Today you will learn an EASY Amazon Ads PPC Campaign strategy to help increase sales during seasonal events like Back to School, Black Friday, and Cyber Monday. I will show you how to create a manual keyword targeting PPC campaign and how to leverage specific seasonal keywords from Amazon brand search analytics. ENJOY!
🎯 Learn More About Amazon Ads: https://advertising.amazon.com/solutions/products/sponsored-products?ref_=org_infl_Tik_na_us_trevin_vid_backtoschool__2024
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Standing out in the crowded ecommerce arena is more challenging than ever.
While many brands get bogged down detailing product specifications, the savvier approach focuses on the tangible benefits that resonate with customers. It’s not just about what your product is, but how it can significantly improve your customer’s life.
This week, I’m sitting down with the founder of Treenied in a must-watch session!
In this engaging coaching call, we’re embracing the transformative strategy of “Benefits over Features.” I’ll guide Treenied through vital adjustments to their listings that could catapult their business to new heights!
Join us live as we put Treenied in the spotlight, delving deep into their product listings, backend search terms, and competitive standing. Watch firsthand how they can leapfrog the competition with strategic insights.
Tune in and seize this golden chance to sharpen your market edge.
What we’ll cover on the call:
Why Features Alone Don’t Cut It:
While many focus on product specs, we’ll uncover why this narrow focus might be a barrier to growth. Learn to spotlight the real value your products offer to the customers.
The Power of Benefits-Driven Messaging:
Master the art of crafting messages that deeply connect with your audience. Discover how to articulate the real-world problems your products solve and cater to unique customer needs.
Boost Conversions and Sales:
Unveil the significant impact of a dual-focused approach on features and benefits. Align your offerings with what your customers truly desire and watch your conversions and sales soar!
Propel Your Business Forward:
No matter if you’re a seasoned ecommerce veteran or just starting out, this coaching call is designed to elevate your business strategy. Walk away with practical, impactful strategies that will propel your business to unprecedented success.
Are you geared up to transform your ecommerce approach and outpace the competition?
Join the live call and witness the transformation of Treenied to the next level!
📖 Video Chapters :
0:00 – Introduction
0:23 – Welcoming of the Guest and his Product
0:51 – Amazon Listing Audit
20:01 – Question and Answer Portion
It’s becoming increasingly difficult to differentiate products and services in the competitive ecommerce landscape.
While most companies focus on product features and specifications, a more effective approach is to emphasize the benefits of their products over the features.
Doing so can help customers better understand how exactly your product or service will benefit them and how it addresses their unique needs.
This week I’m meeting with the founder of Dood Woof and putting her brand on the hot seat!
On this coaching call, we’re diving headfirst into the game-changing strategy of “Benefits over Features” and I’m going to be showing Dood Woof how making a few simple tweaks to their listing can revolutionize their business!
As she goes through the Hot Seat Live were going to be diving into her listings, backend search terms, and showing her exactly where she ranks next to her biggest competitors and how she can overcome them.
Follow along and don’t miss this golden opportunity to gain a competitive edge in the market.
On the call we will be covering:
Why Features Alone Aren’t Enough:
While most companies focus solely on product specifications, we’ll explore why this approach might be holding you back, and we will help you uncover the hidden drawbacks of emphasizing features without highlighting the true value they bring to your customers.
The Power of Benefits-Driven Messaging:
Learn how to craft compelling messages that connect with your audience on a deeper level. Understand the art of explaining how your products and services solve real-life problems and fulfill unique needs.
Boost Conversions and Sales:
Discover the game-changing impact of discussing both features and benefits. By aligning your offerings with customers’ desires, you’ll experience a surge in conversions and increased sales!
Propel Your Business Forward:
Whether you’re a seasoned pro or just starting your ecommerce journey, this coaching call is tailored to suit your needs. Take away actionable strategies that will transform your business and lead you to new heights of success.
Are you ready to revolutionize your ecommerce game and gain the upper hand in a crowded market?
Join the call live and watch us take Dood Woof to the Next Level!
📖Video Chapters:
0:00 – Introduction
1:59 – Amazon Listing of Dood Woof
13:18 – Brand Story
17:45 – Conversion Rate
21:53 – External Traffic to Increase Ranking
24:55 – Q and A Portion
28:04 – Zonguru: Keyword Research
31:25 – Advice and Conclusion
🍍 Join me live as we continue to work through our 2024 Amazon PPC Masterclass!
If you’re an Amazon seller eager to amplify your product’s visibility and sales, this strategy-focused video is a must-watch.
In this BONUS chapter of my Amazon PPC Mastery series, I delve into the art of dominating search terms through effective ASIN targeting.
I’m going to teach you how to create a halo effect around your products by meticulously targeting the right ASINs and refining your bidding strategy.
🍍Some big things we’re going to cover:
The 80/20 Rule in Amazon PPC: Discover how to focus on the 20% of keywords driving 80% of your sales.
Researching and Targeting ASINs: Learn how to identify and compile a list of crucial ASINs to target, including top organic, revenue, and sponsored products ASINs.
Strategic Bidding Techniques: Find out how to start with a low CPC, manage bids for competitor ASINs, and employ defensive product targeting ads effectively.
Ad Group Naming Strategy: Understand the importance of clear and strategic ad group naming for easy campaign tracking.
I’m coving all of this and more.
But most importantly…
I make it easy to understand, follow and implement.
📖Video Chapters:
00:00 – Introduction
00:34 – First Step: Single Keyword Exact Match Ad Campaign
00:39 – Second Step: Expansion: Dominating Search Terms
00:53 – Step-by-step Guide in Dominating Search Terms with ASIN Targeting
03:46 – Conclusion: Action Items
A lot of people struggle with Amazon PPC. They try to boost profits but end up drowning in data and analytics.
That’s why I wanted to go over my complete comprehensive guide live to help you transform your approach to Amazon PPC, making you more profitable while saving you precious time!
📈 I’m going to go over:
🔑 5 Key Strategies for Amazon PPC Success, and show you essential strategies to dominate the Amazon marketplace.
📊 Easy Steps for Mastering PPC Keyword Research (2024 Edition). I’ll dive into the latest methods for effective keyword research.
💡 Common Amazon PPC Mistakes & How to Avoid Them. Learn from my $250,000 mistake and ensure it never happens to you.
🎯 Redefine Your ACoS Targets for Better Results. Discover what metrics truly matter for PPC success.
🚀 Scalable Strategies for Growing Your PPC Efforts. Use my step-by-step guide to expand your reach on Amazon.
🔥 I’m even going to go over how to use E.A.D. to help you revolutionize your business with the Eliminate, Automate, Delegate strategy.
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Most sellers either do nothing to prepare their Amazon PPC advertising for Q4 or do things that do not work. In this session, Chris Rawlings will walk you through how he sets up his brands to have excellent Q4 sales utilizing PPC.
You will learn all about bidding strategies, creatives, campaign types, targeting, and budgets. Helpful for brands of every scale whether just launched or well-established, this session will put your brand on the path to dominating profitably this Q4.
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🎬 Other related videos:
▶️ Get Adapted to Amazon’s Algorithm! New Methods for FBA Advertising and Conversion Rate: https://youtu.be/FAmsR9iTAA8
▶️ How to Use the Amazon Honeymoon Period for a Great Product Launch?: https://youtube.com/live/F9cv601NN3w
▶️ Find more videos with Chris in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join the next European Seller Conference – an event for Amazon FBA sellers: https://eusecon.com/
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:
➤ 00:00 Intro
➤ 01:58 About Chris Rawlings
➤ 05:30 Q4 arbitrage
➤ 08:25 How ranking and sales are different during Q4
➤ 10:34 Keywords
➤ 18:42 Optimize thumbnail and listing with relevant keywords
➤ 31:19 Virtual bundles
➤ 32:24 Custom creatives for PPC
➤ 41:16 Badges
➤ 42:48 Pricing
➤ 44:17 Shielding – something everyone should do
➤ 50:51 Holiday-centered posts
➤ 52:22 Sponsored display remarketing
➤ 55:47 Self-targeted product placement
➤ 59:08 Inventory management
➤ 01:00:29 Join the PPC Challenge
➤ 01:07:07 Should you launch in Q4?
➤ 01:09:45 Should you use fixed bids?
➤ 01:12:01 How to find high-converting keywords?
➤ 01:13:30 How to forecast the sales?
➤ 01:15:49 How to do split testing?
➤ 01:19:40 Why Amazon doesn’t show the Q&A section?
➤ 01:21:52 Should you give up on high ACoS keywords?
➤ 01:25:14 Formula for inventory forecasting
➤ 01:26:29 Why does my brand name get excluded in sponsored product exact match campaigns?
➤ 01:27:58 How to manage up and down bidding?
➤ 01:31:06 About PPC Challenge
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🔶 About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
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🔶 About PROFITABLE PPC CHALLENGE
The Profitable PPC Challenge is a 5-day Online PPC coaching event where attendees receive personalized coaching from Chris and his team, helping them to overcome their major blockers, and more importantly, giving the PPC knowledge and skills needed to transform their Amazon business and their lives.
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
“Done For You” Amazon PPC Management starting at ONLY $79 / month: https://seller360.io/done-for-you-ppc
Today you will learn 2 EASY Amazon PPC Campaign Strategies that will help lower your Amazon PPC ACOS, increase Amazon Sales, and increase your Amazon Rank to PAGE 1!
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[FREE] Step by Step Selling on Amazon Guide HERE: https://www.freefbaguide.com/
🚀 Resources I use and recommend:
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Thank you for watching! I hope you take action and implement the 5 reasons your product will fail! Please LIKE, COMMENT, & SUBSCRIBE 🙂
Welcome to my channel! In this video, I’ll be sharing the exact PPC campaigns I’m using to launch my Amazon product in 2023. If you’re looking to launch your own product on Amazon and want to know how to run successful PPC campaigns, then this video is for you.
I’ll be taking you step by step through the process of creating and managing PPC campaigns on Amazon. From researching keywords to setting up campaigns and analyzing results, I’ll share my tips and tricks for optimizing your campaigns for maximum visibility and sales.
You’ll learn how to create manual and automatic campaigns, how to optimize your bids and budgets, and how to use Amazon’s advertising tools to find profitable keywords and improve your targeting.
Whether you’re a beginner or an experienced Amazon seller, this video will give you a comprehensive guide to running successful PPC campaigns that will help you launch your product and drive sales.
So if you’re ready to take your Amazon business to the next level and learn how to run effective PPC campaigns, then hit the play button and let’s get started!
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One on One Call With Paul
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*I earn commissions on Jungle Scout, Incfile, Helium 10, and Sellerboard links in my descriptions when you purchase through those links.
*I am not a financial advisor, and what I say in my videos is not finnancial advice. Enter any business at your own risk. I am simply sharing experiences i’ve had and what i’ve learned. My results and the results of those I share my opinions with are not guaranteed. You could make more, less, or the same. What I do is hard work and I love sharing what i’ve learned. Im happy to help anyone who knows the risk and is willing to put in the work! 🙂
I am documenting the journey of growing my company. Subscribe to see more 🙂
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🤔 Video Breakdown 👇
Today we share an EASY Strategy to Optimize your Amazon FBA PPC Campaigns. Using Seller Board to automate & optimize your PPC. This tool is game changer for Amazon FBA Product Research! And the best part is you can get it for FREE for 2 months and after it is only $15 a month with this link: https://bit.ly/amz-ppc-help
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🤔 Video Breakdown 👇
Today we are going to be learning from Mina Elias the PPC expert. Mina will be sharing his 5 top Amazon FBA PPC tips and strategies for you to crush Amazon PPC. If you enjoyed or learned something new Hit that subscribe button for me 🙂
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