A Simple Amazon PPC Strategy for Scaling ALL your Products in 2021

Amazon PPC can be as difficult or as simple as you want to make it. What I commonly see when I work with clients is that they’ve been implementing too many different strategies and are now confused as to what to do next. Their ACoS (average cost of sale) is way too high (but they aren’t sure what their ACoS should be), they don’t know what keywords to pause, or they don’t know how to expand their campaigns to scale them. If any of this feels like you, YOU ARE COMPLETELY NORMAL.

This simple strategy will help you make more sales and increase your organic rank on Amazon, while decreasing your ad spend inside Amazon PPC. This is the step that your competition is NOT doing. I would say less than 5% of Amazon sellers are doing this.

So, what is it?

It is simply mining and then isolating the 20% of search terms in your account that are driving 80% of your results. In this article (and video) I will be walking you through a simple strategy to help scale your campaigns and isolate these search terms. Doing this assumes that you have been running Amazon PPC for at least 30 days and have made sales from it.

0:00 Introduction
0:10 #1 Mistake Amazon Sellers Make
0:58 Pareto’s Principle
1:36 What to do with the search terms that are driving 80% of your sales
2:30 How To Mine Your Search Term Report STEP-BT-STEP GUIDE
10:15 How To Structure Amazon PPC Campaigns for Success
11:00 Action Items for This Video

My Favorite Amazon FBA tools (affiliate link, so when you click them you buy me a cup of coffee):
πŸ”΄ Helium-10 Tool: http://bit.ly/Helium10TZ
πŸ”΄ ManageByStats Tool: http://bit.ly/ManageByStatsTZ

#AmazonPPC2021 #AmazonPPC #AmazonAdvertising

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The Best Beginners Amazon PPC Campaign in 2021!

The Best Beginners Amazon PPC Campaign in 2021! I’ll show you how to build your first amazon fba ppc campaign from scratch to launch your fist amazon private label product to page one.

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*I am not a financial advisor, enter any business at your own risk. I am simply sharing experiences i’ve had and what i’ve learned. I am an entrepreneur, my results and the results of my students are not guaranteed. You could make more, less, or the same. This also applies to any link you click on that I have provided, my monthly product picks are ideas that I have found that I find appealing as a product to sell, there is in no way a guarantee they will sell, I am not a “get rich quick” kind of guy. My calls and messaging services are simply for access to my opinions, they should not be taken as financial advice. Please note that what I do is hard work and i love sharing what i’ve learned. Im happy to help anyone who knows the risk and is willing to put in the work! πŸ™‚

Paul J. Savage is a business owner who is documenting the process of scaling businesses online. I take so much joy in transparently sharing my opinions with like minded people who wish to create passive income from online businesses and personal branding. Help me build the first Radically Transparent and Radically Open minded online Community of people who have each others back and constructively work towards what’s true and what is not.

Amazon Sponsored Products (PPC Advertising) – Keyword Bidding Strategies

Learn more about keywords bidding strategies for your sponsored ads.
Register to Sell on Amazon: https://sell.amazon.com/

Amazon Sponsored Products (PPC Advertising) – How to Pull Advertising Reports

Learn more about your Amazon Advertising reports and how to use them
Register to Sell on Amazon: https://sell.amazon.com/

2021 – Amazon PPC For Beginners | Launch & Optimize Your First Ad Campaigns The RIGHT Way!

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Feel Free to Reach Out to Chat! —
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IF YOU ARE NEW TO THE SELLING ON AMAZON WORLD…

Here Is A Quick Tutorial Of How An Amazon FBA Business Works (AMAZON FBA FOR BEGINNERS – Step by Step) –

Step 1: Create An Amazon Seller Central Account

This is the backend of Amazon, where all the products you see on the massive website are listed and managed. Once you have an account, which I will show you exactly where to go to do this, you will be able to do everything needed to start selling on Amazon…

Step 2: Find The Right Product To Sell With Amazon FBA Product Research

You can Use Amazon’s Best Selling Lists (Just Click “Best Sellers” on Amazon’s Home Page) to see what items sell the best on Amazon, and to use this to come up with your own product ideas!

You can also use Amazon Product Research Tools such as Jungle Scout, Helium 10, and Viral Launch to search through millions of products on Amazon, to help find a winner!

Step 3: How To Find A Manufacturer For Your Perfect Product

Using Alibaba, you can sort through world class manufacturers and pick the best possible option for your future money making product. This is the step everyone usually gets overwhelmed with but Alibaba lets you direct message hundreds and hundreds of suppliers instantly, making it as easy as it’s ever been!

Step 4: Get The Product Shipped To An Amazon Warehouse

Using Fulfilled by Amazon (FBA), all you need to do after your product is manufactured is to get it sent to an Amazon FBA Warehouse.

You can do this by hiring a freight forwarder! What a freight forwarder will do is handle all shipping, tariff, bond, and logistic responsibilities for your product. International shipping is one of the most complicated issues I have ever tried to learn, but a company Freightos and many other companies has made it easy & inexpensive for Amazon Sellers in 2020.

With these 4 simple steps, you now know how an Amazon Business works….let me know if you have questions in the comments, I love talking Amazon! πŸ™‚

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Amazon PPC Tutorial From Beginner to EXPERT – Sponsored Ads & Sponsored Brands, Step By Step

In this guide I will cover some ADVANCED strategy as well as foundational concepts so you can attack Amazon Pay Per Click like a pro. Brand Boost Blueprint: https://www.brandboostblueprint.com.

πŸ‘‡TIMESTAMPS FOR THIS VIDEOπŸ‘‡
0:00-1:42 – The Fortress Framework Explained
2:45 – Budgeting your PPC Spend
3:00 – Why we need PPC on at all times
3:50 – Breakdown of PPC placements new and old
5:45 – Essential Terms Defined
8:00 – KPIs to focus on to make your ads perform better
12:55 – NTB (new to brand) order discussion
17:14 – The three key things we need to optimize our campaigns for
19:00 – Account organization
21:00 – Powerful/easy campaign that 99% of people are not using
26:00 – Creating campaigns from scratch
27:30 – Bidding strategy (down only, up down, fixed)
32:50 – Downloading your search term reports
38:00 – Keyword harvesting rules
39:57 – Constructing your Master Keyword List
40:00-48:00 – Advanced keyword research tricks
52:00 – Match types explained
56:00 – PPC software recommendations
57:00 – My rules for the PPC framework (use in your software of choice)
1:00 – My top 3 placements that you NEED to be using ASAP

ABOUT RYAN:
Ryan is a lawyer-turned eCommerce brand owner who sells over 8 million USD per year with his own brand on Amazon + Shopify. He has been teaching sellers how to build powerful, profitable brands since 2017 and has been featured on the Serious Seller Podcast, WhiteLabelSummit, Expo East, and several other digital events.

If you liked this, make sure you subscribe. There’s a hidden link that directs to Ryan’s PPC Fortress Framework inside of the video also, look for that!

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Why PPC Causes Amazon FBA Sellers To Fail + Smashers Academy PPC Mastery Launch | Amazon FBA PPC

In this video I discuss two mistakes that Amazon FBA sellers make when it comes to PPC, which results in them failing because they are not able to operate profitable. I’ll then discuss the new Smashers Academy PPC Mastery course, which is a project that I’ve been working on for the past 6 months.

The Smashers Academy PPC Mastery Course is available for a special launch discount price for the next 7 days only – it will not be available at this launch price again, so if you’re interested in learning more about PPC, then be sure to enroll. The link is here:

https://www.smashersacademy.com/ppc?utm_source=youtube&utm_medium=organic&utm_campaign=utm&utm_content=210121

βœ‰οΈ To get in contact with me, you can email info@jansonsmith.com

——–

πŸ’ͺ🏼 Free Amazon FBA Smashers Support Group – http://www.facebook.com/groups/AmazonSmashers

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Outro Designed by Grabster: https://youtube.com/Grabstertv
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Amazon PPC 2021 Auto Campaign Tip Using Placement Stats – Advanced Amazon Advertising PPC Tutorial

Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course πŸ‘‰ https://amznomadz.com/order-form/ for Only $100.

By the end of this video you should learn:

βœ”οΈ – 0:06 – What Is This Brand New Advanced Automatic Amazon PPC Campaign Tip To Optimize Your Amazon Ad Spend?
βœ”οΈ – 1:20 – Learn How To Find Unordinary Amazon Keywords and Products Using Negative Targeting Keywords
βœ”οΈ – 2:32 – Here’s My Favorite Amazon PPC Keyword Analyzer To Use When Optimizing Amazon FBA Seller PPC Campaigns
βœ”οΈ – 3:22 – Learn How To Set Up An Automatic Amazon PPC Campaign Using The Amazon FBA Keywords Found With Keyword Density Analyzer
βœ”οΈ – 4:51 – Is Your Product Right For This Advanced Amazon PPC Strategy?
βœ”οΈ – 5:20 – See This Advanced Amazon PPC Strategy Applied In A Real Amazon FBA Seller PPC Account And The Ad Campaign Results
βœ”οΈ – 6:57 – How To Set The Budget For An Advanced Amazon PPC Strategy Focused On Data Mining Amazon Products And Keywords.
There are Beginner and Advanced Amazon Advertising Tips & Tips shared throughout all of the sections above. Good Luck!

This Video:

This video highlights a particular Amazon Advertising PPC Campaign Optimization Strategy that has worked great for my clients so I hope you find it incredibly valuable.

I wish I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.

Don’t miss the Biggest Mistake You Can Make. It’s the most important thing you can learn from this video.

πŸ“š Similar Amazon PPC Campaign Videos πŸ“š

Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

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Amazon PPC Explained – Bidding Strategy, Keyword Research, Paid and Organic Sales

πŸ‘‰ Sign up for a free Adspert trial now: https://www.adspert.net/?utm_campaign=orangeklik
In this Amazon PPC Q&A session, we answer the most common Amazon PPC questions regarding bid management, bidding strategies, how to set up a PPC campaign on Amazon, how to find a balance between paid and organic sales, and things to consider when running ads.

Our guests Neza Skorc and Harald Bartel from Adspert also explained how tools such as Adspert use machine learning to optimize ads and what are the benefits of using that kind of software versus optimizing manually. We talked about optimizing bids and keyword strategy which are common topics to discuss, but also touched on the topic of how to make sure that paid and organic sales are not blocking each other, and more.
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🎬 Other related videos:

▢️ Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
▢️ Advanced Amazon PPC Questions Answered: https://youtu.be/rzWWmuHecZE

πŸ‘‰ More interviews with Amazon experts: https://orangeklik.com/
🀝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
______________
πŸ”Ά Questions answered in the video:

➀ 00:00 Amazon PPC Explained – Bidding, Keyword Strategy, Paid and Organic Sales
➀ 01:40 About video guests and Adspert
➀ 03:15 How to build a perfect Amazon PPC campaign?
➀ 04:46 What are the options to build up a PPC campaign?
➀ 05:23 When a PPC campaign is already running, what sellers need to do in order to optimize it?
➀ 09:11 Why would you want to automate your Amazon PPC instead of doing it manually
➀ 10:19 Bid adjustment based on market volume, competition, conversion rate and conversion value
➀ 14:15 Tips to find the best Amazon PPC bids
➀ 16:00 Why should you focus on profit rather than ACoS?
➀ 17:57 How to choose the right keywords and effective keyword strategy?
➀ 19:42 How PPC affects organic sales? How to find an optimal combination of these two?
➀ 22:57 How to set up a price for a PPC campaign? What are the factors to consider?
➀ 24:11 Bids and organic ratio
➀ 25:00 Tips to set up the right price and final thoughts on how to optimize Amazon PPC campaigns
➀ 27:30 How beginners can take care of their Amazon PPC without hiring a service provider?
➀ 29:07 Contact Adspert
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πŸ”Ά About HARALD BARTEL

As CTO, Harald is responsible for technical management and developed the intelligent and top-secret Adspert Algorithms. He holds a degree in mathematics and physics and enjoys playing strategy games. At Prozentor GmbH, he had developed scientific forecasting and analysis tools. In addition, he had been a mathematics lecturer at the Beuth University of Applied Sciences in Berlin and as a programmer was involved in developing a leading mathematics software.
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πŸ”Ά About NEZA SKORC

A problem-solver by nature, Neza has gathered experience in startups and SMBs across different industries and countries, and in areas ranging from account and project management, remote team management, business analysis, and product management.
Currently working as a member of the Adspert Product team, she’s focusing on ensuring that online advertisers leveraging the state of the art Adspert bid management algorithm are provided a smooth experience and excellent results from the first moment onwards.

πŸ‘‰ Sign up for a free Adspert trial now: https://www.adspert.net/?utm_campaign=orangeklik
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πŸ”Ά Video host – LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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πŸ”Ά About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry expertsΒ to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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#AmazonFBA #AmazonPPC #AmazonPPCexplained

How To Optimize Your Amazon PPC Advertising Campaigns On A Low Budget

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In this video, I’ll go over simple Amazon PPC strategies that will help you optimize your Amazon advertising campaigns on a low budget. If you’re a beginner selling on Amazon FBA this is a great starting resource for you to make more sales.

β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”

πŸ’― MY REQUEST TO YOU πŸ’―

If you found this helpful, help me spread the word by liking or commenting or both on this video.

When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!

See you soon πŸ™‚

Sebastian*

The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.

#amazonppc #amazonfba #amazonseller