amazon ppc tutorial 2022

GENIUS Amazon PPC Strategy 2023 | For Product Launch And Growth

November 26, 2023 by Admin

This video is a full Amazon PPC Step by Step Guide 2023, that brings you from beginner level to mastering PPC in no time.
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00:00 Intro
01:20 Two Phases of PPC
01:56 What is Amazon PPC
03:30 Find Best PPC Targets
06:54 Broad, Phrase and Exact Match
08:17 Our PPC Strategy
08:54 Set up Broad Match Campaign
09:59 Choose the correct Bid
11:27 Fixed Bids Best for Launch?
12:23 Calculate PPC Budget
13:11 Set Up Product Targeting Campaign
15:12 Set Up Automatic Campaign
17:02 PPC Optimization
21:07 Set Up Exact Match Campaign
22:10 Experiment

👇 Video Breakdown: Setting up a profitable Amazon PPC strategy can be difficult. Amazon PPC strategy 2023 which explains how to rank on Amazon profitably. We begin with Amazon SEO to conduct Amazon keyword research, then we will set up your campaigns for the time directly after product launch and then I´ll show you how to optimize your PPC campaigns. #amazonfba #amazonppc #amazonranking

DISCLAIMER: Content on the Christopher Giehl´s YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Christopher Giehl is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions. This channel partners with various related companies. These affiliate partnerships support the channel financially and may provide discounts to those who purchase via the affiliate links. If you purchase via an affiliate link, the Christopher Giehl´s YouTube Channel may earn a commission on that purchase at no additional cost to you.

Amazon PPC Tutorial for Beginners 2023 (STEP-BY-STEP GUIDE)

April 19, 2023 by Admin

In this video I’ll show you how to set up amazon ppc ads step by step.

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⏱️ Timestamps
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1:52 Keyword Targeting
10:49 Product Targeting
13:02 Negative Keyword Targeting
13:38 Bidding
14:54 Settings & Budget
15:41 Campaign Manager

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The description of this video contains affiliate links, which means that if you buy one of the products that I recommend, I’ll receive a small commission without any additional cost for you. This helps support the channel and allows me to continue making videos like this. Thank you for your support!

Amazon PPC Auto Campaign Optimization tutorial and strategy

November 15, 2022 by Admin

In this video I’ll be going over how to optimize your Amazon PPC auto campaigns for best results. There are 4 match types within the auto campaigns now and to get the best results you may need to split these match types out into their own campaigns!

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NEW Amazon PPC Release 2022 | Real-Time Hourly Reports & Automatic Bidding | Amazon Marketing Stream

October 30, 2022 by Admin

Amazon just released their new Amazon Marketing Stream API allowing sellers to access near real-time hourly PPC reporting! With hourly PPC reports, you can now have the ability to optimize your PPC campaigns like never before. You can adjust your bids based on when your ACoS or CPC is lowest or when your sales are highest throughout the day or week. You can now even set a bidding schedule to automatically adjust your bids throughout the day. You can also track the performance of your ad placements in the search results and see exactly if and how often your ads are being displayed at the top of the search results.

00:00 Introduction
01:05 Amazon Marketing Stream
02:44 Intraday Reporting
03:51 Daily Reports
04:42 Hourly Reports
06:24 Scheduled Automatic Bidding
07:18 Intraday Ad Search Location Performance
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DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!

#AmazonFBA

Amazon PPC Strategy 2022 Tutorial FREE Sellics Benchmarker Tool Review

October 25, 2022 by Admin

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How to Optimize Amazon PPC Sponsored Product Ads Ultimate Guide 2022

June 12, 2022 by Admin

Learn how to optimize your Amazon PPC sponsored ad campaigns quickly and easily by identifying problems areas of your product’s key performance indicators using the powerful and free Impact Driver Analysis tool from Sellics. You can easily diagnose problems with your PPC campaigns and how to fix them as well as clearly identify where your advertising money is being spent.

00:00 Introduction
00:47 Benchmark Analysis
01:13 Month Over Month Analysis
02:26 Key Performance Indicators
02:58 The Pay Per Click System
04:50 ACoS
05:40 Impact Driver Analysis Tool
05:55 Identifying Problem Areas
07:30 Product by Product Analysis
08:55 Waterfall & Table View
09:08 Total Impact Metric
09:51 Treemap View
11:27 Example Impact Analysis
14:51 Benchmarker Tool Analysis

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5 Biggest Amazon PPC Problems in 2022 & How to Solve Them with Real PPC Data | Sellics

May 24, 2022 by Admin

Is advertising with Amazon PPC still worth it or should you be looking elsewhere? Learn whether advertising on Amazon is still the best option to increase your sales and help with launching your products. Also, I’ll show how you which marketplaces, categories, and products are the best and which should you avoid. How you can quickly and easily determine how well are your products doing compared to your competitors and how much money should you be spending and budgeting for your PPC campaigns.

00:00 Introduction
01:28 What is Amazon PPC & How It Works
03:03 Amazon vs Other Platforms
03:50 PPC Data Report
04:28 Advertising Costs Comparison
05:37 KPI’s
07:10 Marketplace Benchmark
10:25 Category Benchmark
17:29 Sub-Category Deep Dive
19:16 Categories Benchmark Summary
21:05 Estimating PPC Costs & Budget

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Best Amazon PPC Tutorial – New PPC Product Launch Strategy 2022 – How to Set Up Amazon PPC (Manuals)

May 12, 2022 by Admin

Amazon PPC ads are an incredible tool to help launch new products, and a must have these days. Use PPC to get your product ranked and indexed on page 1.But Amazon PPC ads can be a super difficult topic to learn. So, I put together a (3) part series, or 3 video mini course to help you master Amazon PPC ads! These videos will be an ultimate Amazon PPC Tutorial for beginners; where I’ll break down everything you need to new for running successful Amazon PPC campaigns.
This video (Part #2) will be all about Manual PPC campaigns: Including Broad, Phrase, and Exact match types.

Amazon PPC Tutorial & Guide for New Product Launch in 2022:
In Part #1 – I’ll cover: Automatic Campaigns.
*Part #2 – I’ll cover: Manual Keyword Targeting Campaigns.
Part #3 – I’ll cover Manual Product or ASIN Targeting Campaigns.

Thank you for watching! Please don’t hesitate to ask any questions you have down below.

Your Coach & Mentor,
-Brian Noonan

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Video Chapters:
0:00 Start
0:30 Intro
1:55 When To Start Manual PPC Campaigns
2:30 Competition
4:00 Importance of an Optimized Listing
6:00 Manual Campaigns for Launch
8:20 Targeting and Ad Groups
8:47 Manual Phrase Campaigns
9:20 Getting the Best Keywords for PPC
12:00 Setting Up Manual Campaigns
13:00 Difference of Exact, Phrase and Broad Keywords
13:45 How Long Campaigns Run
14:00 Bidding Strategy
14:33 Placements
15:20 Keyword vs. Product Targeting
15:27 Adding Your Keywords to the Campaign
16:25 Setting Your Bids
17:33 Manual Phrase Campaigns
19:00 Manual Broad Campaigns
21:15 Manual Exact Match
21:40 Exact Match Placements
22:11 Exact Campaign: Placements (Bid Adjustment)
22:48 Exact Match Keywords
25:00 After 1-2 Weeks: Time to Optimize!
25:23 Improving Campaign Performance
25:40 Analyzing Data: Impressions, CTR, Clicks
27:00 Optimizing Keyword Bids
28:00 Changing Bids Based on Data
28:20 When to Shut Off Keywords
29:12 Outro

Amazon PPC Step By Step Launch Strategy [2022]

March 8, 2022 by Admin

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In my previous video I went over how I spent $250,000 on Amazon FBA PPC and the top 5 things I learned from spending all that money. And in that video I mentioned if anyone was interested in my Amazon PPC strategy when it comes to launching products so here it is!

In this video I go over the two main strategies I use to launch any new product on Amazon FBA. Those two strategies include:

1. Automatic Campaigns
2. Manual Campaigns

I know, it seems very simple and boring but I promise you that within those two campaigns, I use strategies not taught by other Amazon FBA you-tubers. That is because I use 4 separate Automatic Campaigns and 4-12 different Manual Campaigns when I first launch.

So in this video I am going to teach you my exact strategies and how I optimize those campaigns once they have been running for 1-2 weeks.

#AmazonFBA #AmazonPPC

6 Killer Amazon PPC Ad Strategies in 2022 for Product Launch and Growth

February 22, 2022 by Admin

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Amazon PPC optimization is the key to making your product profitable in 2022. Watch the workshop to get a step-by-step guide about how to avoid wasting money on an unprofitable advertising campaign from Chris Rawlings, one of the most accomplished experts in Amazon PPC strategy.
You can also learn tips and tricks about:
– How to launch a product with a low pay per click budget to quickly rank your main keywords and get organic customer flow
– Tutorial with 6 killer Amazon ads campaign structures
– How to avoid the 5 most expensive ad mistakes and avoid spending your money with no results
– The advanced EBC A+ method for ads
– Follow this manual with best practices to optimize amazon advertising for your Amazon FBA business

2:08 Agenda
3:18 Who is Chris Rawlings? Why should his opinion be trusted?
9:27 What changes have affected advertising throughout the history of Amazon and Amazon advertising channels?
22:19 What are the core types of campaign goals?
25:45 Discovery, research and performance – foundation of every product portfolio
31:40 How to run a ranking campaign for your private label business
35:43 Brand attack as a tool to setup search competition with other brands
42:52 How to define the product life cycle for your product and improve it
53:52 All about the confrontation between ACOS and TACOS
1:00:17 The role of PPC as a key in improving product stats and increasing profit
1:07:43 The most common seller PPC mistakes on Amazon
1:10:56 What are the external factors that affect PPC management?
1:13:36 Explaining A+ content conversion formula
1:20:09 Review of AMZScout as an exact toolset to optimize your Amazon ads

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#AmazonPPC2022