Amazon PPC [Master Class] 2022

Amazon PPC is a complex field of study. You have monkey experts acting like scientists giving our PPC tips and it’s hard to separate the good PPC recommendations from the bad. In this PPC master class, I am going to share everything I know in one video about PPC. Let’s dive in.

Why you should listen to me. I’m Steven Pope and the founder of My Amazon Guy. We’re a nearly 300-person Amazon agency with more than 250 brands that we manage in PPC. You can read more than 100 testimonials about our PPC management at myamazonguy.com/testimonials including this handwritten note I got the other day from an account we increased 54%.

00:00 Amazon PPC Master Class 2022
00:22 Actual client PPC testimonials
02:48 How do you know when your listing is ready for PPC? Full listing optimized.
04:20 Golden Rules of Amazon PPC – Never run out of stock
05:00 Never tap out on the budget & Lower bids if you have budget constraints
05:42 The more limited your budget the more long-tail keywords you should chase
07:10 PPC and SEO go together
07:34 Always be advertising
08:21 Keyword Distribution
11:21 Important metrics of PPC
15:20 Search Query Performance Report
17:01 How often should you check campaigns
17:43 How do you budget PPC on Amazon?
20:45 Setting up a campaign SOP
25:30 Amazon Ads is an auction house/Bid strategy
28:57 How many keywords do you need per campaign
29:59 Negative keywords
33:20 How actual campaign looks like
35:24 The most important weekly activity for your campaigns
41:12 Whenever advertising you have the ability to create all kinds of keywords
41:53 Never negate a good keyword
46:55 Do not delete old campaigns
47:51 Random PPC tip
48:27 Bidding Structure Type
49:42 How does external traffic affect Amazon listing
50:32 Difference in PPC success for an FBA listing vs FBM?
51:12 Amazon PPC Holidays
Black Friday
Cyber Monday
All of up to Christmas right around Dec 23
Valentines Day push
Mothers Day
Fathers day is weaker but still worthy
Prime Day
52:32 Troubleshooting Amazon PPC
53:55 Profit over Growth or Growth over Profit
54:40 What is a good CTR
55:00 How long does it take PPC to work
55:41 Should you bid on both singular and plural keywords
56:12 Can you advertise in a foreign language
57:35 What do we do if PPC spends only and no sales
57:48 Are all match types in a single campaign
58:15 Bang for the buck campaign
58:37 Campaigns for launching or 0 reviews
59:37 How much of a campaign should go to good converting keywords vs some research
1:00:29 Which auto campaign should I stop if I want to limit its sales
1:01:08 How often do you change daily budget
1:01:36 If our main KWs are performing well on auto and worse on manual campaign
1:02:19 Check us out every Friday for a Live Q&A
1:02:43 Check our Amazon SEO Master Class

🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

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Amazon PPC Hack – Free Tool To Make Your Amazon Advertising INSANELY Profitable!

There is a free tool that will help make your Amazon PPC ads more profitable. In this video, I show you what this tool is, how to sign up, and use that free tool!

Click below to join the Waitlist For My Amazon FBA Course
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Sign Up To Sellics:
https://effectiveecommerce.com/sellics

Product Launch With Zerp Reviews:

0:00 Intro
4:08 Advance Amazon PPC Tactic #1
7:07 Advance Amazon PPC Tactic #2
11:00 Advance Amazon PPC Tactic #3
12:04 Advance Amazon PPC Tactic #4
13:26 Advance Amazon PPC Tactic #5

Instagram:@Travismarziani

Tools I recommend:
Sign up using one of the links below and I will give you a free 1 on 1 consultation
Shopify: https://www.effectiveecommerce.com/shopify
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Helium 10: https://www.effectiveecommerce.com/helium10
Jungle Scout: https://www.effectiveecommerce.com/junglescout

Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!

Protect Your Amazon Listing with Amazon PPC (YOU HAVEN’T SEEN THIS BEFORE)

There is a TON of real estate on Amazon product pages.

Your competition can use Amazon advertising to steal from your listing.

But what if there was a way to prevent this from happening?

You must protect your house aka your listing.
And you can do this through Amazon PPC.

But what if you don’t have high enough margins to protect your listing or what if you only have 1-2 products?

Tune in to today’s video as I show you how to make this happen.

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πŸ”΄Subscribe to Our Channel: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtw?sub_confirmation=1
πŸ”΄ Join our Facebook Group: Amazon PPC Pros; https://www.facebook.com/groups/284797249034149/
πŸ”΄ Free 8-Week Amazon PPC Masterclass: http://profitablepineapple.com/
πŸ”΄ Check out the blog: https://salesfunnelhq.com

Intro: 0:00
Create variations for higher profit margin 1:15
Action items 2:17
Live demo 2:42
Outro 7:10

Amazon PPC Step By Step Launch Strategy [2022]

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In my previous video I went over how I spent $250,000 on Amazon FBA PPC and the top 5 things I learned from spending all that money. And in that video I mentioned if anyone was interested in my Amazon PPC strategy when it comes to launching products so here it is!

In this video I go over the two main strategies I use to launch any new product on Amazon FBA. Those two strategies include:

1. Automatic Campaigns
2. Manual Campaigns

I know, it seems very simple and boring but I promise you that within those two campaigns, I use strategies not taught by other Amazon FBA you-tubers. That is because I use 4 separate Automatic Campaigns and 4-12 different Manual Campaigns when I first launch.

So in this video I am going to teach you my exact strategies and how I optimize those campaigns once they have been running for 1-2 weeks.

#AmazonFBA #AmazonPPC

Amazon PPC 2021 Category Targets

Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course πŸ‘‰ https://amznomadz.com/order-form/ for Only $100.

By the end of this video you should learn:

βœ”οΈ – 0:57 – What are Category Target Amazon PPC Campaigns
βœ”οΈ – 2:16 – How a Category Target Amazon PPC Campaign is Run
βœ”οΈ – 2:46 – The Biggest Mistake You Can Make
βœ”οΈ – 3:57 – Real Life Examples Of What Does and DOES NOT work
βœ”οΈ – 5:22 – See the Differences Between Creating an Amazon PPC Sponsored Display Category and a Sponsored Product Category

There are Beginner and Advanced Amazon Advertising Tips & Tips shared throughout all of the sections above. Good Luck!

This Video:

This video highlights a particular Amazon Advertising PPC Campaign Strategy that has worked great for my clients so I hope you find it incredibly valuable.

I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.

Don’t miss the Biggest Mistake You Can Make. It’s the most important thing you can learn from this video.

πŸ“š Similar Amazon PPC Campaign Videos πŸ“š

Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

πŸ’»Softwares & DiscountsπŸ’»

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πŸ‘‰Join My Facebook CommunityπŸ‘ˆ
Facebook ▢️ https://www.facebook.com/groups/amazonppcintuition

amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days

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In this video, you’ll learn what the best Amazon PPC optimization strategy is for your fba products. You’ll need to first test different bid levels in your Amazon sponsored product ads in order to measure your advertising success rate. Amazon offers 3 different ppc bid tiers.

– Fixed Bids
– Down Bids Only
– Up Down Bids

After testing different bid levels you’ll see which campaigns produced the best results. This tutorial overview for Amazon sellers works especially well if you’re a complete beginner because you’ll need proper data before you can make any Amazon ppc optimizations work.

This step by step Amazon ppc guide was made to help you reach a lower acos in your campaigns for the long-term and help you produce profitable results in your Amazon FBA private label business.
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πŸ’― MY REQUEST TO YOU πŸ’―

If you found this helpful, help me spread the word by liking or commenting or both on this video.

When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!

See you soon πŸ™‚

Sebastian*

The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.

How to Optimize Amazon FBA PPC Bids In Minutes // STEP-BY-STEP Bulk File Automation // PPC DOMINATOR

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One of the hardest & most important parts of the Amazon FBA game is properly optimizing Amazon PPC bids and campaigns.

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0:00 Intro
2:51 PPC Dominator Set-Up
5:43 Bid Optimization
7:39 KW Dominator Targets
13:31 Top & Poor Performer Optimization
17:02 PPC Dominator PRO
25:15 How to Access

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Amazon PPC Strategy for Beginners in 2022! (Complete A to Z Masterclass)

This video is complete masterclass on Amazon PPC. We will help you go from beginner to expert with Amazon PPC in 2022. Here is a list of what you will learn!!
– What is Amazon PPC?
– How to I set up Amazon PPC?
– What is the difference between PPC Broad, Phrase and Exact Match Campaigns?
– How do I set up an Automatic Amazon PPC Campaign
– How do I set up negative match PPC campaigns
– How do I set up a Manual Keyword Amazon PPC Campaign
– How do I set up a Manual Product Targeting Amazon PPC Campaign
– How do I find the best keywords for my PPC Campaigns
– How do I find the best products to target in my PPC campaigns

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Amazon PPC “Out Of Budget” Optimization Guide

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πŸ”” SUBSCRIBE to get the best education for selling on Amazon FBA NOW http://bit.ly/2Z2Tmwg

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In this video tutorial, I’ll explain step by step how to optimize your Amazon PPC budgets. Amazon sponsored product ads need continual updates in order to keep a low acos. So if you’re a beginner Amazon FBA seller this is the perfect Amazon pay per click ads training for you to learn the best tips and tricks in 2019 .
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πŸ’― MY REQUEST TO YOU πŸ’―

If you found this helpful, help me spread the word by liking or commenting or both on this video.

When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!

See you soon πŸ™‚

Sebastian*

The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.

[ PPC Hacks ] Keyword Isolation – Lower Your Amazon FBA ACOS

00:00 – Keyword Isolation Introduction
0:16 – Question in Comment (High performing but costly)
0:53 – Answer WalkThrough Search Terms
2:27 – Campaign Structure // Acos Targets
3:32 – Broad Match Keyword
4:00 – Phrase Overall Output
4:20 – Negatively Target Phrase & Create New Campaign
4:55 – Keyword Targeting // Phrase Match Campaign
5:35 – Isolate A Keyword for a Campaign
5:53 – Thank You for Watching!!! Visit us at MyAmazonGuy.com!

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

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