.be/R0ib0ab_aIM
๐ More interviews with Amazon experts: https://orangeklik.com/
๐ค JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
______________
๐ถ Questions answered in the video:
โค 00:00 How to scale your Amazon PPC
โค 00:49 About Ritu Java
โค 01:26 Amazon PPC tactics to help you scale quickly
โค 02:57 PPC mindset
โค 04:36 Traditional sales funnel vs Amazon sales funnel
โค 07:40 4 key steps to scale PPC
โค 11:02 Maximize exposure
โค 15:50 Remove barriers
โค 20:37 Interconnect funnels
โค 25:19 Example of different funnels
โค 27:24 Cross-sell, upsell, downsell
โค 30:37 Summary
โค 31:44 Which part of the Amazon sales funnel is not used enough by sellers?
โค 34:28 Tips for planning PPC budget
โค 38:07 About PPC Ninja
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๐ถ About RITU JAVA
Ritu Java is the CEO and Co-Founder of PPC Ninja serving Amazon agencies, sellers and brands through PPC Automation Tools and Services. She has over 10 years of experience in E-Commerce and Marketing. Ritu is passionate about Amazon advertising and helps businesses scale and grow on Amazon using creative data-driven strategies with a diversified ad portfolio ranging from Sponsored Ads to DSP. She has run several mastermind programs to help intermediate sellers take their application of PPC to the next level.
๐ Get 20% off the 1st month of PPC Ninja here: https://www.ppcninja.com/demo-mondays
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๐ถ About AUGUSTAS KLIGYS
Known in the business simply as the โAmazon Summits Guyโ, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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๐ถ About LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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๐ถ About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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In this in-depth PPC Launch Masterclass, I deep dive into how I launch products with Buying intent in mind, My reasoning behind each campaign, and why and how I do what I do.
As someone who not only sells on Amazon but also has coached over 700 sellers on a one on one level, I have seen hundreds if not thousands of search term reports, the knowledge I have gained from not living in the bubble of my own products has helped me continuously tweak my PPC structures and in this video, I share what I have learned about choosing the right keywords and placing in them in the right campaigns.
Always remember: Amazon wants you to show the RIGHT product to the RIGHT buyer and the RIGHT time!
Link to my PPC Playlist:
https://bit.ly/PPCSharonPlaylist
Chapters for this Video:
00:00 VIDEO INTRODUCTION & EXPLANATION
06:00 PRESENTATION INTRODUCTION FDGZ
07:08 AM I A PPC EXPERT? WHY SHOULD YOU LISTEN TO ME?
10:32 THE STRATEGY THAT ALWAYS WORKS
10:58 WHY USE PPC ON AMAZON?
14:20 THE RIGHT PRODUCTS CONVERT
15:35 PHYSICAL SHELVES vs DIGITAL SHELVES
21:36 BEFORE YOU START PPC
23:30 KEYWORDS WITH PURPOSE
23:40 MY 3 TIER KEYWORD STRATEGY
31:16 PURPOSE BEHIND CAMPAIGNS
37:14 PPC LAUNCH STRUCTURE (NO VARIATIONS)
52:01 PPC LAUNCH WITH VARIATIONS
1:03:45 PPC LAUNCH – BRAND REGISTRY
1:11:23 NEGATIVE TARGETING
1:12:31 IMPORTANT NOTES
1:14:15 EFFICIENCY IS IMPORTANT
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๐ Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
In this video, Dustin Kane from Sellozo shares 5 things all level Amazon FBA sellers can do to improve their Amazon PPC performance, including knowing what to optimize for, how to work with different advertising budgets and use different strategies. Dustin explains automatic targeting and manual targeting campaigns, negative keywords, bid adjustment as well as additional strategies such as a defensive brand strategy and sponsored video ads. At the end of the video, you will find a bonus tip on how to set up a low bid catch-all PPC campaign that always works for Amazon sellers.
โค Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
______________
๐ฌ Other related videos:
โถ๏ธ Amazon PPC Automation for Lower ACoS and Sales Growth – Sellozo: https://youtu.be/KSZGtIi9QEs
โถ๏ธ 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
๐ More interviews with Amazon experts: https://orangeklik.com/
๐คJOIN Amazon sellers community on Slack: https://orangeklik.com/club/
โค Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
______________
๐ถ Questions answered in the video:
โค 00:00 How to optimize Amazon PPC campaigns and best launch strategies
โค 01:19 About Dustin Kane and Sellozo
โค 02:05 How has Amazon PPC changed over the last year?
โค 03:37 5 things to improve in Amazon PPC
โค 04:05 Optimize your campaigns – automatic targeting and manual targeting campaigns, negative keywords, bid adjustment
โค 06:55 Know your goal – what are you optimizing for?
โค 08:15 Know the optimal strategy for your budget
โค 11:54 Best launch strategy for low budget – manual campaign with 5-10 keywords as exact match
โค 14:03 Why high ACoS is not always bad?
โค 17:17 Additional strategies, such as a defensive brand strategy and sponsored video ads
โค 23:58 Bonus tip – a low bid catch-all campaign
โค 26:00 How Sellozo can help you
โค 27:57 How often and how you should optimize your Amazon PPC campaigns?
โค 31:15 Why you’re not getting any impressions on your keywords?
โค 33:13 How to estimate PPC budget?
โค 36:51 How to schedule a free demo of Sellozo?
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๐ถ About SELLOZO
Sellozo is your fully automated, AI-driven Amazon advertising software growth suite engineered to help Amazon sellers just like you increase sales, lower ACoS, automate campaign optimization, and increase profits. The tool automates Amazon PPC optimization and allows you to focus your valuable time on the rest of your Amazon business while your Amazon advertising automates to reach your ACoS goals.
๐ Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
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๐ถ Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
______________
๐ถ About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
———————
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.
IF you are struggling with Amazon FBA PPC… Watch this video as Vince from HELIUM 10 breakdowns the NEW Helium 10 Adtomics PPC Software Automation Tool. HERE is a special link for 50% for first 2 MONTHS! https://crushtrk.com/?a=307&c=366&p=r&s1=
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VIDEO BREAKDOWN:
Today I have Vince from Helium 10 on the channel to talk all things PPC. He breaks down the new Amazon PPC software tool that was just launched. Its going to help you better optimize your PPC Campaigns and help save you time as there are a lot of things to automate. Hope you all enjoy!!
MASTER AMAZON FBA IN 2021! FREE TRAINING: http://learn.amzchampions.com/
โ๏ธ[FREE] Step by Step Selling on Amazon Guide HERE: https://www.startamzfba.com
๐Get Hands Free Accounting Done for you: Use my link for 1 FREE Month and 30% off the next 3 months: https://bit.ly/bookkeeping_discount
โ๏ธHow to Use and Leveraging Amazon: https://amzchampions.com
โ๏ธGet 20% OFF with Fiverr: http://www.fiverr.com/s2/a9cfb98884
๐ FOLLOW ME ON INSTAGRAM: https://www.instagram.com/trevinpeterson
โSubscribe if you’re interested in what I’m talking about! Leave a comment, I answer! What do you want me to talk more about? Hit me up.
This Amazon PPC tutorial 2021 video covers strategies to BOOST your PPC PERFORMANCE. Sellozo joins us for an interview on Amazon PPC 2021 and we cover how Sellozo can help you as well as answer questions to do with amazon ppc strategy 2021, amazon ppc optimization 2021 and amazon ppc campaign 2021. This is valuable for all sellers as it covers amazon ppc for beginners as well as for the advanced. We showcase Sellozo, an Amazon PPC optimization software or Amazon PPC management service or Amazon PPC automation software, so this is also one of the Amazon PPC software reviews on YouTube. We cover various parts of PPC on Amazon FBA and how Sellozo can help you with Amazon PPC management. We have other videos on Amazon PPC step by step but this brings other opinions and strategies to the table. We aim to leave amazon fba ppc explained.
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(20% off first month with code: danrodgers)
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Timestamps:
00:00 – Intro
01:31 – Meet Kris
02:31 – What does Sellozo do?
03:20 – When do sellers use Sellozo?
05:40 – How much can Sellozo reduce my ACoS?
09:18 – Why does ACoS not matter at launch?
09:45 – Why does a high ACoS not necessarily mean low profitability?
10:38 – Can I use Sellozoโs tools myself or have experts manage my PPC?
12:35 – What does Sellozoโs tool suite actually look like?
20:29 – What does Sellozo cost?
22:37 – What do Sellozo experts do with my campaigns?
24:26 – What is the biggest mistake sellers make with PPC?
26:31 – What campaigns should you run at launch?
27:44 – What are Single-Keyword Exact Match Campaigns?
28:41 – What are Mining Keyword Campaigns?
29:39 – Why are Clicks important in Mining Campaigns?
32:11 – Do you Pause or Delete Campaigns?
33:52 – How many keywords should I target?
36:34 – How much of the day should my budget cover?
39:07 – What campaigns should I run once optimized?
40:24 – Should I target competitor brand names?
42:10 – Are there any campaign types I should avoid?
43:27 – What are Sponsored Display Ads?
44:32 – What is a healthy ACoS once optimized?
46:31 – How often does Sellozo monitor and make changes?
48:16 – How does Sellozo use Click Through Rate metrics?
49:59 – What is your one piece of PPC advice for sellers?
52:11 – My final thoughts
54:28 – Drop us a LIKE if this helped you
