BEST WAY To Audit Amazon PPC Performance In 2021 [How To] | Amazon Advertising Hacks #SunkenStone

Looking for Amazon Advertising hacks to improve the performance of your Amazon PPC campaigns? Dive deep with Lukas Matthews on Amazon PPC audits, why you need them & how to conduct one yourself. For more help or to request an Amazon PPC audit from our team, visit: https://www.sunkenstone.com/services/amazon-ppc-management/

Whether you are a beginner or expert with Amazon PPC, auditing your campaigns is a MUST in 2021! Discover how to maximize the returns from your Amazon PPC today!

Reasons why you NEED to watch this video:

πŸ‘‰ If Your Amazon PPC Campaigns Are Failing & You Don’t Know How To Fix Them
πŸ‘‰ If You Have A High ACoS & Don’t Know How To Reduce It
πŸ‘‰ If You Are Looking For Tips, Tricks & Hacks To Make More Profitable Amazon Advertising Campaigns

Download the Amazon Advertising Hierarchy today: https://sunkenst.one/amazon-advertising-hierarchy

Did you learn something? Have you ever conducted an Amazon PPC audit before? How do you perform PPC audits for the accounts you manage? Let us know in the comments below the video!

Subscribe to our channel to be notified when we post other Amazon Advertising hacks, tips & tricks like these to improve your Amazon PPC ROI: https://sunkenst.one/subscribe

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Discover other great Amazon Advertising hacks & tips to improve your ROI here:

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00:00 Intro
00:48 How To Perform Amazon PPC Audits
00:57 Deep Diving On Amazon PPC Audits
01:38 Pro Tips For Better Performance
05:43 Audit Using Search Term Reports
07:20 Brand Saturation
07:52 Non-Brand Targets
10:23 Bidding In Search Term Column
11:30 Customer Search Term Report Analysis
13:20 Conclusion

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Watch These Videos Next
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πŸ”₯ 7 EASY Tips To Lower Amazon ACoS: https://youtu.be/mpIsjF7dz_0

πŸ”₯ Biggest PPC Mistakes That Advertisers Make: https://www.youtube.com/watch?v=UCZ3_7PbQkc&pp=sAQA

Listen to the Amazon Advertising Insider playlist at Work: https://www.youtube.com/playlist?list=PLEcUMhrTBUTd4Kxx13mdQXCmI4qGp_oZj
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πŸ”₯ Tune Into The Behind The Stone Podcast To Improve eCommerce Strategy, Growth & Operations: https://www.youtube.com/playlist?list=PLEcUMhrTBUTcXpZoRcH9UVXveXM_gUZBt

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You’re Watching Sunken Stone – where we teach eCommerce brands the ins & outs of selling on Amazon. Tune in for insider tips & tricks to scale your eCommerce business to 7/8+ figures.

Thanks for stopping by and if you have any Amazon or eCommerce-related questions or want our team to cover a specific topic, just let us know in the comments section below this video.

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In my previous video I went over how I spent $250,000 on Amazon FBA PPC and the top 5 things I learned from spending all that money. And in that video I mentioned if anyone was interested in my Amazon PPC strategy when it comes to launching products so here it is!

In this video I go over the two main strategies I use to launch any new product on Amazon FBA. Those two strategies include:

1. Automatic Campaigns
2. Manual Campaigns

I know, it seems very simple and boring but I promise you that within those two campaigns, I use strategies not taught by other Amazon FBA you-tubers. That is because I use 4 separate Automatic Campaigns and 4-12 different Manual Campaigns when I first launch.

So in this video I am going to teach you my exact strategies and how I optimize those campaigns once they have been running for 1-2 weeks.

#AmazonFBA #AmazonPPC

6 Killer Amazon PPC Ad Strategies in 2022 for Product Launch and Growth

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Amazon PPC optimization is the key to making your product profitable in 2022. Watch the workshop to get a step-by-step guide about how to avoid wasting money on an unprofitable advertising campaign from Chris Rawlings, one of the most accomplished experts in Amazon PPC strategy.
You can also learn tips and tricks about:
– How to launch a product with a low pay per click budget to quickly rank your main keywords and get organic customer flow
– Tutorial with 6 killer Amazon ads campaign structures
– How to avoid the 5 most expensive ad mistakes and avoid spending your money with no results
– The advanced EBC A+ method for ads
– Follow this manual with best practices to optimize amazon advertising for your Amazon FBA business

2:08 Agenda
3:18 Who is Chris Rawlings? Why should his opinion be trusted?
9:27 What changes have affected advertising throughout the history of Amazon and Amazon advertising channels?
22:19 What are the core types of campaign goals?
25:45 Discovery, research and performance – foundation of every product portfolio
31:40 How to run a ranking campaign for your private label business
35:43 Brand attack as a tool to setup search competition with other brands
42:52 How to define the product life cycle for your product and improve it
53:52 All about the confrontation between ACOS and TACOS
1:00:17 The role of PPC as a key in improving product stats and increasing profit
1:07:43 The most common seller PPC mistakes on Amazon
1:10:56 What are the external factors that affect PPC management?
1:13:36 Explaining A+ content conversion formula
1:20:09 Review of AMZScout as an exact toolset to optimize your Amazon ads

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Amazon PPC 2021 Category Targets

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By the end of this video you should learn:

βœ”οΈ – 0:57 – What are Category Target Amazon PPC Campaigns
βœ”οΈ – 2:16 – How a Category Target Amazon PPC Campaign is Run
βœ”οΈ – 2:46 – The Biggest Mistake You Can Make
βœ”οΈ – 3:57 – Real Life Examples Of What Does and DOES NOT work
βœ”οΈ – 5:22 – See the Differences Between Creating an Amazon PPC Sponsored Display Category and a Sponsored Product Category

There are Beginner and Advanced Amazon Advertising Tips & Tips shared throughout all of the sections above. Good Luck!

This Video:

This video highlights a particular Amazon Advertising PPC Campaign Strategy that has worked great for my clients so I hope you find it incredibly valuable.

I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.

Don’t miss the Biggest Mistake You Can Make. It’s the most important thing you can learn from this video.

πŸ“š Similar Amazon PPC Campaign Videos πŸ“š

Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

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In this video, you’ll learn what the best Amazon PPC optimization strategy is for your fba products. You’ll need to first test different bid levels in your Amazon sponsored product ads in order to measure your advertising success rate. Amazon offers 3 different ppc bid tiers.

– Fixed Bids
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After testing different bid levels you’ll see which campaigns produced the best results. This tutorial overview for Amazon sellers works especially well if you’re a complete beginner because you’ll need proper data before you can make any Amazon ppc optimizations work.

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If you found this helpful, help me spread the word by liking or commenting or both on this video.

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The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.

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– How do I set up an Automatic Amazon PPC Campaign
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– How do I set up a Manual Keyword Amazon PPC Campaign
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– How do I find the best keywords for my PPC Campaigns
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Amazon PPC Product Targeting Tutorial | Make Money On Amazon

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Discover the Amazon PPC strategy to use for amazon product targeting campaigns. Learn Amazon PPC step by step using insider Amazon PPC tips and tricks to skyrocket ROAS from your Amazon product targeting ads.

In this video, we walk you through Amazon PPC step by step, and teach you how to set up profitable amazon product targeting campaigns through a variety of different ad groups.

This is the ultimate amazon product targeting tutorial for sellers to advertise on competitors’ products in different ways that you may not have thought of or seen before, including amazon ASIN targeting!

We show you exactly how to set up & optimize your Amazon PPC strategy to setup profitable Amazon product targeting campaign ad groups: general, brand-targeted, suggested products & top competitors (Amazon ASIN targeting).

Each of the four (4) different ways to create Amazon product targeting ads are unique, and we walk you through the ins and outs of Amazon PPC step by step.to ensure you maximize your ROAS!

In this Amazon PPC tutorial, learn how to setup Amazon product targeting campaign and segment your amazon product targeting ad groups.

Topics covered in this Amazon PPC step by step strategy guide:
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β€’ Amazon sponsored product ads
β€’ Amazon ASIN Targeting

⏱ Timeline
0:09 Why Run Amazon Product Targeting Campaigns
0:31 Naming Convention For Amazon Product Targeting Campaigns
1:06 Setting The Daily Budget For Amazon Product Targeting Ads
1:52 Amazon Product Targeting Campaign Bidding Strategy
3:32 How To Create The First Amazon Product Targeting Ad Group
5:17 Selecting Categories For The Amazon Product Targeting Ad Group
5:46 Amazon Product Targeting By Brand
6:03 Refining Categories For Amazon Product Targeting Ads
8:20 How To Calculate Bid For Amazon Product Targeting Campaign
10:50 Naming Convention For Amazon Product Targeting Ad Group
11:54 How To Setup The Second Amazon Product Targeting Campaign Ad Group
13:29 Naming Convention For The Second Amazon Product Targeting Ad Group
14:44 Selecting Individual Products For Amazon Product Targeting Campaigns
15:36 How To Setup The Third Amazon Product Targeting Campaign Ad Group
17:55 How To Setup The Fourth Amazon Product Targeting Campaign Ad Group
19:20 Amazon Asin Targeting
21:15 Reviewing Your Amazon Product Targeting Campaign
22:09 Comment Your Amazon PPC Strategy Below
23:08 Download The Ultimate Amazon Playbook

If you need more help with your Amazon Advertising Strategy or need Amazon PPC Management Services, simply click here πŸ‘‡
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ABOUT SUNKEN STONE

🎯What makes Sunken Stone unique & effective in helping Amazon sellers to achieve a breakthrough on Amazon and scale their eCommerce businesses?

πŸ”₯ Turnkey Amazon Management Services
πŸ”₯ Exclusive Amazon Access
πŸ”₯ Performance-Based Amazon Marketing Agency
πŸ”₯ Flexible Pricing Options
πŸ”₯ 90+ Team Members Committed To Your Amazon Success
πŸ”₯ Interactive Weekly Calls To Recap & Review Performance
πŸ”₯ LOTS MORE!

If you want to work with a team of advanced Amazon sellers who have scaled our clients into multi-million dollar Amazon Sellers, then book a call now:
πŸ‘‰ https://sunkenst.one/book-amazon-strategy-call πŸ‘ˆ

Curious to see how your brand stacks up against your competitors? Take the Amazon Success Quiz now:
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2021 Amazon Advertising Guide: https://sunkenst.one/amazon-advertising-strategy-guide-2021
Blog: https://sunkenst.one/blog

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πŸ”” SUBSCRIBE to get the best education for selling on Amazon FBA NOW http://bit.ly/2Z2Tmwg

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In this video tutorial, I’ll explain step by step how to optimize your Amazon PPC budgets. Amazon sponsored product ads need continual updates in order to keep a low acos. So if you’re a beginner Amazon FBA seller this is the perfect Amazon pay per click ads training for you to learn the best tips and tricks in 2019 .
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πŸ’― MY REQUEST TO YOU πŸ’―

If you found this helpful, help me spread the word by liking or commenting or both on this video.

When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!

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Sebastian*

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Improve Your Auto Campaigns With This Trick | Amazon PPC Strategy

I share a strategy to set up your Amazon PPC Auto Targeting Campaigns in a way that allows them to perform better by making them more targeted and easier to optimize. Automatic PPC campaigns are a great way to get more exposure and sales on Amazon with low ad spend and a low cost per purchase.

I also cover tips on the importance of maintaining a negative keyword list to get rid of keywords, search terms, and ASINs (product targeting) that are wasting your ad spend. I hope you find this Amazon PPC strategy helpful to make your Auto PPC campaigns more profitable and get more Amazon FBA sales.

β˜… I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.

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πŸ“· Instagram: @scottsuggs

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