Everyone says “just increase your budget for Q4.”
That’s exactly how most sellers lose money.
Join Kevin Sanderson LIVE this Tuesday, October 21 at 12:00 PM ET for a PPC AMA designed to help you make smarter ad decisions before the holiday rush.
Bring your questions and get expert insights on:
→ Structuring PPC campaigns that scale profitably in Q4
→ Reducing wasted ad spend while increasing conversions
→ Finding and fixing underperforming keywords
→ Knowing when to adjust bids, and when to leave them alone
Don’t let “spend more” be your only strategy this season.
Get real answers and actionable tactics that protect your margins and your sanity.
📌 Need personalized help with your campaigns? Book a free strategy call → https://bit.ly/4jMZtxu
If you’re just planning for Q4 now, you’re already late.
There’s still time to fix your PPC strategy before the busiest season hits.
Join Kevin Sanderson and John Erban LIVE this Tuesday, September 30 at 12:00 PM ET for a PPC AMA where you can bring your toughest questions and get actionable answers.
Ask about:
→ Optimizing PPC campaigns to maximize ROI
→ Lowering ACOS without hurting conversions
→ Scaling Sponsored Products, Brands, and Display campaigns
→ High-performing keywords and negative keyword strategies
Don’t waste another dollar guessing, get expert guidance to make your ad spend count this Q4.
📌 Need personalized help with your campaigns? Book a free strategy call → https://bit.ly/3ZlHh6G
The busiest, most profitable quarter of the year is coming fast.
Get actionable PPC insights from Kevin Sanderson live, so you don’t miss a sale.
Join the PPC AMA, Tuesday, September 16 at 12:00 PM ET.
Bring your questions and get expert answers on anything PPC-related, campaign structure, ad spend, scaling strategies, and more.
Ask about:
→ How to optimize Amazon PPC campaigns for Q4 sales
→ Strategies to lower ACOS without hurting conversions
→ Identifying high-performing keywords for Sponsored Products
→ Scaling campaigns while maintaining profitable ROI
→ Common PPC mistakes that silently drain your ad budget
→ Using negative keywords to prevent wasted spend
→ Best practices for Sponsored Brands and Sponsored Display ads
Whether you’re just starting out or managing 7-figure campaigns, this is your chance to get direct, actionable guidance from a PPC expert.
📌 Want personalized advice for your PPC campaigns? Book a free strategy call → https://bit.ly/4jMZtxu
Get you FREE Amazon Audit I mentioned in the video: https://hubs.ly/Q03x3g8k0
In this video, I show you exactly how to optimize Amazon PPC in just five minutes using the proven strategies I implement for my own brands and clients.
I break down the fundamentals of Amazon PPC, including the best methods for keyword research, campaign structure, and setting up Sponsored Products ads to maximize visibility and sales.
You’ll learn how to refine your targeting, set effective daily budgets, and adjust bids to drive immediate clicks and conversions.
I cover actionable tactics for launching and scaling Amazon PPC campaigns, tracking performance, and making quick data-driven optimizations that deliver real results for your Amazon business.
Join the Trivium Start Up and build your Amazon Business in 2025 https://live.triviumstartup.com/ytm
Looking for a new Amazon Agency to take your brand to the next level? Book a call with my team here: https://hubs.la/Q03x3frk0
Resources 🚀
Amazon PPC Course LIMITED TIME OFFER – $200 OFF PPC University Code ‘YT24’ ➡ https://www.theppcuniversity.com/
Join my Amazon Slack Group: https://triviumco.com/trivium-tribe/
Prime Day starts today. But what if the traffic doesn’t convert?
Join Kevin Sanderson this Tuesday, July 8 at 12:00 PM ET for a LIVE Amazon AMA built for sellers who want more than just clicks, they want results.
→ PPC costs rising but sales aren’t?
→ Listing traffic but no conversions?
→ Campaigns not scaling with Prime Day momentum?
→ ASINs still stuck or suppressed during the biggest week of the year?
Whether you’re reacting in real-time or prepping for the post-Prime Day surge, this is your chance to ask live and get tactical answers that make a difference today.
📌 Don’t waste your Prime Day window. Get your questions answered live.
🚨 All MAG Courses are 50% off until July 13! Just use the code: MAG50
Want listings that convert like crazy?
Join our FREE Listing Optimization Masterclass and turn browsers into buyers: https://bit.ly/46qZiEQ
Q3 is here. Prime Day is in 7 days. Are you still optimizing like it’s Q1?
Join Kevin Sanderson this Tuesday, July 1 at 1:00 PM ET for a LIVE PPC AMA built for sellers who want to make every ad dollar count heading into Amazon’s biggest week of the year.
→ Not sure your campaigns are structured for scale?
→ Burning spend but not gaining conversions?
→ Wondering how to use Prime Day momentum to rank long-term?
→ Want to talk keyword strategy, placement bidding, or Sponsored Display?
Whether you’re cleaning up a messy ad account or just trying to finally turn PPC into profit, this session is for you.
Bring your questions and leave with answers you can apply right now.
📌 Your ad budget’s about to be tested, prep with clarity.
Join us for a live webinar where we’ll reveal 6 powerful strategies to supercharge your Amazon PPC in 2025. Learn how to optimize campaigns, reduce wasted ad spend, and boost profitability. Don’t miss these expert insights to stay ahead of the competition!
👉 Let’s meet in person at the upcoming European Seller Conference in Prague – an event for Amazon FBA sellers: https://eusecon.com/
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🔶 Learn more about the companies featured:
📌 BidX – Increase your margins by reducing wasted ad spend: https://bidx.it/EUSECON25
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🎬 Other related videos:
▶️ Expand Amazon FBA Business to European Marketplaces: https://youtu.be/3FA2TPXpesI
▶️ 8 mistakes even big Amazon FBA sellers make!: https://youtu.be/Cm0sj6SrIts
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:
➤ 00:00 Introduction to Amazon advertising strategies
➤ 00:46 About the guest
➤ 04:12 Strategy 1: Using negative keywords for higher ROI
➤ 07:40 Strategy 2: Leveraging Amazon Marketing Cloud audiences
➤ 13:23 Strategy 3: Focus beyond advertising console KPIs
➤ 14:44 Strategy 4: Using search query performance report
➤ 19:05 Strategy 5: Individual campaign structures
➤ 21:24 Strategy 6: Understanding customer path to conversion
➤ 25:04 Q&A session
➤ 25:34 Information about the European Seller Conference
➤ 28:05 AMC audiences vs tailored promotions
➤ 29:23 Handling insufficient data for audiences
➤ 32:28 BidiX software capabilities and benefits
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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#AmazonFBA #AmazonSellers #SellingOnAmazon
Explore what we do here at Ecomcy by visiting https://www.ecomcy.com/
Welcome to the eCommerce Lab Podcast! In this episode, we’re joined by Sebastian Eduard, Co-founder and CEO of Insiders, to share his expertise on the top strategies to scale your Amazon PPC campaigns.
Learn how to optimize your ad campaigns, identify growth opportunities, and apply advanced tactics to increase product visibility and maximize ROI.
If you’re looking to take your Amazon sales to the next level, this video will give you the key tools to do so. Don’t miss this opportunity to learn from a true expert in the PPC industry! 🚀
Subscribe to a YouTube channel Our Ecomcy: https://www.youtube.com/@EcomcyTV
About Insiders: https://www.insiders.agency/
More video: https://www.youtube.com/watch?v=SWyEkWMFJy8
Get 20% OFF HELIUM 10 for 6 months HERE with COUPON CODE [LIAZON6M20]
AT CHECKOUT or use this direct link: https://bit.ly/4bWtaJC
Keyword research and PPC (Pay-Per-Click) optimization are crucial components of a successful Amazon advertising strategy. Here’s how you can effectively conduct keyword research and optimize your PPC campaigns:
### Keyword Research:
1. **Utilize Keyword Tools**: Use keyword research tools such as Helium 10, Jungle Scout, or AMZScout to identify relevant keywords for your products. These tools provide data on search volume, competition level, and relevance, helping you prioritize the most valuable keywords.
2. **Analyze Competitor Listings**: Study the listings of your competitors to uncover the keywords they are targeting. Tools like Helium 10’s Cerebro allow you to perform reverse ASIN lookups to identify the keywords driving their traffic and sales.
3. **Long-Tail Keywords**: Target long-tail keywords, which are longer and more specific phrases that typically have lower competition but higher conversion rates. Long-tail keywords can help you reach niche audiences and attract highly motivated buyers.
4. **Use Amazon’s Search Bar**: Start typing relevant keywords related to your product in Amazon’s search bar and pay attention to the autocomplete suggestions. These suggestions can give you insights into popular search terms used by customers.
5. **Customer Reviews and Feedback**: Analyze customer reviews and feedback for your product and similar products to identify common language and keywords used by customers. Incorporate these keywords into your listings to improve relevance and visibility.
### PPC Optimization:
1. **Set Clear Goals**: Define clear goals for your PPC campaigns, whether it’s increasing sales, improving brand visibility, or maximizing profitability. Your PPC strategy should align with these goals.
2. **Keyword Segmentation**: Organize your keywords into tightly themed ad groups to improve relevancy and ad performance. Group related keywords together and create separate campaigns or ad groups for different product categories or target audiences.
3. **Use Match Types**: Utilize different match types (broad, phrase, exact, and negative) to control the visibility of your ads and target specific search queries more effectively. Experiment with match types to find the right balance between reach and precision.
4. **Optimize Bids**: Regularly monitor and adjust your keyword bids based on performance data to maximize ROI. Increase bids for high-performing keywords that drive sales and decrease bids for underperforming keywords to minimize wasted spend.
5. **Ad Copy Optimization**: Write compelling ad copy that highlights the unique selling points of your product and encourages clicks. Test different ad headlines, descriptions, and calls-to-action to improve ad performance and CTR (Click-Through Rate).
6. **Use Negative Keywords**: Identify and add negative keywords to your campaigns to exclude irrelevant search terms and prevent wasted spend on non-converting clicks. Regularly review search term reports to identify new negative keywords to add to your campaigns.
7. **Monitor and Adjust**: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Analyze key metrics such as CTR, conversion rate, ACOS (Advertising Cost of Sales), and ROAS (Return on Ad Spend) to identify areas for improvement and optimization.
By implementing these keyword research and PPC optimization strategies, you can improve the effectiveness of your Amazon advertising campaigns and drive more traffic and sales for your products.
