Amazon PPC advertising campaigns are ESSENTIAL in 2021 to help grow and scale your FBA business. In todays video i’ll show you how to optimize your amazon ppc campaigns in 5 minutes with literally the easiest strategy possible.
If you’re new to amazon or just want to learn how to set up these PPC campaigns check out this video: https://youtu.be/lDUpX1Dj0uM
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What is Amazon PPC | Beginners Tutorial 2021 | Auto Campaign
Hi All,
In this video, you will learn what is Amazon PPC and how to launch auto PPC campaign. Amazon PPC is a complex topic and one of the biggest challenges for any Amazon seller.
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: How to Hunt products : https://youtu.be/_MsLzXyiqEA
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Amazon Prime Day is here. I’ve got some fresh hacks and strategies to help you increase your Amazon FBA sales while decreasing your Amazon PPC costs. Tune in!
0:00 Intro Prime Day Hacks & Strategies
0:38 Going over Prime Day Hacks
1:06 Summary of Helium10 article
1:21 Strategy #1 – Plan for CPC spikes
3:08 Strategy #2 – Fullfillment by Merchant
4:02 Strategy #3 – Check on your deals
4:36 Strategy #4 – Outside marketing
5:15 Strategy #5 – The Halo Effect
6:40 Conclusions
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In this in-depth PPC Launch Masterclass, I deep dive into how I launch products with Buying intent in mind, My reasoning behind each campaign, and why and how I do what I do.
As someone who not only sells on Amazon but also has coached over 700 sellers on a one on one level, I have seen hundreds if not thousands of search term reports, the knowledge I have gained from not living in the bubble of my own products has helped me continuously tweak my PPC structures and in this video, I share what I have learned about choosing the right keywords and placing in them in the right campaigns.
Always remember: Amazon wants you to show the RIGHT product to the RIGHT buyer and the RIGHT time!
Link to my PPC Playlist:
https://bit.ly/PPCSharonPlaylist
Chapters for this Video:
00:00 VIDEO INTRODUCTION & EXPLANATION
06:00 PRESENTATION INTRODUCTION FDGZ
07:08 AM I A PPC EXPERT? WHY SHOULD YOU LISTEN TO ME?
10:32 THE STRATEGY THAT ALWAYS WORKS
10:58 WHY USE PPC ON AMAZON?
14:20 THE RIGHT PRODUCTS CONVERT
15:35 PHYSICAL SHELVES vs DIGITAL SHELVES
21:36 BEFORE YOU START PPC
23:30 KEYWORDS WITH PURPOSE
23:40 MY 3 TIER KEYWORD STRATEGY
31:16 PURPOSE BEHIND CAMPAIGNS
37:14 PPC LAUNCH STRUCTURE (NO VARIATIONS)
52:01 PPC LAUNCH WITH VARIATIONS
1:03:45 PPC LAUNCH – BRAND REGISTRY
1:11:23 NEGATIVE TARGETING
1:12:31 IMPORTANT NOTES
1:14:15 EFFICIENCY IS IMPORTANT
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Amazon PPC Strategy 2021 (Pay-Per-Click) – Can be a very confusing & stressful topic. You can spend a lot of money really quickly with out much results if done incorrectly. To AVOID wasting money and not getting results with PPC- Follow along in this Amazon PPC for Beginners Step by Step Guide.
I’ll cover: What is Amazon PPC, how do you use it most effectively for a new product launch, how to set up all your campaigns, different campaign types, setting the best budgets & bids, keywords, improving Ad spend, ROAS, and ACOS. You’ll go from beginner to expert by the end.
-Thanks for watching. I appreciate each one of you!
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π OF THE DAY: βThereβs no shortage of remarkable ideas, whatβs missing is the will to execute them.β β Seth Godin
Video Timestaps:
Intro: (0:00)
Intro To PPC: (0:10)
Video Topics: (0:30)
My Story: (2:00)
PPC Overview: (2:30)
What is PPC: (3:30)
Types of PPC Campaigns: (4:00)
Is PPC Enough?: (5:10)
Automatic Campaigns: (5:45)
Setting up Autos From Day 1: (6:20)
Autos: ‘Test’ vs. ‘Sales’ Campaign: (7:00)
PPC – What’s Important to Customers: (8:15)
Getting the Most Clicks: (8:40)
PPC – Pricing Factor: (8:57)
Setting up Your First Campaign: (10:00)
Bidding Strategy: (10:40)
What to Look Out For w/ PPC: (14:00)
High Spend & No Sales: (15:00)
Do I Need Reviews Before PPC?: (15:30)
Optimizing Campaigns: (16:00)
PPC – “Targeting”: (16:30)
Manual Campaigns: (17:25)
Keyword Targeting: (18:30)
Amazon Suggested Keywords: (18:40)
What Keywords to Run in PPC: (19:00)
Reverse ASIN Look-up on Competitors: (20:00)
Entering Keywords into PPC: (21:45)
Finding Keywords: (22:00)
Keyword Tracker Tool: (23:00)
‘Exact’ Match: (26:30)
Setting Bids: (27:00)
‘Broad’ Match: (28:00)
Product Targeting Campaigns: (31:00)
Analyzing PPC Spend vs. Sales: (34:40)
Helium 10 ADS (PPC Automation): (35:50)
Wrap-up: (37:05)
Want to learn how to set up your Amazon PPC campaigns in such a way that they are more profitable? Amazon PPC Optimization is such an important step, as it allows you to trim out keywords that aren’t bringing in sales, and doubling down on the most profitable ones. Watch as Lenny & Jake go through Amazon PPC optimization steps in order to improve both the automatic & manual campaigns they set up in the previous episode.
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Imagine a blueprint, a step by step guide – a case study where we peel back the curtains and show you exactly what it takes to sell on Amazon.
π» Welcome to the Million Dollar Case Study Season 5! π»
Throughout this series, watch over Lenny’s shoulder as he launches a new product on Amazon. You’ll also get a deeper insight into the thinking behind each step – more than weβve ever shown you before. There will be guests along the way to share their perspectives and sit down for Amazon Real Talk, discussing the pretty side and not so pretty side of selling on Amazon in 2021.
0:00 Welcome to Episode 13
1:12 ACoS & Optimizing your PPC Campaigns
4:18 Amazon Real Talk: Do you Believe in Off Amazon Advertising?
7:09 Optimizing your Automatic Campaign
8:10 Viewing & Analyzing a Search Term Report
11:25 Isolating Keywords with a High Spend But No Sales in an Automatic Campaign
16:58 Isolating High Performing Keywords in an Automatic Campaign
19:45 Targeting in Automatic Campaigns
27:00 Automatic Campaign Settings
30:10 Optimizing your Manual Campaign
30:29 Isolating Keywords with a High Spend But No Sales in a Manual Campaign
39:11 Isolating High Performing Keywords in a Manual Campaign
40:39 Targeting/Keywords in Manual Campaigns
54:40 Manual Campaign Settings
57:40 Product Targeting
1:01:56 How You Can Follow Along: the Million Dollar Case Study Challenge
1:02:17 Get a Free Live Demo of Jungle Scout
1:02:38 Whatβs Coming Up Next Week
π¬ ADDITIONAL FREE VIDEO RESOURCES π¬
βΊ Complete Guide to How to Sell on Amazon FBA for Beginners 2020: https://jnglsct.com/htsoa_3
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Amazon FBA PPC softwares have existed before but never one as useful and extensive as adtomic by helium 10! This is an absolute game changer. In this video I’ll show you how to optimize your amazon PPC using this software. Optimizing ppc and sponsored ads doesn’t have to be hard. In fact this can be does easily even for beginners with help from the right software, your ads will always be profitable! This AMAZON PPC TOOL Makes Your Ads PROFITABLE Without Your Help.
*I am not a financial advisor, enter any business at your own risk. I am simply sharing experiences i’ve had and what i’ve learned. I am an entrepreneur, my results and the results of my students are not guaranteed. You could make more, less, or the same. This also applies to any link you click on that I have provided, my monthly product picks are ideas that I have found that I find appealing as a product to sell, there is in no way a guarantee they will sell, I am not a “get rich quick” kind of guy. My calls and messaging services are simply for access to my opinions, they should not be taken as financial advice. Please note that what I do is hard work and i love sharing what i’ve learned. Im happy to help anyone who knows the risk and is willing to put in the work! π
Paul J. Savage is a business owner who is documenting the process of scaling businesses online. I take so much joy in transparently sharing my opinions with like minded people who wish to create passive income from online businesses and personal branding. Help me build the first Radically Transparent and Radically Open minded online Community of people who have each others back and constructively work towards what’s true and what is not.