amazon fba ppc strategy – Page 2

Why Your Amazon PPC May Not Be Working As Well in 2022

March 1, 2022 by Admin

There are many reasons why your Amazon PPC campaign may not be performing well or resulting in actual conversions, and if you’ve been running Amazon PPC ads for a while now, you’re probably seeing them perform worse than ever. Make sure to watch this video to learn why your Amazon PPC is not working and how you can pivot and implement an Amazon advertising strategy that works better at this point in 2022 to get you a lower ACoS, higher return on ad spend, and a higher conversion rate to keep the momentum up. These alternative Amazon ad strategies include external ad platforms, deep linking, and more. Don’t miss these Amazon marketing strategies and make sure to implement these tips to get lower-cost traffic, boost your sales, and do what your competition isn’t doing to keep their Amazon business profitable and scaling.

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5 Things Every Amazon Seller Needs To Know About PPC ⚠

September 1, 2021 by Admin

These are the 5 things every Amazon seller needs to know about Amazon’s pay-per-click advertising. PPC can be extremely advantageous, but if you don’t know what you’re doing it could lead to an unprofitable business.

Evaluate Your PPC for FREE With Sellics Benchmarker, the market-leading Amazon PPC evaluation tool: https://www.TatianaJames.com/Sellics

The Sellics Benchmarker [Beta] will give you a clear picture of your Amazon PPC performance and provide actionable insights on how to improve the big four PPC metrics. Curious? Sign up now to access your own report.

Since the dawn of ads, marketers have asked themselves: Is my ACoS/CPC/click-through rate/conversion rate “good”?

A simple question with a complex answer. So-called “industry averages” will only get you so far because what you really want to know is: how does my ACoS/CPC/click-through rate/conversion rate compare to my competitors’:

• on Amazon
• in my sub-category and marketplace
• according to the PPC ad format – whether it’s Sponsored Products, Sponsored Brands, or Sponsored Display.

The Sellics Benchmarker [Beta] will create a personalized report that accurately benchmarks your ad performance and KPIs against your true competitors’.

In addition to the account overview, you’ll find a deep-dive analysis of your top 100 ASINs ad performance – helping you to spot product-specific growth opportunities at a glance.

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DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.

This description may contain affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support.

#AmazonFBA #AmazonPPC #TatianaJames #Sellics

I tried Amazon PPC for a year and this happened – amazon ppc mistakes 2021

July 15, 2021 by Admin

I’m a newbie who bought an Amazon business and tried to run it on my own and this is what happened. -Renae

#amazonfba #amazonppc

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Amazon PPC Launch Masterlass, Launch & Rank on Amazon with PPC Step by Step Strategy 2021 Tutorial

June 22, 2021 by Admin

In this in-depth PPC Launch Masterclass, I deep dive into how I launch products with Buying intent in mind, My reasoning behind each campaign, and why and how I do what I do.

As someone who not only sells on Amazon but also has coached over 700 sellers on a one on one level, I have seen hundreds if not thousands of search term reports, the knowledge I have gained from not living in the bubble of my own products has helped me continuously tweak my PPC structures and in this video, I share what I have learned about choosing the right keywords and placing in them in the right campaigns.

Always remember: Amazon wants you to show the RIGHT product to the RIGHT buyer and the RIGHT time!

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Chapters for this Video:
00:00 VIDEO INTRODUCTION & EXPLANATION
06:00 PRESENTATION INTRODUCTION FDGZ
07:08 AM I A PPC EXPERT? WHY SHOULD YOU LISTEN TO ME?
10:32 THE STRATEGY THAT ALWAYS WORKS
10:58 WHY USE PPC ON AMAZON?
14:20 THE RIGHT PRODUCTS CONVERT
15:35 PHYSICAL SHELVES vs DIGITAL SHELVES
21:36 BEFORE YOU START PPC
23:30 KEYWORDS WITH PURPOSE
23:40 MY 3 TIER KEYWORD STRATEGY
31:16 PURPOSE BEHIND CAMPAIGNS
37:14 PPC LAUNCH STRUCTURE (NO VARIATIONS)
52:01 PPC LAUNCH WITH VARIATIONS
1:03:45 PPC LAUNCH – BRAND REGISTRY
1:11:23 NEGATIVE TARGETING
1:12:31 IMPORTANT NOTES
1:14:15 EFFICIENCY IS IMPORTANT
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INSANELY Effective Amazon FBA PPC Optimization (…using Helium10 Adtomic)

May 25, 2021 by Admin

I don’t get surprised often…but Helium 10’s Amazon FBA PPC Software tool Adtomic has blown my socks off. Incredible bid automation A.I. Precise KW isolation. And wildly profitable ACOS & TACOS.

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I break it all down in this video, including the three things you can easily implement TODAY to dramatically improve your Amazon FBA PPC.

#amazonppctutorial2021 #adtomic #ppcamazon2021

0:00 AMAZON PPC INTRO
4:06 CONNECTING AMAZON AD ACCOUNT
5:11 PPC DASHBOARD
9:03 BID AUTOMATIONS
13:24 KW LEVEL ANALYSIS & OPTIMIZATION
17:00 AUTOMATION RULES & KW ISOLATION
22:49 CHANGE LOG

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5 Tips to Improve Amazon PPC – How to Optimize Amazon PPC Campaigns & Best Launch Strategies

May 23, 2021 by Admin

👉 Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
In this video, Dustin Kane from Sellozo shares 5 things all level Amazon FBA sellers can do to improve their Amazon PPC performance, including knowing what to optimize for, how to work with different advertising budgets and use different strategies. Dustin explains automatic targeting and manual targeting campaigns, negative keywords, bid adjustment as well as additional strategies such as a defensive brand strategy and sponsored video ads. At the end of the video, you will find a bonus tip on how to set up a low bid catch-all PPC campaign that always works for Amazon sellers.

➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
______________
🎬 Other related videos:

▶️ Amazon PPC Automation for Lower ACoS and Sales Growth – Sellozo: https://youtu.be/KSZGtIi9QEs
▶️ 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0

👉 More interviews with Amazon experts: https://orangeklik.com/
🤝JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
______________
🔶 Questions answered in the video:

➤ 00:00 How to optimize Amazon PPC campaigns and best launch strategies
➤ 01:19 About Dustin Kane and Sellozo
➤ 02:05 How has Amazon PPC changed over the last year?
➤ 03:37 5 things to improve in Amazon PPC
➤ 04:05 Optimize your campaigns – automatic targeting and manual targeting campaigns, negative keywords, bid adjustment
➤ 06:55 Know your goal – what are you optimizing for?
➤ 08:15 Know the optimal strategy for your budget
➤ 11:54 Best launch strategy for low budget – manual campaign with 5-10 keywords as exact match
➤ 14:03 Why high ACoS is not always bad?
➤ 17:17 Additional strategies, such as a defensive brand strategy and sponsored video ads
➤ 23:58 Bonus tip – a low bid catch-all campaign
➤ 26:00 How Sellozo can help you
➤ 27:57 How often and how you should optimize your Amazon PPC campaigns?
➤ 31:15 Why you’re not getting any impressions on your keywords?
➤ 33:13 How to estimate PPC budget?
➤ 36:51 How to schedule a free demo of Sellozo?
______________
🔶 About SELLOZO

Sellozo is your fully automated, AI-driven Amazon advertising software growth suite engineered to help Amazon sellers just like you increase sales, lower ACoS, automate campaign optimization, and increase profits. The tool automates Amazon PPC optimization and allows you to focus your valuable time on the rest of your Amazon business while your Amazon advertising automates to reach your ACoS goals.

👉 Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
______________
🔶 Video host – LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
______________
🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
———————
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.

#AmazonPPC #Sellozo #OrangeKlik

EPIC Amazon FBA PPC Advertising Tutorial ft. Helium10 Adtomic 🙌

May 22, 2021 by Admin

If you’re selling on Amazon then you need to know about Adtomic by Helium 10. This incredible software is going to save you time and money on Amazon PPC advertising. This month ONLY users can get Helium 10 Platinum Plan 50% off for two months ($48.50) 👉 https://TatianaJames.com/Helium10

In this video, I’m joined by Vince who takes you step-by-step through the Adtomic platform and demonstrates how you can use it to launch a new product, create campaigns to scale a product, and also liquidate excess stock you want to move.

Vince Montero is the Sr. Product Marketing Manager for Helium 10’s PPC platform, Adtomic. As a consultant since 2016, he’s focused on helping Sellers advertise effectively on Amazon and brings that experience to Helium 10 with the goal of designing the ultimate PPC management tool.

📖 CHAPTERS 📖
00:00 Introduction
01:55 Vince introduction
03:21 Adtomic tool walk-through
28:38 Create campaigns based on your goal

Ready to get started? I’ve created a FREE 4-part video series that will help you learn exactly how you can start selling on Amazon and get you one step close to financial freedom. 💰I’ll send you the first video straight to your inbox by clicking here: https://tatianajames.com/fba

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► Helium 10 YouTube Channel: https://www.youtube.com/channel/UCpBvckYg2UXArcfzRcjpPjw

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DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.

#AmazonPPC #AmazonFBAPPC #AmazonPPCTutorial #Helium10 #Adtomic

NEW Amazon FBA PPC AUTOMATION Software Tutorial

May 13, 2021 by Admin

IF you are struggling with Amazon FBA PPC… Watch this video as Vince from HELIUM 10 breakdowns the NEW Helium 10 Adtomics PPC Software Automation Tool. HERE is a special link for 50% for first 2 MONTHS! https://crushtrk.com/?a=307&c=366&p=r&s1=

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VIDEO BREAKDOWN:
Today I have Vince from Helium 10 on the channel to talk all things PPC. He breaks down the new Amazon PPC software tool that was just launched. Its going to help you better optimize your PPC Campaigns and help save you time as there are a lot of things to automate. Hope you all enjoy!!

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$ LOWER ACOS $: How to Optimize Bids w/ Amazon PPC Bulk Files

May 7, 2021 by Admin

⚡⚡⚡AMAZON PPC BID OPTIMIZATION SOP⚡⚡⚡
https://bit.ly/BidOptimizationSOP

You CANNOT scale without optimizing your Amazon PPC campaign bids. But doing this within Seller Central can be a PAIN for every Amazon FBA Seller in 2021. Time consuming, clunky, not fun.

The solution is using Bulk Operation Flat Files. But they’re scary, confusing and not intuitive.

Enter this video where we break down a step-by-step amazon PPC strategy for optimizing your PPC bids using flat files.

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0:00 INTRODUCTION
2:09 DOWNLOADING THE BULK FILE
4:29 CLEANING UP THE SPREADSHEET
5:50 FORMAT & SORTING
8:00 CUSTOM BID FORMULAS
14:40 BID OPTIMIZATION
18:10 UPLOADING THE BULK FILE

MB018ZE44DAVTBL

Amazon PPC Tutorial 2021 | Advanced Amazon PPC Strategies & Benchmarking | PPC Amazon 2021

March 18, 2021 by Admin

This video covers advanced Amazon PPC strategies with the help of a PPC benchmarker from sellics. This Amazon PPC Tutorial 2021 covers Amazon PPC for beginners 2021 all the way through to the advanced seller. This Amazon PPC 2021 tutorial shows you how to evaluate your PPC performance against your competitors, evaluate Amazon PPC advanced metrics and employ Amazon FBA PPC optimization strategies to boost your Amazon PPC marketing. We cover amazon ppc step by step, from your Amazon PPC launch strategy to Amazon PPC management through the growth stage, and finally Amazon PPC optimization 2021. This Amazon FBA PPC Guide and amazon ppc tutorial for beginners looks at important Amazon pay per click advertising metrics like click through rate and Amazon ACoS amongst others so you can form an Amazon PPC strategy to improve your PPC performance. This PPC Amazon tutorial will answer how to fix PPC on Amazon or how to optimize PPC on Amazon through more than one Amazon FBA PPC strategy and multiple Amazon PPC tricks.

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Watch PART 1: https://youtu.be/zPrXCUFOZoU

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👌🏼 JungleScout Suite Discount: https://junglescout.grsm.io/danrodgers3125

👌🏼 Get 20% Off the AmazeOwl Product Research Tool with:

1) https://bit.ly/2UMC1az

2) Download App
3) On Subscription Page, ENTER PROMO CODE at bottom right: DR118
4) Choose Subscription and Pay Voucher discounts:
-Established plan yearly = 20% OFF (recommended)
-Growth plan yearly = 10% OFF
-Established plan monthly = 20% OFF

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⭐LISTING IMAGES:

Create Amazing Listing Images with GlorifyApp: https://bit.ly/2IYfpRR

⭐PRODUCT INSPECTIONS:

Get Product Inspections Done Properly with Movley: https://bit.ly/366FqWN

⭐AMAZON PPC:

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⭐REFUNDS & INVENTORY MANAGEMENT:

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Timestamps:
00:00 – Intro
00:20 – PPC Questions
00:53 – Using a Benchmarker
02:01 – Inside the benchmarker
02:53 – STEP 1: Signup
03:41 – STEP 2: The Basics
04:15 – Sponsored Products Vs Brands
05:08 – STEP 3: Sponsored Products Performance
07:15 – Performance by individual product
09:01 – STEP 4: ACoS performance
09:08 – ACoS explained
11:44 – Advanced ACoS strategies
16:37 – Profit on Ad Sales
17:56 – Optimizing PPC performance
18:08 – STEP 5: CPC Performance
20:06 – Reduce CPC
21:33 – STEP 6: CTR Performance
22:48 – Improve CTR
25:13 – STEP 7: CVR Performance
27:11 – Improve CVR
30:17 – STEP 8: Take Action
31:09 – Steps to Optimize
33:42 – What next?

DISCLAIMER: Content on the Dan Rodgers YouTube Channel and extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making investment, financial or business decisions, taking into account your own personal circumstances. Dan Rodgers is not a financial advisor. Always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.