Amazon ppc tutorial

Amazon PPC Full Course 2025 | Amazon Ads Optimization Strategy for Beginners & Experts

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🚀 Unlock the Secrets to Amazon PPC Success! 🚀

Welcome to the ultimate guide to mastering Amazon PPC in 2025! A lot of people struggle with Amazon PPC. They try to boost profits but end up drowning in data and analytics. That’s why I wanted to go over my complete comprehensive guide live to help you transform your approach to Amazon PPC, making you more profitable while saving you precious time!

In this video, I’m going to cover:

📈 5 Key Strategies for Amazon PPC Success
Discover the essential tactics to dominate the Amazon marketplace. These strategies are designed to boost your sales and enhance your PPC campaigns’ efficiency.

📊 Easy Steps for Mastering PPC Keyword Research (2025 Edition)
I’ll dive into the latest methods for effective keyword research, ensuring you target the right keywords to maximize your visibility and sales on Amazon.

💡 Common Amazon PPC Mistakes & How to Avoid Them
Learn from my $250,000 mistake and ensure it never happens to you. Avoid the pitfalls that many sellers fall into and streamline your PPC efforts for better results.

🎯 Redefine Your ACoS Targets for Better Results
Find out what metrics truly matter for PPC success. I’ll guide you on setting realistic ACoS targets that align with your business goals.

🚀 Scalable Strategies for Growing Your PPC Efforts
Use my step-by-step guide to expand your reach on Amazon. Whether you’re just starting or looking to scale, these strategies will help you grow your PPC campaigns effectively.

🔥 How to Use E.A.D. (Eliminate, Automate, Delegate) to Revolutionize Your Business
I’ll go over how to use the E.A.D. strategy to streamline your operations, making your business more efficient and freeing up your time to focus on what matters most.

I offer coaching around Amazon PPC that you can join, as well as an investment fund and agency that helps ecommerce businesses in the health and wellness space. If you’re interested in any of that, head to profitablepineapple.com to learn more.

Tools Used In This Training:

🔴 Join Our Mastermind and Get Help On Your Amazon Journey: https://profitable-pineapples-ppc-farm.circle.so/c/2024-amazon-ppc-masterclass/?preview=true

🔴 Apply To Work With Us: https://profitablepineapple.com/ads-application

🔴 Quartile (55% off First 2 Months!): https://www.quartile.com/?utm_source=Customer%2BAffiliate%2BReferral&ps_partner_key=dHJhdmlzemlnbGVyMzE1Mw&ps_xid=ehnBnzsOWL5mzd&gsxid=ehnBnzsOWL5mzd&gspk=dHJhdmlzemlnbGVyMzE1Mw

🔴 Zonguru (20% off For Life): https://zonguru.link/PA20

🔴 Zonguru (50% off First Month): https://www.zonguru.com/get/50-off?ref=pineapple&utm_medium=affiliate&utm_source=pineapple&utm_campaign=50+off

If you have any questions or need further guidance, don’t hesitate to reach out. Your success is my top priority!

Don’t forget to like this video, subscribe to the channel for more tips and strategies, and share it with anyone who might benefit from this course.

Thank you for watching, and here’s to your Amazon PPC success! 🚀

📖 Video Chapters:
00:00 – What’s in this full course?
1:30 – Introduction: 5 Secrets to Success with Amazon PPC
17:03 – Chapter 1 : 7 Easy Steps to Master Amazon PPC Keyword Research in 2024!
38:43 – Chapter 2 : How I Use ChatGPT to Increase Conversion Rates For My Amazon Listings to
Increase Organic Sales [BONUS LISTING CREATION PROCESS]
1:02:31 – Chapter 3 : Avoid My $250,000 Mistake in 1 Simple Step [I ALMOST WENT BANKRUPT
WITH THIS INVENTORY MISTAKE]
1:04:31 – Chapter 4 : Your ACoS Target is Wrong Here’s What To Focus on Instead
1:08:32 – Chapter 5 : Understanding Amazon PPC Campaign Types Exact, Auto, Broad, and
Product Targeting
1:13:53 – Chapter 6 : 5 Effective Strategies to Scale Amazon PPC
1:27:21 – Chapter 7 : How To Set Up Your Amazon PPC Campaigns
1:35:23 – Chapter 8 : Scaling Amazon PPC Part 2 Dominating Search Terms with ASIN Targeting
1:39:11 – Chapter 9 : Scaling Amazon PPC Part 3 Finding Search Terms You Aren’t Advertising For
But Should Be Scaling
1:43:32 – Chapter 10 : A 5-Step System for Amazon PPC Keyword Optimization
1:49:32 – Chapter 11 : 5 Short Steps to Save Thousands with Amazon PPC (Pausing, Negative
KWs, Unpausing, )
2:03:38 – Chapter 12 : Monitoring PPC Success
2:11:32 – Chapter 13 : Navigating the Choppy Waters – What to Do When Your Amazon Business
Hits a Snag
2:14:40 – Chapter 14 : Simplifying Amazon PPC The Power of the 8020 Rule in Your Advertising
Funnel (An Amazon Ads Funnel Overview)
2:20:48 – Bonus Chapter: This Is How You Scale Your Ecom Brand
2:26:07 – Conclusion & Pointers

#amazonfba #amazonseller #amazonppc

Amazon PPC launch strategy for beginners (works in 2023)

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Are you wondering how to launch an Amazon PPC campaign? Well, in this video, we’re going to show you how to launch an Amazon PPC campaign in 2023.

This launch strategy for Amazon PPC is effective and can be used by beginners. By following these steps, you’ll be able to launch successful Amazon PPC campaigns in no time! This strategy is ideal for promoting new products and services on Amazon, so be sure to give it a shot!

Use These 6 Quick Strategies to Supercharge Amazon PPC in 2025

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Join us for a live webinar where we’ll reveal 6 powerful strategies to supercharge your Amazon PPC in 2025. Learn how to optimize campaigns, reduce wasted ad spend, and boost profitability. Don’t miss these expert insights to stay ahead of the competition!

👉 Let’s meet in person at the upcoming European Seller Conference in Prague – an event for Amazon FBA sellers: https://eusecon.com/
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🔶 Learn more about the companies featured:

📌 BidX – Increase your margins by reducing wasted ad spend: https://bidx.it/EUSECON25
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🎬 Other related videos:

▶️ Expand Amazon FBA Business to European Marketplaces: https://youtu.be/3FA2TPXpesI
▶️ 8 mistakes even big Amazon FBA sellers make!: https://youtu.be/Cm0sj6SrIts

👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:

➤ 00:00 Introduction to Amazon advertising strategies
➤ 00:46 About the guest
➤ 04:12 Strategy 1: Using negative keywords for higher ROI
➤ 07:40 Strategy 2: Leveraging Amazon Marketing Cloud audiences
➤ 13:23 Strategy 3: Focus beyond advertising console KPIs
➤ 14:44 Strategy 4: Using search query performance report
➤ 19:05 Strategy 5: Individual campaign structures
➤ 21:24 Strategy 6: Understanding customer path to conversion
➤ 25:04 Q&A session
➤ 25:34 Information about the European Seller Conference
➤ 28:05 AMC audiences vs tailored promotions
➤ 29:23 Handling insufficient data for audiences
➤ 32:28 BidiX software capabilities and benefits
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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#AmazonFBA #AmazonSellers #SellingOnAmazon

Top strategies to scale your Amazon ppc campaigns – Sebastian Eduard – EP 276

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Top strategies to scale your Amazon ppc campaigns

Explore what we do here at Ecomcy by visiting https://www.ecomcy.com/

Welcome to the eCommerce Lab Podcast! In this episode, we’re joined by Sebastian Eduard, Co-founder and CEO of Insiders, to share his expertise on the top strategies to scale your Amazon PPC campaigns.

Learn how to optimize your ad campaigns, identify growth opportunities, and apply advanced tactics to increase product visibility and maximize ROI.

If you’re looking to take your Amazon sales to the next level, this video will give you the key tools to do so. Don’t miss this opportunity to learn from a true expert in the PPC industry! 🚀

Subscribe to a YouTube channel Our Ecomcy: https://www.youtube.com/@EcomcyTV

About Insiders: https://www.insiders.agency/

More video: https://www.youtube.com/watch?v=SWyEkWMFJy8

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Follow us 👇
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🌀 Vincenzo – LinkedIn:
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🌀Ecomcy – Instagram:
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🌀Ecomcy – LinkedIn:
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Exclusive discounts for sponsors 👇
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#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

Unlocking Amazon’s PPC Potential

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Schedule a free 1-1 strategy session with me to see how I can help you grow your Amazon business:
https://calendly.com/sellermetrics/discovery-call-web-yto?utm_source=YouTube&utm_content=shorts

How To Set Up Your Amazon PPC Campaigns (Step by Step Guide )

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How To Setup Your Amazon PPC Campaigns in 2024.

Want to start your Amazon brand the right way? Book a No-Strings-Attached call here to see if this is for you:
https://www.thefbastartup.com/optin-615719891716930646832?el=YTor

Join the FREE Facebook Community: https://www.facebook.com/share/hACw7gQA5NSMrZXo/?mibextid=NoJtEM

Master Amazon PPC Campaigns: A Step-by-Step Guide for Beginners

In this video, we’ll walk you through everything you need to know about creating and optimizing an Amazon PPC campaign. Whether you’re new to Amazon PPC or looking to fine-tune your strategy, we’ve got you covered. Learn how to set up automatic and manual campaigns, discover top Amazon PPC optimization tips, and see real results from your Amazon advertising campaigns.

Instagram: https://www.instagram.com/thezabtwins
#AmazonFba #ecom #ecommerce

YouTube | The Zab Twins

Stop Losing Money on Amazon PPC – Real Solutions For Fixing Unprofitable Campaigns

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👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge

Is your Amazon PPC losing you more money every day you run it? In this session with Chris Rawlings, you will learn how to troubleshoot Amazon PPC that isn’t working and fix it. Chris will walk you through real accounts that had problems with profitability, and show exactly what he did to fix it.

If you’ve ever felt that your ACoS is too high, or that you are paying too much for your Amazon PPC, this session could completely change your business trajectory.
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🎬 Other related videos:

▶️ What to do when Amazon PPC performance drops: https://youtu.be/p1ZOXxYRhTU
▶️ Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql

👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:

➤ 00:00 Amazon PPC optimization
➤ 00:43 About Chris Rawlings
➤ 01:58 Fixing unprofitable Amazon PPC
➤ 04:19 Case study #1 – Kitchenware Moneypit
➤ 06:36 Problems and solutions
➤ 18:35 Case study #2 – Kids Utility Brand Standstill
➤ 25:24 Problems and solutions
➤ 35:36 Case study #3 – Supplements Brand Stagnation
➤ 37:59 Problems and solutions
➤ 41:41 Case study #4 – Language Learning Product Limbo
➤ 42:55 Problems and solutions
➤ 47:37 Case study #5 – Haircare Product Hiatus
➤ 49:05 Problems and solutions
➤ 51:05 Profitable PPC Challenge
➤ 55:16 Adjusting placements for defensive/offensive product targeting campaigns
➤ 57:45 How to come up with buyer intent categories?
➤ 59:32 How to effectively decrease ad spend on product pages placement?
➤ 1:00:43 Maximum recommended keywords for a PPC campaign
➤ 1:02:28 How to determine the optimal CPC for each bidding strategy?
➤ 1:06:05 Can you use Amazon direct link in Facebook ads?
➤ 1:07:19 Sponsored Display vs Sponsored Brand – best practices
➤ 1:09:38 Key points to consider when optimizing PPC campaigns
➤ 1:12:10 Spending on a keyword with high ad conversion but low SQP brand conversion rate
➤ 1:15:16 Does Sponsored Brand help with ranking?
➤ 1:17:25 Targeting older age demographic for a fashion type item
➤ 1:18:41 Managing bigger accounts with many SKUs
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🔶 About CHRIS RAWLINGS

Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.

With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.

👉 Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.

👉 Learn more about what we do: https://orangeklik.com/

#AmazonFBA #AmazonPPC #ChrisRawlings

Liazon Marketing – Understanding PPC campaign types on Amazon

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Get 20% OFF HELIUM 10 for 6 months HERE with COUPON CODE [LIAZON6M20]
AT CHECKOUT or use this direct link: https://bit.ly/4bWtaJC

Understanding the different PPC (Pay-Per-Click) campaign types on Amazon is essential for creating effective advertising strategies to promote your products and drive sales. Here are the main PPC campaign types available on Amazon:

### 1. Sponsored Products:

– **Description**: Sponsored Products ads are keyword-targeted ads that appear within Amazon search results and on product detail pages. They allow sellers to promote individual products to shoppers actively searching for similar products.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your products.
– **Automatic Targeting**: Amazon automatically targets your ads to relevant customer searches based on your product information.

### 2. Sponsored Brands (Formerly Headline Search Ads):

– **Description**: Sponsored Brands ads are keyword-targeted ads that appear at the top of search results and showcase your brand logo, a custom headline, and multiple products from your brand. They are designed to increase brand visibility and drive consideration.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.

### 3. Sponsored Display:

– **Description**: Sponsored Display ads allow advertisers to target shoppers both on and off Amazon. These ads can appear on Amazon product detail pages, customer review pages, and off-Amazon websites and apps.

– **Targeting Options**:
– **Audience Targeting**: Target ads based on audience segments such as interests, shopping behavior, and past interactions with your products.
– **Product Targeting**: Target ads based on specific products, categories, or brands.

### 4. Sponsored Brands Video:

– **Description**: Sponsored Brands Video ads are video ads that appear in search results and showcase your brand and products. They allow advertisers to engage shoppers with immersive video content.

– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.

### Key Considerations for PPC Campaigns:

– **Budget and Bidding**: Set a daily budget and select a bidding strategy (automatic or manual) based on your advertising goals and budget constraints.

– **Keywords**: Conduct keyword research to identify relevant keywords for your products and incorporate them into your campaigns for better targeting.

– **Ad Creatives**: Create compelling ad creatives, including titles, images, and ad copy, to attract shoppers’ attention and drive clicks.

– **Monitoring and Optimization**: Regularly monitor your campaign performance and adjust your bids, keywords, and ad creatives based on performance data to improve ROI and achieve your advertising objectives.

Understanding the different PPC campaign types and how to leverage them effectively can help you reach your target audience, increase visibility, and drive sales on Amazon.

How To Set Up Your Amazon PPC Campaigns For Rapid Growth

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In todays training I’m going to show you how to set up your Amazon PPC Campaigns to maximize your results and scale your business fast.

I do this by following these six steps:

– Sponsored Products Selection
– Naming Your Campaign
– Daily Budget
– Keyword Selection
– Implementing Negative Keywords in Broad and Auto Campaigns
– Setting Initial CPC Bids

But before we get into campaign creation, its essential to remember these two principles when creating Amazon PPC Campaigns.

Amazon only cares about high high conversion rates and high sales velocity, so focus your efforts around these two things.

Use Single Keyword Ad Campaigns because they let you allocate your entire budget to one keyword or ASIN, offering unparalleled control and the ability to fine-tune your budget, top-of-search bid placement, and maximize effectiveness.

00:00 Introduction
00:59 How We Set Up Amazon PPC Campaigns
04:35 Broad Match Campaign
06:12 Exact Match Campaign
07:07 Product Targeting Campaign
08:24 Conclusion

#ecommerce #entrepreneur #amazonfbaforbeginners #amazonads #businessgrowth #money #amazonmarketing #amazonfba

Liazon Marketing – Keyword research and PPC optimization

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Get 20% OFF HELIUM 10 for 6 months HERE with COUPON CODE [LIAZON6M20]
AT CHECKOUT or use this direct link: https://bit.ly/4bWtaJC

Keyword research and PPC (Pay-Per-Click) optimization are crucial components of a successful Amazon advertising strategy. Here’s how you can effectively conduct keyword research and optimize your PPC campaigns:

### Keyword Research:

1. **Utilize Keyword Tools**: Use keyword research tools such as Helium 10, Jungle Scout, or AMZScout to identify relevant keywords for your products. These tools provide data on search volume, competition level, and relevance, helping you prioritize the most valuable keywords.

2. **Analyze Competitor Listings**: Study the listings of your competitors to uncover the keywords they are targeting. Tools like Helium 10’s Cerebro allow you to perform reverse ASIN lookups to identify the keywords driving their traffic and sales.

3. **Long-Tail Keywords**: Target long-tail keywords, which are longer and more specific phrases that typically have lower competition but higher conversion rates. Long-tail keywords can help you reach niche audiences and attract highly motivated buyers.

4. **Use Amazon’s Search Bar**: Start typing relevant keywords related to your product in Amazon’s search bar and pay attention to the autocomplete suggestions. These suggestions can give you insights into popular search terms used by customers.

5. **Customer Reviews and Feedback**: Analyze customer reviews and feedback for your product and similar products to identify common language and keywords used by customers. Incorporate these keywords into your listings to improve relevance and visibility.

### PPC Optimization:

1. **Set Clear Goals**: Define clear goals for your PPC campaigns, whether it’s increasing sales, improving brand visibility, or maximizing profitability. Your PPC strategy should align with these goals.

2. **Keyword Segmentation**: Organize your keywords into tightly themed ad groups to improve relevancy and ad performance. Group related keywords together and create separate campaigns or ad groups for different product categories or target audiences.

3. **Use Match Types**: Utilize different match types (broad, phrase, exact, and negative) to control the visibility of your ads and target specific search queries more effectively. Experiment with match types to find the right balance between reach and precision.

4. **Optimize Bids**: Regularly monitor and adjust your keyword bids based on performance data to maximize ROI. Increase bids for high-performing keywords that drive sales and decrease bids for underperforming keywords to minimize wasted spend.

5. **Ad Copy Optimization**: Write compelling ad copy that highlights the unique selling points of your product and encourages clicks. Test different ad headlines, descriptions, and calls-to-action to improve ad performance and CTR (Click-Through Rate).

6. **Use Negative Keywords**: Identify and add negative keywords to your campaigns to exclude irrelevant search terms and prevent wasted spend on non-converting clicks. Regularly review search term reports to identify new negative keywords to add to your campaigns.

7. **Monitor and Adjust**: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Analyze key metrics such as CTR, conversion rate, ACOS (Advertising Cost of Sales), and ROAS (Return on Ad Spend) to identify areas for improvement and optimization.

By implementing these keyword research and PPC optimization strategies, you can improve the effectiveness of your Amazon advertising campaigns and drive more traffic and sales for your products.