PPC: Strikezone Keywords Tutorial – Amazon Seller Central

This is a broad question and everything helps.
If your trying to scale an account, what’s a few strategies you guys use to find new targets?
Scenario for prospective:
You’ve got your top 10 competitors, you’ve set up AD segmentations, its been several months, ADs are doing well but now your at a plateau.
Easiest way to increase revenue would be to increase AD spend but do you guys ever branch out to find new keywords for new eyes? If so, how do you do this?

Our ppc team has co-opted @Steven Pope’s seo strategy for just that purpose on ppc (broadening search)

Identify the keywords your product currently organically ranks for 10/20-50. Within that filter

sort for highest volume, highest relevancy terms (edited)

use the best 5-10 (depending on specific data points) as new kw campaign(s) to try

also goes without saying you should be reviewing the STRs from any current campaigns where they exist

00:00 Strikezone Keywords Tutorial
00:41 Demo
01:15 Use any AMZ click data tool, for this instance Helium 10

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

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Amazon | Amazon PPC | PPC Campaign Type | What is Amazon PPC | PPC Stratiges | How we run PPC

What is Amazon PPC
PPC Campaign Type
how we run PPC
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Why You’ll Never Profit From Amazon FBA PPC

This is why you’ll never profit from Amazon FBA PPC…

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Videos on how to use Helium10 effectively:


Helium10 How to use Adtomic for amazon PPC:

Difference between Amazon PPC Campaigns and Ad groups | Urdu/Hindi

If you enjoyed the video don’t forget to like, subscribe and share!

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Amazon PPC Playlist:
https://www.youtube.com/playlist?list…
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Amazon PPC (pay-per-click). is an advertising model provided by Amazon to its sellers/vendors in which they pay a fee to Amazon when a shopper clicks on their ad.

This video discusses the difference between Amazon PPC Campaigns and Ad Groups. Watch the whole video to understand the concepts.

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#AmazonPPCCampaigns
#AmazonPPCAdGroups

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DISCLAIMER: The content on Amazon Acumen YouTube Channel is intended to provide useful information and share knowledge with people who want to do business on Amazon. Before making any business or financial decisions, you are advised to independently validate the information found on our channel, and if needed, seek professional help. If you require any further information, feel free to contact us at amazonacumen@gmail.com

Email us at amazonacumen@gmail.com

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Amazon PPC Advertising Negative Keywords Analysis with Examples

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Diving into how to spot exact and phrase negative keywords in your PPC advertising campaigns and what to do with them.

Advanced analysis on a search term report to track customer search habits and cut wasted ad spend.

Analyzing automatic campaigns for negatives: https://youtu.be/uDulwQ2HC-M
Follow on Linkedin for more content: https://www.linkedin.com/in/lucas-kwiatkowski-00941250/

Amazon Prime Day 2021 – How To Adjust Your PPC Campaigns and Mistakes to Avoid

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In this video, Tarik Berrada Hmima explains how to prepare for the upcoming Amazon Prime Day on June 21-22, 2021. Special holidays such as Prime Day require preparation and proper PPC strategy adjustment as the traffic, clicks, and conversions will change from what sellers are normally used to. To take the maximum from Prime Day by using PPC and increase sales while still being profitable, Tarik shares the main things sellers need to keep in mind.

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▶️ How to Stop Keyword and Product Targeting Overlap for the Same Amazon PPC Placement: https://youtu.be/7QY8hsZpq-Y
▶️ Amazon PPC Dayparting – How Does It Work?: https://youtu.be/R0ib0ab_aIM

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🔶 Questions answered in the video:

➤ 00:00 How to prepare for Amazon Prime Day Sale 2021
➤ 00:59 About M19
➤ 03:14 Why Prime Day requires special preparation?
➤ 10:41 Change in PPC and product price
➤ 11:36 How previous Prime Days can help?
➤ 14:14 How to adjust your PPC strategy prior the Prime Day
➤ 21:47 Are there any categories that are not usually affected?
➤ 24:02 Main mistakes that sellers do during Prime Day
➤ 25:18 Amazon Prime Day in 2021
➤ 27:28 What are other important days apart from Prime Day?
➤ 28:20 Contact Tarik
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🔶 Video host – LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

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Advanced Amazon PPC Advertising Campaign and Strategy | JungleCon 2021 | Session 09

Welcome to JungleCon – Jungle Scout’s first-ever seller conference. Designed for both new and experienced sellers, this 14-session virtual conference explores a variety of seller topics and features exclusive presentations, tutorials, and insights from Amazon seller experts.

In this session, Connor Folley
(Co-founder and CEO of Downstream), drills down on how to optimize your ad campaigns to encourage conversions and save money:
– Understand the big-picture influence of PPC on your business
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– Get tips to reduce your PPC ad spend

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DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!

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10x Amazon PPC Sales With This Strategy – How To Calculate Bid Adjustment for TOS Placement

🔴 A pretty common question that I get asked what do you put in the bid adjustment area of your Amazon PPC campaigns. You can find this area by going into an individual campaign and clicking on the placement menu. In this article and video I will be walking you through an easy calculation (which you can do manually with a calculator or use this handy Google sheet I made for you.

Google Sheet Top of Search Calculator: https://docs.google.com/spreadsheets/d/1TRFNmGClyHKKV3eAvkN0BsuRA5sOJ_x8J2BK-ONKEfw/edit?usp=sharing

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