What is Exact, Broad, Phrase & Asin Targeting Match Type in Manual Targeting Campaign | PPC Mindset
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A Step-By-Step strategy to set up Sponsored Ad campaigns the right way!
You notice that when you’re setting up your first PPC campaign, each campaign can have multiple ad groups. I recommend not having more than 10 ad groups. Ad groups allow us to segment our target so that we are focusing on certain keywords or certain products or certain match type.
What is Amazon PPC Advertising?? *BASICS* (Everything you need to know EXPLAINED)// Hey guys! I know a lot of you are confused on what PPC advertising is. I was once in your shoes asking myself “how does Amazon PPC work?”. So, in this Amazon FBA PPC guide, I will be explaining exactly what Amazon PPC is, Why it’s important to your success, and the different terminologies used in PPC advertising. If you want to understand the concept and strategy behind running your Amazon PPC advertising campaigns, then this video is a must watch for you.
This video is a perfect amazon ppc guide for beginners. This video will help you get on the right track and will give you a solid foundation of Amazon PPC and will help you fully understand everything when you dive deeper into learning amazon ppc tricks, amazon fba ppc tutorials, and how to create campaigns to help your product launch strategy be successful.
I wish you all the success with your journey. I am here for you.
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0:00 Intro
1:25 What is PPC?
2:37 What is a search term?
3:15 What is Ad ranking?
4:20 What do Ads look like on Amazon?
6:01 Why is PPC important?
10:05 How much does PPC cost?
11:49 Types of Ads
14:50 Steps to take
16:06 Types of campaigns
17:27 Basic terminology
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Part 2 of this video: https://youtu.be/jPD0gRQpm_4
In This week’s tutorial, Lucas shows you how to rank #1 in a category with only 5 campaigns. This is your Amazon PPC experts’ phase 1 approach to accumulating healthy growth with a product. The right five Campaigns can be enough to rank and test keywords based on research. Having more campaign’s than you need can hurt you in many different ways. You have to think small when you launch, then expand overtime.
Your Amazon PPC Expert shows you how to jump start your campaign management. Make sure you do your research behind launching these campaigns. Here are the campaigns you can start with. Name- SP-EX, SP-PH, SP-PAT, SBV-EX, and SBV-PH. Make sure you name them correctly because you always want to be organized with your PPC. Also, it makes your life easier moving through your research.
Researching your competitors can be a major component to launching because you have to give the customers what they are not getting from the other sellers on Amazon. Fill a void that the customers want. And one of the keys to moving past your competitor is a video ad that shows the customers exactly why your product is better than the competitors. Also, during this phase 1 process, your focus should be on conversion rate and nothing else. Conversion rate is the statistic that will show you how well you are ranking.
In conclusion, your Amazon PPC expert shows you step-by-step to dominate phase 1 launch of a product. Five campaigns can get you where you need to be if all the research is done correctly. You can see the data behind why Lucas simplifies a launch strategy.
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Content:
✔️ – 0:16 – Launching a Product with just 5 Campaigns
✔️ – 0:52 – Exact Match Campaign
✔️ – 1:16 – Phrase Match Campaign
✔️ – 1:33 – ASIN Targeting Campaign
✔️ – 3:33 – Video Campaigns
✔️ – 6:01 – Look at Orders and Clicks
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
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PPC Campaigns. Yep, we get it. Our most asked question. Pay Per Click campaigns can be quite confusing, even for the best of us. So Maria and Ervin are here to share all their tips and tricks to creating the perfect PPC campaign!
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In this video, we’re looking at the future of Amazon PPC and whether it’s worth it in 2023.
Amazon PPC is a great way to find new customers and drive traffic to your website. But is it worth it in 2023? In this video, we’re taking a look at the future of Amazon PPC and determining whether it’s still a viable option in 2023.
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Here’s how to optimize your Amazon PPC campaign to effectively reduce your Advertising Cost of Sales (ACoS) and increase your Return On Ad Spend (ROAS). In this video, I review 2 main ways in which you can do this along with 1 trick that I’ve learned.
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⏲ TIMESTAMPS ⏲
0:00 Reviewing My PPC Campaigns’ Performance
0:35 Look For Abnormalities In Your ACoS
2:18 Keyword vs. Product Targeting Campaigns
3:03 Product Targeting Is MORE Efficient
4:36 Remove These Targets ASAP
6:19 Only Target Exact Match Types
7:50 One Trick To Decrease Your ACoS
11:01 How You Can Create The Best Ad Campaign
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The content of this channel, including all opinions, ideas, and information shared on this channel, is for informational purposes only. The information contained in this channel does not constitute financial, investment, or professional advice and should not be relied upon as such. Before making any investment decisions, you should always consult a professional financial advisor. The host of this channel assumes no responsibility or liability for any actions taken as a result of the information shared on this channel. All investments carry risk and past performance is not indicative of future results. Viewers are fully responsible for their own investment decisions.
In this video, we have Vince Montero, a PPC expert from Trivium Group, who will guide you through the intermediates of Amazon PPC. You will learn semi-advanced PPC, how to optimize your Amazon PPC campaigns, and how to make data-driven decisions to improve your performance. Vince will provide valuable tips and insights on how to make the most of your Amazon PPC budget and how to track your progress. Whether you’re a beginner looking to start your Amazon PPC journey or an experienced seller looking to improve your campaigns, this video is a must-watch. So, sit back, relax, and let Vince Montero show you the ropes of the Amazon Seller Guide to PPC. #AmazonPPC #TriviumGroup
About Vince Montero of Trivium Group – https://www.triviumco.com
Vince Montero’s digital marketing experience spans more than 18 years, having worked as a consultant, salesperson, business development director, and marketing manager in both the US and the UK markets. His most recent claim to fame is his work as the former Head of Product Marketing for Helium 10’s PPC product, Adtomic. Not only has his work been featured on the Amazon Ads blog, but also in numerous webinars and podcasts, including speaking for an Amazon Ads-led panel at Helium 10’s largest industry conference. Additionally, Vince is an experienced instructor with a massive following after developing his own monthly PPC AMA series. Since 2017, Vince has focused specifically on guiding Amazon sellers at all stages to advertise more effectively and it is with this experience and passion for Amazon advertising that we welcome him to Trivium Group
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Hello everyone, today’s discussion is all about AMAZON FBA PPC optimization and for better understanding I have broken it down to 3 stages/phases in a step by step manner. I have tried my best to explain it in a very simple way as much as possible.
I also personally implement the same strategy to scale my amazon products PPC.
Definitely the video will be very helpful to all amazon sellers whether beginners or expert.
Do let me know if the strategies helped your amazon business grow or improved your PPC conversion.
JazakALLAH.
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