Internet Marketers
Are you wondering how to launch an Amazon PPC campaign? Well, in this video, we’re going to show you how to launch an Amazon PPC campaign in 2023.
This launch strategy for Amazon PPC is effective and can be used by beginners. By following these steps, you’ll be able to launch successful Amazon PPC campaigns in no time! This strategy is ideal for promoting new products and services on Amazon, so be sure to give it a shot!
Top strategies to scale your Amazon ppc campaigns
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Welcome to the eCommerce Lab Podcast! In this episode, we’re joined by Sebastian Eduard, Co-founder and CEO of Insiders, to share his expertise on the top strategies to scale your Amazon PPC campaigns.
Learn how to optimize your ad campaigns, identify growth opportunities, and apply advanced tactics to increase product visibility and maximize ROI.
If you’re looking to take your Amazon sales to the next level, this video will give you the key tools to do so. Don’t miss this opportunity to learn from a true expert in the PPC industry! 
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About Insiders: https://www.insiders.agency/
More video: https://www.youtube.com/watch?v=SWyEkWMFJy8
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Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Is your Amazon PPC losing you more money every day you run it? In this session with Chris Rawlings, you will learn how to troubleshoot Amazon PPC that isn’t working and fix it. Chris will walk you through real accounts that had problems with profitability, and show exactly what he did to fix it.
If you’ve ever felt that your ACoS is too high, or that you are paying too much for your Amazon PPC, this session could completely change your business trajectory.
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Other related videos:
What to do when Amazon PPC performance drops: https://youtu.be/p1ZOXxYRhTU
Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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Topics covered in the video:
➤ 00:00 Amazon PPC optimization
➤ 00:43 About Chris Rawlings
➤ 01:58 Fixing unprofitable Amazon PPC
➤ 04:19 Case study #1 – Kitchenware Moneypit
➤ 06:36 Problems and solutions
➤ 18:35 Case study #2 – Kids Utility Brand Standstill
➤ 25:24 Problems and solutions
➤ 35:36 Case study #3 – Supplements Brand Stagnation
➤ 37:59 Problems and solutions
➤ 41:41 Case study #4 – Language Learning Product Limbo
➤ 42:55 Problems and solutions
➤ 47:37 Case study #5 – Haircare Product Hiatus
➤ 49:05 Problems and solutions
➤ 51:05 Profitable PPC Challenge
➤ 55:16 Adjusting placements for defensive/offensive product targeting campaigns
➤ 57:45 How to come up with buyer intent categories?
➤ 59:32 How to effectively decrease ad spend on product pages placement?
➤ 1:00:43 Maximum recommended keywords for a PPC campaign
➤ 1:02:28 How to determine the optimal CPC for each bidding strategy?
➤ 1:06:05 Can you use Amazon direct link in Facebook ads?
➤ 1:07:19 Sponsored Display vs Sponsored Brand – best practices
➤ 1:09:38 Key points to consider when optimizing PPC campaigns
➤ 1:12:10 Spending on a keyword with high ad conversion but low SQP brand conversion rate
➤ 1:15:16 Does Sponsored Brand help with ranking?
➤ 1:17:25 Targeting older age demographic for a fashion type item
➤ 1:18:41 Managing bigger accounts with many SKUs
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About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
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Video host – AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Learn more about what we do: https://orangeklik.com/
#AmazonFBA #AmazonPPC #ChrisRawlings
Top Amazon PPC Strategies to Scale Your Sponsored Ads!
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In this video, you’ll learn the Top Amazon PPC Strategies to Scale Your Sponsored Ads! Taking your PPC sales on Amazon to the next level requires you to change your optimization strategies. You’ll need to look at your campaigns from the perspective of maximum keyword potential. Each keyword has 3 different match types exact, broad and phrase. If you want to increase your sponsored product ad sales on amazon and lower your acos you’ll need to use all match types that Amazon offers.
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#amazonfba #amazonppc #amazonseller #amazonads
As a beginner, you might be thinking about what will be the top 3 Amazon PPC advertising Strategies. Before running Amazon PPC advertising campaigns, there are 3 must-follow steps.
The first Strategy is to organize Amazon’s advertising campaign in a way that runs a PPC campaign with only 1 ad group in that campaign. The number of keyword targets in the ad group will be 10-20.
Additional ad groups normally spend minimal amounts, which is not a good strategy. On the other hand, running an Additional 20+ keywords normally doesn’t spend enough. If there are more keywords to run, starting a new PPC campaign with only 1 ad group and 10-20 keywords in that campaign is recommended.
The second strategy is to use all different match types of keywords for advertising campaigns. Trying out all different match-type keywords will allow the harvest of more potential keywords. It is recommended to start a new PPC campaign for all different match types separately and keep pushing the best-performed match types.
The third strategy is to optimize advertising campaigns by the Targeting tab. This is the most effective way to optimize advertising tabs in a very short time. Need filtering out the key KPIs to make proper optimization adjustments.
Here’s a quick overview that discussed in the video:
Managing Amazon’s advertising campaign by running a PPC campaign with only 1 ad group in that campaign
Utilize all different match types of keywords for advertising campaigns.
Optimize advertising campaigns by targeting tab for quick effective adjustments
Remember, Amazon’s advertising campaign strategies need time, and Proper monitoring, data analysis, and making adjustments accordingly can bring the Amazon seller’s expected result.
If you require additional assistance, please comment in the comment section, and we will get back to you with the proper solution.
Time Stamp:
[00:00:00]: Introduction of Top 3 Amazon PPC Strategies for Beginners
[00:00:26]: First Strategy: Organize your campaigns
[00:00:53]: Explanation of organizing campaigns
[00:03:51]: Final recommendation
[00:04:14]: Second strategy: Using different match types
[00:04:32]: Explanation of using different match types
[00:05:41]: Third strategy: Optimize campaigns by targeting tab
[00:06:43]: Explanation of Optimizing campaigns by targeting tab
[00:06:19]: Outro
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Amazon PPC Strategy for Beginners in 2024 | Drive More Traffic and Sales with New Strategy
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Join me live as we continue to work through our 2024 Amazon PPC Masterclass!
If you’re an Amazon seller eager to amplify your product’s visibility and sales, this strategy-focused video is a must-watch.
In this BONUS chapter of my Amazon PPC Mastery series, I delve into the art of dominating search terms through effective ASIN targeting.
I’m going to teach you how to create a halo effect around your products by meticulously targeting the right ASINs and refining your bidding strategy.
Some big things we’re going to cover:
The 80/20 Rule in Amazon PPC: Discover how to focus on the 20% of keywords driving 80% of your sales.
Researching and Targeting ASINs: Learn how to identify and compile a list of crucial ASINs to target, including top organic, revenue, and sponsored products ASINs.
Strategic Bidding Techniques: Find out how to start with a low CPC, manage bids for competitor ASINs, and employ defensive product targeting ads effectively.
Ad Group Naming Strategy: Understand the importance of clear and strategic ad group naming for easy campaign tracking.
I’m coving all of this and more.
But most importantly…
I make it easy to understand, follow and implement.
Video Chapters:
00:00 – Introduction
00:34 – First Step: Single Keyword Exact Match Ad Campaign
00:39 – Second Step: Expansion: Dominating Search Terms
00:53 – Step-by-step Guide in Dominating Search Terms with ASIN Targeting
03:46 – Conclusion: Action Items
#AmazonPPC #ASINTargeting #EcommerceStrategy #AmazonSelling #OnlineSales #PPCMastery #ProductVisibility #SalesBoost #KeywordOptimization #CampaignManagement
Amazon PPC Strategy Optimization Tutorial For Beginners 2024
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What is Exact, Broad, Phrase & Asin Targeting Match Type in Manual Targeting Campaign | PPC Mindset
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What is Amazon PPC Advertising?? *BASICS* (Everything you need to know EXPLAINED)// Hey guys! I know a lot of you are confused on what PPC advertising is. I was once in your shoes asking myself “how does Amazon PPC work?”. So, in this Amazon FBA PPC guide, I will be explaining exactly what Amazon PPC is, Why it’s important to your success, and the different terminologies used in PPC advertising. If you want to understand the concept and strategy behind running your Amazon PPC advertising campaigns, then this video is a must watch for you.
This video is a perfect amazon ppc guide for beginners. This video will help you get on the right track and will give you a solid foundation of Amazon PPC and will help you fully understand everything when you dive deeper into learning amazon ppc tricks, amazon fba ppc tutorials, and how to create campaigns to help your product launch strategy be successful.
I wish you all the success with your journey. I am here for you.
If you liked this video, make sure to LIKE, SUBSCRIBE, and turn ON the NOTIFICATION BELL so you can be notified when I post a new video every WEEK.
If you’re interested in working with me, pick a time in the link below that works best for you, and let’s hop on a call!
https://calendly.com/robbyjhin/course-overview
How to find keywords using Magnet – https://www.youtube.com/watch?v=aFNaws9dxqE&list=PL9uGnpBEz_ljghkVT14pOr07pjoStmzip&index=4
How to find a $5,000 per month product- https://www.youtube.com/watch?v=iUEEFmE7t8I&list=PL9uGnpBEz_ljghkVT14pOr07pjoStmzip&index=2
My recent success story, $165k in 30 days- https://www.youtube.com/watch?v=eM5SqjEPYwM&list=PL9uGnpBEz_liAYevZSedO1Kax9IW81cva&index=2
0:00 Intro
1:25 What is PPC?
2:37 What is a search term?
3:15 What is Ad ranking?
4:20 What do Ads look like on Amazon?
6:01 Why is PPC important?
10:05 How much does PPC cost?
11:49 Types of Ads
14:50 Steps to take
16:06 Types of campaigns
17:27 Basic terminology
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DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.
This description may contain affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support.
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Part 2 of this video: https://youtu.be/jPD0gRQpm_4
In This week’s tutorial, Lucas shows you how to rank #1 in a category with only 5 campaigns. This is your Amazon PPC experts’ phase 1 approach to accumulating healthy growth with a product. The right five Campaigns can be enough to rank and test keywords based on research. Having more campaign’s than you need can hurt you in many different ways. You have to think small when you launch, then expand overtime.
Your Amazon PPC Expert shows you how to jump start your campaign management. Make sure you do your research behind launching these campaigns. Here are the campaigns you can start with. Name- SP-EX, SP-PH, SP-PAT, SBV-EX, and SBV-PH. Make sure you name them correctly because you always want to be organized with your PPC. Also, it makes your life easier moving through your research.
Researching your competitors can be a major component to launching because you have to give the customers what they are not getting from the other sellers on Amazon. Fill a void that the customers want. And one of the keys to moving past your competitor is a video ad that shows the customers exactly why your product is better than the competitors. Also, during this phase 1 process, your focus should be on conversion rate and nothing else. Conversion rate is the statistic that will show you how well you are ranking.
In conclusion, your Amazon PPC expert shows you step-by-step to dominate phase 1 launch of a product. Five campaigns can get you where you need to be if all the research is done correctly. You can see the data behind why Lucas simplifies a launch strategy.
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Content:
– 0:16 – Launching a Product with just 5 Campaigns
– 0:52 – Exact Match Campaign
– 1:16 – Phrase Match Campaign
– 1:33 – ASIN Targeting Campaign
– 3:33 – Video Campaigns
– 6:01 – Look at Orders and Clicks
Reach out to us for a free PPC audit: info@nomadz.com
$100 Advanced PPC Course https://nomadz.com/order-form/
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com