In this video, I will share three actionable steps to elevate your Amazon PPC campaigns to new heights in 2024.
Join me as I guide you through effective strategies and techniques that will help you optimize your Amazon PPC ads for improved visibility, increased sales, and higher ROI. Discover the key factors to consider, advanced tactics to implement, and best practices to take your Amazon PPC to the next level.
Don’t miss out on this valuable insight that can supercharge your Amazon advertising and drive significant business growth.
My Resources 🚀
Get your FREE Amazon account audit by my team: https://hubs.ly/Q02l5vG70
Amazon Growth Toolbox: https://resources.triviumco.com/growth-toolbox
Get my Amazon PPC course: https://www.theppcuniversity.com/
Get access to our Slack consulting group: https://triviumco.com/trivium-tribe/
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👍 Like, subscribe, and hit the bell for more expert tips on dominating Amazon FBA in 2024!
Any questions? Leave a comment below! I read & replied to all of them.
5 Advanced Amazon PPC strategies you should be trying in 2024 with Brett Bercaw from FBAexcel. Learn about Amazon FBA 2023 with Norm Farrar on the Lunch With Norm Podcast!
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More about Brett…
Ohio State Engineer grad. Spent 10 years working long hours moving up the corporate ladder making other people money. Finally got tired of working for the man so I quit my corporate job in 2021 and now focused on building Amazon brands while helping other sellers scale theirs through FBAexcel and AMZrolodex services.
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Brett’s Info
Website – http://www.fbaexcel.io/
Facebook – https://www.facebook.com/groups/fbaexceltools
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About Lunch with Norm
Lunch With Norm is your resource for everything from amazon, to e-commerce, to digital marketing, to social media, all in the form of a Livestream podcast. Our aim is to arm the small business owner with the latest tools and advice from the experts that are making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air. We want our listeners to walk away from each episode with actionable advice, you won’t get rich quick, but you will be able to take what you learn from this show and immediately apply it to your own business. Learn. Take action. Maximize your Business.
Who is the Beard Guy?
Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.
When Norm isn’t traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. As if he wasn’t busy enough, Norm also hosts a weekly Live Show on Facebook and YouTube where he shares his thoughts on Amazon and E-Commerce with other Industry experts.
Norm’s new podcast I Know This Guy…. is now available for listeners. Norm hosts an interview podcast with compelling people from all walks of life, everyone has a story that the world needs to hear.
If you have any questions, feel free to post them in the comments.
Come back every Monday, Wednesday, and Friday at 12:00 pm for a regular scheduled “Lunch with Norm” where Norm sits down with Industry experts!
#Podcast #AmazonSeller #AmazonFBABusiness
*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon’s Terms of Service is always changing. Make sure you are following relevant up-to-date information.
🍍 Join me live as we continue to work through our 2024 Amazon PPC Masterclass!
If you’re an Amazon seller eager to amplify your product’s visibility and sales, this strategy-focused video is a must-watch.
In this BONUS chapter of my Amazon PPC Mastery series, I delve into the art of dominating search terms through effective ASIN targeting.
I’m going to teach you how to create a halo effect around your products by meticulously targeting the right ASINs and refining your bidding strategy.
🍍Some big things we’re going to cover:
The 80/20 Rule in Amazon PPC: Discover how to focus on the 20% of keywords driving 80% of your sales.
Researching and Targeting ASINs: Learn how to identify and compile a list of crucial ASINs to target, including top organic, revenue, and sponsored products ASINs.
Strategic Bidding Techniques: Find out how to start with a low CPC, manage bids for competitor ASINs, and employ defensive product targeting ads effectively.
Ad Group Naming Strategy: Understand the importance of clear and strategic ad group naming for easy campaign tracking.
I’m coving all of this and more.
But most importantly…
I make it easy to understand, follow and implement.
📖Video Chapters:
00:00 – Introduction
00:34 – First Step: Single Keyword Exact Match Ad Campaign
00:39 – Second Step: Expansion: Dominating Search Terms
00:53 – Step-by-step Guide in Dominating Search Terms with ASIN Targeting
03:46 – Conclusion: Action Items
In this video, I show you exactly how to optimize your Amazon Pay-Per-Click (PPC) campaigns like a pro. Whether you’re a beginner or an experienced seller, this tutorial breaks down the key steps to boost visibility, improve ad performance, and maximize your ROI on Amazon.
After watching this video, you will be able to optimize your Amazon PPC campaigns in only 5 minutes.
Want me to take a look at your account and give you a FREE Amazon strategy? Click here: https://shorturl.at/amyO2
A lot of people struggle with Amazon PPC. They try to boost profits but end up drowning in data and analytics.
That’s why I wanted to go over my complete comprehensive guide live to help you transform your approach to Amazon PPC, making you more profitable while saving you precious time!
📈 I’m going to go over:
🔑 5 Key Strategies for Amazon PPC Success, and show you essential strategies to dominate the Amazon marketplace.
📊 Easy Steps for Mastering PPC Keyword Research (2024 Edition). I’ll dive into the latest methods for effective keyword research.
💡 Common Amazon PPC Mistakes & How to Avoid Them. Learn from my $250,000 mistake and ensure it never happens to you.
🎯 Redefine Your ACoS Targets for Better Results. Discover what metrics truly matter for PPC success.
🚀 Scalable Strategies for Growing Your PPC Efforts. Use my step-by-step guide to expand your reach on Amazon.
🔥 I’m even going to go over how to use E.A.D. to help you revolutionize your business with the Eliminate, Automate, Delegate strategy.
Ready to take your Amazon campaigns to the next level?
Mark your calendars for an exclusive AMA session with Matthew Davis, where you’ll uncover the ultimate secrets to level up your Amazon campaigns.
Why should you be there?
↳ Gain top-notch strategies to turbocharge your Amazon campaigns
↳ Elevate your advertising game with expert insights
↳ Real-time Q&A with industry leaders for valuable insights
Don’t miss out on this golden opportunity! Save the date and join us for a truly insightful session!
See you at the crossroads of Amazon’s success!
#AmazonPPC #AmazonAds #amazonsellertips
Timestamps:
00:00 – Introduction
09:58 – Episode Start and Welcoming Viewers
10:28 – Discussing PPC Optimization and Testing Strategies
13:13 – Importance of Video Content in PPC and Organic Ranking Improvement
14:54 – Addressing High Bid Impact on Organic Sales
16:56 – Budget Allocation and Funding Inventory Questions
17:48 – Evaluating Ad Performance Based on Time of Day
20:13 – Exploring Display Ads and Impression Share
22:47 – Advice on First Delivery to FBA with Batteries
24:02 – Strategies for Using Sponsored Display Ads
26:14 – Starting Bids for Automatic and Manual Campaigns
29:21 – Negating Search Terms in Campaigns
31:17 – PPC Launch Strategy to Leverage the Honeymoon Period
33:04 – Campaign Structure for Variations in Color Schemes
46:15 – Examining Break-Even ACOS and Amazon Fees
49:35 – Understanding Macros in PPC and Bulk Updates
52:07 – Choosing Reports for Weekly PPC Optimization
55:18 – Differentiating Between Auto and Manual Campaigns
58:10 – Significance of Negative Keywords in Campaigns
1:01:15 – Strategies for Successful PPC Launch
1:03:02 – Campaign Structures for Color Variations of a Product
1:04:24 – Using Brand Analytics for PPC Strategy
1:06:05 – Dealing with Low Conversion and High Clicks in PPC
1:10:42 – Leveraging PPC Data for SEO and Vice Versa
1:12:50 – Understanding PPC Placement Data and Its Impact
1:14:15 – PPC for Products with Low Search Volume
1:15:17 – PPC Strategy for Hard-Selling Products
1:16:54 – Adjusting Bids for Effective PPC Management
1:18:21 – Analyzing Effective PPC Placement and Utilizing Amazon as a “Digital Shelf”
1:20:04 – Dealing with Singular vs. Plural Keywords in Auto Campaigns and Testing Negative Keywords
1:21:27 – Setting Up PPC Ads for Products Already Ranking on Page One
1:23:17 – Addressing the Issue of Rising TACoS in PPC Campaigns and Using Brand Analytics for Insights
1:24:06 – Integrating Brand Analytics with PPC Strategies and the Importance of Organic and Sponsored Search Synergy
1:24:47 – Understanding Category Campaigns and Targeting Other Brands
1:26:35 – Strategies for Advertising Products with Low Search Volume and High Clicks but Low Sales
1:29:17 – Evaluating PPC Strategies for Previously Best-Selling Products with Non-Optimized Images and Lower Prices
1:31:52 – Discussing the Effectiveness of Auto Campaigns Compared to Manual Campaigns
1:33:01 – Adjusting Bids in PPC Campaigns: Best Practices and Recommendations
1:34:20 – Whether to Exclude Keywords Targeted in Manual Campaigns from Auto Campaigns
1:35:10 – Closing Remarks and Additional Resources for Amazon PPC and Selling Strategies
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
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🏫 https://mag-school.com/ – PPC, SEO, Design, and Catalog courses.
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🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
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Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:00 – Introduction
0:14 – Explaining high exact match bids on Amazon PPC
0:31 – Picking a random product example
0:43 – Comparing broad match vs exact match bids
1:14 – Broad match bids are lower than exact match
1:41 – Overbidding on exact match keywords
1:57 – Opportunity to use more broad match bids
2:20 – Need to add negative keywords to broad/auto campaigns
2:39 – Most use exact match only for simplicity
3:19 – Example of using broad match for a seasonal product
4:30 – Speaker’s experience level with Amazon PPC
4:50 – Lifetime ad spend example
5:16 – Why speaker is sharing this information
5:53 – Mother’s Day campaign example with broad match
6:38 – Managing broad match with negative keywords over time
7:40 – Strategic use of broad match for rankings
8:10 – Recent ad spend data comparing broad & exact match
8:58 – 15% lower ACoS with broad match
9:30 – Process for choosing negative keywords
10:07 – Negating exact match keywords in broad campaigns
11:06 – Halloween campaign example with negatives
11:30 – Broad match statistical summary
12:14 – Calculating hypothetical savings from lower ACoS
12:56 – Process for maintaining/adding new negative keywords
13:49 – Value of optimizing with negative keywords
14:26 – Best practices for structuring campaigns
15:53 – Summary & impact of using more broad match
16:04 – Other PPC techniques to lower ACoS
🎫 FBA Sellercon EXCLUSIVE in Berlin 25. & 26.11.2023!⏱nur 100 Tickets verfügbar! https://ecommerce.de/tickets/
🗣 Kostenloses Erstgespräch vereinbaren unter: https://ecommerce.de/
🎓 Produktsuche Grundkurs: https://ecommerce.de/kurse/produktsuche-grundkurs/
📖 Mein Buch für aktive Amazon Seller: https://ecommerce.de/buch/margen-strategien/
📚 Mein Buch für Anfänger: https://ecommerce.de/buch/
Du bist bereits erfahrener Amazon Seller? Dann check auch unseren Podcast aus:
https://www.youtube.com/channel/UC39cntLR1WVwVjKX-BkAL6A
https://www.ecommerce.de/podcast
Wir haben in der Vergangenheit bereits weit über 500 Unternehmen erfolgreich aufgebaut und Menschen in die finanzielle Unabhängigkeit geführt. Buche dir jetzt ein kostenloses Erstgespräch in indem mein Team und ich mit dir gemeinsam klären, ob wir dir dabei helfen können dein eigenes Unternehmen aufzubauen oder zu vergrößern.
Ecommerce ist die Chance, ins Unternehmertum einzusteigen und mittelfristig finanziell unabhängig und frei zu werden.
Ernsthaft, wir haben bereits über 800 Menschen nachweislich dabei geholfen mit Amazon FBA mehr Geld zu verdienen als in Ihrem 9to5 Job.
ACHTUNG! Wir verkaufen keine reinen Videokurse oder 0815 Coachings, alle unsere Trainingsprogramme sind Ergebnisorientiert und beinhalten intensive Betreuung bis zum Erfolg.
Über Nicklas Spelmeyer:
Nicklas Spelmeyer ist Geschäftsführer von mittlerweile 5 GmbH’s in Deutschland, aus den Bereichen Handel, Consulting & Marketing und Logistik außerdem führt er die Geschäfte einer US-Amerikanischen Beteiligung(Tag8 Corp.) – 2022 erwirtschften seine Unternehmen über 10.000.000€ Jahresumsatz. Coachen tut er also nicht weil er es nötig hat, sondern aus Leidenschaft und Lust am Unternehmertum.
Vor über 5 Jahren hat er selbst damit gestartet Produkte über Amazon zu Verkaufen und seit dem hunderten Menschen dabei geholfen, das selbe zu erreichen.
Gemeinsam mit seinem Team coacht er Menschen, die sich neben ihrem Hauptberuf etwas aufbauen wollen.
Sein Büro mit mittlerweile über 25 Mitarbeitern liegt direkt im Herzen der Hauptstadt, gerade ein mal 200 Meter zum berühmten Fernsehturm oder 150 Meter vom Berliner Dom entfernt. Auf über 780m2 gibt es hier auch einen eigenen Schulungsraum mit Platz für über 50 Teilnehmer in denen monatlich exklusive Workshops für Kunden der eCommerce.de Consulting GmbH stattfinden. *Grundsätzlich sind sonst alle Coachings & Trainings digital nutzbar.
🔒Hol dir Helium10: http://bit.ly/BesteFBAtool
➡️Gutscheincode: BYL10 / BYL6M20
Learn How To Sell on Amazon (2023 UPDATE): https://youtu.be/DJQS4k7tbhg
If you’re new to Amazon, you’ll need help navigating your way around Seller Central so that you don’t make any major mistakes. That’s why we created this 6-step tutorial series walking you through how to get started selling on Amazon in 2023.
In this video, we’ll show you how to create PPC Sponsored Products advertising campaigns in your Amazon Seller Central account, and how to avoid the common mistakes most beginners make. Remember to subscribe to the channel and bookmark this video so you can always come back and jump right into the section you need with the timestamps below:
0:00 How to Create Advertising Campaigns in Seller Central
0:43 How to Create Sponsored Product PPC Campaigns
1:40 Automatic vs Manual Amazon Campaigns
2:47 Explaining Amazon Dynamic Campaign Bidding Strategies
4:44 Setting Default Bids on Automatic Campaigns
5:50 Explaining Negative Keyword Targeting
6:20 How to Create Manual Sponsored Product Campaigns
7:21 Exact vs Phrase vs Broad Match Keywords
9:06 How to Adjust Keyword Bids in Bulk
9:54 NEXT STEP: How to Create Coupons, Deals, and Promotions!
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📚 LEARN HOW TO SELL ON AMAZON FROM GREG MERCER 📚
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▶︎ Learn more here: https://jnglsct.com/freedom
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