Schedule a free 1-1 strategy session with me to see how I can help you grow your Amazon business:
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Amazon ppc tutorial
How To Set Up Your Amazon PPC Campaigns (Step by Step Guide )
How To Setup Your Amazon PPC Campaigns in 2024.
Want to start your Amazon brand the right way? Book a No-Strings-Attached call here to see if this is for you:
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Master Amazon PPC Campaigns: A Step-by-Step Guide for Beginners
In this video, we’ll walk you through everything you need to know about creating and optimizing an Amazon PPC campaign. Whether you’re new to Amazon PPC or looking to fine-tune your strategy, we’ve got you covered. Learn how to set up automatic and manual campaigns, discover top Amazon PPC optimization tips, and see real results from your Amazon advertising campaigns.
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#AmazonFba #ecom #ecommerce
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Stop Losing Money on Amazon PPC – Real Solutions For Fixing Unprofitable Campaigns
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Is your Amazon PPC losing you more money every day you run it? In this session with Chris Rawlings, you will learn how to troubleshoot Amazon PPC that isn’t working and fix it. Chris will walk you through real accounts that had problems with profitability, and show exactly what he did to fix it.
If you’ve ever felt that your ACoS is too high, or that you are paying too much for your Amazon PPC, this session could completely change your business trajectory.
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🎬 Other related videos:
▶️ What to do when Amazon PPC performance drops: https://youtu.be/p1ZOXxYRhTU
▶️ Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:
➤ 00:00 Amazon PPC optimization
➤ 00:43 About Chris Rawlings
➤ 01:58 Fixing unprofitable Amazon PPC
➤ 04:19 Case study #1 – Kitchenware Moneypit
➤ 06:36 Problems and solutions
➤ 18:35 Case study #2 – Kids Utility Brand Standstill
➤ 25:24 Problems and solutions
➤ 35:36 Case study #3 – Supplements Brand Stagnation
➤ 37:59 Problems and solutions
➤ 41:41 Case study #4 – Language Learning Product Limbo
➤ 42:55 Problems and solutions
➤ 47:37 Case study #5 – Haircare Product Hiatus
➤ 49:05 Problems and solutions
➤ 51:05 Profitable PPC Challenge
➤ 55:16 Adjusting placements for defensive/offensive product targeting campaigns
➤ 57:45 How to come up with buyer intent categories?
➤ 59:32 How to effectively decrease ad spend on product pages placement?
➤ 1:00:43 Maximum recommended keywords for a PPC campaign
➤ 1:02:28 How to determine the optimal CPC for each bidding strategy?
➤ 1:06:05 Can you use Amazon direct link in Facebook ads?
➤ 1:07:19 Sponsored Display vs Sponsored Brand – best practices
➤ 1:09:38 Key points to consider when optimizing PPC campaigns
➤ 1:12:10 Spending on a keyword with high ad conversion but low SQP brand conversion rate
➤ 1:15:16 Does Sponsored Brand help with ranking?
➤ 1:17:25 Targeting older age demographic for a fashion type item
➤ 1:18:41 Managing bigger accounts with many SKUs
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🔶 About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
👉 Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
#AmazonFBA #AmazonPPC #ChrisRawlings
Liazon Marketing – Understanding PPC campaign types on Amazon
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Understanding the different PPC (Pay-Per-Click) campaign types on Amazon is essential for creating effective advertising strategies to promote your products and drive sales. Here are the main PPC campaign types available on Amazon:
### 1. Sponsored Products:
– **Description**: Sponsored Products ads are keyword-targeted ads that appear within Amazon search results and on product detail pages. They allow sellers to promote individual products to shoppers actively searching for similar products.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your products.
– **Automatic Targeting**: Amazon automatically targets your ads to relevant customer searches based on your product information.
### 2. Sponsored Brands (Formerly Headline Search Ads):
– **Description**: Sponsored Brands ads are keyword-targeted ads that appear at the top of search results and showcase your brand logo, a custom headline, and multiple products from your brand. They are designed to increase brand visibility and drive consideration.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.
### 3. Sponsored Display:
– **Description**: Sponsored Display ads allow advertisers to target shoppers both on and off Amazon. These ads can appear on Amazon product detail pages, customer review pages, and off-Amazon websites and apps.
– **Targeting Options**:
– **Audience Targeting**: Target ads based on audience segments such as interests, shopping behavior, and past interactions with your products.
– **Product Targeting**: Target ads based on specific products, categories, or brands.
### 4. Sponsored Brands Video:
– **Description**: Sponsored Brands Video ads are video ads that appear in search results and showcase your brand and products. They allow advertisers to engage shoppers with immersive video content.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.
### Key Considerations for PPC Campaigns:
– **Budget and Bidding**: Set a daily budget and select a bidding strategy (automatic or manual) based on your advertising goals and budget constraints.
– **Keywords**: Conduct keyword research to identify relevant keywords for your products and incorporate them into your campaigns for better targeting.
– **Ad Creatives**: Create compelling ad creatives, including titles, images, and ad copy, to attract shoppers’ attention and drive clicks.
– **Monitoring and Optimization**: Regularly monitor your campaign performance and adjust your bids, keywords, and ad creatives based on performance data to improve ROI and achieve your advertising objectives.
Understanding the different PPC campaign types and how to leverage them effectively can help you reach your target audience, increase visibility, and drive sales on Amazon.
How To Set Up Your Amazon PPC Campaigns For Rapid Growth
In todays training I’m going to show you how to set up your Amazon PPC Campaigns to maximize your results and scale your business fast.
I do this by following these six steps:
– Sponsored Products Selection
– Naming Your Campaign
– Daily Budget
– Keyword Selection
– Implementing Negative Keywords in Broad and Auto Campaigns
– Setting Initial CPC Bids
But before we get into campaign creation, its essential to remember these two principles when creating Amazon PPC Campaigns.
Amazon only cares about high high conversion rates and high sales velocity, so focus your efforts around these two things.
Use Single Keyword Ad Campaigns because they let you allocate your entire budget to one keyword or ASIN, offering unparalleled control and the ability to fine-tune your budget, top-of-search bid placement, and maximize effectiveness.
00:00 Introduction
00:59 How We Set Up Amazon PPC Campaigns
04:35 Broad Match Campaign
06:12 Exact Match Campaign
07:07 Product Targeting Campaign
08:24 Conclusion
#ecommerce #entrepreneur #amazonfbaforbeginners #amazonads #businessgrowth #money #amazonmarketing #amazonfba
Liazon Marketing – Keyword research and PPC optimization
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Keyword research and PPC (Pay-Per-Click) optimization are crucial components of a successful Amazon advertising strategy. Here’s how you can effectively conduct keyword research and optimize your PPC campaigns:
### Keyword Research:
1. **Utilize Keyword Tools**: Use keyword research tools such as Helium 10, Jungle Scout, or AMZScout to identify relevant keywords for your products. These tools provide data on search volume, competition level, and relevance, helping you prioritize the most valuable keywords.
2. **Analyze Competitor Listings**: Study the listings of your competitors to uncover the keywords they are targeting. Tools like Helium 10’s Cerebro allow you to perform reverse ASIN lookups to identify the keywords driving their traffic and sales.
3. **Long-Tail Keywords**: Target long-tail keywords, which are longer and more specific phrases that typically have lower competition but higher conversion rates. Long-tail keywords can help you reach niche audiences and attract highly motivated buyers.
4. **Use Amazon’s Search Bar**: Start typing relevant keywords related to your product in Amazon’s search bar and pay attention to the autocomplete suggestions. These suggestions can give you insights into popular search terms used by customers.
5. **Customer Reviews and Feedback**: Analyze customer reviews and feedback for your product and similar products to identify common language and keywords used by customers. Incorporate these keywords into your listings to improve relevance and visibility.
### PPC Optimization:
1. **Set Clear Goals**: Define clear goals for your PPC campaigns, whether it’s increasing sales, improving brand visibility, or maximizing profitability. Your PPC strategy should align with these goals.
2. **Keyword Segmentation**: Organize your keywords into tightly themed ad groups to improve relevancy and ad performance. Group related keywords together and create separate campaigns or ad groups for different product categories or target audiences.
3. **Use Match Types**: Utilize different match types (broad, phrase, exact, and negative) to control the visibility of your ads and target specific search queries more effectively. Experiment with match types to find the right balance between reach and precision.
4. **Optimize Bids**: Regularly monitor and adjust your keyword bids based on performance data to maximize ROI. Increase bids for high-performing keywords that drive sales and decrease bids for underperforming keywords to minimize wasted spend.
5. **Ad Copy Optimization**: Write compelling ad copy that highlights the unique selling points of your product and encourages clicks. Test different ad headlines, descriptions, and calls-to-action to improve ad performance and CTR (Click-Through Rate).
6. **Use Negative Keywords**: Identify and add negative keywords to your campaigns to exclude irrelevant search terms and prevent wasted spend on non-converting clicks. Regularly review search term reports to identify new negative keywords to add to your campaigns.
7. **Monitor and Adjust**: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Analyze key metrics such as CTR, conversion rate, ACOS (Advertising Cost of Sales), and ROAS (Return on Ad Spend) to identify areas for improvement and optimization.
By implementing these keyword research and PPC optimization strategies, you can improve the effectiveness of your Amazon advertising campaigns and drive more traffic and sales for your products.
Common Causes For Zero Impressions on Amazon PPC
Struggling to get impressions on your Amazon ads? You’re not alone! In this video, we dive deep into common reasons behind low ad impressions and provide actionable solutions to help you optimize your campaigns. Whether you’re setting your budgets too low, targeting irrelevant keywords, or facing high competition, we’ve got the tips you need to succeed.
Visit myamazonguy.com/ppc for more PPC optimization tips!
→ Use Data Dive with code MAG for exclusive savings!
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Timestamps:
0:00 – Introduction: Why Amazon Advertising Can Be Challenging
0:09 – The Common Problem: Low Impressions
0:27 – Case Study: Analyzing a New Account
0:48 – Tip 1: Check Your Daily Budgets
1:30 – Tip 2: Understand Your Keyword Costs
2:20 – Tip 3: Importance of Search Volume
3:11 – Tip 4: How to Adjust Your Bids
4:55 – Tip 5: Focus on Relevancy and Indexing
How To Setup Amazon PPC Ads in Minutes – 2024 Tutorial
Struggling with Amazon ads? 🚀 Dive into our comprehensive guide on setting up effective advertising campaigns on Amazon in just a few minutes! Learn the differences between Sponsored Products, Sponsored Brands, and Sponsored Display, and why Sponsored Products might be your best bet.
Follow step-by-step instructions on organizing your ad groups, choosing the right naming conventions, and targeting options, including automatic vs. manual targeting with tools like Helium 10’s Magnet.
→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG
—————————————————————————————–
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
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Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps
0:00 – Introduction
0:11 – Advertising Introduction
0:32 – Product Selection
0:51 – Campaign Types
1:11 – Ad Group Naming
1:50 – Targeting Types
2:39 – Keyword Targeting
5:02 – Keyword Research
8:00 – Keyword Selection
9:54 – Bidding Strategies
10:55 – Negative Keyword Targeting
11:56 – Campaign Bidding Strategies
12:35 – Placement Types
16:01 – Campaign Naming
16:51 – Portfolios and Budgeting
18:56 – Launching the Campaign
I Turned PPC Off For 1 Week – This Is What Happened! (Amazon FBA UK)
I turned Amazon FBA PPC adverts OFF for 7 days and this is the shocking impact it had on my product sales and keyword ranks! Amazon sponsored ads are vital to success when selling on Amazon, however, they can also prevent you from making money on Amazon if they aren’t managed correctly.
Amazon FBA beginners often struggle with Amazon FBA PPC optimization as they are unsure how much they can reduce their PPC budget or whether they can pause it altogether.
I recommend that all Amazon sellers track their keyword ranks (organic and sponsored) by using the Keyword Tracker tool from Helium 10.
Tracking keyword rankings makes it easier to accurately assess the impact of PPC optimisations and changes. Relying on sales data alone isn’t enough, sales can ebb and flow on Amazon and may not accurately reflect directly reflect which direction keyword rankings are actually heading.
If you would like to see the Amazon FBA PPC launch strategy that I used to launch my Amazon FBA products and get ranked on the first page, I would recommend watching my Amazon FBA PPC tutorial video: https://www.youtube.com/watch?v=md-ApYkOJCw
Have you ever tried switching off Amazon Pay Per Click advertising? Let us know what happened in the comments below! !
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🚀 Top Amazon PPC Strategies to Scale Your Sponsored Ads!
👉 Need hands on help with your Amazon advertising? Work with my agency https://www.zonrush.co/
► Subscribe: http://bit.ly/2Z2Tmwg to get the best education for selling on Amazon
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▶︎▶︎ ONLINE COURSES ◀︎◀︎
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►Jungle Scout: https://junglescout.grsm.io/SebastianCastaneda
► Book A Call With Me: https://calendly.com/zonrush
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In this video, you’ll learn the Top Amazon PPC Strategies to Scale Your Sponsored Ads! Taking your PPC sales on Amazon to the next level requires you to change your optimization strategies. You’ll need to look at your campaigns from the perspective of maximum keyword potential. Each keyword has 3 different match types exact, broad and phrase. If you want to increase your sponsored product ad sales on amazon and lower your acos you’ll need to use all match types that Amazon offers.
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💯 MY REQUEST TO YOU 💯
If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
See you soon 🙂
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
#amazonfba #amazonppc #amazonseller #amazonads
