A la hora de hacer campañas de PPC en Amazon, disponemos de varios enfoques.
Aumenta tus ventas en Amazon y reduce tu coste publicitario gracias a la técnica de segmentación por productos.
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The BEST Amazon PPC Management Tool! Game Changer.
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Amazon PPC optimization plays a big part in the business; there are a handful of software that help with Amazon FBA PPC however, I found the best out of all of them! And I am excited to share it with you all!
In this Amazon PPC guide video, I will be showing the best Amazon pay per click software that I found and currently using for my business. The software was created by high figure Amazon sellers so we know that this software was created specifically for the needs of Amazon sellers, especially with regards to PPC. Be sure to finish watching this Amazon FBA PPC tutorial to see the different features of this amazing software!
As a fellow FBA seller, I’m more than happy to share this Amazon PPC tutorial 2021 video in hopes that it can help everyone with their business!
—–
Sections:
0:00 Intro
2:03 Introduction of the Software Tool
5:18 Restock Forecasting
6:16 Controllable Algorithm feature
7:57 Connect to your other Marketplace
9:45 Restock Forecasting feature
11:45 Ad Insights feature
14:14 Sales feature
15:35 Mass Campaigns feature
15:47 Sample of Split Keywords to Campaigns
16:50 Automations feature
23:54 Pricing of the software
24:52 Outro
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
아마존 FBA 강의 시리즈, 많은 분들이 궁금해 하셨던 아마존 PPC 광고에 대해 다루어 보았습니다. 평소보다 영상이 길지만, PPC의 기본부터 제가 생각하는 최고의 PPC 캠페인의 구조 및 최적화 방법까지 PPC 운영의 모든 것을 담았습니다. PPC 운영이 막막하셨던 아마존 셀러 분들께 도움이 되었으면 좋겠습니다.
영상에 사용된 PPT 슬라이드 다운로드 링크:
https://mailchi.mp/5a3103ad131c/ppc-guide
차례 (슬라이드 제목)
– 궁극의 PPC 가이드
– “아마존 PPC 광고 캠페인 어떻게 운영하는 것이 베스트인가?”
– 이 영상에서 배울 수 있는 것
– PPC 기초 다지기
– 결국 무엇을 위한 것인가?
– PPC란?
– “클릭당 지불”이란?
– “PPC”라는 용어에 대해
– PPC 광고 예시 – 키워드 타겟 광고 (“스폰서 리스팅 VS 오가닉 리스팅”)
– PPC 광고 예시 – 제품 타겟 광고
– PPC 광고를 해야 할 이유
– PPC가 어떻게 수익으로 연결되는가?
– 광고 수익성 계산하기
– 제품 마진을 계산하는 법
– AMAZON REVENUE CALCULATOR
– BREAK-EVEN POINT
– ACoS란?
– 수익성이 있는 광고란?
– “ACoS와 마진이 같으면 재고만 없어지고 손해 아니야?”
– 매출에 대한 PPC 광고의 간접적인 영향
– 낮은 ACoS가 반드시 좋을까?
– 이상적인 ACoS 레벨은?
– PPC 최적화란?
– 구매전환율이란?
– PPC 캠페인 운영의 큰 그림
– PPC의 이해 – 기초 개념/용어 설명
– 아마존 PPC 캠페인 종류
– SPONSORED PRODUCTS만 다루는 이유
– 캠페인 생성 따라하기
– 지표에 대한 이해
– “가장 효과적으로 PPC 캠페인을 구조하는 방법은?”
– 타게팅의 종류
– 키워드 타게팅/제품타게팅
– 자동 타게팅 캠페인
– AUTOMATIC TARGETING 캠페인의 역할
– 자동 캠페인의 키워드/제품 타게팅
– 수동 타게팅
– 수동 캠페인 – 키워드 타게팅
– “MATCH TYPES”에 대한 이해
– MATCH TYPES의 역할
– 수동 캠페인 – 제품 타게팅
– 타게팅의 종류 정리
– NEGATIVE TARGETING
– 효과적인 PPC 캠페인의 구조
– PPC 최적화 메커니즘
– PPC 최적화 실제 적용 – 6 캠페인 포트폴리오 & 플레이북
– 6 캠페인 포트폴리오
– PPC 플레이북 – 키워드 타게팅
– PPC 플레이북 – 제품 타게팅
– * 신제품 런칭 시기에는…
– 개인적인 룰
– “너무 복잡해.”
– PPC 자동화
– 처음 시작하는 아마존 셀러라면…
– 나의 제품이 여러 개라면?
– ADTOMIC by HELIUM 10
– ADTOMIC을 활용한 자동화 예시
– 이후의 할 일은?
– PPT 다운로드
– 감사합니다!
✅ 아마존 분석 소프트웨어 Helium 10 제휴 할인
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– 가입 시 저의 위 두 제휴 코드 중 하나를 선택하여 입력하시면 해당 할인 혜택을 받아보실 수 있습니다.
* Helium 10은 구독 한 달 이내 질문 없이 “무조건 환불 정책”을 가지고 있으므로, 안심하고 한 달간 사용해 보세요! 🙂
If you think you’ll use PPC to launch your Amazon product, this video is for you. You could potentially spend thousands of dollars trying to get your campaigns to work, only to end up disappointed. You’re going to learn how PPC works, what it’s actually made for and how to launch a product on Amazon.
✅ FREE Complete Amazon FBA Field Manual (44 Pages of Goodness!) –
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00:00 5 Amazon PPC Secrets
00:10 Broad Match Modifier
03:22 Create an auto-campaign for every SKU in the catalog, put a $1 budget and a ¢5 bid
04:30 How do you calculate expected ACOS w/ some basic math
05:57 Custom Headline Images inside your Sponsored Brand Headline Ads
07:42 Get every single metric on your account during the account lifetime
09:22 MAG PPC Master Class
🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
There is a free tool that will help make your Amazon PPC ads more profitable. In this video, I show you what this tool is, how to sign up, and use that free tool!
Click below to join the Waitlist For My Amazon FBA Course
https://effectiveecommerce.com/amazoncourse-ppctool
Sign Up To Sellics:
https://effectiveecommerce.com/sellics
Tools I recommend:
Sign up using one of the links below and I will give you a free 1 on 1 consultation
Shopify: https://www.effectiveecommerce.com/shopify
Onlinejobs.ph:https://www.effectiveecommerce.com/onlinejobs
Siteground: https://www.effectiveecommerce.com/siteground
Helium 10: https://www.effectiveecommerce.com/helium10
Jungle Scout: https://www.effectiveecommerce.com/junglescout
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!
Amazon PPC Metrics ►► Learn the 3 Easy Ways To Lower ACoS And Save Money On Amazon Ads. Watch our free training here → https://www.sponsoredprofit.com/freetraining
As the legendary management consultant Peter Drucker once famously said: “What gets measured, gets improved”.
Proper measurement of your Amazon PPC Metrics is the only way you can make informed decisions so that you can continually optimise and improve your campaigns.
Note the use of ‘proper’. The problem is when it comes to Amazon PPC the vast majority of sellers focus on one metric to the exclusion of others: Advertising Cost of Sale (ACoS).
Amazon ACoS shows how much you spend on ads to gain a dollar from attributed sales. For many, it is the ultimate measure of the performance of an Amazon PPC campaign.
Today I break down 3 crucial Amazon PPC Metrics that if used in conjunction with ACoS will provide you with the most complete picture of your campaign’s performance:
►► Read the full article here → https://www.sponsoredprofit.com/blog/the-3-Amazon-PPC-Metrics-You-Should-Be-tracking
There is a TON of real estate on Amazon product pages.
Your competition can use Amazon advertising to steal from your listing.
But what if there was a way to prevent this from happening?
You must protect your house aka your listing.
And you can do this through Amazon PPC.
But what if you don’t have high enough margins to protect your listing or what if you only have 1-2 products?
Tune in to today’s video as I show you how to make this happen.
My Favorite Amazon FBA tools (affiliate link, so when you click them you buy me a cup of coffee):
🔴 Helium-10: https://crushtrk.com/?a=317&c=188&p=r&s1=
🔴 Quartile: https://www.quartile.com/?ref=traviszigler6 – Get a 55% discount on the first 2 months with the code: qkvvYsAo
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🔴 Survival Guide for Amazon Ads Book: https://www.amazon.com/Survival-Guide-Amazon-Ads-Optimization-ebook/dp/B08Y81LY65
🔴 See what the Pineapple can do for you: http://profitablepineapple.com/
🔴Subscribe to Our Channel: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtw?sub_confirmation=1
🔴 Join our Facebook Group: Amazon PPC Pros; https://www.facebook.com/groups/284797249034149/
🔴 Free 8-Week Amazon PPC Masterclass: http://profitablepineapple.com/
🔴 Check out the blog: https://salesfunnelhq.com
Intro: 0:00
Create variations for higher profit margin 1:15
Action items 2:17
Live demo 2:42
Outro 7:10
