Is Amazon PPC Worth It? In this video we examine a FULL for Amazon PPC report so you can optimize your Amazon PPC Strategy 2022. This was put together by an Amazon PPC expert team that runs the well-known Amazon PPC software, Sellics.
▶ Download the Full Report: https://sellics.grsm.io/danrodgers-benchmarkreport
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PPC on Amazon has become extremely expensive, meaning how you run PPC for Amazon, perform amazon ppc optimization 2022 and conduct amazon ppc management has never been so crucial. We look at Amazon PPC ACOS and Amazon PPC cost among other metrics to leave the changing landscape of Amazon PPC explained.
Timestamps:
00:00 – Intro
00:48 – Boring summary
03:50 – Amazon ads VS Other ads
05:16 – Best PPC marketplaces
09:03 – US PPC has changed
15:38 – Best & Worst PPC categories
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.
Amazon PPC is a complex field of study. You have monkey experts acting like scientists giving our PPC tips and it’s hard to separate the good PPC recommendations from the bad. In this PPC master class, I am going to share everything I know in one video about PPC. Let’s dive in.
Why you should listen to me. I’m Steven Pope and the founder of My Amazon Guy. We’re a nearly 300-person Amazon agency with more than 250 brands that we manage in PPC. You can read more than 100 testimonials about our PPC management at myamazonguy.com/testimonials including this handwritten note I got the other day from an account we increased 54%.
00:00 Amazon PPC Master Class 2022
00:22 Actual client PPC testimonials
02:48 How do you know when your listing is ready for PPC? Full listing optimized.
04:20 Golden Rules of Amazon PPC – Never run out of stock
05:00 Never tap out on the budget & Lower bids if you have budget constraints
05:42 The more limited your budget the more long-tail keywords you should chase
07:10 PPC and SEO go together
07:34 Always be advertising
08:21 Keyword Distribution
11:21 Important metrics of PPC
15:20 Search Query Performance Report
17:01 How often should you check campaigns
17:43 How do you budget PPC on Amazon?
20:45 Setting up a campaign SOP
25:30 Amazon Ads is an auction house/Bid strategy
28:57 How many keywords do you need per campaign
29:59 Negative keywords
33:20 How actual campaign looks like
35:24 The most important weekly activity for your campaigns
41:12 Whenever advertising you have the ability to create all kinds of keywords
41:53 Never negate a good keyword
46:55 Do not delete old campaigns
47:51 Random PPC tip
48:27 Bidding Structure Type
49:42 How does external traffic affect Amazon listing
50:32 Difference in PPC success for an FBA listing vs FBM?
51:12 Amazon PPC Holidays
Black Friday
Cyber Monday
All of up to Christmas right around Dec 23
Valentines Day push
Mothers Day
Fathers day is weaker but still worthy
Prime Day
52:32 Troubleshooting Amazon PPC
53:55 Profit over Growth or Growth over Profit
54:40 What is a good CTR
55:00 How long does it take PPC to work
55:41 Should you bid on both singular and plural keywords
56:12 Can you advertise in a foreign language
57:35 What do we do if PPC spends only and no sales
57:48 Are all match types in a single campaign
58:15 Bang for the buck campaign
58:37 Campaigns for launching or 0 reviews
59:37 How much of a campaign should go to good converting keywords vs some research
1:00:29 Which auto campaign should I stop if I want to limit its sales
1:01:08 How often do you change daily budget
1:01:36 If our main KWs are performing well on auto and worse on manual campaign
1:02:19 Check us out every Friday for a Live Q&A
1:02:43 Check our Amazon SEO Master Class
🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
✅Get 50% off First Month with Helium 10
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There is a free tool that will help make your Amazon PPC ads more profitable. In this video, I show you what this tool is, how to sign up, and use that free tool!
Click below to join the Waitlist For My Amazon FBA Course
https://effectiveecommerce.com/amazoncourse-ppctool
Sign Up To Sellics:
https://effectiveecommerce.com/sellics
Tools I recommend:
Sign up using one of the links below and I will give you a free 1 on 1 consultation
Shopify: https://www.effectiveecommerce.com/shopify
Onlinejobs.ph:https://www.effectiveecommerce.com/onlinejobs
Siteground: https://www.effectiveecommerce.com/siteground
Helium 10: https://www.effectiveecommerce.com/helium10
Jungle Scout: https://www.effectiveecommerce.com/junglescout
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!
There is a TON of real estate on Amazon product pages.
Your competition can use Amazon advertising to steal from your listing.
But what if there was a way to prevent this from happening?
You must protect your house aka your listing.
And you can do this through Amazon PPC.
But what if you don’t have high enough margins to protect your listing or what if you only have 1-2 products?
Tune in to today’s video as I show you how to make this happen.
My Favorite Amazon FBA tools (affiliate link, so when you click them you buy me a cup of coffee):
🔴 Helium-10: https://crushtrk.com/?a=317&c=188&p=r&s1=
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🔴 Survival Guide for Amazon Ads Book: https://www.amazon.com/Survival-Guide-Amazon-Ads-Optimization-ebook/dp/B08Y81LY65
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🔴Subscribe to Our Channel: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtw?sub_confirmation=1
🔴 Join our Facebook Group: Amazon PPC Pros; https://www.facebook.com/groups/284797249034149/
🔴 Free 8-Week Amazon PPC Masterclass: http://profitablepineapple.com/
🔴 Check out the blog: https://salesfunnelhq.com
Intro: 0:00
Create variations for higher profit margin 1:15
Action items 2:17
Live demo 2:42
Outro 7:10
Check out Scale Insights: https://scaleinsights.com/trial/lucaskwiatkowski
Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://nomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 00:00 – Today @LukeWi has an Advanced Amazon PPC discussion with Stefano about Scale Insights management to move forward with your portfolio of tools you can add to your business. Also, this tool is to simplify the way you as an Amazon PPC manager look at data during your overall strategy.
https://scaleinsights.com/trial/lucaskwiatkowski
✔️ – 0:33 – Over years of beta tests software, this is a gold mine with every piece of data you need to run your Amazon PPC campaigns. You can automate your experience by keeping your strategy together and all in one place.
✔️ – 1:01 – @LukeWi shows a case study that has been running for a year now. With this software and right Amazon PPC management, you can see the statistics that they have grown an Amazon PPC account over 100% in a year. Scaling Optimization is real and you should join us along with the trend.
✔️ – 1:44 – Stefano describes the 3 main components of Scale Insights. Your Amazon PPC expert explains the dashboard and how to gain the correct information from this tool. You will get an overview of the company from the dashboard. For example, there are tabs that show Sales Distribution, P&L Distribution, Units, and Amazon pay per click. On top of that, you can see the product performance. As an Amazon PPC manager, this tool will continue to grow your Amazon PPC strategy.
✔️ – 2:39 – In this part of the video, is where you can see how you can bring results to your Amazon PPC experience. You do not have to take the extra time to bring business reports and platform results together to show yourself or clients. You will have it together in one space.
✔️ – 4:14 – Next, your Amazon PPC experts continue with their overview of Scale Insights by describing the 2 other main components, which start with Product performance. The Product Trend breaks down every metric about an individual product. The last component that is talked about is the Rules. These rules are entered in the algorithm to help scale and progressively grow with automation.
✔️ – 5:38 – In conclusion, this is video by @LukeWi and Stefano is an introduction into a series that will go more in-depth on those 3 main components and breakdown how to manage and become successful in Amazon PPC with automation. Scale Insights is a perfect way to move forward with Amazon PPC and grow.
💻Softwares & Discounts💻
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
Scale Insights: https://scaleinsights.com/trial/lucaskwiatkowski
🙏 SUPPORT ME – SUBSCRIBE TO LUCAS KWIATKOWSKI ON YOUTUBE 👇 https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA
👉Join My Facebook Community👈
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
#AMAZONPRIMEDAY #LEARNAMAZON #AMAZONUNIVERSITY #AMAZONPPCEXPERT #AMAZONTUTORIALS #AMAZONFBA #AMAZONADVERTISING #ENTREPENEUR #AMAZONBRANDANALYTICS #AMAZONGUIDE #ECOMMERCE
Looking for Amazon Advertising hacks to improve the performance of your Amazon PPC campaigns? Dive deep with Lukas Matthews on Amazon PPC audits, why you need them & how to conduct one yourself. For more help or to request an Amazon PPC audit from our team, visit: https://www.sunkenstone.com/services/amazon-ppc-management/
Whether you are a beginner or expert with Amazon PPC, auditing your campaigns is a MUST in 2021! Discover how to maximize the returns from your Amazon PPC today!
Reasons why you NEED to watch this video:
👉 If Your Amazon PPC Campaigns Are Failing & You Don’t Know How To Fix Them
👉 If You Have A High ACoS & Don’t Know How To Reduce It
👉 If You Are Looking For Tips, Tricks & Hacks To Make More Profitable Amazon Advertising Campaigns
Download the Amazon Advertising Hierarchy today: https://sunkenst.one/amazon-advertising-hierarchy
Did you learn something? Have you ever conducted an Amazon PPC audit before? How do you perform PPC audits for the accounts you manage? Let us know in the comments below the video!
Subscribe to our channel to be notified when we post other Amazon Advertising hacks, tips & tricks like these to improve your Amazon PPC ROI: https://sunkenst.one/subscribe
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Discover other great Amazon Advertising hacks & tips to improve your ROI here:
00:00 Intro
00:48 How To Perform Amazon PPC Audits
00:57 Deep Diving On Amazon PPC Audits
01:38 Pro Tips For Better Performance
05:43 Audit Using Search Term Reports
07:20 Brand Saturation
07:52 Non-Brand Targets
10:23 Bidding In Search Term Column
11:30 Customer Search Term Report Analysis
13:20 Conclusion
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
👇👇👇👇👇👇
Watch These Videos Next
********************************
🔥 7 EASY Tips To Lower Amazon ACoS: https://youtu.be/mpIsjF7dz_0
🔥 Biggest PPC Mistakes That Advertisers Make: https://www.youtube.com/watch?v=UCZ3_7PbQkc&pp=sAQA
Listen to the Amazon Advertising Insider playlist at Work: https://www.youtube.com/playlist?list=PLEcUMhrTBUTd4Kxx13mdQXCmI4qGp_oZj
********************************
🔥 Tune Into The Behind The Stone Podcast To Improve eCommerce Strategy, Growth & Operations: https://www.youtube.com/playlist?list=PLEcUMhrTBUTcXpZoRcH9UVXveXM_gUZBt
👇👇👇👇👇👇
You’re Watching Sunken Stone – where we teach eCommerce brands the ins & outs of selling on Amazon. Tune in for insider tips & tricks to scale your eCommerce business to 7/8+ figures.
Thanks for stopping by and if you have any Amazon or eCommerce-related questions or want our team to cover a specific topic, just let us know in the comments section below this video.
In my previous video I went over how I spent $250,000 on Amazon FBA PPC and the top 5 things I learned from spending all that money. And in that video I mentioned if anyone was interested in my Amazon PPC strategy when it comes to launching products so here it is!
In this video I go over the two main strategies I use to launch any new product on Amazon FBA. Those two strategies include:
1. Automatic Campaigns
2. Manual Campaigns
I know, it seems very simple and boring but I promise you that within those two campaigns, I use strategies not taught by other Amazon FBA you-tubers. That is because I use 4 separate Automatic Campaigns and 4-12 different Manual Campaigns when I first launch.
So in this video I am going to teach you my exact strategies and how I optimize those campaigns once they have been running for 1-2 weeks.
Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
Is Top of Search worth it for your Amazon business?
✔️ – 00:00 – In this Amazon PPC tutorial, we will use real Amazon Seller PPC accounts and real Amazon Seller data to find out if Top of Search Amazon keyword campaigns is worth it for certain clients and Amazon brands. By watching this Amazon video, you should be able to determine if Top of Search is worth it for your brand.
✔️ – 0:49 – Luke starts this Amazon PPC video by showing exactly how he sets up Top of Search keyword campaigns for his Amazon FBA clients. He likes to use Amazon Fixed Bids and only raises Top of Search Bid Adjustments to negate Amazon Product Page ads and Amazon Rest of Search ads. For the purpose of the video these Amazon Campaign examples are only targeting one Amazon PPC Keyword.
✔️ – 1:17 – In this part of the Amazon PPC tutorial Luke covers how to determine Amazon conversion rate on a Per Amazon Placement Stat on Amazon Top of Search, Product Pages, and Rest of Search. Learn how to determine which Amazon Placement Stat your Amazon Products should be advertised on.
✔️ – 3:40 – We cover a special Amazon client in this example who had over a 15% increase in TACoS in 6 months. Amazon PPC Tip: If Amazon Ad Spend is going up, but Amazon PPC Sales are stagnant or not increasing at the same rate…. you’re spending too much.
✔️ – 3:03 – Sometimes, when handling a 6-figure Amazon brand it’s important to look into more reasons why TACoS increased for most brands including product catalog, quarterly Amazon reports, inventory supply issues, and Amazon price changes. Learn how to pull an Amazon Report that allows you to check where you’re overspending on Amazon PPC.
✔️ – 3:25 – In this part of this Advanced Amazon PPC lesson we talk about how different Amazon Store sizes may determine the impact these Amazon PPC strategies can have on your Amazon account. It is okay to realize your Amazon product is not the top performer in your Amazon category.
✔️ – 4:00 – What to do if you can’t sustain Top of Search Amazon PPC spending. Watch a real live example in this part of the Amazon Pay-Per-Click video.
✔️ – 5:30 Watch this part of this advanced Amazon PPC video for Amazon PPC Managers and Amazon FBA Sellers for a secret Amazon PPC Tip to beat similar Amazon Competitors. Hint: Sometimes, it is alright to let an Amazon Competitor take the best ad spot. If your ACoS is increasing try these Amazon PPC tips.
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
🔥Get the AMZScout Complete Toolset for Selling on Amazon Now
https://amzscout.net/amazon-sellers-bundle/?utm_source=youtube&utm_medium=video&utm_campaign=amz_youtube&utm_content=youtube_amz_ppc
Get All-In-One: Tools for keyword search, product research, and a course about how to sell on Amazon for beginners!
Amazon PPC optimization is the key to making your product profitable in 2022. Watch the workshop to get a step-by-step guide about how to avoid wasting money on an unprofitable advertising campaign from Chris Rawlings, one of the most accomplished experts in Amazon PPC strategy.
You can also learn tips and tricks about:
– How to launch a product with a low pay per click budget to quickly rank your main keywords and get organic customer flow
– Tutorial with 6 killer Amazon ads campaign structures
– How to avoid the 5 most expensive ad mistakes and avoid spending your money with no results
– The advanced EBC A+ method for ads
– Follow this manual with best practices to optimize amazon advertising for your Amazon FBA business
2:08 Agenda
3:18 Who is Chris Rawlings? Why should his opinion be trusted?
9:27 What changes have affected advertising throughout the history of Amazon and Amazon advertising channels?
22:19 What are the core types of campaign goals?
25:45 Discovery, research and performance – foundation of every product portfolio
31:40 How to run a ranking campaign for your private label business
35:43 Brand attack as a tool to setup search competition with other brands
42:52 How to define the product life cycle for your product and improve it
53:52 All about the confrontation between ACOS and TACOS
1:00:17 The role of PPC as a key in improving product stats and increasing profit
1:07:43 The most common seller PPC mistakes on Amazon
1:10:56 What are the external factors that affect PPC management?
1:13:36 Explaining A+ content conversion formula
1:20:09 Review of AMZScout as an exact toolset to optimize your Amazon ads
To start selling on Amazon successfully and find what to sell, you need a powerful set of AMZScout software. 👇
🔥TRY AMZScout’s Complete Toolset for Selling on Amazon FOR FREE
https://amzscout.net/amazon-sellers-bundle/?utm_source=youtube&utm_medium=video&utm_campaign=amz_youtube&utm_content=youtube_amz_ppc
Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 00:00 – In this Amazon PPC tutorial we will talk about how to check where you’re overspending on Amazon PPC. We will take a look at an Amazon FBA Seller account who had previously left Lucas for a different Amazon PPC agency. Later this client returns due to the agency’s overspending problem.
✔️ – 0:47 – Luke starts this Amazon PPC analysis by reciting his mantra, “More spend is not always the answer”. This video is made for smaller Amazon sellers who want to learn to check where you’re overspending on Amazon PPC.
✔️ – 1:53 – In this part of the Amazon PPC tutorial Luke covers an important message for all Amazon PPC managers. It is important to listen to clients, but it is more important to explain to them and educate them on successful Amazon PPC strategies. Lucas breaks down the 6-figure Amazon client’s PPC account and identifies Total Advertised Cost of Sales (TACoS).
✔️ – 2:40 – We cover a special Amazon client in this example who had over a 15% increase in TACoS in 6 months. Amazon PPC Tip: If Amazon Ad Spend is going up, but Amazon PPC Sales are stagnant or not increasing at the same rate…. you’re spending too much.
✔️ – 3:03 – Sometimes, when handling a 6-figure Amazon brand it’s important to look into more reasons why TACoS increased for most brands including product catalog, quarterly Amazon reports, inventory supply issues, and Amazon price changes. Learn how to pull an Amazon Report that allows you to check where you’re overspending on Amazon PPC.
✔️ – 3:45 – In this part of this Advanced Amazon PPC lesson we show you how to read an Amazon Product Placement Search Term Report to learn where the Amazon PPC budget is being allocated between Amazon Top of Search, Amazon Product Pages, or Amazon Rest of Search.
✔️ – 5:02 – Amazon PPC Trick: Our Amazon PPC Expert Lucas Kwiatkowski drops several Amazon PPC Tips on what to do when you pull the Amazon Placement Search Term Report and you see you’re overspending on Amazon PPC Top of Search. Learn how to use Amazon Rest of Search to your advantage.
✔️ – 5:30 Watch this part of this advanced Amazon PPC video for Amazon PPC Managers and Amazon FBA Sellers for a secret Amazon PPC Tip to beat similar Amazon Competitors.
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
