After working with thousands of people in the past i’ve put together a list of the most common amazon PPC mistakes i’ve seen.
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Internet Marketers
After working with thousands of people in the past i’ve put together a list of the most common amazon PPC mistakes i’ve seen.
🎓 My Newest Amazon FBA Course: https://www.FreedomFba.com/Amazon
Biggest Helium10 Discount: https://bit.ly/H10Discounted
I cover a new method for finding really good, relevant keywords you’ll want to target with Amazon PPC during your product launch. Targeting the right keyword search terms during a product launch is crucial to having a good launch and getting your product ranking well organically. This Amazon PPC keyword research strategy also works for products that are already selling on Amazon. The tool was built by Amazon and it is free to use. It’s called the Product Opportunity Explorer. I’ll also be giving tips and a tutorial on how to set up your PPC campaigns for the best results. Using Amazon PPC to launch and rank products is one of the best methods available to Amazon sellers today. I packed a ton of great information in video and I hope you find it helpful.
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More Keyword Research and PPC Videos I Did:
➤ Find Your Amazon Money Keywords: https://youtu.be/d9Lus5T_cSk
➤ How to Launch + Rank Amazon Products with Amazon PPC: https://youtu.be/Ssta8ZMI2mU
➤ Amazon PPC Long-Tail Keyword Strategy: https://youtu.be/4ijDJwwKc4s
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★ ABOUT ME ★
I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.
➤ TIME STAMPS
0:00 Intro
1:02 Key PPC Concept
2:03 PPC Keyword Research Tutorial
6:35 Amazon PPC Campaign Setup Tips
13:55 Wrap Up
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00:00 My Amazon Guy PPC AMA with Mina Elias – Advertising Q&A – July 27, 2022
09:55 Welcome and Introduction of Podcast Guest (Mina Elias)
10:52 Talks about Culture Index
11:45 Take your own Culture Index Survey at myamazonguy.com/jobs
12:00 Discussing Mina’s survey results.
18:50 The benefits of taking the Culture Index survey in the organization based on Mina’s result.
20:14 Steven’s Question: As a fellow Architect and Highly-driven individual, what is key to your
success in building culture in the business?
20:35 Mina answers his 3 keys to building culture in the business
24:50 Question: If you advertise a product with 2 variations on the same SKUs, what’s the best
practice?
25:15 Gives observation and tips on what to do.
26:55 Difference between Amazon PPC and Google Ads
27:02 They are pretty identical. Amazon PPC is inside of the Amazon platform.
27:12 As for Google Ads, it will show up in someone’s search on Google
27:18 Discussing the difference in using Amazon PPC and Google ads
27:38 Amazon has an Amazon attribution that is largely inaccurate.
28:14 Amazon passed Google as the number 1 location for starting a product search.
28:36 Steven: Go to myamazonguy.com/internship
28:39 My product is organically ranked on all relevant keywords, but still, my organic orders are
only 30-40%. What strategy do you suggest for PPC?
29:00 Mina: There’s no certain golden metric for organic PPC. Explains
29:10 Gives observation and tips on what to do.
30:06 Steven: Every PPC sale will generate 3 organics over 6 months.
31:29 Steven: Organic is not producing much because PPC has taken over the search result
31:37 Still worth doing SEO, still highly valuable to get to the top of the search.
31:47 Please let us know about the product launching PPC Strategy.
31:57 What are 3 things to do with PPC and launching?
33:54 Steven: Never negate a good keyword
34:35 Just consider we launched a product high in demand and low in competition, what would be
the PPC strategy from the very first day and how much budget should we allocate for the
spending of the PPC?
34:55 Work it backward. Explains how to calculate your total amount of PPC
36:17 Can you give guidance with respect to when to use negative phrases vs negative exact?
I want to negate a competitor’s three-word brand name.
36:27 I would use negative exact always because I use it specifically only in the ad group where
you seem like a keyword spend is not generating any sales.
36:52 Negative phrase only if you 100% know that keyword under any circumstance you don’t want
to see it.
38:39 I want to ask that my product has four variations (black, red, green, blue) so on which
variation would you suggest me to run which campaign? Could you please give me an idea?
For how many weeks do I need to run auto campaigns?
39:06 Mina shares what he will do with the given variations.
39:50 What is the best PPC Strategy?
39:53 Steven: Run auto on every SKU all the time.
40:12 Mina: Start with doing your keyword search and the auto.
41:09 Steven: Giving a live example.
43:58 In PPC, which one is more effective? I bid on the keyword $1, on the other hand, the same
keyword low bid with top of search (TOS) placement which makes it relevant to $1 with 0.50
bid and TOS 100%.
48:15 How can we increase our organic order ratio?
48:22 Make your product extraordinarily relevant to that keyword.
48:38 Use PPC to rank organically.
48:50 Question: Can we isolate placement top of the search and product page to get the
impressions for the rest of the search only?
49:05 You can’t isolate them.
50:33 Nowadays, Amazon removes the listing detail page that says GTIN is not related to the
brand. Is there any easy way to solve it?
50:44 Yes, you need to purchase a DS1 barcode
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In this video, I’ve compared notes with other 6, 7, and 8 figure Amazon sellers to teach you…
How to optimally setup and run your Amazon Sponsored Ad campaigns
How to bid on your search terms to maximize exposure and profits
How to find profitable keywords to boost your sales with Amazon advertising.
This is a very comprehensive video on Amazon PPC and Amazon advertising so be prepared to take notes!
Tools Mentioned
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Scope – https://mywifequitherjob.com/go/scope.php
Ignite – https://mywifequitherjob.com/go/ignite.php
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What is Amazon PPC
PPC Campaign Type
how we run PPC
#ppc
#ppctype
#ppcCampaign
#amazon
#amazonppc
2021 Amazon PPC Campaigns
Amazon PPC 2021
PPC Campaigns 2021
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How to Earn from Amazon Business in Pakistan:
Amazon Product Hunting Techniques in Pakistan:
How to Check for Patents or Trademarks on Amazon:
Amazon Commission On Product Selling & Profit Calculation:
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What is Amazon FBA?
What is Amazon FBM?
How To List Product On Amazon Step By Step
Amazon Ranking Strategy 2020
Ranking On Amazon 2020
How To Get Amazon Reviews Without Getting Suspended In 2020
How to Earn from Amazon without Investment?
What Is Kindle?
Comparison between Amazon and Daraz
How much investment required for amazon PL?
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AMAZON AFFILIATE MARKETING for Beginners in 2020
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What is Amazon PPC Campaign & Sponsored Ad Strategy Guide for VA in 2020
Product Hunting For Amazon VA 2020
Sourcing Products For Amazon Virtual Assistants
How to do Product Listing on AMAZON
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Facebook Ads Creation and Auto Reply Ads via ManyChat
PPC Pay Per Click VS. SFB Search Find Buy
Profitable & Best Selling Amazon Categories 2021
How to List Products with a UPC Exemption (GTIN Exemption) on Amazon
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🤔 Video Breakdown 👇
Today we are breaking down AMAZON PPC and how to set up and optimize Manual Keyword PPC campaigns for Amazon FBA Private Label. If you enjoyed or learned something new Hit that subscribe button for me 🙂
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Amazon sponsored ads are one of the biggest challenges for any Amazon seller. In this Amazon PPC tutorial for 2022 but also regarding Amazon PPC 2022, we explain Amazon PPC for beginners, why you want to run PPC on Amazon FBA, a minimal Amazon PPC strategy for 2022, and your aims when it comes to Amazon PPC management. First, you’ll need your keywords, then you’ll set up your Amazon Sponsored Ads using an Amazon PPC automatic campaign and an Amazon PPC manual campaign. In our Amazon PPC tutorial 2022, we cover various Amazon PPC tricks which will help you with setting up the Amazon PPC campaign 2022. It’s not just about running an Amazon advertisement for your listing, it’s also about Amazon PPC optimization and reducing your ACOS through Amazon PPC strategy 2022, so we cover Amazon PPC optimization in part 2.
“PPC Mindset – Episode 1”
As i mentioned in my last video i will be creating a complete video series of PPC for all of you.
So here is the first episode which about the basics we need to keep in mind before we start our amazon advertisement.
#ppc #ppccampaign #howtostart
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I just launched to page 1 on more than 4,000 keywords with my new product on Amazon FBA. This product had 0 sales history, 0 reviews, and in just 9 days I was able to get a best seller badge and outrank my competition. I show you the exact same strategy I used to better help you launch new products.
In this video I go over the three main strategies I use to launch any new product on Amazon FBA. Those two strategies include:
1. Automatic Campaigns
2. Manual Campaigns
3. Competitor Targeting
Automatic Campaigns: This one is super easy. I set up 4 different campaigns to target: Close Match, Loose Match, Substitutes, and Complements
Manual Campaigns: This one takes Helium 10 and takes advantage of the keywords that your competitors are converting on. I like to make 3 separate ad groups and take the top 5 keywords I think will convert based on my competitors. I take those campaigns and run an: exact, phrase, and broad match with the same 5 keywords
Competitor Campaigns: This is where I run Amazon PPC to be at the top of my competitor listing pages
It sounds super simple but I go into detail in this video regarding my BEST amazon PPC strategy when I launch
#AmazonFBA #AmazonPPC